How to Add Instagram to Your Shopify Store: Button, Feed, Icon & More (2026 Guide)

Instagram isn’t just a place for pretty pictures; it’s a powerful sales channel for Shopify stores. Whether you want to showcase your latest posts, build trust with user-generated content, or turn followers into customers, integrating Instagram with Shopify can elevate your brand and boost conversions. In this 2026 guide, we’ll walk you through the easiest ways to add Instagram to your Shopify store -buttons, feeds, Shopping, and more.

Adding Instagram to Shopify: A Quick Overview 

How to add Instagram to Shopify website? Instagram can be added to your Shopify store in multiple ways. Here’s a quick breakdown of the main integration types:

• Add an Instagram Feed to Your Homepage or Product Pages: You can embed your Instagram feed directly onto your homepage or key product pages to showcase your latest content, user photos, or lifestyle imagery. This is especially effective for visual-driven brands, helping to build a sense of community and authenticity.
• Add an Instagram Icon or Button to Header, Footer, or Contact Page: It’s a small but effective way to drive traffic to your Instagram and let visitors connect with your brand beyond your store.
• Link Your Shopify Store to Your Instagram Bio: You can use tools like Linkpop (Shopify’s link-in-bio tool) or Linktree to include multiple links and drive traffic from your Instagram followers to key pages on your store.
• Set Up Full Instagram Shopping Integration: Instagram Shopping lets you tag products in your posts and stories, turning your Instagram feed into a direct shopping channel. This requires a bit more setup, including connecting your Facebook Catalog, but it allows customers to discover and buy products without ever leaving the app.

Visual Embedding vs. Commerce Integration

There are two core types of Instagram-Shopify connections:

• Visual/Social Embedding (Instagram → Shopify): This includes adding feeds, buttons, or embedded posts to your store. It’s great for showcasing content, increasing trust, and adding social proof.
• Commerce Integration (Shopify → Instagram): This refers to Instagram Shopping, where your products are listed on your Instagram profile and shoppable through product tags. This is more focused on sales and requires connecting Shopify with Meta’s tools.

How to Add an Instagram Feed to Your Shopify Store

Displaying your Instagram feed on your Shopify store can boost engagement, build trust, and showcase real customer experiences. Depending on your preference and technical comfort, there are several ways to do it:

Method 1: Using a Shopify App (No Code)

This is the easiest and most flexible method. In this guide, we’ll use the MP Instagram Feed app — a top-rated solution that lets you connect your Instagram and TikTok accounts and display them directly on your Shopify store in beautiful, shoppable feeds. No coding required.

Step 1: Install the app

From your Shopify Admin, go to Settings > Apps and sales channels > Shopify App Store.

Search for MP Instagram Feed and hit Install. Approve permissions, and the app will launch instantly — no credit card required.

Step 2: Connect your account

Before setup, you can switch the app language (supports 20+ languages like English, Spanish, French, Japanese, German, Dutch, etc).

Open the MP Instagram Feed app in your Shopify Admin.
Click Connect account → choose Instagram.

Log in to your account and grant access.

Once confirmed, click Next step to start tagging products.

Step 3: Tag products in your feed

The app pulls up to 50 posts from your Instagram.
You can tag multiple products in one post to create shoppable content that:

• Lets customers buy directly from your photos/videos.
  
• Highlights several products at once.

You can follow the guide below to tag products:

Step 4: Customize feed layout on mobile

Customize how your feed looks on mobile devices:

• Layouts: Grid or Slider.
  
• Media settings: Choose number of posts, rows, and columns.
  
• Click action: No action, show details, open media, or go to Instagram.
  

Changes appear live in the preview panel. When ready, click Next step.

Step 5: Customize feed layout on desktop

Same as mobile — choose layout, number of posts, and interactions. This ensures your Instagram feed looks great on larger screens too.

Step 6: Activate a plan

After setup, you’ll land on the Subscription page. Here you can:

• Compare Free, Growth, Pro, and Advanced plans.
  
• Select monthly or yearly billing.
• Pick the plan that best matches your needs, then click Select plan.

Final step: Add feed to storefront

Your feed is ready to publish!

For OS 2.0 themes:

• Click Add to theme. The feed will auto-embed on your homepage. Save changes and check the results.

For vintage themes: 

Copy the snippet code, paste it into your Liquid file where you want the feed, then save and see the results.

And that’s it — your Instagram  feed is now live on your Shopify store, helping you boost engagement and drive more conversions.

Method 2: Official Instagram Embed Code

If you only want to showcase one or two posts, Instagram lets you copy an embed code directly from the platform.

1. Open the Instagram post you’d like to feature.

2. Click the three dots (…) and select Embed.

3. Open the Instagram post you’d like to feature.

4. In Shopify Admin, go to Online Store → Themes → Customize.

5. Add a Custom HTML block and paste the embed code.

Method 3: Custom Code

If you’re comfortable with coding or working with a developer, you can build a fully customized Instagram feed using the Instagram Graph API or third-party tools.

Use this if:

• You want a feed design that matches your brand 1:1.
• You need specific features, such as hashtag filters, advanced layouts, or animations.

Option 1: Use a Feed Service like LightWidget, Elfsight, or SnapWidget

1. Create an account on a service like: LightWidget or SnapWidget
2. Customize your widget
3. Copy the embed code
4. Paste it into your Shopify theme’s custom HTML section

Option 2: Use Instagram Graph API (Advanced)

1. Get an access token via the Facebook Developer Portal
2. Use a JavaScript snippet or Liquid code to fetch and render posts dynamically
3. This requires hosting a backend or using middleware if you want to fetch new posts dynamically

How to Add an Instagram Icon or Button to Shopify

Here’s how to easily add an Instagram icon or button to your Shopify site, either in your header, footer, or key pages like Contact or About Us.

Add to Header or Footer

Navigate to: Online Store → Themes → Customize

 In the Theme Editor, click on the Header or Footer section depending on where you want the icon to appear.

Add an Icon Using Theme Settings or Custom Block

• Many Shopify themes have a social media icons setting built-in. Look for a field like “Social Media” or “Social Icons.”
• If not, you can add a custom block or use a custom HTML block to insert an Instagram icon manually.

Paste Your Instagram Profile URL:  Add your Instagram URL (e.g., https://instagram.com/yourstore). This will turn the icon into a clickable link that opens your profile.

Add to Contact Page or About Us

If your Contact page uses a rich text block or section:

1. Go to your Shopify Admin → Online Store → Pages.

2. Click on your Contact page.

3. In the rich text editor, click the <> (HTML) icon to insert custom HTML.

4. Paste this:

 <a href=”https://instagram.com/yourhandle” target=”_blank”>

  <img src=”https://cdn-icons-png.flaticon.com/512/174/174855.png” alt=”Instagram” style=”width:32px; height:32px;”>

</a> 

Replace https://instagram.com/yourhandle with your actual Instagram link.

5. Preview and Save information

How to Set Up Instagram Shopping on Shopify

Before you begin, make sure your business is located in a region where Instagram Shopping is supported. Here’s how to add Shopify to Instagram.

Step 1: Switch to an Instagram Business Account

1. Open your Instagram app and go to your profile.
2. Tap the menu icon (three lines) in the top right corner.
3. Go to Settings → Account → Switch to Professional Account.
4. Choose Business and follow the prompts.
5. Ensure your products comply with Instagram’s Commerce Policies.

Step 2: Set Up a Facebook Shop

1. Log into Facebook and create a business page if you don’t already have one.
2. Go to Meta Business Suite, then open Commerce Manager.
3. Create a shop and either:
   • Add products manually, or
   • Sync your Shopify catalog.

Step 3: Connect Shopify to Instagram

1. In your Shopify admin, go to Sales Channels and add Facebook & Instagram.
2. Connect your Facebook account and assign assets, such as your page and catalog.

3. Wait for Facebook’s approval (usually within 48 hours).
4. Once approved, return to Instagram → Settings → Business → Shopping, and link your Instagram account to your Facebook Shop.

Step 4: Tag Products in Instagram Posts

1. Create a new photo or video post on Instagram.
2. Tap Tag Products.
3. Select products from your connected catalog and place the tags on the image or video.
4. Publish your post.

Step 5: Enable Instagram Checkout (Optional but Recommended)

In Commerce Manager under the Facebook sales channel, choose your checkout method:

• Checkout on Instagram/Facebook (recommended for in-app purchases),
• Checkout on your website
• Checkout via messaging.

How to Change or Disconnect an Instagram Account in Shopify

Here’s a simple step-by-step guide to help you change or disconnect your Instagram account in Shopify.

How to Change Your Instagram Account in Shopify

If you’re switching to a new Instagram account (e.g. rebranding or using a different business account), follow these steps:

Step 1. Go to Your Facebook Business Manager

Since Instagram accounts are managed through Facebook (Meta), you’ll need to access your Meta Business Suite or Facebook Business Manager.

Step 2. Navigate to Business Settings > Accounts > Instagram Accounts

• In the left menu, click “Business Settings.”
• Under Accounts, select “Instagram Accounts.”
• Find the currently connected Instagram account and remove it.

Step 3. Add the New Instagram Account

• After removing the old account, click “Add.”

• Log in to your new Instagram business account and connect it to your Facebook Page.

Step 4. Go Back to Shopify Admin

• In your Shopify Admin, navigate to Settings > Apps and Sales Channels.
• Look for Facebook & Instagram (or the Meta app you’re using).
• Click “Open sales channel,” and ensure the new Instagram account is properly synced.

Important: Ensure your new Instagram account is set to Business or Creator and is linked to a Facebook Page.

How to Disconnect Instagram from Shopify Completely

If you no longer want to use Instagram with your store, you can disconnect it:

Step 1. Open Shopify Admin

• Go to Settings > Apps and sales channels.
• Click on “Facebook & Instagram or Facebook Channel.”

Step 2. Remove the Instagram Account

• Click “Settings” in the Meta app.
• Under Instagram, click “Disconnect” or “Remove account.”

Step 3. Optional: Remove the Facebook & Instagram Sales Channel

• In the Apps and sales channels section, click the trash icon next to the Facebook & Instagram sales channel to uninstall it fully.

Best Practices When Adding Instagram on Shopify 

Simply embedding your Instagram feed isn’t enough – you want it to work for your brand. These best practices will help you get the most out of your Shopify + Instagram integration:

• Use UGC (User-Generated Content) in Your Feed: If customers are tagging your products in their posts, consider resharing those images (with permission) on your Instagram and embedding them on your site. UGC is mighty for industries like fashion, beauty, wellness, and home decor – it shows real people using and loving your products.
•  Keep Your Instagram Content Updated: Regularly post new content on Instagram and make sure your Shopify feed is synced properly. Most Shopify Instagram apps automatically pull the latest posts – just double-check that your token hasn’t expired and that the layout still fits your theme.
•  Highlight Featured Instagram Posts on Key Landing Pages: Instead of just adding a feed to your homepage, consider placing individual Instagram posts or carousels on strategic pages like product pages, your About section, or blog posts. For example, if you’re running a seasonal campaign or launching a new product, showcase the relevant Instagram content where it matters most.
• Use Instagram to Build Trust: A well-curated Instagram feed on your Shopify store shows that you’re active, professional, and engaged with your audience. For lifestyle-focused brands especially, Instagram can serve as proof of brand identity and social proof. Make sure your visuals are high-quality, on-brand, and reflect your customer experience.)

How to Add Instagram on Shopify: FAQs

Final Thoughts

Instagram can do more than drive likes – it can drive real sales. From adding a simple icon to launching full Shopping integration, you now have multiple ways to bring your store and Instagram closer together. Keep your content fresh, use social proof wisely, and always link back to products.