How to View the Shopify Sales Reports

Are you blind to your Shopify store’s sales performance? Imagine having a crystal-clear view of your revenue, top-selling products, and customer behavior—all at your fingertips.

In this post, we will guide you through viewing your Shopify sales reports to reveal hidden potential in your sales data. Let’s get started!

How to View the Shopify Sales Reports

Step 1: Access the Reports Section

• Log into your Shopify admin.
• On the left-hand sidebar, click on Analytics.
• Select Reports from the expanded menu.

Step 2: Choose Sales report(s) by Filter

• On the Reports page, click on Category in the top filter.
• Select the type of report you want from the dropdown list to filter like Acquisition, Behavior, Customers, Marketing, Sales, etc. For instance, I will choose the Sales reports to view below:

• Click on a specific Sales report to view it in detail (like the Sales by billing location option below).

Step 3: Customize the Report (Optional)

• Most reports allow you to adjust the date range, add filters, and select specific columns to display. Use these options to tailor the report to your specific needs and focus on the data that’s most relevant to your analysis.

Benefits of viewing the Shopify Sales Reports

When I first started my Shopify store, I felt overwhelmed by the sheer volume of data available. However, once I learned to navigate Shopify’s sales reports, I unlocked valuable insights that helped me make informed decisions and significantly grow my business.

Here are the key benefits that viewing and tracking the Shopify sales reports can provide:

Understanding Sales Trends:

• Early on, I struggled to see the bigger picture of my sales performance. Regularly checking the “Sales over time” report helped me identify seasonal patterns and adjust my marketing strategies accordingly.

Identifying Top-Selling Products:

• The “Sales by product” report was a game-changer for my store. I was able to quickly pinpoint my bestsellers and focus my efforts on promoting them further, leading to increased revenue.

Analyzing Customer Behavior:

• Shopify’s customer reports revealed valuable insights about my shoppers’ demographics and purchasing habits. This allowed me to tailor my marketing messages and product offerings, resulting in higher conversions.

Tracking Marketing Performance:

• The “Sales attributed to marketing” report helped me measure the effectiveness of my marketing campaigns, showing me which channels were generating the most sales. This allowed me to allocate my budget more strategically and maximize my ROI.

Making Data-Driven Decisions:

• By regularly reviewing Shopify’s sales reports, I gained a deeper understanding of my business’s strengths and weaknesses. This data-driven approach empowered me to make informed decisions about inventory management, pricing strategies, and marketing initiatives.

FAQs

In conclusion

There is everything you need to know about viewing the sales reports on Shopify. With this report, you can assess things like your business’s financial health or even the behavior of your customers so that you know how well your store is doing. If you want your store to do even better, you can read other posts on our website about how to run your Shopify store.

Related Posts:

• Shopify Sales Tax Report: A Complete Guide
• Add or Remove Columns in Your Reports on Shopify
• Everything You Need To Know About Shopify Reports