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Include Link to Order Page

Last updated: November 13 2024

Written and researched by experts at Avada Learn more about our methodology

Shopify’s Order Page is an essential tool for managing customer purchases and providing updates on their orders. Creating easy-to-use order page links helps customers track their orders and improves their shopping experience. 

In this guide, we’ll cover two simple methods for creating order page links: using Shopify’s built-in order status page and creating custom order pages. Follow along for helpful tips and best practices to make your store even more user-friendly.

Shopify’s Order Page: An Overview

Shopify’s Order Page plays a crucial role in store management, helping store owners and customers track purchases effectively. 

For store owners, it provides detailed information about each order, including customer details, purchased items, payment status, and shipping information. This makes managing, fulfilling, and organizing orders in one place easier.

For customers, the order page offers real-time updates, allowing them to check when an order is confirmed, shipped, or delivered. This transparency builds trust and reduces the need for customer support inquiries. Moreover, customers can easily view key details like the shipping address and payment method, ensuring they can confirm their purchase information.

Additionally, the order page is customizable. Shopify allows merchants to modify the design to match their store’s branding. Store owners can also set up custom messages or actions, such as requesting feedback or encouraging further shopping after completing the order. This flexibility enhances the overall shopping experience.

Method 1: Using Shopify’s Built-in Order Status Page

Step 1: Access Shopify Admin Settings

From your Shopify dashboard, go to “Settings” on the left-hand sidebar and click “Checkout.”

Include Link to Order Page Shopify

Step 2: Set Customer Contact Method & Enable Order Status Page Link

  • In the Customer Contact Method section, choose the “Phone number or email” option. This allows Shopify to send order notifications directly to your customers.
  • Then, check the box below: “Show a link for customers to track their order with Shop.” This ensures customers can easily track their orders through the order status page.
Include Link to Order Page Shopify

Step 3: Save Changes

Once done, click the “Save” button at the bottom to apply these changes.

Method 2: Creating Customer Order Pages

Step 1: Access Shopify Admin Pages:

  • From your Shopify admin dashboard, in the left-hand menu, click “Online Store” > select “Pages.”
  • On the Pages screen, tap “Add page” (top-right button) to create a new page.
Include Link to Order Page Shopify

Step 2: Fill in the Title and Content:

  • In the Title field, enter a clear, descriptive name for the page, such as “Track Your Orders.”
  • In the Content section, you can add a message explaining how customers can track their orders. Here’s a sample message you can use:
Include Link to Order Page Shopify

Step 4: SEO Settings:

Scroll down to the Search engine listing preview section to adjust the SEO title and description, ensuring they match the page’s purpose (e.g., “Track Your Orders - Fast and Easy Updates”).

Step 5: Set Page Visibility:

  • On the right-hand side, you can adjust the page’s visibility by choosing whether the page should be “Visible” or “Hidden.”
  • Choose a “Theme Template” (Default is fine unless you have a custom template).
Include Link to Order Page Shopify

Step 6: Save and Publish:

Once everything is set up, click “Save” at the top right to publish the page. You can now link this page from your navigation menu or footer for easy customer access.

When creating order page links on Shopify, there are several best practices to ensure a smooth customer experience and enhance store performance. Here are some important points to keep in mind:

Use Descriptive Anchor Text

The text for your links should clearly explain what the customer will find. Instead of using generic phrases like “Click here,” opt for more specific phrases such as “Track your order” or “View your order details.” This improves navigation and clarity for your customers.

Ensure Easy Access

Place your order page links in visible areas, such as the homepage, navigation menu, or the order confirmation email. Customers should be able to quickly find their order information without having to search.

Include Real-Time Updates

Make sure that the links you provide lead to pages that update order details in real time. Customers expect accurate and timely information, especially for shipping and delivery tracking. Third-party apps can help integrate this functionality into your store.

Personalization

Add a personalized message to your order page. A thank you note and next steps, like when the customer can expect their shipping confirmation, make the experience more engaging and reassuring​.

Add Social Sharing and Feedback Options

After customers place an order, they are often excited to share their purchase. Include social buttons on the order page so they can easily share their new product on social media. Additionally, embedding a survey or feedback form allows you to gather valuable customer insights​.

Coupons and Promotions

Offering a discount or promotion on the order confirmation page can encourage repeat purchases. This not only rewards your customer but also increases customer lifetime value​.

Final Thoughts 

I hope you find this post helpful in understanding how to include a link to the order page on Shopify. By following the two methods outlined, you can make it easy for customers to track their orders and improve their shopping experience. 

Remember to apply the best practices to ensure smooth navigation and increase engagement. Making order tracking simple and accessible will ultimately lead to better customer satisfaction and repeat business.

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Sam
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Sam Nguyen is the CEO and founder of Avada Commerce, an e-commerce solution provider headquartered in Singapore. He is an expert on the Shopify e-commerce platform for online stores and retail point-of-sale systems. Sam loves talking about e-commerce and he aims to help over a million online businesses grow and thrive.