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How to Embed a YouTube Video into Shopify

Last updated: October 22 2024

Written and researched by experts at Avada Learn more about our methodology
Sam Nguyen Avatar
By Sam Nguyen CEO

Embedding YouTube videos directly into your Shopify pages is a simple yet effective way to elevate the customer experience, boost product understanding, and increase conversions.

Whether you want to showcase product demonstrations, testimonials, or brand stories, this guide will provide you with a clear and concise walkthrough.

Embedding A YouTube Video Into Your Shopify Pages

Method 1: Using The Video Section

1. Go to YouTube and copy the URL of the video you want to embed

Go to YouTube and copy the URL of the video

2. From your Shopify admin, go to Online Store. Navigate to Themes and select Customize for the theme you are using.

go to Online Store. Navigate to Themes and select Customize the theme

3. Choose the page where you want to display the video on the top bar (e.g., homepage, product page, etc.).

Choose the page to display the video on the top bar

4. Click Add sections, then select Video.

Click Add sections, then select Video.

5.  Input the video URL, add video alt text, and click Save.

Input the video URL, add video alt text, and click Save.

Method 2: Using Embed Snippet

1. Visit the YouTube website on your desktop and open the video you'd like to embed.

2. Under the video player, click the Share button.

Under the video player, click the Share button.

3. From the sharing options, select Embed. Copy the embed snippet.

select Embed. Copy the embed snippet.

4. From your Shopify admin, go to Online Store. Navigate to Themes and select Customize for the theme you are using.

go to Online Store. Navigate to Themes and select Customize

5. Choose the page where you want to display the video on the top bar (e.g., homepage, product page, etc.).

Choose the page where you want to display the video on the top bar

6. Insert a Custom Liquid Field in the desired location (header, footer, or body of the page).

Insert a Custom Liquid Field in the desired location

7. Paste the embed snippet into the Custom Liquid Field.

Paste the embed snippet into the Custom Liquid Field.

8. Click Save to publish the video on your site.

Embedding A YouTube Video Into A Product Description, Blog Post, Or Page Content

If you're embedding the video into a product description, blog post, or page content using the rich text editor, follow these steps:

1. Copy the Embed snippet on the video you want to embed.

2. From your Shopify content, click the Insert video icon.

click the Insert video icon.

3. Paste the embed snippet into the box, then click Insert video.

Paste the embed snippet into the box, then click Insert video.

FAQs

What are the benefits of embedding YouTube videos on a Shopify store?

Embedding YouTube videos can enhance your store by:

  • Boosting customer engagement with visual content.
  • Increasing dwell time and reducing bounce rates.
  • Offering a dynamic way to showcase products and user-generated content.
  • Enhancing SEO through multimedia integration.

What types of YouTube videos can I add to my Shopify store?

You can embed various types of videos to enhance different sections of your store, such as:

  • Product Demonstration Videos: Show how your products work.
  • Testimonial Videos: Build trust with customer reviews.
  • Unboxing Videos: Generate excitement by revealing products in real-time.
  • Educational Videos: Provide tutorials or tips related to your product offerings.
  • Promotional Videos: Highlight the key features and benefits of your products.
  • Comparison Videos: Help customers make informed decisions by comparing products.

Are there third-party apps for adding YouTube videos to Shopify?

Yes, there are several third-party Shopify apps designed to easily integrate YouTube videos into your store:

  • Ecom | Youtube Card & Gallery: Allows you to showcase YouTube subscription card & galleries (playlist, channel feed, single video, video background)
  • POWR Video Gallery: Lets you create video galleries for product showcases or tutorials.
  • Reputon YouTube Video Gallery: Lets Shopify stores embed YouTube videos, channels, or playlists in grid or carousel formats with easy setup and no coding, engaging with customizable video content and video backgrounds.

Can I showcase user-generated content through YouTube videos?

Yes, showcasing user-generated content, such as customer reviews or unboxing videos, is an effective way to build trust and social proof. Featuring real customers using your products can encourage others to make a purchase and even create their own content to share.

What are some tips for effectively using YouTube videos in a Shopify store?

  • Keep Videos Short and Engaging: Customers prefer quick, to-the-point videos.
  • Optimize for Mobile: Ensure your embedded videos are responsive for mobile users.
  • Use High-Quality Thumbnails: A captivating thumbnail can encourage more clicks and views.
  • Include Clear Calls-to-Action (CTAs): Direct viewers to take action, such as purchasing the product or learning more.

Final Thought

By following these simple steps, you can effortlessly embed YouTube videos into your Shopify store, enhancing its visual appeal, providing valuable content to your customers, and ultimately driving more engagement and conversions.

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Sam Nguyen
Sam Nguyen
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Sam Nguyen is the CEO and founder of Avada Commerce, an e-commerce solution provider headquartered in Singapore. He is an expert on the Shopify e-commerce platform for online stores and retail point-of-sale systems. Sam loves talking about e-commerce and he aims to help over a million online businesses grow and thrive.

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