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How to Add, Update, and Filter a Gift Card Product on Shopify

Last updated: October 07 2024

Written and researched by experts at Avada Learn more about our methodology

Looking to boost sales and offer a convenient gifting option in your Shopify store? Gift cards are a fantastic way to attract new customers, increase revenue, and foster brand loyalty. This comprehensive guide will walk you through every step of creating, updating, and even filtering your gift card products on Shopify.

Moreover, we also introduce everything about how to enable and customize Apple Wallet Passes on Shopify if you want to satisfy your iOS device users with gift card customization. There’s so much to explore, so let’s start now!

How to Add/ Update a Gift Card Product on Shopify

Step 1: Access Gift Cards

  • From your Shopify admin, go to Products > Gift cards.
Gift Card Product on Shopify

Step 2: Add a New Gift Card Product

  • Click the Add gift card product button.
Gift Card Product on Shopify

Step 3: Fill in Product Details

  • Title: Give your gift card a clear name (e.g., “Birthday Gift Card”).
  • Description: Explain its purpose and any terms of use.
  • Media: Upload an eye-catching image.
  • Denominations: Set the values customers can choose from.
  • Search engine listing: Optional
Gift Card Product on Shopify

Step 4: Manage Sales Channels & Save

  • Choose where you want to sell this gift card (Online Store, POS, etc.)
Gift Card Product on Shopify
  • Click Save gift card product to finish.
Gift Card Product on Shopify

Bonus: Updating a Gift card on Shopify

  • Shopify admin dashboard > Products > Gift cards > View gift card products.
Gift Card Product on Shopify
  • Select the Gift Card: Click the gift card’s name to edit it.
Gift Card Product on Shopify
  • Update any details like title, description, image, or denominations.
Gift Card Product on Shopify
  • Click Save when you are done.
Gift Card Product on Shopify

How to Filter a Gift Card Product on Shopify

Step 1: Access Gift Cards

  • From your Shopify admin, go to Products > Gift cards.
Gift Card Product on Shopify

Step 2: Click the Filter Icon

  • On the Gift Cards page, you’ll see a list of your gift cards.
  • Click the filter icon (funnel shape) in the top right corner.
Gift Card Product on Shopify

Step 3: Apply Filters

A dropdown menu will appear with various filter options, including:

  • Status: Filter by “Active” or “Disabled” gift cards.
  • Expiry date: Filter by gift cards that expire before, on, or after a specific date.
  • Customer: Filter by the customer associated with the gift card (if applicable).
  • Initial value: Filter by the original value of the gift card.
  • Creation method: Filter by how the gift card was created (manual or purchased).
Gift Card Product on Shopify

Select the desired filter(s) and their corresponding values.

Step 4: View Filtered Results

  • Shopify will display the filtered list of gift cards based on your selected criteria.
Gift Card Product on Shopify

By effectively utilizing Shopify’s filtering options, you can easily manage and organize your gift card products, making it easier to track sales, analyze customer behavior, and provide better customer service.

How To Enable Apple Wallet Passes on Shopify

By enabling Apple Wallet Passes, your customers can effortlessly use their gift cards on their iOS devices through Apple Wallet. With Passes, they can easily check the balance and redeem gift cards in-store.

Note: Any updates you make to your Apple Wallet Passes will also reflected in Passes that customers have already downloaded.

Step 1: Proceed to Payments area

From your Shopify admin, go to Settings > Payments 

Gift Card Product on Shopify

Step 2: Click the Customize button

In the Apple Wallet Passes section, click “Customize.”

Gift Card Product on Shopify

Step 3: Tick on the “Activate Apple Wallet Passes for gift cards”

Select the option to “Activate Apple Wallet Passes for gift cards.”

Gift Card Product on Shopify

Step 4: Customize if needed

To personalize the appearance of your gift cards in Apple Wallet, adjust the text, color, and image settings. You can modify these settings at any time.

Gift Card Product on Shopify

Step 5: Save changes

Finally, click “Save.”

Gift Card Product on Shopify

How to change Text and Background Colors on Apple Wallet Passes

Step 1: Proceed to the Apple wallet passes area

  • From your Shopify admin > Settings > Payments > Click the Customize button under the Apple wallet passes section.
Gift Card Product on Shopify

Step 2: Change the text/ background color

  • For the text color: You can edit either the Regular text color or the Secondary text color by clicking the pencil icon next to each factor.
Gift Card Product on Shopify

Then, simply select the color you prefer to adjust to.

Gift Card Product on Shopify
  • For the background color: You can edit the Card color section to change the background color for your Apple Wallet Passes.
Gift Card Product on Shopify

Step 3: Save changes

  • Click the Save button once you finish all the settings.

How to use a Custom Logo on Apple Wallet Passes on Shopify

If you’ve enabled Apple Wallet Passes on your Shopify store and want to enhance their appearance with your brand’s custom logo, this guide will show you exactly how to do it. Follow the steps below to ensure your customers remember your brand every time they use their Apple Wallet.

Step 1: Access Payments Settings

  • Log in to your Shopify admin account.
  • Go to Settings in your Shopify admin.
  • Select Payments from the list of options.
Gift Card Product on Shopify

Step 2: Customize Apple Wallet Passes

  • In the Apple Wallet Passes section, click Customize.
Gift Card Product on Shopify
  • Click the (+) button next to the Add a custom logo and select a logo from your device.
  • Adjust the settings as needed. For best results, use an image close to 90x90 pixels to avoid distortion.
Gift Card Product on Shopify

Step 4: Save Changes

  • Click Save to apply your changes.
  • Ensure the confirmation message “Settings saved successfully” appears to verify that your logo has been updated.
Gift Card Product on Shopify

FAQs

Can I create a gift card with a custom design on Shopify?

Yes, Shopify allows you to customize the appearance of your gift cards using pre-designed templates or by uploading your own images and branding elements.

Is it possible to offer gift cards in various denominations at my Shopify store?

Absolutely! You can set multiple denomination options for your gift cards, giving customers the flexibility to choose the value that suits their needs.

How can I promote my gift cards to customers on my Shopify store?

Consider featuring gift cards prominently on your homepage or navigation menu. You can also create dedicated email campaigns or social media promotions to showcase your gift card offerings.

What if a customer loses their gift card or forgets the code? Can I reissue a new one?

Yes, you can disable a lost or forgotten gift card and issue a new one with a different code directly from your Shopify admin. This helps ensure a positive customer experience and prevents potential loss of revenue.

Are there any limitations or restrictions on selling gift cards on Shopify?

Shopify’s gift card functionality has some limitations, such as the inability to sell gift cards through third-party sales channels like Amazon or eBay. Additionally, certain restrictions might apply depending on your Shopify plan and payment gateway.

If I enable Apple Wallet passes for my gift cards, will customers automatically see them in their Apple Wallet?

No, customers will need to actively add the gift card pass to their Apple Wallet after receiving the gift card email. You can include instructions on how to do this in the email or on your store’s gift card page.

Can I customize the appearance of my gift cards in Apple Wallet, such as the logo or background color?

Yes, Shopify allows you to customize the appearance of your Apple Wallet passes, including the logo, background color, and text color, to match your brand’s aesthetic.

I’ve enabled Apple Wallet passes, but some of my customers are still not seeing the option to add them to their Wallet. What could be the issue?

Ensure that your customers are using compatible Apple devices with the latest iOS version. Also, double-check that you’ve correctly activated the feature in your Shopify settings and that the gift card email includes clear instructions on how to add the pass to Apple Wallet.

In conclusion

This comprehensive guide has equipped you with the knowledge to effortlessly add, update, and filter gift card products on Shopify, empowering you to enhance your store’s offerings and cater to customer needs. Also, our guide wants to support you in customizing the Apple Wallet Passes carefully to satisfy a large number of iOS users who wish to use your gift cards regularly. 

Feel free to raise questions related to gift card customization if you encounter any issues while in this amazing process.

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Sam Nguyen is the CEO and founder of Avada Commerce, an e-commerce solution provider headquartered in Singapore. He is an expert on the Shopify e-commerce platform for online stores and retail point-of-sale systems. Sam loves talking about e-commerce and he aims to help over a million online businesses grow and thrive.