Choose Colors for Email Templates

Last updated: October 07 2024

Written and researched by experts at Avada Learn more about our methodology

Shopify’s email templates allow store owners to create a more personalized shopping experience by adjusting the design and colors to match their brand identity. With the right color choices, you can strengthen brand consistency and make emails more visually appealing to your customers.

In this article, you will learn how to choose and customize the accent color in your Shopify email templates.

Step 1: Access Notifications

Log in to your Shopify admin account.
From the left-hand menu, click Settings.

Scroll down and select Notifications from the available options.

Step 2: Enter the Customize Email Templates Section

Click on the Customer Notifications section.

Select the Customize email templates button on the right side of the page.

Step 3: Choose a New Accent Color:

A preview of the email template will appear.
Next to Accent color, click on the colored rectangle to open the color picker.
A color picker box will appear. You can either:
- Select a new color using the gradient and spectrum sliders.
- Directly enter the hex code of the color you want in the field provided.

Step 4: Save changes

After selecting the new accent color, click the Save button at the top right of the page to apply the changes.

Preview how the selected color appears on your email template.

Your updated email template will now reflect the new accent color in future customer communications!

FAQs

No, the accent color you choose will apply to all email templates under the same Shopify notification system. However, you can manually adjust each template’s content for other design elements.

No, Shopify does not allow replacing the accent color with an image. The accent color feature is limited to choosing or editing solid colors only.

If you don’t click ‘Save,’ your changes won’t be applied, and the previous accent color will remain in your email templates.

Yes, you can revert back by manually selecting the default accent color in the color picker or using its hex code if you remember it.

No, the accent color will display consistently across all devices, including mobile and desktop, without impacting the email’s responsive design.

Summary

Customizing the accent color of your Shopify email templates is a quick and effective way to align your store’s branding with your customer communications. By following the simple steps outlined above, you can easily enhance your email design and create a cohesive, professional look across all your customer notifications.

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Sam

Sam Nguyen is the CEO and founder of Avada Commerce, an e-commerce solution provider headquartered in Singapore. He is an expert on the Shopify e-commerce platform for online stores and retail point-of-sale systems. Sam loves talking about e-commerce and he aims to help over a million online businesses grow and thrive.