8 Steps to Build Fashion Store

Table of content

What is Fashion Store in Shopify

Are you looking for How to create a fashion store in Shopify? Are you having wonderful ideas or products in your mind but don’ t know how to sell them? Luckily, you have come to the right place. In the past, I had no experience in creating a fashion store, and also don’t know anything about technical, after a long period of time searching, I finally figure out an extremely simple way to create a fashion store with ease within 30 minutes with Shopify.

Why Build Fashion Store in Shopify

Shopify is a great software service platform to help you turn your fashion store idea into reality. This platform allows you to create an ecommerce store with only a few clicks. You can easily create, promote, sell and ship products to customers. Moreover, your products can also be sold via various online channels as POS for your store. Shopify Pricing starts from $9 for Shopify Lite and $29 with the Basic Shopify package.

How to Build Fashion Store

Step 1: Sign Up Shopify account

You can access the link https://www.shopify.com/signup to sign up and have a 14-day free trial.


Just enter your email, password, store address. Then click on Create your store button. Your store will be created within 30 seconds.


After finished creating a Shopify store, you will see the question Are you already selling? What is your current revenue? Or Are you setting up a store for a client?

When seeing those questions, answer them and fill in other personal information such as First name, Last name, Address, Phone number, etc.

Step 2: Setting up Your Shopify Store

Once you have completed the store owner information registration form, now it’s the time when you will configure your Shopify Fashion Store. Don’ t forget to verify your email address by accessing your email inbox and click on the verify link.


Step 3: Add your first product

There will be no limit for the types of products that you can add to your store. You can add physical items, digital download, services, gift cards, or anything that you have.

Here is how you are going to add a new product for your Fashion store.

Firstly, go to Products > All Products > Add product


Fill in all the information fields, then click on the Save button. Learn more: How to add a new product

Step 4: Choose a Fashion theme

All themes come with a full list of modifications that you can make without having to edit their code. With the premium ones, even more codifications are offered. However, you can still create an eye-catching site with a free theme. In the next section, I will outline all the changes that could be made.

In the previous posts, I have shared with you two options for you to add a theme for your Shopify admin which are using a .zip file and use a free theme. Besides the two ways above, you can also buy a theme from the Shopify Theme Store. When purchasing a paid theme, you will need to pay for it before you can publish it to your store. But you can always experience that theme before really buying it.

Learn more: How to buy a theme from the Shopify Theme Store

Step 5: Configure Shopify Fashion Theme Settings

To configure the theme, go to Online Store > Themes. Now, you will see a page which displays your current theme. In the upper right corner, there is an Action button. Click on it and you will see several basic features to manage the theme such as Preview, Rename, Duplicate, Download theme file, Edit Code, Edit Language.


Before customizing the theme, I recommend you to Duplicate this theme to a new version because if there is unwanted changes happen, you will still have a backup theme version.

Right next to the Action button, you will see the Customize button. Click here to modify this theme.


After clicking on the button, you will be redirected to a page where you can customize the theme. In the left corner, you can customize all the sessions of Fashion theme like Header, Image, Featured collection, Slider show, Footer.

Click on Header, you will see the place where you can upload logo image and edit other options including Logo alignment and Logo width.


You can change Menu Navigation in here also, just click Change


Or modify other Theme Settings such as Colors, Typography, Social media, Favicon, Checkout


Learn more: How to add a Free theme from admin How to share a theme preview with others

Step 6: Setup Payment Method for your store

If you want to check whether your checkout process and settings for order processing, inventory, shipping, and taxes are properly working, you can run a test order. There will be no fee for operating this action that you should practice it at least once during your store setup, or whenever you make adjustments to your payment settings. To know the detailed process, check this post to know how to place a test order by simulating a transaction in Shopify.

Step 6.1: Select Payment providers

From the admin page of the Shopify, choose Settings at the bottom of the page. After that, the list of Settings will appear then click on the Payment providers which is the second option in the first column.


Step 6.2: Choose Deactivate

In case you currently activate a credit payment provider, you need to disable it before moving on to the next step. Select Edit and Deactivate respectively then confirm your selection.


Step 6.3: Set provider as (for testing) Bogus Gateway

In the Accept credit cards section, you will see a drop-down menu which is called Select Provider then click on it. The list of candidates will appear which includes smaller parts. Remember to choose the first option below the Other which is the (for testing) Bogus Gateway.


Step 6.4: Press on Activate

The detailed settings for Bonus Gateway will present under the Select provider that you can setup it by filling in the given space and select Activate to enable its use. Learn more: How to Configure Payment Method

Step 7: Setup Shipping Method for your store

As you have already known, in Shopify, there are various services which you can use to fulfill your product such as: Shipwire: It connects your online store or marketplace with Shipwire fulfillment centers in the US, Canada, UK, Asia or Australia and will help you to grow and manage your business. Rakuten (formerly Webgistix): This service will help you to deliver fast and accurately. Besides, it will also help you to use Internet technology effectively. Amazon Multi-Channel Fulfillment: This service enables you to fulfill all the orders of your Shopify shop by using your inventory which is stored at the Amazon fulfillment center.

Step 8: Mapping Domain Name

Only a domain can be displayed in the address bar called primary domain. You can use a root domain or a subdomain as the primary domain. After you’ve decided, set the primary domain to make sure the customers will see it when they browse your shop. This writing helps you with a transparent guide about how to set your primary domain.

Step 8.1: Go to Domain

First of all, log in your Shopify account. Then, go to Online Store in the SALE CHANNELS field and choose Domains.


Step 8.2: Change the primary domain

Take a look of the Primary domain section, click Change primary domain.


Step 8.3: Choose the domain

Choose the domain expected to be the primary domain.


Step 8.4: Save primary domain

Finally, choose Save to complete. It might take some hours to effect fully. Then, you can see the change of the primary domain in the address bar. Do not change it so often because it can cause bad effects. Primary domain should be durable.

Themes for Fashion Store

Theme plays a paramount role in the success of an online business, especially fashion ones. Understand that, Avada Commerce experts have selected carefully from hundreds of the Fashion themes in the market to create a Recommend Fashion themes list which includes more than 263 best Shopify Fashion Themes for you to refer.

Gem by Ennop

Gem theme

Highlight features

  • Drag and Drop Shopify Sections
  • Homepage video slider
  • Product page video option
  • Bootstrap 3.X
  • Support major Browers
  • Built with CSS 3 and HTML 5

Gem Shopify theme brings the merchants more flexibility and profitability because it allows them to customize their online store. This theme is especially suitable for accessories and fashion stores. It is easy for the clients to add, reorder, and remove chunks of content such as products, slideshows, videos, etc. With helpful features, Gem theme is flexible, user-friendly and can reach more potential customers. By drag and drop, the visitors is easy to find out the products they want and build admins panel. Furthermore, there are many kind of text, images, buttons, and even widgets such as countdown timers will be eased for comfortable using.

More Info / Download Demo

Shopy by Etheme

Shopy theme

Highlight features

  • 13 + different layouts
  • Revolution slider – Image Slideshow Module
  • Mega Menu (Horizontal/Vertical) Module
  • Blog functionality
  • RTL
  • Supports nonlatin characters such as Arabic, Chinese, Russian etc.

Shopy can give the premium e-commerce solution, this theme bring about the perfect user experience on both desktop and mobile devices. Furthermore, it is perfect choice for any type of webstore. It does not matter- what kind of products do you want to sell. This theme allows admins to get many different layouts as they want like more than 13 layouts. Furthermore, there are also many outstanding features such as Mega Menu, Blog functionality, RTL, etc.

More Info / Download Demo

Umbra by Shopilaunch

Umbra theme

Highlight features

  • Amazing Layout Variations
  • Newsletter
  • Responsive & Retina Ready
  • Sticky Header Multi Styles
  • Ajax Add to Cart & Wishlist
  • Ajax Paging & Ajax Toolbar built-in.

By multi-functional layout, Umbra is one of the best tools from Shopify Theme for multi purposes eCommerce shop. Especially, it is super perfect for some kinds of products such as Interior & Furniture, Fashion, Bags, Shoes, and Accessories. Furthermore, there are remarkable features which can help customer’s website becomes more attractive with clean and classy layouts. In addition, Umbra includes Responsive & Retina Ready, 6 Stunning Demos, 4 Header Variations, Quick View, Mega Menu, etc. Last but not least, it is easy for the admins to customize settings, and their websites.

More Info / Download Demo

Learn more: Find more Fashion Themes

Apps for Fashion Store

Fashion online business is a potential field, but also extremely tough. In order to increase the competitiveness of your fashion store, you will need extra help.

Smile: Rewards & Loyalty by Smile.io

Shopify 8 Steps to Build Fashion Store Apps by Smile.io

Would you like to increase the number of loyal customers? Do you want your brand to become a favorite choice for merchants? These questions are solved when you use Smile: Rewards and Loyalty. The app provides a lot of amazing features. Smile is equipped with account registration. When buyers visit your homepage, the box of the log-in requirement will appear to urge them to create an account or sign in. customers’ subscription will assist you to know how frequent they buy goods at your stores, then you can create more sale promotion to stimulate their interest. Moreover, thanks to the subscription, store’s admins are able to set VIP level and point cards for those who have the high score. Besides, you can send the latest information about your discount or new arrivals. In addition, Smile can connect with other apps and software such as MailChimp, Klaviyo, ReCharge, and Hubspot. The app offers two packages: free and growth ($50 per month).

Highlight features

  • Keep loyalty customers
  • Provide beautiful interface
  • Connect with popular marketing tools
  • Improve the marketing campaign
  • Increase brand recognition

Price: Free plan available. Additional charges may apply.

Rating: 3072 - 4.8 / 5

More Information / Get App

Oberlo by Shopify

Shopify 8 Steps to Build Fashion Store Apps by Shopify

If you want to find products to sell online, don’t forget Oberlo. Oberlo app enables you to include hundreds of items in your online store on Shopify without worrying about packaging and shipping. Oberlo helps you import your drop-ship products from Oberlo marketplace or Aliexpress. Also, your orders can be automatically fulfilled after your confirmation. In addition, Oberlo aids in updating your product prices as well as stock level, therefore, you will never sell out-stock products. You can make changes in title, images, description or anything. Oberlo app can allow you to know where the orders are any time with order tracking integration. You can find out products that you already sold on the store to Oberlo and switch easily between the suppliers to offer the best price. You can give yourself a try with Oberlo with its free and available plan. Easily installing and providing positive results, Oberlo is a must-try app for any merchants running their online business.

Highlight features

  • Find products to sell online
  • Ship orders automatically
  • Update the price of products as well as stock level
  • Be highly customizable
  • Import drop-ship products

Price: Start from $0/month

Rating: 2211 - 4.8 / 5

More Information / Get App

Kit by Kit crm

Shopify 8 Steps to Build Fashion Store Apps by Kit crm

If you are a Shopify merchant who: haven’t got any experience in online marketing, don’t have the time and budget to hire a marketing expert to manage your social channels, Kit is just exactly designed for you. The app plays the role of your FREE artificial intelligence marketing employee who would recommend to you the marketing activities that would boost sales. Simply by messaging Kit over Facebook Messenger, SMS or Ping, you could create Facebook ads, send your customers personalized emails, create a discount code and so on. The return Kit offers to you would be in the increased sales and the time saved by having Kit manage your marketing. In addition, Kit works in partnership with many other Shopify apps. This means that, when connected to other compatible apps, Kit would be given a power-up to do even better in the task of helping you market your store.

Highlight features

  • Get help with Kit, your marketing assistant
  • Create Facebook ads easier than ever before
  • Discover your market on Instagram
  • Send your customers personalized emails
  • Create a discount code with ease

Price: Start from $0/month

Rating: 1050 - 4.3 / 5

More Information / Get App

Product Reviews by Shopify

Shopify 8 Steps to Build Fashion Store Apps by Shopify

Product Reviews, which is provided by the Shopify team, is an important tool for all Shopify e-commerce administrators to increase sales and make your available reviews a better look. With Product Reviews, you are served with the simplest way to share your customers’ experiences. In details, you are able to add a customer review feature to any of your items, which can result in a perfect engagement with your customers, and also, visitors. Together with that, it can lead to a huge increase in your store sales. Do not be worried about the look it provides because it will be entire theme-friendly and match your store’s design in an automatic way. Furthermore, without coding requirement, you can easily customize all of the layout options, tests, and of course, colors. On top of that, Product Reviews enables you to import and export your reviews as a spreadsheet with the CSV Import and Export feature. No more hesitation, let’s get the app now to make your store site extend sales more productively than ever!

Highlight features

  • Gradually boost sales by displaying reviews from verified purchasers
  • Make store site's SEO healthy by adding reviews scores to Google search results
  • Customizable design to match any themes of your store
  • Easy to edit and make changes to texts, colors, and many more without coding needed
  • Feature CSV Export & Import

Price: Free

Rating: 1044 - 4.5 / 5

More Information / Get App

Loox Reviews ‑ Photo Reviews by Loox

Shopify 8 Steps to Build Fashion Store Apps by Loox

Loox ‑ Photo Reviews, which is produced and published by Loox, is a must-have tool that helps to increase conversions, drive more traffic from customer’s reviews shared to social media and integratie those reviews data for SEO. By using this wonderful application, users can collect reviews automatically, as requests for photo reviews are sent to buyers in exchange for discount coupons. You can also customize your timing, review form, font, size, color, … which are suitable for your own store. Besides, Loox ‑ Photo Reviews helps to show all the reviews in one place and share them on social media. Therefore, you can gain more customer’s trust, boost your sales and drive more traffic for your online store. On top of that, this application offers translation into many languages such as English, Spanish, French, German, Portuguese, Russian, Turkish and Dutch to provide more information to buyers from all over the world. With all tremendous benefits Loox ‑ Photo Reviews offers, get it soon to boost your conversions easily!

Highlight features

  • Automatically request photo reviews from customers
  • Customize timing, review form questions, widget colors, font, size, position,...
  • Allow users to add a public response to published reviews
  • Provide translation in many languages
  • Share photo reviews on social media to inspire fans

Price: From $9.99/month. 14-day free trial.

Rating: 959 - 4.9 / 5

More Information / Get App

Size Matters by Eastside co

Shopify 8 Steps to Build Fashion Store Apps by Eastside co

Would you like to display a simple guide table for your visitors? Do you want to attract more customers? Size matter is a great option for business wishing to improve store interface as well as bring the comfort to customers. The app provides a lot of amazing features. First of all, the admins of the stores can create a size chart on their own, which is based on the available information. Besides, admins can select other templates of the chart, change the background color to fit with companies’ products. Second, the app allows creating an unlimited number of size tables so that customers do not feel uncomfortable when looking at the long text of information. With each size chart, admins can also add animation or transition to capture visitors’ interest. Last but not least, Size matter offers a support team to give appropriate answers and solutions to your problems. Amazingly, the app is totally free to install. Hence, don’t hesitate, download the app now!

Highlight features

  • Customize by CSS to fit with the stores
  • Generate unlimited number of size tables
  • Be able to seek for required sizes
  • Add tags on the photos
  • Update information via emails

Price: Free

Rating: 285 - 4.5 / 5

More Information / Get App

Back in Stock by Back in stock

Shopify 8 Steps to Build Fashion Store Apps by Back in stock

You do not want to lose the sales when the inventory run out. The Back in Stock invented an app for this problem. Its name is Back in Stock app. This app is simple to set up and runs automatically. Moreover, there are many features that make your stores become attractive to your customers. For example, the Automated email alerts feature will help the Shopify owners to manage the customers signup or whenever the email comes. When you restock products the waiting customers are emailed instantly to bring them back to your store and complete the purchase. In addition, this theme integrates with different themes and Marketing apps such as MailChimp, CampaignMonitor, ConstantContact, etc. Last but not least, the Back in Stock allows you to make your own button or use our flexible JavaScript API.

Highlight features

  • Automate email alert
  • Integrate with Themes and Marketing apps such as MailChimp, CampaignMonitor, ConstantContact,
  • Create custom experiences with your own button or use our flexible JavaScript AP
  • Powerfully customize
  • Easy to set up

Price: From $19/month. 30-day free trial.

Rating: 174 - 4.9 / 5

More Information / Get App

Shop The Look by Write read software

Shopify 8 Steps to Build Fashion Store Apps by Write read software

Shop The Look by Write Read Software is a Shopify app that helps you provide personalized, well-tailored recommendations of complementary products that your customers couldn’t resist. You could also let customers add multiple items to cart in a single click, and customize the app display entirely to make it best fit your brand. By promoting bundled products, the app boosts your sales and conversion rates remarkably, while at the same time satisfies your customers.

Highlight features

  • Recommend complementary products that your customers couldn’t resist
  • Promote bundled products
  • Add multiple items to cart in a single click
  • Fully customisable to best match your brand with diverse display options and custom CSS
  • Highly responsive and optimized for both desktop and mobile

Price: $14.99/month. 21-day free trial.

Rating: 28 - 5.0 / 5

More Information / Get App

Here are 10 best apps for Shopify fashion stores, hope you can find the most suitable theme for your store.

Development Agency to Build Fashion Store

If you are facing too many issues with setting up the store, developing more features, or needing improvement to your marketing and sales strategy, working with Development Agencies to build your Fashion Store is the right solution for you right now.

With wide skills and specialization in Fashion E-commerce, these agencies could help your store increase the traffic and sales by submitting you a step-by-step business plan which is made after analyzing the website as well as the business and identifying the improvement areas including Business Planning, Conversion Rate Optimization, Email Marketing, Influencer Marketing, and also Search Engine Optimization


In conclusion, if you are struggling to find out a way in building a Fashion Store as well as dealing with technical things, this article is for you. I hope after reading this, you would have a basic understanding of Shopify fashion stores, how to create one, and where to choose the appropriate theme, apps, and agency for your store.

Enjoyed the tutorial? Spread it to your friends!