Skip to main content

How to Set Customer Account Preferences on Shopify

Last updated: October 07 2024

Written and researched by experts at Avada Learn more about our methodology

Are you upset about customers abandoning their carts at the last minute? Streamlining your checkout process and offering convenient account options can significantly boost conversions and foster customer loyalty.

In this Shopify tutorial, we will inform you on how to tailor your Shopify store’s customer account preferences to create a seamless shopping experience that keeps them coming back for more.

3 Simple Steps to Set Customer Account Preferences on Shopify

Step 1: Proceed to the Customer accounts area

  • Log in to your Shopify admin.
  • Click on Settings at the bottom left corner.
  • Select Customer accounts.

Set Customer Account Preferences 1

Step 2: Choose Account Preferences

Choose which version of customer accounts to link to:

  • New: Customers log in with a one-time code sent to their email (no passwords). Works with B2B.
  • Classic: Customers create an account and log in with email and password

Set Customer Account Preferences 2

Bonus: You can configure “New customer accounts” according to your demand by clicking the “Customize” button

Set Customer Account Preferences 3

Step 3: Save Changes

  • Click the Save button to apply your changes.

FAQs

Yes, you can choose the "Accounts are disabled" option in your checkout settings to prevent customers from creating accounts. This might be suitable if you prefer a guest checkout experience or sell products that don't require ongoing customer relationships.

"Optional" accounts let customers choose to create an account or check out as guests. "Required" accounts force customers to create an account before completing their purchase, which can help you build a customer database but might increase cart abandonment.

You can highlight the benefits of creating an account, such as faster checkout, order tracking, and personalized recommendations. Consider offering incentives like exclusive discounts or early access to sales for registered customers.

Yes, you can customize the customer account pages by editing your theme's templates or using a third-party app that offers more advanced customization options.

When you change your account preferences, existing customer accounts remain unaffected. However, the new settings will apply to any future customers who create accounts or check out your store.

In conclusion

Mastering customer account preferences in Shopify empowers you to create a seamless and personalized checkout experience, fostering customer loyalty and boosting conversions. What strategies have you implemented to encourage account creation and enhance your customers’ shopping journey? Share your insights and experiences with us in the comments!

More to explore:

Sam
linkedin
Sam Nguyen is the CEO and founder of Avada Commerce, an e-commerce solution provider headquartered in Singapore. He is an expert on the Shopify e-commerce platform for online stores and retail point-of-sale systems. Sam loves talking about e-commerce and he aims to help over a million online businesses grow and thrive.