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Make Products Available on Sales Channels

Last updated: October 07 2024

Written and researched by experts at Avada Learn more about our methodology

When managing your online store on Shopify, it's essential to ensure that your products are available on the right sales channels to reach your target audience. Shopify allows you to easily make your products accessible across multiple sales channels, including your online store, social media platforms, marketplaces, and more.

This guide will walk you through the steps to make your products available on various Shopify sales channels, helping you grow your business.

When Should You Hide Products From A Sales Channel?

Shopify store owners can easily control product visibility by managing their active sales channels. However, specific situations might require you to hide products, such as:

  • Seasonal items
  • Items you may offer again later
  • Out-of-stock products awaiting restock
  • Items you want to restrict to specific sales channels (online-only or in-store-only).

Step-by-Step To Make Products Available On Your Sales Channels On Shopify 

Step 1: Go to the Products Section

Log in to your Shopify admin, then go to the “Products” section from the left-hand menu to view your product list.

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Step 2: Select a Product to Edit

Select the product you want to make available and click on its title to access its dedicated details page.

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Step 3: Click Manage

On the product page, click “three dots” in the Publishing section and choose “Manage sale channels.”

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Step 4: Choose Your Sales Channels

  • In the dialog, select or deselect the sales channels for which you want to change the publishing settings. Then click “Done.”
  • A pop-up window will appear, showing all your connected sales channels.
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Set Product Availability in Your Sales Channels On Mobile

  • Step 1: Open the Shopify app and go to Products > All products.
  • Step 2: Tap the product name to view its details.
  • Step 3: In the Sales channels section, find the available channels where the product is included.
  • Step 4: Tap “Edit” to modify the sales channels.
  • Step 5: Select or deselect the sales channels to adjust your product's publishing settings.
  • Step 6: Tap “Save” to confirm your changes.

Final Thoughts 

Effectively managing product availability across your Shopify sales channels is crucial to running a successful online store. Following the outlined steps, you can strategically control which products are visible to your customers on various platforms like your online store, POS, and social media channels.

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Sam Nguyen is the CEO and founder of Avada Commerce, an e-commerce solution provider headquartered in Singapore. He is an expert on the Shopify e-commerce platform for online stores and retail point-of-sale systems. Sam loves talking about e-commerce and he aims to help over a million online businesses grow and thrive.