How to Delete a Facebook Pixel in 2024

In the world of business, the more information you gather about your target customers, the better your strategy will be for boosting profits. Recognizing this need, Meta (formerly Facebook)—the largest social network with over 2.9 billion monthly users as of 2024—introduced a tool called Facebook Pixel that allows merchants to track visitor actions on their site.

However, when the Facebook Pixel is no longer needed, merchants often find it challenging to remove it from their site and business account. This article will guide you through how to delete Facebook Pixel using Meta Business Manager, along with tips on minimizing Facebook data tracking.

About Facebook Pixel

Facebook Pixel is a tracking tool launched by Facebook in 2015 that helps you measure the effectiveness of your ads by understanding the actions people take on your website. It works by collecting data on user behavior, like page views or purchases, which helps you optimize your ads. From my experience, it's a game-changer for tracking conversions and ensuring your ad budget is well spent.

Anyone running Facebook ads, especially e-commerce store owners, should use Facebook Pixel to target the right audience and improve ad performance. It lets you retarget people who have already shown interest, which I've found really useful for getting potential customers back to my site. Setting it up can be a bit tricky, but the insights it provides are definitely worth it.

Can Facebook Pixel be deleted or removed completely?

As per the newest update in late 2024, Facebook does not provide an option to delete a Pixel entirely from your Business Manager account. However, you can deactivate it by removing its code from your website and disconnecting it from associated assets in your Business Manager settings.

Continue reading, and I will guide you in detail on how to delete Facebook Pixel from Business Manager.

How to delete Facebook Pixel: Step-by-step guide

Deleting a Facebook Pixel can feel confusing if you’re not familiar with the process, especially with all the steps involved. I’m going to share a simple step-by-step guide on how to delete pixel from Business Manager on Facebook so you can quickly follow and implement it in your own business case.

Step 1: Log in to Meta Business Suite

• First, you need to proceed to Meta Business Suite and log in with your account credentials.

Step 2: Access Business Settings

• In the left sidebar, click on Settings to continue.

Step 3: Locate Your Data Sources

• Under Data Sources in the sidebar, select Pixels. This will list all the pixels linked to your account.

Step 4: Select the Pixel to Deactivate

• Click on the Pixel you want to remove. You’ll see detailed settings and integrations associated with it.

Step 5: Disconnect Assets Linked to the Pixel

• Under Connected Assets, you will see what your pixel is linked to, like ad accounts and other tools. Click Disconnect or Remove for all linked assets to deactivate tracking.

Step 6: Remove the Pixel Code from Your Website

• Log in to your website's backend, locate the Facebook Pixel code, and delete it from all pages where it’s implemented.

Step 7: Confirm in Meta Business Suite

• After disconnecting assets and removing the code, return to Meta Business Suite. The pixel should now be inactive and no longer tracking data.

How to remove Facebook Pixel from Shopify

Besides the complete delete function, you can temporarily remove Facebook Pixel and then recover it whenever you want. Here, I’m going to show you how to remove a Facebook Pixel from Shopify step by step so you can get it done without any unnecessary stress:

Method 1: Remove from Meta Sales Channel App

1. Go to Settings in the Shopify admin, then click Apps and sales channels.

2. Select Facebook & Instagram, click Open sales channel, and then go to Settings.

If you have not set up the Facebook Pixel yet, please click the Set up Facebook button and connect your Facebook account with your Shopify store.

3. In Share data settings, click Change to remove or replace the pixel.
4. You can also uninstall and reinstall the app if needed.

Method 2: Remove from the Shopify Theme File

1. In the Shopify admin, go to Online Store, then Themes.

2. In the Current theme, click the … button and choose Edit code.

3. Open theme.liquid, locate the pixel code between <head> and </head> tags, and delete it.

4. Click Save to confirm the changes.

With these two main methods, you can easily delete pixel Facebook within just a few minutes of auditing.

Tips to avoid being tracked by Facebook

I think most of us value our privacy, especially when it feels like we're being watched everywhere online. Below, I’m going to share some practical tips to help you avoid being tracked by Facebook and regain some control over your digital life.

Change your ad preferences

In the settings of your account, there is a section named “Ad preferences” which allows you to choose which ads or ads topic will be sponsored fewer in your newsfeed. Therefore, it is a helpful tool to minimize the rate of being tracked.

Of course, this does not mean you can prohibit advertisers from tracking you on Facebook, what you do on the world of Facebook will probably be tracked but the rate will reduce. As a result, it is essential that you understand clearly what you can do with the ads preferences and exploit it as much as possible to protect your privacy.

Install Ad Blocker

Ad blockers are often known as a platform taking the responsibility of blocking ads while you are browsing. But beside this functionality, it also possesses another helpful feature to help browsers prevent the case of being tracked while they are on the Internet.

Plenty of ad blockers possess the ability to block certain scripts given by the website you are visiting and uBlock is a perfect example. By doing that, certain scripts that track your action on facebook will also be blocked automatically, so it will make sure that people are unable to track your activities with ease. Not only uBlock but also PrivacyBadger and NoScript are able to prevent the websites from tracking your cookies as well as other tools for advertising.

Opt out of ads and tracking

There exists a website named YourAdsChoice which is powered by Digital Advertising Alliance (DAA).

In fact, DAA is an independent non-profit organization which runs under the control of leading advertising and marketing trade associations. This web of DAA gives you the right to opt out of the companies you want under its principles with a view to enhancing the transparency and privacy of Internet users.

In lots of countries, depending on your location, the majority of search engines will allow you to select whether to opt out of tracking or not. Like in Europe. People are provided with a service for everyone in every country of its named Your Online Choices. To start using this service, what they need to do is just click on their country.

Delete Facebook

This is the simplest one but is often regarded as a last resort since people may feel confused when being tracked but still use it every day. Nevertheless, if you are always worried or even obsessed about the problems related to privacy caused by the pixel services on Facebook, it is time to remove Facebook from your life.

Removing here does not mean deleting the Facebook app or logging out, it is deleting your Facebook account. With several clicks in the Settings, all the information about your Facebook account will be deleted completely. People will have no way to track you on Facebook and of course there is nothing to be anxious about being tracked or followed.

Final Thoughts

This article explained how to delete Facebook Pixel in detail, making it easy for you to remove outdated or unnecessary tracking. If you’re facing issues with data collection, make sure to double-check your changes and always keep your tracking tools updated for optimal performance.

FAQs

Why can't I delete a Facebook pixel?

Facebook doesn't allow pixels to be deleted once created, but you can remove them from your ad accounts or website to stop tracking. Alternatively, deactivating the pixel can achieve a similar result without complete deletion.

How do I deactivate my Facebook pixel?

To deactivate a Facebook Pixel, go to Events Manager, select the pixel, and turn off the Data Sources or remove it from associated assets. This stops the pixel from collecting any new data.

How do I delete pixel data on Facebook?

You can't delete pixel data directly, but you can stop data collection by disabling the pixel or removing it from your website. Over time, the data will no longer be relevant as no new information is added.

How do I delete my pixels account?

If you want to stop using a pixel, you can remove it from your Business Manager and disassociate it from your assets. However, Facebook doesn’t offer a direct way to fully delete a pixel account.