Shopify Blog Featured Image Size: 2024 Guide

First impressions matter, especially in the eCommerce industry. For Shopify store owners, a well-chosen featured image isn't just a visual treat; it's a powerful tool for grabbing attention and driving engagement.

So, how do you choose the right Shopify blog featured image size? Are there apps to help optimize it? The answer is YES. 

In this guide, we will reveal the best Shopify blog featured image size, exploring ideal image dimensions, aspect ratios, and best practices for creating a captivating and engaging reading experience. Scroll down to get the details!

What Is A Shopify Blog Featured Image?

A Shopify blog featured image is the primary visual element that represents a blog post. It's often the first thing a visitor sees, so it needs to be both eye-catching and representative of the content. Think of it as the cover of a book; it should be eye-catching, relevant, and entice readers to dive into your article.

Why Featured Image Size Matters for Shopify Blogs?

The size of your Shopify blog's featured image matters more than you might think. Similar to web banner sizes, the dimensions impact not only the visual appeal of your blog but also its performance and user experience. Here’s why:

• Visual Harmony: An appropriately sized featured image creates a balanced and visually appealing layout for your blog posts and homepage. Oversized images can dominate the page, while tiny images might get lost or appear unprofessional.
• Brand Consistency: Consistent image sizing across your blog posts contributes to a cohesive and professional brand identity.

• Mobile Optimization: An appropriately sized image adjusts smoothly between mobile and desktop displays. With mobile traffic being significant, images optimized for all screens ensure the blog looks attractive and accessible, regardless of the device.
• Reduces Loading Time and Improves SEO: Large image files can slow down your blog’s loading speed, which negatively impacts SEO. Using optimized image sizes can maintain faster load times, leading to better search rankings and a smoother user experience.
• Social Media Sharing: Shopify blog images that follow ideal size guidelines appear correctly formatted on Social media, attracting more engagement. Misaligned or cropped images can deter users from clicking on your content when shared externally.

Recommended Shopify Blog Featured Image Size in 2024

The recommended Shopify blog featured image size is 300 x 300 pixels on desktop and 90 x 90 pixels on mobile.

However, your blog’s featured image size will also depend on which theme you are currently using. Here are some examples:

Best Image Format Shopify Blog Featured Images

Let us examine the most common formats and their specific uses:

JPG/ JPEG  

JPG/JPEG stands out as a prominent image file format, widely recognized for its exceptional resizing capabilities while maintaining image quality. This format is particularly advantageous for product images and screenshots, ensuring that the visual components of your Shopify store remain sharp and effective. 

However, JPEG uses lossy compression, which means some image quality is lost when the image is compressed.

PNG  

PNG is another highly popular format in the Shopify platform. Celebrated for its capacity to support custom designs, PNG allows eCommerce proprietors to add distinctiveness to their branding elements. 

While PNG images are versatile for logos, transparent images, and graphics, they often come with larger file sizes.  This aspect highlights the necessity for a thoughtful strategy in optimizing PNG images to achieve an ideal balance between visual attractiveness and page loading efficiency.

GIF

GIF is an excellent choice for enlivening your Shopify store, effectively showcasing movement and highlighting the various features of your products. This format is particularly well-suited for displaying multiple items or emphasizing intricate details, thereby adding a vibrant dimension to your eCommerce narrative.

SVG

SVG, a vector format, allows images to scale without losing clarity, which is perfect for logos, icons, and graphics used across different sizes. SVGs are also typically smaller than other formats, contributing to faster load times.

WebP

Developed by Google, this format offers great compression and can make your website load faster. However, not all browsers support it yet.

How To Add Featured Images To Your Shopify Blog

Adding a featured image to your Shopify blog is quite simple. Here are the steps:

Step 1. Log in to your Shopify account.

Step 2. In the left-hand menu of your Shopify admin, click on Online Store and then Blog Posts.

Step 3. Either create a new blog post or select an existing one to which you want to add a featured image.

Step 4. In the Featured Image field, click on Add Image.

Step 5. Choose the image you want to upload from your computer.

Step 6: Click Update > Update image to change the image or Edit image to add alt text

Step 7: Click Save.

And that's it! Your blog post will now have a featured image that will be displayed prominently at the top of the post.

5 Shopify Apps For Optimizing Shopify Blog Featured Image

Here are five Shopify apps designed to help you efficiently optimize your blog's featured images:

Tiny SEO Speed Image Optimizer

Tiny SEO Image Optimizer Speed stands out as the premier image optimization tool for Shopify. It enhances your website's loading speed while simultaneously improving overall performance. 

Websites that load slowly frequently experience increased bounce rates and diminished conversion rates. With Tiny, you can effectively address this concern, ensuring that visitors enjoy a smooth and uninterrupted browsing experience.

Avada SEO Speed Image Optimize

Avada SEO & Image Optimizer is a crucial image optimization tool for your Shopify store. Its powerful image optimization features seamlessly compress and enhance visuals, achieving an ideal equilibrium between image quality and loading speed.

Furthermore, this app offers an extensive array of technical SEO services, including JSON-LD structured data, rich snippets, Robots.txt management, 404 error page handling, 301 redirects, and sitemap generation. 

Booster SEO & Image Optimizer

Booster SEO & Image Optimizer is all you need to improve SEO scores easily. Efficient compression and resizing of images lead to increased visitor satisfaction and improved search engine rankings. 

Additionally, the Booster SEO app enhances your store's SEO by adding pertinent keywords, alt tags, and meta descriptions into your images. This approach not only aids search engines in comprehending your content better but also draws in organic traffic.

Crush: Speed & Image Optimizer

Crush: Speed & Image Optimizer is the best image optimizer for Shopify store’s performance. Crush significantly improves user experience and effectively doubles conversion rates.

With advanced algorithms, it compresses and optimizes images while maintaining their quality. The Crush optimizer excels not only in speed but also in visual quality, guaranteeing that all images, including product photos and banners, are rendered with precision and professionalism.

SEOAnt ‑ AI SEO Optimizer

SEOAnt’s AI SEO Optimizer stands out as one of the premier tools for image optimization on Shopify, available in both free and paid versions. The user-friendly interface enables you to compress, resize, and enhance images while preserving their clarity.

Should you consider investing in this tool, it effectively refines your images, achieving an optimal balance between high-quality visuals and rapid loading times, all without the need for technical skills.

Bottom Line

Optimizing the Shopify blog's featured images is more vital than ever. It's not just about aesthetics; it's about creating a seamless experience for your readers, ensuring faster load times, and enhancing engagement. Now, you'll be well on your way to crafting a blog that looks professional and performs impeccably across all devices.

Thanks for reading!

FAQs

1. Can the same image be used as both a featured image and an in-content image, or are different sizes necessary?

While the same image can be used as both a featured image and an in-content image on a Shopify blog, it’s important to adjust for different display contexts. Featured images need specific dimensions to look their best on blog lists and homepage previews, whereas in-content images may require different sizes to fit seamlessly in the article. 

2. What are the common pitfalls when handling Shopify blog featured image sizes, and how can they be corrected?

Common mistakes in Shopify blog featured image sizing include using low-resolution images, which cause pixelation, and oversized images, which slow down load times. To avoid these, use high-resolution images with optimized file sizes for clarity and quick page speeds.

3. In what ways does the aspect ratio of a featured image affect its display across different devices?

A balanced aspect ratio keeps the image clear and proportionate on various screens. If not handled correctly, it can lead to distortion, cropping, or an unappealing display, reducing its intended impact.

Related posts:

• How to Optimize your Shopify Blog for SEO?
• Best Shopify Blogs to Follow
• Steps to Add an Image to a Blog Post on Shopify
• How to Edit a Blog Post on Shopify?