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Shopify Common Issues and Solutions to Fix Them

Last updated: December 05 2024

Written and researched by experts at Avada Learn more about our methodology

Shopify is a wonderful platform for running an online store, but it is not perfect; it sometimes also has hiccups. The good news? Most Shopify problems have straightforward solutions.

I've compiled this list of Shopify common issues and how to fix them quickly. Let’s tackle them so you can keep your store running smoothly.

Shopify Overview

Shopify, founded in 2004, is one of today's most prominent hosted eCommerce platforms. As of November 2024, this subscription-based software powers over 4,949,244 live websites worldwide, offering a robust, out-of-the-box solution to launch and manage an online store easily.

With various pricing plans to fit diverse budgets and business needs, Shopify offers Shopify Plus to support enterprise-level operations. Being cloud-based, Shopify enables you to access and run your store from anywhere with an internet connection while it manages all upgrades and maintenance.

However, like any platform, Shopify isn’t without its occasional issues. Below are some of the most common Shopify issues and solutions

Shopify Common Issues and Solutions to Fix Them

Running a Shopify store is mostly smooth, but issues, from payment errors to product display glitches, can crop up. Here’s a quick guide to common problems and practical solutions to keep your store on track.

1. Poor Site Performance

1. Poor Site Performance

Issue
Slow website performance negatively impacts user experience, causing visitors to abandon the site and damaging search engine rankings. Common causes include large images, unnecessary scripts, and unoptimized code, all of which can make your store feel sluggish, especially on mobile. These factors often result in decreased customer satisfaction and a potential drop in conversion rates.

Solution

To improve site performance, focus on optimizing load speed and user experience:

  • Optimize images: Compress images using tools like TinyPNG or Shopify’s built-in image editor, and consider using next-gen formats like WebP.
  • Minify code: Remove unnecessary HTML, CSS, and JavaScript code with a minification tool.
  • Use lazy loading: Delay the loading of off-screen images to reduce initial load times.
  • Leverage a CDN: A Content Delivery Network (CDN) like Cloudflare distributes content globally, reducing load times for users worldwide.
  • Limit app usage: Disable or remove apps that aren’t essential to avoid extra scripts that slow down the site.

2. Getting Products on the Store

Getting products onto Shopify can lead to several specific errors, each requiring tailored solutions. Here’s a breakdown of common product-upload issues, including error messages and recommended fixes:

2.1 Inventory Claim Issue

Error message:

{“errors”:”Unable to claim inventory”}
{“errors”:”Inventory not available; Asked for {5184082563=\u003e1}, got {5184082563=\u003e0}”}

Issue:

This error occurs when there isn’t enough stock to fulfill an order, typically due to a mismatch in inventory counts or inaccurate stock levels. It’s a serious issue because it can halt order processing, resulting in potential lost sales and frustrated customers who may not receive their items on time. Consistently facing this problem could lead to a damaged reputation and reduced customer trust.

Solution:

  • Increase inventory for the affected product in your warehouse to meet demand.
  • If inventory can’t be adjusted quickly, cancel the order and issue a refund to prevent further customer dissatisfaction.

2.2 Invalid Product Line Items

Error message:

{“errors”:{“order”:[“Line items is invalid”],”line_items”:[“Title can’t be blank”]}}

Issue:

This error means some required product details, like the title, are missing or incorrectly formatted. It prevents orders from being completed, leading to transaction errors and delays. If unresolved, this issue can result in lost sales, disappointed customers, and potential cart abandonment as customers struggle to purchase the product.

Solution:

  • Review and fill in all missing or invalid product details to ensure accuracy.
  • Manually fulfill the order if possible, or cancel and refund the order to resolve the transaction error quickly.

2.3 Missing Product Variant

Error message:

Cannot find product variant, sku: 1234567890, retailerRef: 54321012345

Issue:

This error arises when the specified product variant (SKU) is missing from the inventory, preventing the store from fulfilling the order accurately. It disrupts the sales process and may lead to lost revenue and disappointed customers if they cannot receive the item they ordered. Persistent issues with missing variants can harm the store's reliability and customer satisfaction.

Solution:

  • Verify that all product variant details, including SKU and reference numbers, are accurate in Shopify.
  • Sync inventory data to ensure variant availability. If the variant is no longer available, consider refunding the customer or offering an alternative product option.

2.4 Stock Synchronization Error

Error message:

Error while syncing inventory for variant: VARIANT_NAME to: STORE_URL
{“errors”:{“base”:[“Option values provided for 1 unknown options”]}}

Issue:

This sync error occurs when there’s a conflict between Shopify’s product options and data from other platforms, causing inventory counts to become unsynced. This misalignment can lead to overselling, stockouts, and inconsistent inventory data, affecting order fulfillment and customer satisfaction. It also impacts the store’s operational efficiency, as employees must manually correct errors.

Solution:

  • Record the affected product ID and contact the third-party support team for assistance with fixing the synchronization issue.
  • Ensure that all option values and variant data in Shopify match the external system's requirements to prevent further sync problems.

3. Security Issues

3. Security Issues

Issue

Security vulnerabilities, particularly involving sensitive data like payment details, can jeopardize customer trust and lead to financial losses. These breaches often result from outdated software, weak passwords, or insufficient data encryption, exposing stores to unauthorized access and data theft.

Solution

Enhance security with proactive measures:

  • Enable two-factor authentication: Use two-factor authentication (2FA) for login protection.
  • Use SSL certificates: SSL encryption ensures secure data transmission and boosts credibility.
  • Regularly update software and apps: Keep all software up-to-date to guard against known vulnerabilities.
  • Install security apps: Consider using Shopify security apps to add firewall protection, detect threats, and monitor activity.
  • Conduct regular security audits: Periodically review permissions and conduct penetration testing to identify and mitigate security gaps.

4. Themes Editor

4.1 Page is redirecting to an unsupported URL

4.1 Page is redirecting to an unsupported URL

Issue:
This problem arises when custom code redirects users to external URLs unconnected to the Shopify store, which interferes with the theme editor experience. It can prevent you from properly viewing or editing your store, as redirection might lead users away from the editor. These redirects are often due to location-based customizations in your theme or from third-party apps.

Solution:

  • Replace window.location.href = in your theme’s JavaScript code with window.parent.location.href = to allow theme editor access.
  • If changing the code is not an option, add a JavaScript reference to window.Shopify.designMode. This variable is true in editor mode, so use it to disable redirects during editing.

4.2 Page Failed to Load Due to Error

Issue:
A page may fail to load in the theme editor due to connectivity issues, invalid Liquid code, or other errors within the theme. This problem halts any customization work in the editor and can prevent the user from previewing their store changes. It impacts productivity and can frustrate users who rely on the editor for quick updates.

Solution:

  • Check your internet connection to rule out connectivity issues.
  • Review the theme’s Liquid code for syntax errors and correct them.
  • If the page still won’t load, preview the store via Theme actions > Preview theme. If issues persist, reach out to Shopify support for further assistance.

4.3 HTML Error Found

HTML error found warning message displayed in theme editor:

Issue:
This error appears when there’s a syntax mistake in the HTML or Liquid code of the theme, flagged as an HTML error in the theme editor. It typically prevents specific features or designs from loading correctly, disrupting the customization process. Left unresolved, it can result in layout issues or missing functionality on the storefront.

Solution:

  • Check the specified Liquid file indicated in the error message for any syntax mistakes.
  • Correct any syntax issues, like missing tags or incorrect code structure, in the mentioned Liquid file to restore functionality.

5. Duplicating Content

Issue

Duplicate content, such as repeated product descriptions across different product pages, can hurt SEO by confusing search engines and reducing page rankings. Duplicated pages compete for ranking space, which can dilute your site’s authority and reduce visibility.

Solution

Prevent duplicate content issues by creating unique content:

  • Write unique product descriptions: Differentiate each product with original descriptions that highlight distinct features.
  • Use canonical tags: Implement canonical tags to signal the primary page for similar or duplicate content, helping search engines understand the preferred version.
  • Review for duplicates: Regularly audit your content with tools like Screaming Frog or Google Search Console to detect duplicates.

6. Multi-channel Selling Management

Issue

Selling across multiple channels (e.g., Amazon, Instagram, eBay) without a central system can lead to disjointed inventory tracking, mismanaged orders, and inconsistent customer experiences. This disorganization increases the likelihood of stockouts or customer service issues, which can hurt brand loyalty.

Solution

Unify multi-channel operations with these strategies:

  • Centralize data through Shopify: Use Shopify as the hub for your inventory and order data, making updates seamless across platforms.
  • Automate workflows: Employ apps like Omnisend or Order Desk to automatically update inventory and manage orders across all channels.
  • Standardize your branding: Ensure product descriptions, pricing, and visuals are consistent across each sales channel.
  • Use channel-specific apps: Explore Shopify apps dedicated to each platform, which can simplify managing listings and syncing data.

7. ERP Integration

7. ERP Integration

Issue

Integrating ERP (Enterprise Resource Planning) systems with Shopify can streamline operations, but it often results in synchronization issues, especially for inventory and order management. Poor integration can result in stock discrepancies, delayed order fulfillment, or increased operational costs.

Solution

Use automation and integration tools to support ERP systems:

  • Choose a reliable integration tool: Apps like Zapier and Celigo help streamline ERP-Shopify communication.
  • Automate data flow: Automate tasks like inventory syncing, order tracking, and financial reporting to reduce errors.
  • Regularly monitor for discrepancies: Review data periodically to ensure inventory and order data align across systems.
  • Employ RPA for process efficiency: RPA can help automate repetitive tasks, free up resources, and reduce costs.

8. Finding Customers

Issue

Many stores struggle to attract customers due to limited marketing, lack of visibility, or ineffective targeting. Without a steady flow of new visitors, stores may struggle to gain traction, impacting sales and brand growth.

Solution

Attract and retain customers with targeted strategies:

  • Use paid advertising: Run ads on social platforms like Facebook and Google to reach your target audience.
  • Optimize SEO: Improve search visibility by optimizing keywords, descriptions, and content for search engines.
  • Engage with email marketing: Use email campaigns to connect with potential customers, offering discounts and content that builds loyalty.
  • Leverage influencer partnerships: Collaborate with influencers to tap into their followers and increase brand awareness.

9. Managing Marketplaces

Issue

Operating on multiple marketplaces can lead to logistical challenges, with each platform requiring specific order management, inventory tracking, and customer service standards. This complexity can cause stock discrepancies and customer dissatisfaction if managed inefficiently.

Solution

Simplify marketplace management with integrated solutions:

  • Use marketplace management apps: Apps like CedCommerce integrate Shopify with marketplaces like Amazon and eBay for synchronized inventory and orders.
  • Centralize operations: Sync orders, inventory, and pricing across all platforms to avoid stock mismatches.
  • Automate workflows: Reduce manual tracking by automating processes like listings, pricing updates, and order fulfillment.
  • Consistent branding and policies: Maintain uniform policies across all platforms for a cohesive brand experience.

10. No Increase in Sales

Issue

If sales aren’t increasing despite marketing efforts, there may be issues with product appeal, store layout, or customer engagement. Stagnant sales can be discouraging and indicate potential underlying issues in site usability, product-market fit, or ineffective promotions.

Solution

Boost sales through proactive measures:

  • Analyze and optimize site layout: Refine the user interface (UI) to simplify navigation and emphasize product benefits.
  • Improve product presentation: Use high-quality images, clear descriptions, and customer reviews to enhance product appeal.
  • Develop targeted promotions: Offer discounts, run special events, and create upsell or cross-sell opportunities to encourage larger purchases.
  • Leverage social proof and trust signals: Display customer reviews, testimonials, and trust badges to build credibility.

11. Analytics Issues

Issue

Accurate analytics are critical for making informed decisions. Without robust data, store owners may struggle to understand customer behavior or track the effectiveness of marketing campaigns, making it difficult to identify growth opportunities and optimize operations.

Solution

Improve analytics with the following steps:

  • Integrate Google Analytics: Connect Google Analytics to Shopify for advanced insights on traffic, conversions, and behavior patterns. Set up conversion goals in Google Analytics to monitor key actions like purchases or email sign-ups.
  • Regularly review data trends: Use insights from analytics to adapt marketing strategies and product offerings based on real-time customer behavior data.

Where To Find Support For Common Shopify Issues

Various support channels are available to assist users when navigating common Shopify issues. Here are some of the most effective resources:

  • Shopify Help Center: The Shopify Help Center is a comprehensive resource offering articles, guides, and tutorials that cover everything from setting up your store to troubleshooting problems. Users can search for specific issues or browse categories to find relevant information.
  • Shopify Community: The Shopify Community is a forum where users can ask questions and share experiences. You can connect with fellow users who may have encountered similar issues. Community experts and Shopify staff also participate, providing additional guidance and support.
  • Shopify Support: For direct assistance, users can contact Shopify Support via live chat, email ([email protected]), or phone. This option is ideal for urgent issues that require immediate attention. The support team is knowledgeable and can help troubleshoot problems or provide guidance on using Shopify features.
  • Social Media: Following Shopify on social media platforms like Twitter, Facebook, and Instagram can provide users with updates, tips, and quick responses to inquiries. Shopify often shares helpful content and engages with users through these channels.
  • Third-Party Support Apps: Several third-party apps available in the Shopify App Store provide additional support resources, such as chatbots, customer service solutions, and knowledge bases. These can be useful for merchants seeking enhanced support options tailored to their specific needs.

Bottom Line

By addressing these 11 Shopify common challenges with targeted solutions, you can streamline your store’s operations, enhance security, optimize customer experiences, and ultimately drive growth. My last advice is, don’t hesitate to ask for help when you need to! Good luck!

Sam
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Sam Nguyen is the CEO and founder of Avada Commerce, an e-commerce solution provider headquartered in Singapore. He is an expert on the Shopify e-commerce platform for online stores and retail point-of-sale systems. Sam loves talking about e-commerce and he aims to help over a million online businesses grow and thrive.