Most Common Website Banner Sizes For 2024

Creating an eye-catching website banner is tough if you don't know which size will work best. This article covers the most common website banner sizes, helping you understand how to make your banners stand out and drive engagement. 

After reading this article, you'll be ready to choose the perfect size for your website banner to effectively boost your website’s impact.

What is a website banner? 

A website banner is a big image or graphic at the top of a webpage, usually promoting something or giving important information. In other words, the website banner can be understood as the squares or spaces with the slogan, logo, symbols, and messages placed on the eye-catching positions of a website.

In my experience, a good banner can grab your attention immediately, like when you visit an online store with a sale banner that pulls you in. It’s the first impression your site gives visitors, and it sets the tone for what they can expect.

Why is a website banner important?

Here are some reasons why a website banner is essential, including my thoughts and experiences:

• First Impressions Matter: A website banner is often the first thing visitors see, so it plays a massive role in making an excellent first impression. I've found that a clear, visually appealing banner makes me trust a site more right away.
• Grabs Attention Quickly: Banners are like the “hook” for your site—they grab attention immediately. When I visit an eCommerce website, a well-designed banner with a sale or discount grabs me and often convinces me to explore further.
• Communicates Key Information: A banner helps communicate key messages fast, like promotions, events, or important updates. I think it's great when a website makes it easy for me to see their latest offer or an event without searching through multiple pages.
• Sets the Tone for Branding: The banner sets the vibe for the rest of the site, showing off the brand’s colors, style, and personality. From my experience, if a banner looks clean and professional, I’m more likely to believe that the brand has quality products or services.
• Boosts Engagement: Banners are also there to guide users to take action, like clicking through to a sale or signing up for a newsletter. I've been motivated to click a few times simply because the banner made the call to action prominent and enticing.

These reasons highlight just how big of an impact a well-designed banner can have on keeping visitors interested and engaged with your site.

What are the most popular website banner sizes in 2024?

I’ve noticed that figuring out the right website banner size in pixels can be tricky since there are so many options out there. Below, I’m going to break down some of the most popular sizes so you know exactly what works best.

Dimension	Name	Global Frequency	Maximum size
728 x 90 pixels	Leaderboard	High	150kb
336 x 280 pixels	Large Rectangle	Medium	150kb
320 x 100 pixels	Large Mobile Banner	High	150kb
300 x 600 pixels	Half Page Banner	Medium	150kb
300 x 250 pixels	Medium Banner	High	150kb

5 most effective website banner sizes in pixels

In my experience, picking the right banner size can make a huge difference in getting more clicks and better engagement. There are a few web banner sizes that consistently perform well, and I’m going to share the most effective ones with you:

1. Leaderboard (728 x 90 pixels) 

This is a broad, horizontal banner usually found at the top of a website. It's one of the first things visitors see, so it's great for making a solid first impression.

Where to place

• Typically placed at the top or bottom of web design pages, stretching across the entire width.

Best suit

• Best for desktop screens due to its wide format.

Benefits

• High Visibility: Grabs attention as soon as the page loads.
• Brand Awareness: Perfect for showcasing your brand or key messages.
• Standard Size: Widely accepted across many advertising platforms.

2. Large Rectangle (336 x 280 pixels) 

This sizable rectangular banner offers plenty of space for your content. It's more significant than the medium rectangle, giving you more room for creativity.

Where to place

• Often embedded within content or at the end of articles.

Best suit

• Works well on desktops and tablets.

Benefits

• Versatile Placement: Fits nicely within content without being too intrusive.
• Better Engagement: Larger size can lead to higher click-through rates.
• Flexible Design: Accommodates both image and text ads effectively. 

3. Large Mobile Banner (320 x 100 pixels) 

This banner is designed specifically for mobile devices and is wider than the standard mobile ad. It provides a good balance between size and screen space.

Where to place

• Placed at the top or bottom of mobile web pages.

Best suit

• Ideal for smartphones and small tablets.

Benefits

• Optimized for Mobile: Ensures your ad looks good on smaller screens.
• Non-Intrusive: Doesn't overwhelm the user experience on mobile.
• Higher Visibility: A more significant size increases the chance of catching the user's eye.

4. Half Page Banner (300 x 600 pixels) 

This is a tall, vertical banner that offers a lot of space. It's almost like having half a page to yourself, hence the name.

Where to place

• Usually found on the sidebars of websites.

Best suit

• Best viewed on desktops and larger tablets.

Benefits

• High Impact: The large size makes it hard to miss.
• Detailed Messaging: Plenty of room for more complex graphics or information.
• Better Engagement: This can lead to higher interaction rates due to its prominence.

5. Medium Banner (300 x 250 pixels)

This is one of the most common banner sizes out there. It's compact but still offers enough space to get your message across.

Where to place

• Can be placed almost anywhere—within content, sidebars, or at the end of articles.

Best suit

• Works across desktops, tablets, and even mobile devices.

Benefits

• Highly Versatile: Fits into various spots without disrupting the layout.
• Wide Availability: Most websites support this size, making it easy to distribute.
• Consistent Performance: Known for reasonable click-through rates across different platforms.

Other website banner sizes in pixels

I know it can be a bit confusing trying to figure out which banner size works best for your website. Below, I’ll go over some of the different banner sizes in pixels that you might want to consider, depending on your needs.

Dimension	Name	Global Frequency	Maximum Size
160 x 600 pixels	Wide Skyscraper	Medium	150 KB
970 x 250 pixels	Billboard	Medium	150 KB
468 x 60 pixels	Banner	Low	150 KB
234 x 60 pixels	Half Banner	Low	150 KB
120 x 600 pixels	Skyscraper	Low	150 KB
120 x 240 pixels	Vertical Banner	Low	150 KB
300 x 1050 pixels	Portrait	Low	150 KB
970 x 90 pixels	Large Leaderboard	Medium	150 KB
250 x 250 pixels	Square	Low	150 KB
200 x 200 pixels	Small Square	Low	150 KB
180 x 150 pixels	Small Rectangle	Low	150 KB
125 x 125 pixels	Button	Low	150 KB

• Wide Skyscraper (160 x 600 pixels): This is perfect for placing along the sidebar of a webpage, and I’ve noticed it works really well for vertical content since it grabs attention while scrolling.
• Billboard (970 x 250 pixels): Billboards are great for placing at the top of a page for maximum visibility, especially for big promotions; they’re eye-catching, but you need a lot of space to use them.
• Banner (468 x 60 pixels): This one is pretty classic, but it’s a bit less common nowadays since it's smaller and can be easily overlooked unless the content is engaging.
• Half Banner (234 x 60 pixels): These are like a mini version of the banner; they're best used in places where space is tight, but they may need to be more effective in catching attention.
• Skyscraper (120 x 600 pixels): Similar to the wide skyscraper, this is a vertical ad that fits along the side of webpages, though it’s a bit narrower, which means it's better when there’s limited sidebar space.
• Vertical Banner (120 × 240 pixels): This size is suitable for areas with limited space, but from my experience, it’s not used that much compared to other taller options.
• Portrait (300 × 1050 pixels): Portrait banners are super tall and work well to showcase detailed offers or multiple products, but they need enough room to make sense on the page.
• Large Leaderboard (970 × 90 pixels): This is often used at the top or bottom of a page, and it’s wider, making it ideal for grabbing attention immediately.
• Square (250 × 250 pixels): I’ve seen this size used a lot for flexible placements, especially in content-heavy pages where it doesn’t take up too much room but still stands out.
• Small Square (200 × 200 pixels): The small square is effective for compact ad spaces, like sidebars or even in-between content, but it may not get as much visibility as larger sizes.
• Small Rectangle (180 × 150 pixels): These are pretty versatile and can be tucked into small spaces, but they work best with very focused messages because of their limited space.
• Button (125 × 125 pixels): These tiny ads are mainly used in affiliate marketing or in particular parts of a page, though their size can limit their impact.

Meanwhile, mobile advertising has seen huge growth in recent years. The banners have also been resized to fit the advertising needs on the phone. Here are the different web banner sizes that are suitable for mobile devices:

Dimension	Name	Global Frequency	Maximum Size
320 × 50 pixels	Mobile Leaderboard	High	150 KB
320 × 320 pixels	Mobile Full Page	Medium	150 KB
250 × 250 pixels	Square	Medium	150 KB
200 × 200 pixels	Small Square	Low	150 KB

• Mobile Leaderboard (320 × 50 pixels): This is one of the most popular mobile ad sizes, often placed at the top or bottom of a mobile webpage, and it’s perfect for keeping the user experience seamless.
• Mobile Full Page (320 × 320 pixels): It’s pretty attention-grabbing on mobile devices since it takes up a good chunk of the screen, and I think it’s best used for promotions that require complete user focus.
• Square (250 × 250 pixels): This size is adequate across both desktop and mobile; I like it for flexible placements, as it works without taking over the entire screen.
• Small Square (200 × 200 pixels): Again, it’s suitable for smaller placements, but it might not grab as much attention as some of the more extensive options, especially on mobile, where size matters more.

Best Practices for Designing Effective Web Banners

From what I’ve seen, designing web banners can be a bit tricky if you don’t know what works best to grab attention. So, I’m going to share some best practices that can really help make your banners stand out and get more clicks.

• Keep It Simple: Don’t try to cram too much into a small space. A clear, simple design with enough breathing room makes it easy for viewers to get your message at a glance.
• Use High-Quality Images: Always go for crisp, high-quality images. Blurry images make banners look unprofessional, and that’s a quick way to lose trust.
• Create a Strong Call to Action (CTA): You need a CTA that stands out, like “Shop Now” or “Learn More.” Make sure it's clear and easy to find, but also use action words that encourage people to click.
• Maintain Brand Consistency: Keep your logo, colors, and fonts consistent with your brand so that viewers instantly recognize it’s you. This helps in building trust and recognition.
• Limit Fonts and Colors: Use just one or two fonts to avoid clutter. When it comes to colors, a few contrasting ones can help your banner pop, but too many can make it messy.
• Make It Visually Hierarchical: Place important elements like headlines, logos, and CTAs where people are most likely to see them. Big, bold headlines first, then supporting text—it's all about guiding the eyes.
• Optimize File Sizes for Quick Loading: A slow-loading banner can hurt the user experience. Compress images and use optimized scripts to make sure everything loads fast, even on mobile.
• Design for Mobile First: People are always on their phones, so make sure your banner looks good on smaller screens. Keep it readable and clickable, no matter what device they're using.
• Test Different Versions (A/B Testing): Run different versions of your banner to see what performs best. Sometimes changing a color or a single word can make a huge difference in how people react.
• Use Animation Carefully: Subtle animation can grab attention but don’t overdo it. If it’s too flashy or distracting, it can annoy viewers rather than engage them.

Conclusion

In summary, the size of banner websites is very important in attracting impressions for ads. Since then, it has made customers more interested in the company’s products. Currently, there are always common sizes that are used a lot and bring high profits. However, you should also know how to use it in combination with other web banner sizes to create effective advertising according to the company’s goals and strategies. Hopefully, with the above reviews, you have understood correctly and fully about Website banner size and have options suitable for the company’s advertising campaigns.

FAQs

What is the best size for website banners?

The best size for website banners is often 728x90 pixels (Leaderboard) or 300x250 pixels (Medium Rectangle). These sizes work well for most screen layouts and get high engagement.

What size is a web banner in 2024?

In 2024, common web banner sizes are 728x90 pixels, 300x600 pixels, and 320x50 pixels for mobile. These sizes are widely used because they fit well across devices.

What size should a website header be in 2024?

A typical website header in 2024 is around 1024x300 pixels. This size allows enough space for logos, navigation, and other key visuals.

What size is a 300x600 banner?

A 300x600 banner is called a Half Page Banner. It is tall and narrow, making it effective for grabbing attention in sidebars.

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