AutomationApply Discount to a Specific Item
Last updated: December 05 2024
Are you looking to offer special discounts on specific items in your Shopify store? You’ve come to the right place! In this guide, we’ll explain why discounts are so crucial for any store on Shopify and give you a step-by-step process for applying discounts to increase sales and keep your customers happy. Let’s dive in and get started!
How Important Are Discounts for Boosting Sales on Shopify?
Discounts are highly important for increasing sales on Shopify because they create immediate incentives for customers to make a purchase. Here are a few key reasons why discounts can be effective:
- Attract new customers: Offering discounts can encourage first-time buyers to try your products, lowering the entry barrier for those hesitant to purchase at the total price.
- Increase order size: Discounts such as “Buy one, get one” or percentage-off deals can encourage customers to add more items to their carts, increasing the average order value.
- Clear out inventory: Sales and discounts are great for moving old or excess inventory, making room for new products without holding onto stock for too long.
- Encourage repeat purchases: Offering discounts to existing customers encourages them to return to your store, building customer loyalty.
- Improve conversion rates: Discounts can reduce hesitation and increase the chances of converting visitors into paying customers, especially those who are unsure about purchasing.
How to Apply a Discount to a Specific Item on Shopify
To apply a discount to a specific item in Shopify, follow these detailed steps based on the images provided:
Step 1: Navigate to Discounts > Create a Discount
- On your Shopify admin dashboard, go to the Discounts section to manage and create discount codes.
- Once inside the Discounts section, click the “Create discount.”
Step 2: Select Discount Type
A pop-up will appear, asking you to select a discount type. Shopify offers several discount types (Image 2):
- Amount off products: Discount specific products or collections of products.
- Buy X get Y: Provide a discount when customers buy a certain quantity of products.
- Amount off order: Discount the entire order total.
- Free shipping: Offer free shipping as a discount for the customer.
I will take Amount off products as an example to create a discount on specific items.
Step 3: Choose Discount Method
Next, you will need to choose between two methods:
- Discount code: Customers enter a specific code during checkout to receive the discount.
- Automatic discount: The discount is automatically applied when specific conditions are fulfilled, without adding a code. This discounted amount will be clearly reflected in their cart.
The method you choose depends on your goals. If you want customers to manually enter a code, select “Discount code.” If you want the discount to be applied automatically, select “Automatic discount.”
Step 4: Set Discount Details
Now, define the details of your discount:
- Discount Value: Choose the type of discount you want to apply. Options include a fixed amount (e.g., $50 off) or a percentage off. In this example, we applied a fixed amount of 50.
- Applies to: Select whether the discount will apply to specific products or collections. For this tutorial, we chose Specific products. Click “Browse” to select the item(s) you want to discount.
Step 5: Select the Product(s)
After clicking “Browse,” a window will pop up where you can select the products to which the discount applies. Check the box next to the product(s) (e.g., short-sleeve t-shirt), and click “Add” to confirm.
Step 6: Define Discount Requirements and Limitations
- Minimum purchase requirements: Choose if the discount requires a minimum order amount or quantity of items.
- Customer eligibility: Set the discount to all customers or specific customer segments.
- Maximum discount uses: You can limit the number of times the discount can be used or limit it to one use per customer.
- Combinations: Choose if the discount can be combined with other products, orders, or shipping discounts.
Step 7: Set Active Dates
Finally, set the start date and time for when the discount will be active. Optionally, you can set an end date if you want the discount to expire after a certain period.
Step 8: Save the Discount
Once all the details are set, click “Save discount” to finalize your discount.
In Conclusion
I hope you find this post helpful in setting up discounts for your Shopify store. Applying discounts to specific items can be a great way to boost sales and attract more customers. By following these steps, you’ll have better control over your promotions and be able to offer tailored deals that suit your business needs. Don’t hesitate to experiment with different discount types to see what works best for your store!
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