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How to Create a Landing Page on Shopify

Last updated: December 30 2024

Written and researched by experts at Avada Learn more about our methodology

Many Shopify store owners find it challenging to create landing pages that effectively capture their customers' attention and boost conversion effectively. In this article, we’re going to walk through how to create a landing page on Shopify that helps you highlight key products or promotions. 

After following this article, you’ll come away with all the tools and knowledge needed to craft a page that attracts visitors and turns them into loyal customers.

How to Create a Landing Page on Shopify

Why to have a landing page on Shopify

A landing page is more than just another webpage—it's a strategic tool designed to drive specific actions, whether it’s selling a product, capturing leads, or promoting a campaign. For Shopify store owners, a landing page can be a game-changer for the following reasons:

  • Higher Conversions: A landing page allows you to focus on a single goal, whether it’s selling a product or collecting leads. When I launched a new product with a dedicated landing page with a clear message and call-to-action, my conversion rate jumped by 35%.
  • Better Target Audiences: I’ve used landing pages to create personalized experiences for specific audiences. For example, during a Valentine’s Day campaign, I designed a page featuring gift bundles and customer testimonials. leading to a noticeable spike in sales.
  • Better Marketing Campaigns: Pairing ads with targeted landing pages can make or break a campaign. I once ran Facebook ads that initially led to my product catalog. Switching to a landing page that aligned with the ad visuals and messaging turned things around, increasing my return on ad spend by half.
  • Simplifying the Customer Journey: A clutter-free landing page streamlines the buying process. When I hosted my first big sale, I realized customers were getting lost on my website. A simple landing page with direct links to the deals made shopping easier, and I saw a significant reduction in cart abandonment.
  • Easy Testing and Optimization: Landing pages are excellent for testing new ideas. Before committing to a product line, I set up a page offering pre-orders. Not only did this gauge demand, but it also helped fund production through early sales.

How to create a landing page on Shopify

Creating a landing page on Shopify can be accomplished through various methods, depending on your needs and the level of customization desired. Here’s a concise step-by-step guide to help you set up your landing page effectively.

Method 1: Using Shopify's Built-in Features

Step 1: Access Your Shopify Admin Dashboard

  • Log in to your Shopify account and navigate to the Online Store section. From there, click on Pages and then select Add Page.
Navigate to the Online Store section

Step 2: Choose a Template

  • Enter a title, description, and choose the visibility date for your page. Once done, click Save to create a blank canvas for your landing page.
Create landing page

Step 3: Navigate to Customize Page

  • Next, go to Online Store -> Themes and choose Customize under the default theme. This action will open a new customization window.
Customize landing page

  • In the customization window, click on the Home Page button located at the top of the screen. Look for the page name you just created—for instance, “Perfume Landing Page”—and select it.
Find the landing page you just created

Step 4: Edit and Save

  • From here, you can use the left-hand menu to add blocks or sections to your landing page. After making your edits, click Save at the top-right corner to retain your changes, and then publish the page to make it live.
Edit and Save

Method 2: Using a Landing Page Builder App

Besides the direct method above, you can also use a 3rd-party landing page builder app to proceed with this task. I’ll share how using a landing page builder app can make the process so much easier, giving your store a professional and polished look without the hassle.

First, let’s take a look at the top 5 Landing Page Builder Apps on the Shopify App Store to see the quality options that you can choose from:

App NameVendorNicheRatingsKey FeatureDownload
GemPages Landing Page BuilderGEMCOMMERCE CO., LTDE-commerce, Fashion, Beauty4.8/5 ⭐Drag-and-drop editor, E-commerce tailored templates, Mobile responsivenessGet App!
PageFly Landing Page BuilderPageFlyHealth & Beauty, Electronics and Home & Living4.9/5 ⭐Vast element library, Shopify app integrations, A/B testing and analyticsGet App!
EComposer Landing Page BuilderEComposer E-commerce, Home Decor, Jewelry4.9/5 ⭐Real-time editing interface, Industry-specific templates, SEO optimization toolsGet App!
Beae Landing Page BuilderBeae.comFitness, and Health Products, Beauty5.0/5 ⭐Drag-and-drop functionality, Pop-up and form integrations, Pre-designed templatesGet App!
Shogun ‑ Landing Page BuilderShogun Labs, Inc.Electronics, Food & Beverage, and Health4.7/5 ⭐Advanced HTML/CSS customization, Built-in analytics, Fast page load speedsGet App!

To demonstrate the process in detail, I’ll use GemPages Landing Page Builder as an example. Let’s view the whole process below:

Step 1: Install the App

  • Visit the Shopify App Store and install a landing page builder app, such as GemPages Landing Page Builder.
GemPages Landing Page Builder

Step 2: Start Building Your Page

  • Open the app from your Shopify dashboard and select Start Building, then choose Create New Page to begin designing your landing page.
Open the app

Step 3: Choose the theme suitable for your store

  • Depending on your preference, you can either start with a pre-made template or choose a blank template to design from scratch.
Choose template

Step 4: Customize Your Landing Page

  • Use the app’s drag-and-drop features to add content, images, and call-to-action (CTA) elements. Adjust styling as needed to maintain branding consistency. For example, with GemPages, you can edit elements directly and make changes through the left-hand menu.
Edit landing pages

  • Once you are happy with your design, click Publish to finalize the page. Fill in any additional required details, save your changes, and your landing page will go live.

By following these steps, you can create an effective landing page on Shopify tailored to your marketing goals.

Types of Shopify landing pages

Shopify landing pages are versatile tools that serve different purposes based on your business goals. Through my experience working with Shopify, I’ve used various types of landing pages to meet specific needs. Here are the 5 main and common types, how they work, and when to use them.

Product Landing Pages

These pages are designed to showcase a specific product. They include detailed descriptions, high-quality images, and persuasive call-to-actions (CTAs) like "Buy Now" or "Add to Cart." When launching a flagship product, I created a landing page highlighting its features, benefits, and customer reviews. By keeping the focus on a single product, I saw a significant increase in conversions compared to listing it in a generic catalog.

Lead Generation Pages

These pages collect customer information like email addresses in exchange for something valuable, such as a discount code or free resource. I once ran a campaign offering a free ebook about sustainable shopping tips. The landing page collected emails, growing my list by 800 subscribers in a week, which I later used for targeted email marketing.

Sale or Promotional Pages

Dedicated to seasonal sales or limited-time offers, these pages create urgency and excitement. During Black Friday, I created a page featuring my best deals with a countdown timer. It kept visitors focused on the promotion, resulting in a 50% increase in sales during the event.

Coming Soon Pages

These are teaser pages for new product launches or upcoming store features. They often include an email sign-up to notify customers when the product or feature is available. Before launching a new skincare line, I created a coming-soon page with sneak peeks and a sign-up form. This not only built anticipation but also helped me gauge demand.

Event Registration Pages

Perfect for hosting virtual or in-person events, these pages are designed to get people to RSVP. For a live product demo, I built an event landing page with details about the session and a sign-up form. It brought in a highly engaged audience that later turned into loyal customers.

Examples of quality Shopify landing pages

I've collected a list of the top landing page examples from various users, explaining why each is good and what you can learn to create your own Shopify landing page.

Sleeknote

Sleeknote, known for its lead generation tools, features a clean and user-friendly landing page that’s designed to convert visitors efficiently. I’ve always appreciated how their simplicity keeps the focus on their product benefits, making it easy to navigate.

What makes this landing page work:

  • Above-the-fold Content: The headline immediately communicates the value proposition: “Convert More Visitors into Leads.” It’s concise and compelling, encouraging users to stay on the page.
  • Minimalistic Design: The use of white space and a simple color scheme keeps the focus on the message. Visitors aren’t overwhelmed by unnecessary elements.
  • Clear Call-to-Action (CTA): The primary CTA stands out with a contrasting color (“Start Your Free Trial”). It’s straightforward and encourages action.
Sleeknote

MVMT Watches

MVMT Watches creates stunning product landing pages that showcase their watches with high-quality visuals and clear calls to action. I think their ability to balance elegance with functionality makes shopping feel effortless and enjoyable.

What makes this landing page work:

  • Stunning Imagery: High-quality images showcase the watches from different angles. Visitors can see the product details clearly.
  • Compelling Copy: The copy focuses on benefits rather than features. For instance, instead of just listing technical specifications, they emphasize how the watch complements a lifestyle.
  • Trust Signals: MVMT includes trust badges (e.g., free shipping, 24-month warranty) to build credibility.
MVMT Watches

Birchbox

Birchbox excels at crafting seasonal landing pages that highlight limited-time offers and seasonal themes. From my perspective, their use of vibrant designs and targeted messaging makes these pages irresistible to beauty enthusiasts.

What makes this landing page work:

  • Seasonal Theme: Birchbox adapts its landing page design to match the season (e.g., summer holidays). This creates a sense of relevance and urgency.
  • Curated Product Selection: They showcase a limited-time collection of beauty products related to the season. Visitors feel like they’re getting something exclusive.
  • Limited-Time Offer: Birchbox often includes a special discount or gift with a purchase, encouraging immediate action.
Birchbox

The Factor Formula

The Factor Formula offers innovative B-Complex free skin and hair vitamins and presents them on a landing page that educates and engages customers. I love how they combine scientific explanations with customer-friendly designs to build trust and interest.

What makes this landing page work:

  • Informative but not overwhelming: This landing page has a wealth of information. However, the well-placed visuals and word hierarchy assist in breaking up the content.
  • Builds Trust: Throughout the landing page, the brand displays inspiring material such as client testimonials, before-and-after photos, and more.
The Factor Formula

Cape Saltie

Cape Saltie combines its multi-channel offerings, including massage spas and cosmetic products, into a beautifully cohesive landing page. In my experience, their attention to brand storytelling and visually pleasing layouts makes their page memorable and effective.

What makes this landing page work:

  • Uses video backgrounds: Cape Saltie offers its products and services with short movies, not simply still pictures. 
  • Captivating copy: Cape Saltie has perfected website copy, keeping it basic but not simplistic. The content is easy to read, grasp, and skim, making it ideal for today's typical internet browser.
Cape Saltie

Tips for creating a high-converting landing page on Shopify

Creating a high-converting landing page on Shopify takes more than just good design—it’s about understanding your customers and guiding them toward action. Here are my tried-and-true tips for creating landing pages that deliver real results.

  • Focus on a Single Goal: Your landing page should have one clear objective—whether it’s selling a product, collecting leads, or promoting an event. I once made the mistake of cramming too much information into a single page. By narrowing the focus to one product and its benefits, conversions doubled almost immediately. Less really is more.
  • Use an Eye-Catching Headline: The headline is the first thing visitors see, so it needs to grab attention and explain the value of your offer quickly. For a product launch, I used a headline that highlighted the product’s unique feature: “Say Goodbye to Wrinkles in Just 5 Minutes!” It connected instantly with my audience, and the page performed 40% better than previous ones.
  • Include High-Quality Images and Videos: Visuals can make or break a landing page. Clear, professional images and engaging videos can showcase your product effectively. Adding a 30-second demo video to one of my landing pages brought the product to life. Visitors spent more time on the page, and my sales went up by 25%.
  • Create a Strong Call-to-Action (CTA): Your CTA should stand out and tell users exactly what to do next. Use action words like “Get Yours Now” or “Sign Up Today.” Changing a button from “Learn More” to “Shop Now” resulted in a 30% increase in clicks. Don’t underestimate the power of a clear, action-oriented CTA.
  • Optimize for Mobile: Many visitors will access your page from their phones, so it needs to look and function perfectly on mobile devices. I used to lose sales because my landing page wasn’t optimized for mobile. Once I fixed it, the bounce rate dropped significantly, and mobile sales skyrocketed.

Final words

We’ve discussed the essential steps for building a successful landing page on Shopify, including customization and optimization tips. Take what you've learned here, start simple, and gradually refine your page to best capture your audience's attention and convert visitors into customers.

FAQs

What is the best app for creating Shopify landing pages?

There are several excellent Shopify page builder apps available. Here are a few popular ones:

  • EComposer: A powerful page builder with drag-and-drop capabilities, a rich library of elements, and built-in extensions. 
  • PageFly: Known for its intuitive drag-and-drop editor, PageFly allows you to create stunning pages without coding.
  • GemPages: GemPages focuses on increasing conversions.
  • Shogun: Especially useful for Shopify Plus users, Shogun offers flexibility and customization options for landing pages.

How much does it cost to build a landing page on Shopify?

Costs vary depending on your Shopify plan and whether you use paid apps or templates.

Can I build a landing page without coding?

Absolutely! Shopify and apps like GemPages provide drag-and-drop tools for easy creation.

What are some common mistakes in landing page design?

Overloading with information, unclear CTAs, and poor mobile optimization are some pitfalls to avoid.

How do I track the performance of my landing page?

Use Google Analytics or Shopify’s built-in reports:

  • Online store conversion over time: Monitor the percentage of visitors making purchases.
  • Sessions by landing page: Understand where users start on your site.
  • Web Performance dashboard: Evaluate your store’s performance against industry standards and other Shopify stores.

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Sam
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Sam Nguyen is the CEO and founder of Avada Commerce, an e-commerce solution provider headquartered in Singapore. He is an expert on the Shopify e-commerce platform for online stores and retail point-of-sale systems. Sam loves talking about e-commerce and he aims to help over a million online businesses grow and thrive.