How to Disconnect Instagram from Shopify: A Complete Step-by-Step Guide 2025

This guide walks you through everything—from what to check before removing the link, to what changes after, and how to reconnect if needed. Follow our step-by-step instructions to disconnect and keep your store running smoothly. Let’s get started!

Essential Reasons for Disconnecting Instagram from Shopify 

If you’re wondering whether it’s time to pull the plug on Instagram integration, here are some reasons merchants choose to disconnect:

• Shopify Instagram integration is no longer supported. Due to recent Meta–Shopify changes, the Shopify Instagram discontinued feature now limits in-app tagging and catalog syncing.
• Your sales strategy has shifted. If you’re focusing more on TikTok, email, or other channels, removing Instagram can simplify your backend.
• Your Instagram account has policy issues. If flagged or restricted, keeping it connected may cause syncing errors or compliance problems.
• You want more catalog control. Disconnecting allows you to customize listings per platform, rather than relying on automatic syncs.
• You’re facing technical bugs. Broken product links, outdated images, and slow syncs are common issues that hurt performance.

Prerequisites Before Disconnecting Instagram from Shopify

Before you fully disconnect, it’s worth double-checking a few things to avoid issues down the line. Here’s what to prepare:

• Product tags – Review recent Instagram posts to ensure they aren’t still linked to products from your Shopify store. Leaving them alive can confuse shoppers.
• Catalog backup – Save your product details, images, and metadata in case you need to rebuild or re-upload later.
• Meta Business integration – Confirm whether your account is linked to a Meta Business Manager. If so, you may need to update or remove the connection separately.
• Pixel tracking – Disconnect any Meta Pixel or conversion tracking tied to your Shopify store, especially if you’re planning to run Instagram ads through another system.
• Commerce account review – Double-check if your Instagram Shop is still active. If not, this might already be a sign that you need to remove Shopify from Instagram to clean up your Meta assets.
• Permissions and Admin Rights – Ensure you have the correct access levels for both your Shopify admin and Instagram Business account to authorize the disconnection.

How to Disconnect Instagram from Shopify: Our Expert Details

Step 1: Open your Shopify Admin

Log in to your Shopify dashboard and navigate to Settings > Apps and sales channels.

Step 2: Locate and remove the Facebook & Instagram sales channel

Find the app named Facebook & Instagram by Meta in your list of installed sales channels and click “Uninstall”. 

Step 3: Go to Meta Business Manager (Facebook)

Open business.facebook.com and access your Commerce Manager. Locate the product catalog connected to Shopify and remove or disconnect it from your Instagram Shop.

Step 4: Check Instagram settings for linked accounts

Open the Instagram app, go to your Business Profile Settings > Account Center > Accounts & Profiles, and ensure Shopify or Facebook-related accounts are no longer listed. 

If anything looks unfamiliar or unnecessary, tap the profile and select “Remove from Accounts Centre.”

Step 5: Clean up leftover assets

Head back to Shopify and remove any leftover tracking tools, such as Facebook Pixel or custom conversion APIs. You may also want to delete product tags on Instagram posts to prevent broken links.

What Happens After Disconnecting Instagram from Shopify?

Here’s a simple table that summarizes what happens after disconnecting Instagram from Shopify:

How to Reconnect Instagram to Shopify in the Future

To reconnect, first reinstall the Facebook & Instagram by Meta app from your Shopify admin. Then log in with your Facebook Business Manager account and connect your Facebook Page.

Next, connect your Instagram Business account (not a personal one). Then, allow access to your product catalog and shop settings so your products can sync properly.

Instagram may review your account before product tagging is re-enabled. Once approved, start tagging products again, and your Instagram Shop will go live.

How to Disconnect Instagram from Shopify: FAQs 

Bottom Line

Disconnecting Instagram from Shopify helps you troubleshoot sync issues, shift platforms, or refine your marketing strategy, this move allows you to clean up broken integrations and streamline your store’s performance. With the right steps, you can disconnect smoothly, avoid data loss, and reconnect anytime your business needs it.