Using Shopify Buy Button to Sell on Any Website: A Complete Guide

Shopify isn't just for online stores. Anyone who wants to make money from their work, like bloggers, artists, and influencers, can use Shopify to sell online.

If you don't want to create a whole online store or send your audience to a different website, the Shopify Buy Button is a great option. 

Ready to start? This guide will help you know how to add a Shopify Buy Button to expand your reach, boost your sales, and create a consistent brand experience across your channels!

What is the Shopify Buy Button?

The Shopify Buy Button is a feature that allows merchants to create an embeddable product card and checkout button on any website, landing page, or blog. In this case, the Shopify Buy Button acts as a shortcut to the checkout process. It enables shoppers to purchase products directly from the page they are checking.

There are two types of Shopify Buy Button:

• Single Product Buy Button: This button allows you to embed a single product onto a webpage or blog post. You can provide a direct link to purchase the item. 
• Collection Buy Button: This button displays a full collection of your products on a page. Visitors can browse and purchase multiple items. 

The Shopify Buy Button comes with various features to enhance the flexibility of selling across different platforms, including:

• Customizable Design: You can adjust colors, fonts, and layouts to match the look and feel of your Shopify store.
• Seamless Integration: Integrates with blogs, websites, or other platforms via a simple embed code.
• Direct Checkout: Customers can complete purchases directly without leaving the current page.
• Responsive Design: Works seamlessly across desktops, tablets, and mobile devices.
• Analytics: Tracks clicks and conversions to measure the button's effectiveness.

How to Add the Shopify Buy Button to Your Shopify Store

You can add the Shopify Buy Button to your store in easy steps:

Step 1: Add the Buy Button sales channel

First, you need to log into your Shopify admin panel. Then, follow the instructions below:

• Find the "Sales Channels" on the left-hand menu. Then, type “buy button" in the search bar. 

Step 2: Create a Buy Button

Once you have added the Buy Button sales channel, go back to the admin panel. The Buy Button is pinned under the Sales Channels section. Click "Create a Buy Button" to start the setup process. 

Step 3: Select a product for the Buy Button

Choose the "Product Buy Button" option when prompted. 

From the product catalog, select the product for which you want to create the Buy Button. Then, click "Select" once you have chosen the product. 

Step 4: Customize the Buy Button

At this step, customize the button's appearance and functionality. You can decide the product variants, layout style, and checkout behavior. When everything is set, click "Next."

Step 5: Copy and embed the code

This step finalizes the setup and makes your Buy Button visible on the webpage. The steps are as follows:

• Click "Copy Code" to copy the generated HTML code for the button. 

• Open the HTML editor for the webpage where you want to place the button. For example, you want to add the Buy Button to Loyalty page.

• Choose the Loyalty page and paste the copied code into the HTML section. 
• Save your changes. 

Where To Add The Shopify Buy Button

Shopify does not recommend using Buy Buttons on your Shopify online store or blog because they can cause problems with the checkout process. So, here are some strategic places to embed your Buy Buttons:

Blog Posts on Non-Shopify Websites

You can add the Shopify Buy Button to any website, even if it's built on WordPress, Squarespace, or any other website builder.

If you're guest blogging or contributing to external websites, embed Buy Buttons directly within your articles to turn readers into customers. It's a great option for people who have websites that aren't focused on selling things online.

Landing Pages

A great way to promote a specific product is to create a dedicated landing page for it. And this is where the Shopify Buy Button really shines!

If you want to build your own landing page, there are many page builder apps that can help you create high-converting landing pages and integrate Shopify Buy Buttons right within the app.

Email Campaigns

Using the Shopify Buy Button in email campaigns has proven to be highly effective. Emails featuring clear call-to-action (CTA) buttons, like a "Buy Now" button, achieve higher click-through rates. According to WordStream, using a CTA button instead of a text link can increase conversion rates by 28%.

Embedding a Buy Button in your emails, such as featuring a product in a newsletter, makes it convenient for recipients to complete a purchase directly, enhancing your email marketing ROI.

Social Media and Digital Ads

Some social media platforms and ad networks allow you to embed Buy Buttons within your posts or ads. This creates a direct path to purchase for your audience, reducing friction and increasing the likelihood of conversions.

How to Add the Shopify Buy Button to Other Channels

Setting up the Shopify Buy Button is super easy. It only takes a few clicks in your Shopify admin. Then, you can customize it and add it to your website.

Here are the steps to do that:

Adding Shopify Buy Button To Shopify Blog

You can add the Buy Button to your Shopify blogs in these steps:

• Navigate to the "Online Store" -> "Blog Posts" in your admin panel. 

• In the content section, switch to the HTML view by clicking "Show HTML."

• Paste the Buy Button embed code into the main text field. 

• Save the changes. 

Please note that the Buy Button now operates independently of your store's cart. If your customers browse other store pages, their cart items from the button won't carry over.

Adding Shopify Buy Button To WordPress Blog

If you are building your WordPress, follow these steps to add the Shopify button to your blog there:

• From your Wordpress dashboard, navigate to "Posts" or "Pages."

• Create a new post or page. You can also select an existing one. 
• In the block editors, click "+," search for "Custom HTML," and add the block to your post. 

• Paste the embed code into the block's text field. 

• Save the changes. 

If you use Classic Editor Plugin, switch the editor mode from Visual to Text. Then, paste the embed code directly into the editor before saving. 

Adding Shopify Buy Button To Wix

You can also embed your Buy Button in Shopify on your Wix website. Take these steps to nail it:

• Log in to Wix. Then, find the site to edit in "My Sites" and click "Edit Site."
• In the Wix Editor, click "+" and select "More."
• Choose HTML code to insert an HTML widget into the page. 
• Select "Enter Code" and paste the embed code in the "Add your code here" field. 
• Click "Update" to apply. 
• Resize the widget to fit the Buy Button. 
• Save the changes. 

Benefits & Consideration When Using Shopify Buy Button

When integrating the Shopify Buy Button into your website, you need to weigh the benefits and considerations.

Benefits

• Increased conversions: If your website has a Buy Button, customers can purchase quicker because there are fewer steps to complete their transaction. 
• Better user experience: The Buy Button integrates seamlessly with your store, providing a smooth shopping experience. 
• Streamlined checkout process: The button takes customers directly to checkout. This simplicity encourages visitors to make a purchase. 
• More product exposure: If you embed the Buy Button on various pages, you can expand the reach of your products. 

Considerations

• Site speed: If your Buy Button has too many elements, it may slow down your site. A slower loading time can negatively affect user experience and conversion rates. 
• Hesitation: Shoppers may be hesitant to click on a Buy Button if they are unfamiliar with your business. Hence, you need to build trust through clear branding and product descriptions to encourage their purchase. 

Bottom Line

The Shopify Buy Button is a powerful tool to expand your sales reach. You can integrate it into your blogs, landing pages, or social media. Remember to weigh the pros and cons to leverage the button effectively. 

FAQs

Is the Shopify Buy Button secure?

Yes. When customers click the button, they proceed to Shopify's protected and PCI-compliant checkout to complete their transaction. Shopify also ensures it meets all six categories of the PCI standards. 

How much is the Shopify Buy Button?

Shopify Buy Buttons are available with all Shopify subscription plans. The Starter plan costs just $5 per month. 

What is the difference between a Shopify order button and a Buy Button?

The main difference between these two buttons is their placement and functionality. You can embed the Shopify Buy Button into any webpage or blog post, even on third-party platforms like Squarespace or WordPress. On the other hand, you can just build the Add to Cart buttons into Shopify themes.