How to find the Best-Selling Products on Shopify

Finding the best-selling products on Shopify is key to driving sales and staying competitive in the eCommerce world. With so many products available, knowing how to identify the best-sellers in your niche can give you a significant advantage. 

This guide will show you how to use Shopify’s tools and external data to discover the top-performing products, helping you maximize your store’s profitability and stay ahead of trends. Read on to unlock the strategies for finding the winning products that can elevate your Shopify store.

Why should you find best-selling products on Shopify?

Finding the best-selling products to sell on Shopify is crucial for several reasons:

• Boosts revenue: Selling proven best-sellers increases your chances of making more sales and boosting overall revenue.
• Informs marketing strategy: Understanding what products perform well allows you to focus marketing efforts on items with higher conversion rates.
• Guides inventory management: It helps prioritize stock levels for popular items, reducing overstock and potential stockouts.
• Improves customer satisfaction: Offering trending or popular products enhances customer trust, as they feel confident buying well-liked items.
• Facilitates growth: Best-selling products often create opportunities for expansion into related markets.

From my experience, finding best-selling products on Shopify involved a combination of research and testing. I started by using tools like Shopify’s analytics dashboard to see which products were getting the most views and sales. Additionally, I relied on Google Trends and social media insights to spot trends. 

Once I identified potential best-sellers, I ran small ad campaigns to validate their popularity. Over time, I realized that using Shopify apps like Ecomhunt made the process more efficient, helping me find profitable items quickly.

How to find best-selling products for your Shopify store

Use Collection URL

This method is straightforward and built right into Shopify. You can easily see the best-selling products for any Shopify store by manipulating the URL. Here’s how:

1. Access the product collection URL or the web address of your Shopify store.
2. Place "/collections/all?sort_by=best-selling" immediately below the domain name of the shop.
3. Hit Enter. You’ll now see the store’s best sellers ranked.

By adding magical texts, you’ll find top products of the Shopify Store

Use Shopify Report

Shopify provides built-in reports that can give you insights into your store’s performance. To find best-selling products:

1. Go to your Shopify admin dashboard.
2. Navigate to “Analytics” > “Reports.”
3. Explore the “Sales by-product” report to identify top-performing items.
4. You can also filter by date range and other criteria to get a detailed view.

Use Additional Tools (SEMrush, SimilarWeb, Ahrefs, etc.)

While Shopify’s native features are great, external tools can provide deeper insights. Consider using the tools below to help you find the best-selling products with ease:

• SEMrush: It helps you analyze competitors’ websites, including their top-performing products.
• SimilarWeb: Provides data on website traffic, including popular products.
• Ahrefs: Useful for SEO analysis, but you can also explore competitors’ product pages.

How to show best-selling products on Shopify

Edit theme settings

To show best-selling products on your Shopify store by editing your theme settings, you can follow these steps:

1. Access your Shopify admin dashboard, go to the Online Store section, then hit Themes.

2. Choose the theme you are currently using, and Click Customize; this will open the theme editor.

3. Look for an option to add a new section by clicking Add Section or choosing Featured Collection. Here, I’ll go for the latter.

4. After clicking, scroll down to the Collection section, hit Change Collection and Choose the best-selling products you want to feature. Note that you should create a best-selling collection first so that you will save a bunch of time.

5. Once you've made your selections, customize options and save the changes to update your store.

Edit theme code

To show best-selling products on your Shopify store by editing your theme code, users can follow these detailed steps:

1. On the Online Store window, navigate to the search bar and find Products

2. Then choose Custom

3. Navigate to Product Information, hit Add block, and choose Custom Liquid.

4. Then paste the code

{% assign best_sellers = collections.all.products.sort_by 'sold_quantity' | reverse %}
 
<ul>
 
  {% for product in best_sellers %}
 
    <li><a href="{{ product.url }}">{{ product.title }}</a></li>
 
  {% endfor %}
 
</ul>

5. Once you finish, hit Save. Then go back to the Online Store dashboard and Publish your store.

Top 10 best-selling products on Shopify for now

After executing the above methods for my own cases, I have found several best-selling product options to consider below:

• Health and Wellness Products: This broad category includes vitamins, supplements, fitness trackers, and home workout equipment. With a growing focus on personal well-being, these products continue to be in high demand.
• Eco-Friendly and Sustainable Goods: Consumers are increasingly conscious of their environmental impact, leading to a surge in the popularity of reusable products, sustainable fashion, and eco-friendly home goods.
• Home Office Equipment and Accessories: The rise of remote work has fueled the demand for ergonomic chairs, standing desks, monitors, and other home office essentials.
• Personalized and Customized Products: Shoppers love items with a personal touch. This includes custom-printed apparel, engraved jewelry, personalized gifts, and products that cater to specific hobbies or interests.
• Pet Products: The pet industry is booming, with strong sales of pet food, toys, grooming supplies, and accessories.
• Kitchen Gadgets and Cookware: Innovative kitchen gadgets, high-quality cookware, and unique dining accessories are popular choices for home cooks and food enthusiasts.
• Beauty and Skincare Products: This category remains strong, with particular interest in natural and organic skincare, personalized beauty subscriptions, and innovative beauty tools.
• Fashion Accessories: Trendy and statement-making accessories like sunglasses, jewelry, hats, and scarves are consistently popular.
• Tech Gadgets and Accessories: This includes items like phone cases, portable chargers, wireless earbuds, and smart home devices.
• Hobby and Craft Supplies: With more people pursuing creative hobbies, there's strong demand for art supplies, crafting kits, and specialized tools for various crafts.

In my opinion, personalized and customized products are the easiest to get started with, as they offer a wide appeal and can be easily marketed to niche audiences looking for unique, tailored items. On the other hand, tech gadgets and accessories seem the hardest due to intense competition and the need for ongoing product innovation to stay relevant in a rapidly changing market.

FAQs

1. Where can I find the "Best Selling" sort option in my Shopify admin?

You'll find it within each individual collection's settings. Go to Products > Collections, click on a collection, and then look for the "Sort" dropdown menu in the "Products" section.

2. Does Shopify's "Best Selling" sort consider all-time sales, or is it limited to a specific timeframe?

By default, it considers all-time sales data. However, some themes or third-party apps might offer options to filter best-selling products by specific date ranges.

3. I want to feature my best-selling products on my homepage. How can I do this?

You can add a "Featured collection" section to your homepage and select a collection that's sorted by "Best Selling." Alternatively, some themes might have dedicated sections for showcasing bestsellers.

4. My best-selling products seem to change frequently. How often does Shopify update this data?

Shopify typically updates sales data and best-selling product rankings in near real-time. However, there might be slight delays depending on your store's traffic and sales volume.

5. Are there any apps that can help me identify my best-selling products across different timeframes or categories?

Yes, several Shopify apps offer advanced analytics and reporting features that allow you to analyze sales data and identify best-selling products based on various criteria, such as date range, product type, or customer segments.

Final words

Finding the top products on Shopify requires a blend of research, creativity, and data analysis. By understanding your audience, leveraging tools like Google Trends, and keeping an eye on market trends, you’ll be well-equipped to identify the winning products that will take your store to new heights.