10 Shopify Blog Examples With Strategies You’d Want to Copy

I've seen firsthand how a killer blog can transform a Shopify store from "just another shop" into a thriving brand. 

But let's be honest, creating a successful blog takes effort and inspiration. So, to give you a head start, I've rounded up 10 Shopify stores with blogs that are absolutely crushing it. These aren't just random blogs; they're examples of strategic content marketing that drives traffic, builds loyalty, and ultimately boosts sales.

Let’s dive in!

Benefits of Having a Blog on Your Shopify Store

Here's why I believe every Shopify store should have a blog:

• Boosts SEO and Organic Traffic: Blog posts with relevant keywords help your store show up higher in search results, leading to more visitors.
• Builds Brand Authority: Blogs allow you to share your expertise and insights about your niche or industry. You position your brand as a trusted source of knowledge, making customers more likely to buy from you.
• Engages Your Audience: Your content encourages readers to spend more time on your site and fosters a stronger connection with your brand.
• Drives Product Awareness: Blog posts can subtly showcase how your products solve problems or enhance customers’ lives.
• Supports Marketing Campaigns: Blogs can complement and enhance your marketing efforts for new product launches, seasonal campaigns, etc.
• Encourages Repeat Visits: Regularly updated blogs give customers a reason to return to your website. Repeat visits increase the chances of additional purchases.
• Enables Social Sharing: High-quality blog content is highly shareable, helping you reach new audiences and grow your brand awareness.

10 Best Shopify Blog Examples and Their Winning Strategies

Let's dive into 10 inspiring examples of Shopify stores that are absolutely rocking their blogs, along with the key strategies they're using to achieve success.

1. Beardbrand - Authority-Building Through Comprehensive Guides

Niche: Beard care and grooming products for men.

Types of Blogs: Comprehensive beard care guides, how-to tutorials, grooming tips, product comparisons, and beard growth advice.

Monthly Visits: 296.8K (Source: Similarweb)

Beardbrand’s blog success lies in how well it speaks to its audience. Every article is tailored to resonate with their ideal customers - men who want to elevate their grooming game.

What they’ve done exceptionally well is dominate Google search results for highly specific, revenue-driving keywords. For example, searches like "how to soften a beard" or "best beard care routine" often lead directly to their blog. This isn’t luck—it’s the result of careful keyword research and targeted content creation.

Key Strategies to Copy

• Focus on addressing the specific needs of your audience
• Use tactical keyword selection to rank for high-conversion terms
• Enhance engagement by adding a “You might also enjoy…” section with links to related blog posts.

2. NOVOMA - Educating Through Science-Backed Wellness Content

Niche: Health and wellness, specifically focusing on dietary supplements.

Types of Blogs: Product-focused articles, educational content, detailed product reviews, benefits and usage guides, and expert-backed research on health topics.

Monthly Visits: 199.2K

NOVOMA’s blog shines because of its credibility and depth. They take a research-driven approach to every piece of content, citing studies and expert insights to back their claims. This builds trust with readers who may be skeptical about supplements—a common hurdle in the wellness niche. 

NOVOMA takes it a step further by adding multimedia, such as how-to videos or infographics, making the connection between education and sales natural and persuasive.

Key Strategies to Copy

• Go beyond listing features—explain how each feature directly addresses a customer pain point.
• Support claims with scientific studies, verified testimonials, and real-world examples. 
• Add videos, animations, or infographics to enrich your content and clarify complex topics.
• End with a persuasive call to action that feels like a natural next step, not a hard sell.

3. Pure Matcha - Simple layout and local-focused blog categories 

Niche: Matcha, green tea, and teaware products, with a focus on the health and lifestyle benefits of tea.

Types of Blogs: Brewing guides, educational articles about tea, matcha recipes, local tea spot recommendations, and news about tea culture.

Monthly Visits: 40.8K

Pure Matcha’s blog stands out for its simple, calming design that mirrors the serene nature of the brand. They’ve cleverly divided their blog into clear categories like “brewing guides,” “learn tea,” and “matcha recipes & news,” which not only makes navigation easier for users but also enhances SEO.

One standout strategy is the integration of recipes with their product offerings. For instance, a post on "How to Make Matcha Pancakes" links directly to the matcha powder needed for the recipe. This connection drives engagement and conversions without feeling pushy.

Key Strategies to Copy

• Create a clean, user-friendly website layout by organizing your blog posts into specific categories.
• Tailor your content to local interests
• Seamlessly feature products in your content, making them relevant to the topic.

4. Goose Studios - Focus On Sustainability And Building A Community

Niche: Sustainable fashion, ethically sourced apparel, and eco-friendly products.

Types of Blogs: Sustainability news, ethical fashion advice, music recommendations, and lifestyle content related to eco-conscious living.

Monthly Visits: 9K

Goose Studios uses their blog to educate and inspire while reinforcing their brand’s commitment to sustainability. They don’t just talk about their products—they provide valuable context about why sustainable fashion matters and how customers can contribute to a better future.

A unique feature of their blog is the integration of brand values into every post. Whether it’s discussing organic materials or sustainable swaps, they tie every topic back to their mission.

Key Strategies to Copy

• Focus on building a loyal customer base rather than just driving traffic. 
• Share values-driven content that encourages connection, like sustainability news or lifestyle tips.
• Infuse your blog with personal insights and unique content, such as music or other non-sales-related topics, to make your brand feel more authentic and relatable.
• Maintain the brand’s overall look and message.

5. Thula Thula - Storytelling

 

Niche: Home goods and lifestyle, with a focus on blankets and bedding products.

Types of Blogs: Educational articles, product care tips, and how-to guides related to home goods.

Monthly Visits: 22K

Thula Thula’s blanket cleaning tips blog, which ranks #1 on Google for a competitive keyword, is a prime example of how structure, readability, and SEO can work hand-in-hand. 

Each article reinforces their mission of supporting sustainable craftsmanship and celebrating African culture. Instead of simply describing their products, they focus on the human element—the artisans, traditions, and values that define Thula Thula.

Key Strategies to Copy

• Break down complex topics into digestible sections
• Share behind-the-scenes content to make your audience feel connected to your process.
• Highlight the values your brand stands for, make your blog a platform for these principles.
• Invest in quality visuals that reflect your brand’s ethos.

6. Flowrette - How-To Articles That Position Brand As Experts

Niche: Floral arrangements, dried flowers, and creative flower-based products.

Types of Blogs: How-to guides, tutorials, and expert advice on flower arranging and crafting with flowers.

Monthly Visits: 44.8K

Flowrette positions itself as a mentor, not just a retailer. Their articles, such as step-by-step guides on creating a bouquet of dried flowers, provide in-depth value to their readers. This approach not only educates but also builds trust with its audience, positioning Flowrette as an expert in the floral space. 

The brand also enhances its articles with clear visual aids, such as photos or videos, ensuring that readers can easily follow along with the tutorial.

Key Strategies to Copy

• Focus on DIY and educational content
• Share exclusive industry knowledge or lesser-known tips to build authority
• Use high-quality images or videos to accompany your tutorials
• Incorporate tools like downloadable templates or interactive checklists to help readers track their progress, adding an element of interactivity to your blog posts.

7. Gogolf 365 - Engaging Blog Posts With Integrated Videos

Niche: Golf products, fitness, and training tips.

Types of Blogs: Golf-related fitness guides, exercises, and instructional content.

Monthly Visits: 2.4K

GoGolf 365 understands the power of combining written content with video. Their blog, such as the “Golf Hamstring Stretch” article, features videos that complement the text, enriching the reader's experience.

Key Strategies to Copy

• Integrate videos into the blog posts, make sure they relate to the blog content, providing additional value and making the article more engaging.

8. Sanbe Beauty - Effective CTAs To Reduce Bounce Rates

Niche: Beauty and skincare products, with a focus on gifts and seasonal promotions.

Types of Blogs: Gift guides, skincare tips, beauty routines, and holiday-themed blog posts.

Monthly Visits: 863

Sanbe Beauty knows how to keep readers engaged by seamlessly integrating Calls to Action (CTAs) into their content. 

In their 2024 Valentine's Day Gift Guide, each blog section is paired with a CTA that directs readers to the next logical step, such as checking out a product or reading a related article. 

This approach turns casual readers into active participants by guiding them through their journey and ultimately increasing conversions.

Key Strategies to Copy

• Place CTAs directly in the context of the content. If discussing a product, provide a "Learn More" or "Buy Now" button immediately after.
• Use inviting, action-driven language for your CTA like "Grab your exclusive deal now" or "Don't miss out on this limited-time offer."
• Ensure your CTAs stand out without overwhelming the design.
• Monitor how many clicks each CTA receives to gauge interest. 
• Keep CTAs focused on one or two key actions.

9. Platinum Sun - Social Sharing Buttons For Broader Reach

Niche: Activewear, particularly swimwear and beach lifestyle apparel.

Types of Blogs: Adventure and water activity guides, product features, fitness tips, and lifestyle content.

Monthly Visits: 1.7K

Platinum Sun understands the power of social sharing. Their blog, particularly the posts about fun water activities, encourages readers to share content effortlessly through prominent social sharing buttons. 

By making sharing easy, Platinum Sun maximizes the potential to expand its audience and create organic buzz around its brand.

Key Strategies to Copy

• Position social sharing buttons where readers are most likely to engage, such as after a captivating section or alongside an eye-catching image.
• Choose social platforms that resonate with your target audience.
• Display how many times your content has been shared. This suggests that others found the content valuable.
• Politely ask readers to share the post if they found it helpful or enjoyable, just like a speaker asking for applause after a great performance.

10. Rainbow Vision - Intimate, Artistic Blog Content With Personal Stories From The Creators 

Niche: Self-designed paper goods and gifts, with a focus on artistic expression and creativity.

Types of Blogs: Personal stories, creative processes, artist insights, and brand updates that offer an intimate and personal connection to the brand.

Monthly Visits: 1.9K

Rainbow Vision stands out for its unique blend of artistry and authenticity. Their blog doesn't solely focus on SEO or traditional marketing strategies, but rather, it nurtures a deep connection with their audience. 

Through heartfelt posts crafted by the artists themselves, Rainbow Vision shares personal stories and perspectives, providing readers with a glimpse into the brand's creative process and mission. This approach creates a loyal community that feels connected to the brand's journey.

Key Strategies to Copy

• Open up about your journey as a creator or business owner. Personal stories create a deeper emotional connection with your audience.
• Sharing your creative process or the inspiration behind your products
• Community engagement

Actionable Tips for Creating Your Own Shopify Blog

Creating your own Shopify blog can help boost traffic, engage customers, and build brand authority. Here are some actionable tips to get you started:

• Choose a Blog-Friendly Shopify Theme: Select a theme with built-in blog templates, such as Dawn, Local, or Mr Parker, so your blog is visually aligned with your store's overall theme and is easy to set up.
• Quality over quantity, always: Create informative, engaging, and well-structured content that provides real value to your readers. Think quality over quantity, always.
• SEO is your friend: Use relevant keywords in your titles, headings, and content. Make your blog posts easily discoverable by search engines..
• Don't be afraid to show off your products: A blog isn't just about sharing information; it's also a platform to showcase your products in a natural and engaging way. Use high-quality images, videos, and customer testimonials to highlight your products' features and benefits.
• Build a community: Encourage interaction and feedback through comments and social media. Respond to comments, answer questions, and foster a sense of community around your blog.
• Promote, promote, promote: Share your blog posts on social media, include links in your email newsletters, and consider guest blogging on other websites to reach a wider audience.
• Track your results: Pay attention to your blog's traffic, engagement, and conversions. Analyze what's working and what's not, and adjust your strategy accordingly.
• Be patient and consistent: Building a successful blog takes time and effort. Don't get discouraged if you don't see results overnight. Keep creating valuable content, and your audience will grow over time.
• Use Clear CTAs: Include clear calls to action (CTAs) within your blog posts to guide readers to the next step, convert blog visitors into customers or followers.

Bottom Line

These 10 Shopify blog examples prove that a strong blog is more than just content - it's a strategic tool for growth. By implementing the proven strategies showcased here, you can create a blog that informs and converts. Start applying these techniques to elevate your store’s content and connect more deeply with your audience.

FAQs

Why should I have a blog for my Shopify store?

A blog can bring more visitors to your store and improve your search engine ranking. It also helps you become a trusted source in your industry, builds relationships with customers, and keeps them interested in your website. A good blog can teach people about your products, share helpful tips, and encourage them to buy.

What makes a good Shopify blog?

The best Shopify blogs use interesting stories, clear calls to action, and content that's optimized for search engines. They use attractive designs, images, and videos to make them easy to read. They also focus on topics that their target audience cares about and naturally incorporate their products into their posts.

Can I use these strategies for my own store?

Yes! These strategies can be adapted to any type of store. Whether you sell clothes, electronics, or handmade goods, the key is to understand your customers and create content that they find valuable.

Do I need to hire a writer?

Hiring a writer can be helpful, but it's not necessary. Many store owners write their own blogs using tools like keyword planners, templates, and AI writing assistants. Start with simple posts and improve your writing over time.

How often should I post new blogs?

Consistency is key. Start by publishing 1-2 good quality articles each month on topics that your audience will find helpful. As you get more comfortable and see people engaging with your blog, you can post more often.

What tools can make my blog better?

There are many tools that can help you improve your blog. Grammarly can help with your writing, Canva can help you create visuals, and Ahrefs or Ubersuggest can help with SEO. There are also Shopify apps like Blog Studio or Shogun that can help you design your blog.