Home Shopify Shopify Knowledge Hotjar Shopify Integration: Everything You Need To Know 2025

Hotjar Shopify Integration: Everything You Need To Know 2025

Sam|

March 5, 2025|

7 min read

Table of Contents

What Is the Hotjar Shopify Tool?
- Key Features of Hotjar for Shopify
Benefits of Using Hotjar for Shopify
How To Add Hotjar to Shopify
- Method 1: Using a Tracking Code Snippet
- Method 2: Using Hotjar Shopify Apps
How To Use Hotjar for Shopify to Increase Store Conversions
Bottom Line
FAQs

Do you want to know how customers interact with your Shopify store? Hotjar is an amazing tool that can help! It gives you valuable data so you can improve the shopping experience on your site and increase sales.

This guide will cover everything you need to know about the Hotjar – Shopify integration, including its benefits, key features, and how to get started to retain customers and drive sales.

Let’s get into it!

What Is the Hotjar Shopify Tool?

Hotjar is a powerful analytics tool that integrates seamlessly with Shopify, providing valuable insights into how visitors interact with your online store. It enables you to visualize user behavior, identify areas for improvement, and enhance the overall shopping experience.

Key Features of Hotjar for Shopify

Heatmaps: Visualize where users click, scroll, and spend the most time on your site.
Session Recordings: Replay individual user sessions to see the exact journey users take.
Feedback Buttons: Collect in-the-moment feedback directly from customers.
Surveys: Get feedback post-purchase or on specific pages to understand customer sentiment.
User Interviews and Testing: Schedule live user interviews or remote usability tests with customers to gain deeper insights into their experience and observe their interactions with your store in real time.
Dashboard: Access an easy-to-use dashboard that consolidates key insights, providing a clear overview of user behavior and feedback at a glance.
Highlights: Pin and share specific insights to collaborate with your team and prioritize improvements.
Trends: Track trends in user behavior over time, helping you spot patterns and measure the impact of your changes on customer experience.

Benefits of Using Hotjar for Shopify

Integrating Hotjar with Shopify has multiple benefits, particularly for conversion rate optimization and user experience enhancement:

Quick setup within a few clicks, no coding required
Understand customer behavior
Improve user interface and experience
Boost conversion rates
Reduce cart abandonment

How To Add Hotjar to Shopify

There are two main ways to add Hotjar to Shopify: using Hotjar tracking code snippet or using Hotjar Shopify integration apps available on the Shopify App Store.

Method 1: Using a Tracking Code Snippet

This method is ideal for direct integration with your Shopify store. Here’s how to set it up:

Step 1: Sign up for Hotjar

Create a Hotjar account, choose a plan, and log in to access your dashboard.

Step 2: Add your Shopify domain to your Hotjar dashboard

From your Hotjar dashboard, go to Sites and Organizations > New Site.

Enter your Shopify store URL, select the Site Type, then select the Site Owner as an existing or a new Organization.

Click Add site

Step 3: Copy the Hotjar snippet tracking code

When your Shopify is added, click Install tracking code

Click Copy

Step 3: Add Hotjar code to your Shopify store:

From your Shopify dashboard. Go to Online Store > Themes.

Select …> Edit Code on your active theme. Remember to Duplicate the theme first to back up your theme in case something goes wrong.

Click on theme.liquid

Paste the Hotjar tracking code between the <head> </head> tag.

Click Save. You can now use all of Hotjar’s tools on your Shopify store.

If you want to track your customer behavior on the Shopify checkout page, follow these steps:

From your Shopify admin, click Settings > Check out

Scroll down to the Post-purchase page.
Add your Hotjar tracking code to the Additional script box

Click Save

Step 4: Verify the installation on the Hotjar dashboard

Go back to your Hotjar Dashboard. If you installed the code correctly, you’ll get this notification.

Method 2: Using Hotjar Shopify Apps

Alternatively, you can use a Hotjar Shopify app to integrate the 2 platforms conveniently. Here are my 2 recommended apps:

Simple Hotjar Install

Simple Hotjar Install allows you to integrate Hotjar into your Shopify store in just 30 seconds, with no coding required. Simply copy the Tracking Code from Hotjar, paste it into the app, and click “Save” to complete the setup.

Key Features:

Fast Setup: Install Hotjar on your Shopify store in under 2 minutes.
No Coding Required: Easily add the Hotjar Tracking Code by copy-pasting and saving.
Secure: No changes to theme files, ensuring stability for your store.

Hotjar Install

The Hotjar Install app offers a quick and easy way to integrate Hotjar with Shopify stores, requiring no coding skills. Compatible with all themes, Hotjar Install is a quick and cost-effective solution for gaining valuable insights to optimize Shopify stores.

Key Features:

Easy Setup: Simple integration with Hotjar; no coding is required.
Theme Compatibility: Works seamlessly on all Shopify themes without editing code.
Consistent Tracking: Ensures Hotjar tracking is always active, even after theme updates.

How to Connect Hotjar and Shopify Using Shopify App

I’ll use the Hotjar Install app for demonstration; the steps are basically the same for the other Shopify app.

Click Install.

How to Connect Hotjar and Shopify Using Shopify App

Grant permission for the app to access your store data.

Grant permission for the app to access your store data

Select a plan

Follow the instructions to connect your Hotjar account and Shopify store, then click Integrate.
After the integration is complete, you can now track your Shopify store from Hotjar.

How To Use Hotjar for Shopify to Increase Store Conversions

Hotjar’s data collection tools are invaluable for enhancing conversion rates on Shopify. Here’s how to make the most of these features:

Identify Friction Points with Heatmaps

Hotjar’s heatmaps show areas where users engage the most, allowing you to identify which elements are driving attention and which might be overlooked.

Optimize Call-to-Actions (CTAs): Place high-impact CTAs in hot zones to capture user attention.
Analyze Scroll Depth: If users aren’t scrolling to crucial parts of your page, consider reorganizing content for better flow.

Reduce Cart Abandonment Using Session Recordings

Session recordings enable you to replay user interactions, revealing why customers abandon their carts.

Identify Barriers in the Checkout Process: Look for rage clicks or stalled interactions in recordings to find and fix frustrating elements in the checkout process.
Refine the Navigation Flow: Discover if users struggle to find specific products or pages, and make adjustments for easier navigation.

Collect Actionable Feedback with Surveys

Hotjar’s survey tool allows you to gather post-purchase insights or conduct exit surveys, giving you valuable feedback on user experience.

Run Post-Purchase Surveys: Use these to understand what customers enjoyed or disliked, allowing you to refine your services.
Deploy Exit Surveys: Capture reasons for abandonment by asking users why they’re leaving without purchasing.

Troubleshoot UX Issues with Rage Clicks and Incoming Feedback

Rage clicks are identified when users repeatedly click an unresponsive or confusing element, signaling UX issues that need fixing.

Identify and Resolve UX Problems: Use session recordings filtered for rage clicks to identify these elements, whether broken links, slow-loading features, or hidden CTAs.
Collect Feedback via Widgets: Add feedback widgets on pages to gather user insights, helping you identify and address design flaws.

Monitor Trends and Highlight Key Insights

Track Behavioral Changes: Use the Trends feature to measure the impact of changes over time.
Share Highlights with Your Team: Pin and share important insights from heatmaps and recordings to prioritize improvements collaboratively.

Bottom Line

The Hotjar Shopify integration empowers store owners with actionable insights that can dramatically improve both user experience and conversion rates. Now, you’re set up for success. Leverage this tool and improve your site now!

FAQs

1. How does Hotjar improve Shopify conversions?

Hotjar provides insights through heatmaps, session recordings, and exit intent popups, allowing store owners to identify and fix issues that impede conversions.

2. How do I add Hotjar to Shopify?

You can integrate Hotjar with Shopify by using a tracking code or installing a Hotjar app from the Shopify App Store.

4. Can I customize Hotjar surveys and polls?

Yes, Hotjar allows you to create branded surveys and polls, offering flexibility in design and content to match your store’s look.

5. Are there any alternatives to Hotjar for Shopify?

Yes. Other tools like Google Analytics, Crazy Egg, and Optimizely offer similar features but may not provide the same level of behavioral insights and customer feedback as Hotjar.

Sam

Sam Nguyen is the CEO and founder of Avada Commerce, an e-commerce solution provider headquartered in Singapore. He is an expert on the Shopify e-commerce platform for online stores and retail point-of-sale systems. Sam loves talking about e-commerce and he aims to help over a million online businesses grow and thrive.