How To Create A Contact Page On Shopify: Our Step-by-Step Guide

Your contact page is one of the most visited pages on any Shopify store. According to KoMarketing, 44% of website visitors will leave a company’s site if there’s no contact information or phone number available. That means nearly half of your potential customers walking away before they even browse your products.

Despite its importance, many Shopify merchants neglect their contact page. They slap on a default form, skip their phone number, and call it done. The result? Missed sales, unanswered questions, and a lack of trust prevent customers from completing a purchase. 

This guide will show you how to create an effective contact page from scratch. You’ll learn what to include, step-by-step setup instructions, and tips for making your contact page convert visitors into customers. We’ll also share real store examples, recommended apps, and SEO strategies to make your contact page work harder for your business.

What to Include on A Shopify Contact Us Page?

A good contact page goes beyond a simple form. It gives customers multiple ways to reach and builds confidence that someone will actually respond. Here are the key elements to include: 

Contact Form

A contact form is the most common way customers will reach out. It offers several distinct advantages:

Firstly, contact forms are more convenient for customers. Instead of drafting an entire email, they can quickly fill in the necessary fields and hit submit. This ease of use can increase the chances of receiving feedback.Moreover, contact forms act as a feedback tool, providing insights into product or service quality. This can help businesses understand their customers better and enhance the user experience on the website.

Furthermore, a notable benefit of contact forms is the reduction of spam, especially when compared to openly displaying an email address. For instance, contact forms can be a barrier against unsolicited messages when integrating live chat functions.

Additionally, contact forms offer control over the information collected. Businesses require visitors to fill in specific fields to ensure they receive all the essential details.

One practical benefit: forms reduce spam compared to listing a raw email address on your page. When you display an email publicly, bots can scrape it. A form with reCAPTCHA blocks most of that.

Email Address and Phone Number

Even if most of your business happens online, listing a phone number and email address matters. Some customers won’t fill out a form. They want to call or write directly.

Add a click-to-call link for mobile visitors. This lets shoppers tap your number to call instantly without copying and pasting. A simple line of HTML does the trick: <a href=”tel:+1234567890″>Call us: (123) 456-7890</a>

For email, display your support address clearly. Don’t hide it behind a form if you can help it. Giving customers options makes them more likely to reach out.

Live Chat 

Live chat is one of the fastest growing customer support channels in ecommerce. Forrester Research found that 53% of customers are likely to abandon their online purchase if they can’t find quick answers to their questions.

Adding a live chat widget to your contact page gives shoppers instant access to help. It’s especially useful during checkout when a customer has a last-minute question about sizing, shipping, or returns.

If you’re running a Shopify store, Chatty AI Chatbot & Live Chat is a solid option. It combines AI-powered responses for common questions with live agent handoff for complex issues, all from a single inbox. This means you can handle inquiries around the clock without staffing a 24/7 team.

Physical Store Locations

If you have a brick-and-mortar location, display a physical address can also enhance an online store’s credibility, making customers feel more secure about their transactions.  Embed a Google Maps widget so visitors can get directions without leaving your site. Displaying a physical address also adds credibility. Customers feel more comfortable buying from a store that has a real location they could visit.

Operating Hours

By specifying your hours of operation, customers know when they can expect to visit your physical locations or when customer service representatives are available. It can also help set expectations regarding response times for inquiries made outside those hours.

Social Media Profiles

Social media profiles (Instagram, Facebook Messenger, or Zalo) allow customers to engage with your brand on platforms they already use. They can stay updated with new product launches, promotions, or news. Displaying active social media profiles can help verify your business’s legitimacy, creating another touchpoint of trust.

Newsletter Signup 

Newsletters are an excellent way for customers to stay updated with your store’s latest products, offers, and news. It’s a direct line to their inbox, which can result in increased customer retention and sales. It helps businesses collect email addresses and other relevant customer information, which can be crucial for segmented marketing and personalized offers.

How To Create A Contact Us Page On Shopify

Here’s a comprehensive guide on how you can set up a Contact Us page on your Shopify store:

Step 1: From your Shopify Admin panel, navigate to Online Store > Pages

Step 2: Click Add page.

Step 3: Enter a title for your contact page in the Title box. You can use phrases like Get in touch or Contact Us.

Step 4: In the Content box, you can type any information you want to display above the contact form. We suggest having at least the phone number and email address. You can add more information mentioned above to your preferences. Use reassuring texts like “We will respond as soon as we can.”

Step 5: Under the Template section, select page.contact from the drop-down menu. This action ensures a contact form appears on your page.

Step 6: Click Save and publish.

Step 7: Add to your navigation menu

To make your contact page easily accessible to your customers:

• Go to Online Store > Navigation from your Shopify admin.
• Decide where you want the contact page link to appear and select the appropriate menu.
• Click Add menu items and type your page title in the Name box.
• To link it to your created page, open the Link box, go to Pages, and select the Contact page. Then, click Add.
• Don’t forget to Save.

To preview your work, click the eye icon beside ‘Online store,’ and you’ll be directed to the page.

How To View Contact Form Submissions

Every message submitted through your Shopify contact form goes directly to the sender email address linked to your store. You don’t need to log into Shopify admin to read them. Just check your inbox.

To change where submissions go: 

• Log into your Shopify admin.
• Go to Settings > Notifications .
• Update the sender email address 

One thing to note: You can’t change the email subject line for messages sent through Shopify’s built-in contact form. 

If you need custom subjects or more advanced routing, consider using a third-party form app like Jotform or Wufoo. These let you build custom forms and embed them on your contact page with full control over fields, notifications, and integrations.

or want to use a different email address that isn’t directly linked to your Shopify notifications. Online services such as Wufoo or Jotform allow users to create custom contact forms. Once created, these forms can be embedded directly onto your contact page.

5 Tips To Build A Stunning Shopify Contact Us Page

Your contact page is set up. Now let’s make it good. These tips turn a basic form into a page that builds trust and drives conversions. 

Responsive Design

Over 60% of Shopify traffic comes from mobile devices. Your contact page needs: 

• User-Friendly Across Devices: Ensure that your contact page is mobile-responsive. With the surge in mobile shopping, many users will access your contact page from their smartphones or tablets. The design should adjust seamlessly across devices for ease of use.
• Efficient Loading: Optimize images and elements to load the page quickly, avoiding customer frustration. A contact page that takes five seconds to load on mobile will lose visitors. 

Intuitive Layout & Clear CTA

Don’t make visitors guess what to do. Shopify store owners should: 

• Ease of Navigation: Place the most critical information (like the contact form or phone number) prominently. Ensure customers don’t have to scroll excessively or search hard to find what they need.
• Bold Call-To-Actions (CTAs): Use noticeable buttons or icons for primary actions you want users to take. Whether it’s to “Submit a Query” or “Join Our Mailing List,” the CTA should stand out.

If you offer multiple support channels, organize them visually. Use icons for email, phone, and chat so customers can scan the page and pick their preferred method quickly.

Personal Touch & Brand Consistency

Your contact page should look like it belongs to your store. The Shopify contact page needs:  

• Aesthetics: The design, colors, and fonts should align with the brand identity. A cohesive look fosters trust and professionalism.
• Personalization: Add a brief note or message that connects with the user, perhaps something like, “We’d love to hear from you!” or “Got questions? Reach out!”

Incorporate Interactive Elements

• Map Integration: If you have physical store locations, embed an interactive map that allows users to zoom in/out and view store details.
• Captivating Imagery: Use high-quality images or visuals related to customer service, your products, or happy customers. This makes the page more engaging and less sterile.
• FAQs section adding: Consider creating an FAQ accordion directly on your contact page. Many visitors land on the contact page looking for answers they could find themselves. A short FAQ reduces the number of inquiries your team handles while giving customers faster resolution.

Feedback & Assurance

Tell customers when they’ll hear back. A simple line like “We respond to all messages within one business day” builds trust and reduces follow-up emails.

After someone submits the form, show a confirmation message. “Thanks for reaching out. We’ll get back to you within 24 hours” is clear and reassuring. You can set this up with a redirect to a simple thank you page or use an app that shows a pop-up confirmation.

Setting clear expectations is one of the simplest ways to improve customer satisfaction with your support.

SEO Tips for Your Shopify Contact Page

Most merchants don’t think about SEO for their contact page, but it matters. A well-optimized contact page helps your store show up for branded searches like “[your store name] contact” and local searches if you have a physical location.

• Use a descriptive page title. “Contact Us” is fine, but “Contact [Your Store Name] | Customer Support” gives search engines more context.
• Write a unique meta description. Don’t leave it blank. Write something like “Get in touch with [Store Name]. Contact us by phone, email, or live chat for questions about orders, returns, and products.”
• Add structured data. If you have a physical location, add LocalBusiness schema markup to your contact page. This helps Google display your address, phone number, and hours directly in search results.
• Include your NAP consistently. NAP stands for Name, Address, Phone number. Make sure these match exactly across your contact page, Google Business Profile, and any directory listings. Inconsistent NAP data hurts local SEO.
• Link to your contact page from other pages. Add it to your footer, header, and within relevant blog posts. Internal links tell search engines the page is important.

Helpful Shopify Apps For Creating A Shopify Contact Us Page

Building a contact us page becomes easier than ever before with many apps from the Shopify App Store, making it essential to choose the best Shopify form builder app for your needs. Here are some of the best competitors.

Hulk Contact Us Form

A responsive and customizable contact form is one of the cornerstone elements of any successful online store. This is where the Hulk Contact Us Form app comes into play.

Features:

• Customize your Contact Form with six customizable fields to match your store.
• Create the form by yourself and add it to your Contact Page.
• You can build a worthwhile email list through the easy contact form you create.
• Built-in reCAPTCHA element that protects against spam and abuse.
• Export your contact form submissions effortlessly in a date-sorted format.

Pricing and Plans:

The Hulk Contact Us Form offers a 5-day free trial, allowing merchants to understand its capabilities. Post the trial, the pricing starts from $10 per month.

POWR: Contact Form Builder

POWR: Contact Form Builder has been a game-changer for many Shopify merchants.

Features:

• Use conditional logic and get your form set up for different customer segments
• Enable instant email alerts for new form responses & sync with Google Sheets
• Centralize all your contacts and responses collected in your POWR dashboard
• Create interactive and multi-step forms for a unique customer experience
• Make quick & easy autoresponders to boost your customer engagement

Pricing: The POWR Contact Form Builder has a free plan and 3 paid plans priced from $9.99/month.

Powerful Contact Form Builder

The Powerful Contact Form Builder provides a range of features to aid merchants in creating professional and efficient contact forms with ease.

Features of the Powerful Contact Form Builder

• Create custom forms without the need for technical knowledge.
• Integrate with third-party applications such as Mailchimp, Klaviyo, Ominisend, and more.
• Display their custom forms on various pages, including product, collection, and cart pages.
• Allow customers to upload files or images through the form.
• Customize their registration form with unique fields, ensuring data relevance.
• Benefit from features like captchas for enhanced security, condition logic for tailored user experience, and many other form types like Feedback, Popup, and Wholesale Order forms.

Pricing: The app has a free plan with limited use of features. Merchants can opt for its paid plans with prices starting from $9.99/month to get more access to the features. It also offers a 7-day free trial, allowing merchants to test its capabilities.

3 Shopify Contact Us Pages Examples For Your Inspiration

Ēdn

At first glance, the Ēdn’s Contact Us page appears straightforward – a mere contact form beckoning users to reach out. However, dig a bit deeper and begin to see the method behind the minimalism.

• Personal Touch with Brand Relevance: Unlike generic contact forms that prompt you for your name, email, and message, ēdn has incorporated an additional field labeled “your favorite plant.” This subtle touch embodies their brand identity and extends an olive branch, making customers feel valued and understood. It’s as though ēdn says, “We’re not just about business; we want to know more about you.”
• Strategic Streamlining: The nature of ēdn’s business model – currently at the pre-order stage – necessitates efficient communication channels. They’re probably swamped with inquiries ranging from product specifications to shipping timelines. By limiting their primary mode of communication to email, ēdn can centralize inquiries. This prevents them from being overwhelmed through various channels and allows for systematic lead generation and effective customer engagement.

Moreover, the company sets clear expectations regarding their response time, ensuring customers are informed and reducing potential frustrations. “You should hear back from us within 2 business days,” they state, setting a precedent of transparency.

Their Contact Us page also strategically promotes other aspects of their business. There’s a nod to their SeedPod Membership, urging users to explore it with a tempting offer code. Additionally, they highlight the seasonal relevance of their products by encouraging users to “Discover growing indoors this season.”

MVMT Watches

Instant Support with a Personal Touch

The first thing that captures attention on MVMT Watches’ contact page is the prompt invitation to get in touch. The brand ensures they’re always within reach by stating, “We’re here to quickly provide you with the info and services you need & answer any question you may have.”

Furthermore, MVMT offers a direct email form, encouraging customers to reach out with any inquiries. The comprehensive form allows users to fill in their first and last names, email addresses, order numbers, and even select a specific subject to streamline the query process. This immediate invitation for communication demonstrates a genuine interest in hearing from their audience.

Real-Time Assistance with Live Chat

For customers who prefer instant communication, MVMT Watches offers a live chat option. If an issue or question demands immediate attention, users can click to chat with a customer service representative in real time. Should the chat representatives be unavailable, the brand thoughtfully prompts users to drop them an email, guaranteeing a response within a window of 24-48 hours.

Furthermore, for those who prefer traditional methods of communication, MVMT provides a direct email address, ensuring all customer communication channels remain open.

Engaging the Audience Beyond Inquiries

Apart from the direct communication tools, MVMT also engages its visitors by offering a 15% discount on their first purchase if they subscribe to the brand’s newsletter. This fosters a relationship with potential customers and keeps them updated on the latest products, special editions, and exclusive sales.

Ruggable

Comprehensive FAQ Section

Right from the onset, Ruggable establishes a connection with its audience by introducing an all-encompassing “FAQs Help Center” home page. They understand the criticality of addressing common queries, ensuring that customers don’t have to spend excess time looking for answers. By presenting the most “Popular Questions” like “How to Assemble: Smaller Rectangular Rugs” and “Are Ruggable rugs good if you have pets?”, they swiftly cater to the immediate needs of their clientele.

Interactive Demonstrative Videos

Ruggable goes the extra mile by offering visual demonstrations for the most common concerns of its customers. For instance, when pondering about rug maintenance, there’s a video available under “Care & Washability” that guides the viewer on how to effectively wash their rug. Another video under “How to Assemble” instructs on the right way to bring together the Rug Cover and Pad. Such interactive elements not only answer queries but also engage the user, fostering trust.

Categorized Inquiries

Navigating through a sea of information can be daunting. Ruggable has efficiently managed this by categorizing their FAQs. Whether a customer wants to know about “Setting Up Your Rug System”, “Rug Care and Cleaning”, “About Our Ruggable Products”, “Shipping”, “Returns and Exchanges”, or even about other products like “Levity Products”, there’s a dedicated section for each. This organized approach ensures users can swiftly find what they’re looking for without getting overwhelmed.

Prompt Communication Channels

Despite a detailed FAQ section, Ruggable recognizes that customers might have unique questions. They’ve thus offered multiple avenues for communication. Whether it’s directly emailing them at “[email protected]”, sending a message from Monday to Friday between 7 a.m. to 4 p.m. PST, or using the chat option, they’ve ensured that customers always have a way to reach out. Furthermore, they have set clear expectations regarding response times, especially during high-demand periods like holidays and sales.

In Conclusion

Creating a contact page on Shopify is a straightforward process, and with the right steps, tips, and inspiration that we offer you in this article, you can craft an engaging and effective communication channel for your customers

Shopify Contact Page: FAQs