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How to Customize Specific Email Templates

Last updated: November 18 2024

Written and researched by experts at Avada Learn more about our methodology

Customizing specific email templates on Shopify allows you to personalize customer communication, improving their experience and reinforcing your brand identity. Whether it's order confirmations, shipping updates, or abandoned cart emails, Shopify gives you the flexibility to adjust the look, feel, and content of these templates.

In this guide, we’ll walk you through the steps to easily customize email templates, ensuring they align with your brand and effectively communicate with your customers.

How to Customize Specific Email Templates

  • Step 1: From your Shopify admin, click on “Settings” at the bottom of the left-hand menu.
  • Step 2: In the Settings menu, click “Notifications” to manage email notifications.
click “Notifications” to manage email notifications.

  • Step 3: Under the "Customer notifications" section, choose the type of email you want to customize (e.g., order confirmation, shipping confirmation).
choose the type of email

  • Step 4: At the top right of the customer notifications screen, click “Customize email templates.”
click “Customize email templates.”

  • Step 5: Here, you can edit the logo, colors, email content, or body text to fit your store’s branding.
Here, you can edit the logo, colors, email content, or body text

  • Step 6: After making your customizations, click the “Save” button at the top to apply your changes.
click the “Save” button at the top

How to Customize Specific Email Templates on Mobile

  • Step 1: From the Shopify app, tap the three dots “...” button and choose “Settings.”
  • Step 2: In the Store settings section, click “Notifications.”
  • Step 3: Click “Customer notifications.”
  • Step 4: Tap the name of the notification you want to change.
  • Step 5: Edit the Email subject field and the body of the email message
  • Step 6: Click “Save.”

Bottom Line

Customizing specific email templates on Shopify empowers you to create personalized and branded communications with your customers. Remember to carefully edit and preview your templates to ensure they meet your quality standards before sending.

FAQs

How to setup custom emails in Shopify?

Go to Settings > Notifications in your Shopify admin to set up custom emails. From there, you can choose the email template you want to customize. You can edit the logo, accent colors, and subject lines to match your store’s branding.

How do I edit a custom email template?

Go to Settings > Notifications in your Shopify admin. Select the specific email notification you want to edit. In the "Email body (HTML)" section, you can modify the HTML code of the email. Once edited, you can preview and test it before saving it.

How to edit email Marketing on Shopify?

You can create and edit email marketing campaigns using Shopify Email. Go to Marketing > Campaigns in your Shopify admin. Select and customize an email template, including segmenting your customers and adding personalized content. Drafts are saved automatically as you work on them.

Can you customize Shopify templates?

Yes, you can customize Shopify email templates. This includes editing the logo, colors, and fonts and adding personalized messages. You can also use Liquid to insert dynamic content, such as customer names or specific product recommendations.

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Sam
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Sam Nguyen is the CEO and founder of Avada Commerce, an e-commerce solution provider headquartered in Singapore. He is an expert on the Shopify e-commerce platform for online stores and retail point-of-sale systems. Sam loves talking about e-commerce and he aims to help over a million online businesses grow and thrive.