8 Steps to Start an Online Fashion Boutique with Shopify

8 Steps to Start an Online Fashion Boutique with Shopify

Are you looking for How to create a Online Boutique on Shopify? Are you having wonderful ideas or products in your mind but don’ t know how to sell them? Luckily, you have come to the right place. In the past, I had no experience in this field, and also don’t know anything about technical, after a long period of time searching, I finally figure out an extremely simple way to set up your own clothing store with ease within 30 minutes with Shopify.

Table of content

What is a Online Fashion Boutique in Shopify

A Online Boutique is a shop where you’re going to sell clothing as well as other accessories. Shopify is a wonderful platform for online retailers, and selling clothes in here is not a bad idea at all. There are many successful clothing stores on Shopify already, now it’s time to set up your own.

Why Build a Online Boutique in Shopify

Shopify is a great software service platform to help you turn your idea into reality. This platform allows you to create an ecommerce store with only a few clicks, and even better, you can start your own store with little to no money. You can easily create, promote, sell and ship products to customers. Moreover, your products can also be sold via various online channels as POS for your store. Shopify Pricing plans start from $9 for Shopify Lite and $29 with the Basic Shopify package.

How to Build a Online Boutique

Step 1: Sign Up Shopify account

You can click here to sign up and have a 14-day free trial.

sign up for Shopify to start building your online store
First, you need to sign up an account to start Shopify 14-day free trial

Just enter your email, password, store address. Then click on Create your store button. Your store will be created within 30 seconds.

creating your online fashion store
Your store will be created automatically after you click Creating your Store

After finished creating a Shopify store, you will see the following questions: Are you already selling? What is your current revenue? Or Are you setting up a store for a client?

When seeing those questions, answer them and fill in other personal information such as First name, Last name, Address, Phone number, etc.

Step 2: Setting up Your Shopify Store

Once you have completed the store owner information registration form, now it’s the time when you will configure your Shopify Store. Don’ t forget to verify your email address by accessing your email inbox and click on the verify link.

set up your Shopify store
Once your store is created, you can access this menu to configure your store

Step 3: Add your first product

There will be no limit for the types of products that you can add to your store. You can add physical items, digital products, services, gift cards, or anything that you have.

Here is how you are going to add a new product to your store.

Firstly, go to Products > All Products > Add product

add product to your online fashion store
You will need to add products in order to start selling

Fill in all the information fields, then click on the Save button. Learn more: How to add a new product

Step 4: Choose a Boutique theme

All themes come with a full list of modifications that you can make without having to edit their code. With the premium ones, even more codifications are offered. However, you can still create an eye-catching site with a free theme. In the next section, I will outline all the changes that could be made.

In the Shopify tutorial section, I have shared with you two options for you to add a theme for your Shopify admin which are using a .zip file and use a free theme. Besides the two ways above, you can also buy a theme from the Shopify Theme Store. When purchasing a paid theme, you will need to pay for it before you can publish it to your store. But you can always experience that theme before really buying it.

Learn more: How to buy a theme from the Shopify Theme Store

Step 5: Configure Shopify Boutique Theme Settings

To configure the theme, go to Online Store > Themes. Now, you will see a page that displays your current theme. In the upper right corner, there is an Action button. Click on it and you will see several basic features to manage the theme such as Preview, Rename, Duplicate, Download theme file, Edit Code, Edit Language.

features to manage theme of your fashion store
Basic features to manage Shopify theme

Before customizing the theme, I recommend you to Duplicate this theme to a new version because if there is unwanted changes happen, you will still have a backup theme version.

Right next to the Action button, you will see the Customize button. Click here to modify this theme.

features to manage theme of your fashion store
Click on the Customize button to modify theme

After clicking on the button, you will be redirected to a page where you can customize the theme. In the left corner, you can customize all the sessions of Fashion theme like Header, Image, Featured collection, Slider show, Footer.

Click on Header, you will see the place where you can upload logo image and edit other options including Logo alignment and Logo width.

edit logo of your fashion store
You can customize your logo in this menu

You can change Menu Navigation in here also, just click Change

build online fashion store: change menu navigation in your fashion store
Or change menu navigation

Or modify other Theme Settings such as Colors, Typography, Social media, Favicon, Checkout

change theme style of your fashion store
Or change theme style

Step 6: Setup Payment Method for your store

If you want to check whether your checkout process and settings for order processing, inventory, shipping, and taxes are properly working, you can run a test order. There will be no fee for operating this action that you should practice it at least once during your store setup, or whenever you make adjustments to your payment settings. To know the detailed process, check this post to know how to place a test order by simulating a transaction in Shopify.

Step 6.1: Select Payment providers

From the admin page of the Shopify, choose Settings at the bottom of the page. After that, the list of Settings will appear then click on the Payment providers which is the second option in the first column.

select payment provider for your fashion store
You can manage your payment providers in the Setting section

Step 6.2: Choose Deactivate

In case you currently activate a credit payment provider, you need to disable it before moving on to the next step. Select Edit and Deactivate respectively then confirm your selection.

deactivate payment provider of your fashion store first
Deactivate your current payment provider before moving on to the next step

Step 6.3: Set provider as (for testing) Bogus Gateway

In the Accept credit cards section, you will see a drop-down menu which is called Select Provider then click on it. The list of candidates will appear which includes smaller parts. Remember to choose the first option below the Other which is the (for testing) Bogus Gateway.

set payment provider as Bogus Gateway
Set payment provider as Bogus Gateway

Step 6.4: Press on Activate

The detailed settings for Bonus Gateway will present under the Select provider that you can set it up by filling in the given space and select Activate to enable its use. Learn more: How to Configure Payment Method

Step 7: Setup Shipping Method for your store

As you have already known, in Shopify, there are various services which you can use to fulfill your product such as Shipwire: It connects your online store or marketplace with Shipwire fulfillment centers in the US, Canada, UK, Asia or Australia and will help you to grow and manage your business. Rakuten (formerly Webgistix): This service will help you to deliver fast and accurately. Besides, it will also help you to use Internet technology effectively. Amazon Multi-Channel Fulfillment: This service enables you to fulfill all the orders of your Shopify shop by using your inventory which is stored at the Amazon fulfillment center.

Step 8: Mapping Domain Name

Only a domain can be displayed in the address bar called primary domain. You can use a root domain or a subdomain as the primary domain. After you’ve decided, set the primary domain to make sure the customers will see it when they browse your shop. This writing helps you with a transparent guide about how to set your primary domain.

Step 8.1: Go to Domain

First of all, log in to your Shopify account. Then, go to Online Store in the SALE CHANNELS field and choose Domains.

choose domain section to start building your fashion store
Go to the Online Store section to manage your domains

Step 8.2: Change the primary domain

Take a look at the Primary domain section, click Change primary domain.

change primary domain to start building your fashion store
Next, click on Change primary domain in the Domains section

Step 8.3: Choose the domain

Choose the domain expected to be the primary domain.

choose primary domain to start building your fashion store
Set the primary domain that you want

Step 8.4: Save primary domain

Finally, choose Save to complete. It might take some hours to effect fully. Then, you can see the change of the primary domain in the address bar. Do not change it so often because it can cause bad effects. Primary domain should be durable.

So these are the steps. Before we get into all the apps and themes that you can use for your online clothing store, you can check out this video of a guy who started his own online fashion business from scratch. Yes, he did it. The video will inspire you, I promise.

Themes for Online Boutique

Theme plays a paramount role in the success of an online business, especially fashion ones. Understand that, Avada Commerce experts have selected carefully from hundreds of the Fashion themes in the market to create a Recommend Fashion themes list which includes more than 263 best Shopify Fashion Themes for you to refer to.

Beggtown theme by Thimatic

Beggtown theme

Highlight features

  • Shipping Time Estimator
  • Recently Purchased Item Pop-Up
  • The urgency with countdown timer
  • Product Badging
  • Mega Menu

Beggtown Theme is the most widely used Premium Shopify theme which helps you to lift your brand and products with impactful imagery and clear navigation. It is a robust and adaptable theme that looks sharp across all devices and suits a wide range of products. The elegant, natural color palette and styling of the theme will surely impress you and keep you satisfied.

More Info / Download Demo

Shopy theme by Etheme

Shopy theme

Highlight features

  • 13 + different layouts
  • Revolution slider – Image Slideshow Module
  • Mega Menu (Horizontal/Vertical) Module
  • Blog functionality
  • RTL
  • Supports nonlatin characters such as Arabic, Chinese, Russian etc.

Shopy can give the premium e-commerce solution, this theme bring about the perfect user experience on both desktop and mobile devices. Furthermore, it is perfect choice for any type of webstore. It does not matter- what kind of products do you want to sell. This theme allows admins to get many different layouts as they want like more than 13 layouts. Furthermore, there are also many outstanding features such as Mega Menu, Blog functionality, RTL, etc.

More Info / Download Demo

Umbra theme by Shopilaunch

Umbra theme

Highlight features

  • Amazing Layout Variations
  • Newsletter
  • Responsive & Retina Ready
  • Sticky Header Multi Styles
  • Ajax Add to Cart & Wishlist
  • Ajax Paging & Ajax Toolbar built-in.

By multi-functional layout, Umbra is one of the best tools from Shopify Theme for multi purposes eCommerce shop. Especially, it is super perfect for some kinds of products such as Interior & Furniture, Fashion, Bags, Shoes, and Accessories. Furthermore, there are remarkable features which can help customer’s website becomes more attractive with clean and classy layouts. In addition, Umbra includes Responsive & Retina Ready, 6 Stunning Demos, 4 Header Variations, Quick View, Mega Menu, etc. Last but not least, it is easy for the admins to customize settings, and their websites.

More Info / Download Demo

Learn more: Find more Fashion Themes

Apps for Fashion Store

Online Boutique business is a potential field, but also extremely tough. In order to increase the competitiveness of your store, you will need extra help.

MY ONLINE FASHION - USA based Dropshipper by Ccwholesaleclothing

Shopify Build an Online Fashion Store Apps by Ccwholesaleclothing

Have you ever heard of My Online Fashion By CCFASHION? If not, you had better read this review. The app is a US-based drop-shipper with multiple fashion products. Users can have access to many fashion items for drop-shipping from the app’s warehouse in LA in the USA. All you need to do is choose styles you want to sell in the store and upload available products in just easy steps. Interestingly, you do not need to be good at programming or technical knowledge. As you can see, your inventory will be updated every four hours automatically and you can get maximum profits for each sale, hence keeping the price competitive with other apps. Take note that the delivery fee depends on the number of products in an order and the app allows to ship your orders in the US and its territories. If you have any issue, don’t hesitate to get in tough with the app team via Live chat, phone, and email.

Highlight features

  • Delivery quickly and provide free return
  • Support multiple styles and catologs to add to the store
  • Provide supports via chat, phone, and email
  • Update inventory every four hours
  • Allow users to choose styles they want and upload them in several simple steps

Price: From $29/month. 14-day free trial.

Rating: 97 - 4.5 / 5

Virtual Fashion & Optics Tryon by Virtooal

Shopify Build an Online Fashion Store Apps by Virtooal

Choose to become a fashion merchant means you have to accept the risk of your products being sent back just because the customers do not feel like they want it anymore. Magic Mirror: Optics & Fashion by Virtooal lets your customers try on your products before purchasing, therefore prevents the risk of the products being sent back. You clients can choose which product that they want and they will be shown a picture of them or a model wearing the product. With just one app, you can let the clients try on every type of product like glasses, contact lenses, and other accessories, and your fashion-loving customers can enjoy trying on the products in the fully customizable fashionable graphic layout. Magic Mirror: Optics & Fashion is fully responsive and suitable for every devices and browsers, and also requires no progamming or coding skills to bring you and your clients a simple yet effective exchanging experience. Install Magic Mirror: Optics & Fashion now for a 14-day free trial!

Highlight features

  • Let the customers try on the products via photo
  • Support various kinds of fashion products
  • Graphic layout can be fashionably customized
  • Suitable for every devices and browsers
  • Require no programming skills

Price: From $39/month. 30-day free trial.

Rating: 5 - 2.2 / 5

Shoppable Fashion Photos by Artifacia inc.

Shopify Build an Online Fashion Store Apps by Artifacia inc.

Social Proof for Fashion is known as a smart and simple social proof for any store owner on Shopify. The app can be loved by its simplicity and time-saving featured run by AI. In fact, the app is very smart. It can decide which images to be posted to display in the gallery. Interestingly, you do not need to do anything because it is totally automatic. One of the most impressive about the performances of this app is that it will send a notification to you in case a photo is done well under the terms of conversions as well as engagement. Basically, you can take advantages of it to run Facebook and Instagram adds to get more traffic to the website. Your customers will find it easy to discover your store with new items and products from authentic content. With the above-mentioned reasons, you can try Social Proof for Fashion for free first to experience its key features.

Highlight features

  • Boost sales from social media
  • Find it easy to discover the store products
  • Be time-saving thanks to automation
  • Drive more traffic to the websites
  • Decide to upload photos shown in the gallery

Price: Start from $0/month

Rating: 5 - 4.8 / 5

Development Agency to Build Online Boutique

If after reading all the tips that I just gave out, you are still facing too many issues with setting up the store, working with a Development Agency is an option that you could consider. They will help you develop more features, or even improve your marketing and sales strategy.

With wide skills and specialization in Fashion E-commerce, these agencies could help your store increase the traffic and sales by submitting you a step-by-step business plan which is made after analyzing the website as well as the business and identifying the improvement areas including Business Planning, Conversion Rate Optimization, Email Marketing, Influencer Marketing, and also Search Engine Optimization.


In conclusion, if you are struggling to find out a way to build your own clothing store online as well as deal with technical things, this article is for you. It’s a lot of work, no doubt. After all, building your own clothing brand is not supposed to be easy, but it’s definitely worth it. Who knows, the clothing store that you’re working on right now might become one of the best brands someday.

I hope after reading this, you would have a basic understanding of Shopify fashion stores, how to create one, and where to choose the appropriate theme, apps, and agency for your store.

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