In marketing, giving special offers to your customers is an attractive method to increase the purchasing power, gain more profits in a short amount of time and popularize your brand. Acknowledging this marketing strategy and its importance, Shopify provides all users several tools to create several types of special offers, such as creating a fixed value or percentage discount, creating a free shipping discount, creating a Buy-X-Get-Y discount and setting a Shopify discount for multiple items.

In this article, we will find out how to create a fixed value or percentage discount on different platforms.

How to Create a Fixed Value Or Percentage Discount on Desktop

Shopify makes it easy to offer enticing discounts to your customers. Here’s how to create both fixed value:

Step 1: Select Discount

Log in to your Shopify admin. Navigate to the “Discounts” section, which is usually found under “Marketing” or “Promotions.”

Step 2: Choose Add Discount

In the Discounts section, select “Add discount.” Here, you’ll be presented with various discount types.

Step 3: Choose Amount Off Products (or Amount Off Orders)

Select “Amount off products” to apply a discount to individual items. Conversely, if you want to discount all orders, tap on “Amount off orders.”

Step 4: Enter Discount Code

Enter a name for the new discount code, and click “Generate code.”

Step 5: Select Discount Value

• Add the “Percentage discount” for the products, for instance, a 15% discount.

• In the “Search Collection” section, click the “Browse” button to select the collection you want to discount for customers, then click “Add.”

Step 6: Setting Minimum Purchase Requirements for Discounts

• For a minimum spending amount, Select “Minimum purchase amount ($)” and specify the dollar value.
• For a minimum number of items, Choose “Minimum quantity of items” and set the desired quantity.“
• If no minimums are needed, Select “No minimum requirements.”

Step 7: Setting Customer Eligibility and Maximum Discount Uses

• If you set eligibility for all customers, choose “All customers.” To target a specific group of customers, hit “Specific customer segments” or “Specific customers.”
• In the “Maximum discount uses” section, you can limit or restrict the number of uses to specific customers.

Step 8: Setting Discount Code Combinations and Activation Date

• Navigate to the Discount Code Combinations and select the types of discount codes that you wish to allow for combination. In the “Active dates” field, enter the date and time when the discount starts.

Step 9: Save changes

After completing all settings, click “Save discount.”

How to Create a Fixed Value Or Percentage Discount on iPhone

Step 1: Access the Discounts Section

Log in to your Shopify admin panel. Click on the “…” icon and select “Discounts” from the menu.

Step 2: Choose “Create Discount”

In the “Discounts” section, click on “Create discount.” 

Step 3: Choose Discount Type

Select “Amount off products” to apply discounts to individual items. If you want to provide a discount on all orders, choose “Amount off orders.”

Step 4: Enter Discount Code

Enter a name for your new discount code and click the “⇆” button to proceed.

Step 5: Select Discount Value

• Fill in the percentage for the discount you offer.
• In the “Search Collection” section, click the “Add Collection” button to choose which collection you want to apply the discount to, then hit “Save.”

Step 6: Set Minimum Purchase Requirements

If you want to establish a minimum requirement for customers to qualify for the discount, select “Minimum purchase amount” or “Minimum quantity of items.”

Step 7: Define Customer Eligibility and Maximum Uses

• To make the discount available to all customers, select “All customers.” If you prefer to target specific customer groups, choose “Specific customer segments” or “Specific customers.”
• In the “Maximum discount uses” section, you can limit how many times the discount can be used or restrict it to customers.

Step 8: Configure Combinations and Activation Dates

• Go to the Combinations section and select which types of discount codes can be combined with this one.
• In the “Active dates” field, fill the start date discount. 

Step 9: Save changes

After completing all settings, click “Save discount.”

How to Create an Amount Off Automatic Discount on Desktop

Automatic discounts are a great way to simplify the discount process for customers. Here’s how to set one up:

Step 1: Select Add Discount

Log in to your Shopify admin, go to the “Discounts” section and click “Add discount.”

Step 2: Choose Amount Off Products (or Amount Off Orders)

Select “Amount off products” to apply a discount to individual items.

Step 3: Choose Automatic Discount

Under the “Methods” section, check the box labeled “Automatic discount.”

Step 4: Enter a Title

In the Title field, enter a name for the automatic discount.

Step 5: Set the Discount Value

• Fill in the monetary value or percentage for the discount.

• To apply this discount to specific products or collections, go to the “Applies to” section, take the appropriate action, and click “Add.”

Step 6: Establish Minimum Requirements for the Discount

If you want to require customers to spend a minimum amount to qualify for the discount, select “Minimum purchase amount ($).” If you prefer to set a minimum quantity of items that must be purchased, choose “Minimum quantity of items.”

Step 7: Configure Combinations and Activation Dates

• To allow customers to combine this discount code with other codes, go to the Combinations section and select one of the three options you prefer.
• In the Active Date section, set the start and end dates for the discount.

Step 8: Save changes

Once you have completed all steps, click “Save discount.”

How to Create an Amount Off Automatic Discount on iPhone

Step 1: Access the Discounts Section

Log in to your Shopify admin panel. Click the “…” icon and select “Discounts” from the menu.

Step 2: Choose “Create Discount”

In the “Discounts” area, click on “Create discount.”

Step 3: Choose Discount Type

Select “Amount off products” to apply discounts to individual items.

Step 4: Select Automatic Discount

Under the “Methods” section, select “Automatic discount.”

Step 5: Enter a Title

In the Title field, provide a name for your automatic discount.

Step 6: Set the Discount Value

Click on the Value field and select either a Percentage or Fixed amount. For example, you might enter a Value of 15% and choose a specific collection for which you want to apply the discount, then click “Save.”

Step 7: Set Minimum Requirements for the Discount

If you want to set a minimum spending requirement for customers to be eligible for the discount, select “Minimum purchase amount ($).” Alternatively, if you specify the minimum number of items that must be purchased, choose “Minimum quantity of items.”

Step 8: Configure Combinations and Activation Dates

• To enable customers to use this discount code with others, navigate to the Combinations section and select one of the two available options.
• In the Active Date section, specify the start and end dates of your discount. If you do not set an end date, the discount will remain active indefinitely.

Step 9: Save changes

Once you have completed all steps, click “Save discount.”

Final Thoughts 

Creating fixed value or percentage discounts is fundamental to any successful Shopify store. By mastering this process, you’ve equipped yourself with a powerful tool to boost sales and engage your customers. Now go ahead and start creating those compelling offers!

FAQs

What is the fixed discount percentage?

A fixed discount percentage is a specific percentage reduction applied to the price of an item or an order. Unlike a fixed value discount (e.g., $5 off), a fixed percentage discount (e.g., 20% off) reduces the price proportionally. 

A 20% discount on a $100 item results in a $20 reduction, while a 20% discount on a $50 item results in a $10 reduction. The percentage remains constant, but the monetary value of the discount changes depending on the original price.

How do you make a 20% discount?

To create a 20% discount in Shopify, follow these steps:

• Step 1: Navigate to the Discounts tab in your Shopify admin.
• Step 2: Click on Create Discount.
• Step 3: Select Percentage as the discount type.
• Step 4: Enter 20 in the discount value field.
• Step 5: Choose whether this discount applies to specific products or collections, if necessary.
• Step 6: Save your changes to activate the discount code

How to add a 10% discount?

Adding a 10% discount follows similar steps:

• Step 1: Go to the Discounts section in your Shopify dashboard.
• Step 2: Click on Create Discount.
• Step 3: Select Percentage as the type of discount.
• Step 4: Input 10 in the value field for the discount percentage.
• Step 5: Specify any applicable products or collections if desired.
• Step 6: Save the settings to make the discount available to customers

How to calculate percentage of discount?

The formula to calculate the percentage discount is:

[(Original Price – Discounted Price) / Original Price] * 100

Example:

• An item originally priced at $50 is discounted to $40.
• Difference: $50 – $40 = $10
• Division: $10 / $50 = 0.2
• Multiplication: 0.2 * 100 = 20%
• Therefore, the discount is 20%.