Skip to main content

Change Add To Cart Button Color in Shopify: A Step-by-Step Guide

Last updated: November 01 2024

Written and researched by experts at Avada Learn more about our methodology

Don’t let a boring  “Add to Cart” button cost you sales! It’s easier than you think! This step-by-step guide will walk you through changing your button color, creating a visually appealing and user-friendly shopping experience.   

So, ready to make a change? Let's get started!

Three Methods to Change the “Add to Cart” Button Color

Method 1: Using the Theme Editor

This is the simplest way to change the color of the "Add to Cart" button in the Shopify store without coding experience. Just follow these easy steps:

  • Step 1: Go to the “Online Store” section. Then select “Themes” and click on the “Customize” button.
Go to the “Online Store” section, select “Themes” and click on the “Customize”
  • Step 2: Once in the theme editor, click the “Home page” button at the top center. From the drop-down menu, select “Products”.
click the “Home page”, select “Products”.
  • Step 3: In the Products section, click on “Default product”. 
click on “Default product”
  • Step 4: Next, click on Theme settings in the left-hand panel to proceed. 
Next, click on Theme settings
  • Step 5: Find the Colors section at the top of the theme settings.
Find the Colors section
  • Step 6: In the Colors section, simply click the color field next to 'Buttons' and enter the hex code for your desired color.
click the color field next to 'Buttons' and enter the hex code

Method 2: Editing the CSS Code

You can easily change the "Add to Cart" button color by modifying the CSS code in your Shopify theme. Follow these simple steps to do so:

  • Step 1: Log into your Shopify admin dashboard. From there, go to the “Online Store” section and click on “Themes.”
Go to the “Online Store” section, click on “Themes.”
  • Step 2: Next, click on the “Edit code” button. This will open up the code editor for your theme.
Next, click on the “Edit code” button.
  • Step 3: In the left panel, locate and click on the “theme.liquid.” 
In the left panel, locate and click on the “theme.liquid.” 
  • Step 4: Scroll to the <body> of the file and paste the following CSS code:

.btn--add-to-cart {    

background: gold;    

border: none;    

color: white;

}

Scroll to the <body> of the file
  • Step 5: To customize the color, replace the word "gold" with your desired color, such as "blue" or a hex code like "#FF5733". Once you’re satisfied with the color, click “Save” to apply your changes.
replace the word "gold" with your desired color, click “Save” to apply

Method 3: Using a Shopify App 

Another way to change the color of your “Add to Cart” button is to use a Shopify app. 

 Go to the Shopify App Store and “Add to cart.”
  • Step 2: Install the app and follow its onboarding steps.
Install the app and follow
  • Step 3: Once installed, go to the app dashboard where you will find options to customize your buttons. Look for the section that allows you to change the “Add to Cart” button.
Once installed, go to the app dashboard

The Importance of the “Add to Cart” button in the Shopify Stores

The Importance of the “Add to Cart” button

The "Add to Cart" button guides customers in simplifying purchasing and significantly attracts the first-grab customer’s attention. 

  • Essential for Online Sales: It's the primary way customers add products to their shopping cart and proceed to checkout. No "Add to Cart" button means no sales!
  • Clear Call to Action: Provide clear and direct instructions to customers, guiding them to the desired action (making a purchase).
  • Improved User Experience: A prominent and well-designed "Add to Cart" button makes the shopping process smooth and intuitive.
  • Increased Conversions: Encourage customers to take the next step in the buying process, leading to higher conversion rates.
  • Branding Opportunity: Customize the button's color, size, and text to match your brand and create a consistent shopping experience.
  • Mobile Optimization: Ensure the button is easily accessible and functions flawlessly on all devices, especially mobile phones.
  • Reduced Cart Abandonment: Minimize confusion and frustration, reducing the likelihood of customers abandoning their carts.

Additional Tips to Make the “Add to Cart” Button Attract More Clicks 

We all know how crucial the "Add to Cart" button is when it comes to driving customers to make a purchase. Here are 5 tips to help your "Add to Cart" button grab attention at first glance:

  • Use Color and Contrast: To make the button stand out, choose a color that contrasts with your store's background.
  • Size Matters: Ensure the button is large enough for easy visibility, especially on mobile devices.
  • Add Creative Details: Consider using unique shapes, icons, or animations to make the button more engaging.
  • Action-Oriented Text: Use verbs like “Buy Now” to create urgency and drive conversions.
  • Optimize for Mobile: Make sure the button is easy to tap and accessible on mobile screens.

Bottom Line

Changing the color of your "Add to Cart" button is a quick win for your Shopify store. Experiment with these methods to find the perfect hue to boost your brand and your sales!

FAQs

How do I customize my “Add to cart” button?

To customize your "Add to Cart" button on Shopify, go to the Online Store >> Themes >>  click on Customize. From there, locate the section for product pages and adjust the button’s text, size, and style. Make sure to save your changes once you’re done.

How to change the “Add to cart” button color in Shopify?

You can change the "Add to Cart" button color in the Theme Settings by going to Online Store > Themes > Customize. Then, go to the Colors section and adjust the button’s color. Pick a color that contrasts with your background and matches your branding, and save your changes.

What color should I make my “Add to cart” button?

Your "Add to Cart" button should stand out. Popular choices include blue for trust, green for growth and nature, and orange for urgency. The key is to choose a color that contrasts with your site’s background but still feels harmonious with your overall brand.

How to change the “Add to cart” button color in WooCommerce?

In WooCommerce, you can change the button color by going to Appearance > Customize > Additional CSS. Use CSS code to modify the background color of the "Add to Cart" button, then click Publish to save your changes.

Related Posts:

linkedin
Sam Nguyen is the CEO and founder of Avada Commerce, an e-commerce solution provider headquartered in Singapore. He is an expert on the Shopify e-commerce platform for online stores and retail point-of-sale systems. Sam loves talking about e-commerce and he aims to help over a million online businesses grow and thrive.