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How to Change Image based on Variant on Shopify

Last updated: October 07 2024

Written and researched by experts at Avada Learn more about our methodology

Does your Shopify store leave customers guessing what their chosen product variant actually looks like? Showcasing the right image for each variant selection is essential for providing a seamless shopping experience and boosting conversions. 

In this blog, we will guide you through effortlessly changing images based on variant selection to unlock the potential of dynamic product images and elevate your store’s visual appeal. Read on to discover simple solutions and expert tips for implementing this powerful feature!

How to change images based on Variant on Shopify

Step 1: Access the Product area

  • Log into your Shopify admin.
  • Go to Products > All products.
  • Click on the name of the product whose variant images you want to change.
Change Image based on Variant on Shopify

Step 2: Open the Variants Section

  • Scroll down to the Variants section on the product details page.
Change Image based on Variant on Shopify

Step 3: Assign Images to Variants

  • Tick on the box next to the variant you want to edit > Click the Action(…) button > Choose “Edit image.
Change Image based on Variant on Shopify
  • In the pop-up window, click Add image to upload a new image or select an existing one from your product’s media gallery.
Change Image based on Variant on Shopify
  • Click Done to save the changes.
Change Image based on Variant on Shopify

Benefits of changing images based on Variant on Shopify

Here are the main benefits of your changing images based on Variant on Shopify, from my own viewpoint plus the experiences of other Shopify merchants/ users:

  • Enhanced User Experience: I’ve seen firsthand how variant image swapping helps shoppers visualize exactly what they’re getting. It reduces confusion and increases confidence, leading to fewer abandoned carts.
  • Reduced Returns & Exchanges: Clearer visuals of the chosen color, size, etc., mean fewer surprises when the product arrives. This saves me the hassle of dealing with returns and keeps customers happy.
  • Increased Conversions: Showing the right image builds trust and makes the product more appealing. I’ve noticed a definite uptick in sales for products with variant-specific images, especially when it comes to apparel and accessories where color and style are crucial.
  • Professional Product Presentation: It makes your store look more polished and professional. Dynamic images show you care about the details, which can elevate your brand’s image in the eyes of customers.
  • Cross-Selling & Upselling Opportunities: When customers see other color/style options, they might be tempted to add more to their cart. I’ve used this to successfully promote complementary items or showcase different patterns within a product line.
  • Better Mobile Experience: Small screens need clear visuals! Variant image swapping ensures customers see the most relevant product image even on their phones, making browsing easier and faster.

FAQs

My theme doesn’t automatically switch images when I select a variant. Is this normal?

While some themes have this built-in, many don’t. You’ll likely need to add some custom JavaScript code to your theme to achieve this functionality.

Consider using a Shopify app designed for variant image swapping. These apps often have user-friendly interfaces and automate the process.

I have many product variants. Is there a way to bulk-assign images to them instead of doing it one by one?

If your theme doesn’t support bulk image assignment, you can explore using a CSV import to update variant images, or some apps may offer bulk editing features.

My images aren’t changing instantly when I switch variants. Is there a delay?

There shouldn’t be a significant delay. If you experience this, it could be due to caching or theme conflicts. Try clearing your browser cache or checking for any conflicting code snippets or apps.

Can I use videos instead of images for certain variants?

Yes, Shopify supports videos in product media. You’ll need to add the videos to the product, then use custom code or an app to trigger the correct video to display based on variant selection.

In conclusion

This comprehensive guide has demonstrated how to implement dynamic image changes based on variant selection in your Shopify store, empowering you to provide a more engaging and informative shopping experience. Ensure you choose the most suitable method (built-in functionality or third-party apps) based on your technical skills and customization needs, and remember to test thoroughly for a seamless customer experience.

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Sam Nguyen is the CEO and founder of Avada Commerce, an e-commerce solution provider headquartered in Singapore. He is an expert on the Shopify e-commerce platform for online stores and retail point-of-sale systems. Sam loves talking about e-commerce and he aims to help over a million online businesses grow and thrive.