If you’re exploring different platforms to sell your products online, you’ve probably heard of Bonanza. Known for its simplicity, low fees, and seller-friendly policies, Bonanza is where you can sell just about anything! But is Bonanza legit, and how does it stack up against other platforms?

In this article, I’ll give you an honest Bonanza review, include what is Bonanza website, its pricing & fees, main features, etc. and walk you through how to start selling on this amazing platform. By the end of your reading, you will know if this is an ideal marketplace to start your online journey or not.

What is the Bonanza marketplace?

Bonanza is an online marketplace that allows individuals and businesses to buy and sell a wide variety of products. Often referred to as a seller-friendly alternative to eBay or Amazon, Bonanza focuses on providing a seamless and cost-effective selling experience.

The platform stands out for its low fees, intuitive seller tools, and integrations with other platforms, making it easy for Bonanza merchants to list products and manage their online stores. Buyers, on the other hand, enjoy a wide selection of items, often at competitive prices.

It’s a great option for entrepreneurs looking to diversify their sales channels without the high competition or overhead associated with larger marketplaces.

Is Bonanza legit & safe?

Is it legit to use Bonanza?

Yes, Bonanza is a legitimate online marketplace. Here’s why:

Firstly, Bonanza is a fully registered business, which means that a scam store will not reach out for company registration.

Secondly, Bonanza is widely known and recognized within the industry. Unlike many scam platforms that work in the shadow and are known by very few people, Bonanza is featured by reliable publishers and media giants, including Time Magazine, CNN, Mashable, and so on. Moreover, it was even called “The Best Entrepreneurial Company in America” in 2016 by Entrepreneur Magazine.

Last but not least, Bonanza ticks the box when it comes to fitness for purpose. That means when using Bonanza, sellers can use the platform’s features to list and sell their products, and buyers can get delivery of real and functional products when placing orders on the platform. Some sellers do gain some sales success using Bonanza, and some buyers do get delivery of those products.

To sum up, Bonanza is a legit online marketplace, although it is possibly affected by fraudsters in buying. This is a similar issue coming up with all other marketplaces. Don’t worry since Bonanza focuses on being discerning in identifying legitimate buyers.

Is it safe to use Bonanza?

Again, yes, Bonanza is safe, and it prioritizes the protection of users’ data.

When you use an eCommerce platform, you need to share sensitive information to be enabled to use its services. They may include your personal data like a contact number or payment method details like credit card information. Nowadays, there are more cyber fraudsters, identity thieves, and other negative factors ready to steal your data from such sensitive information. That means users need to use an eCommerce platform that adequately protects users’ data and prevents them from leaking out to unauthorized third parties.

However, when using Bonanza, you don’t need to worry since such a marketplace uses industry-standard security protocols to protect your data. When you provide your personal information on the website, the Bonanza system will encrypt the transmission of that data by using a special technology called Secure Sockets Layer (SSL).

Bonanza Pros and Cons

After using Bonanza and working with other merchants selling on Bonanza reviews, here’s an honest breakdown of what works and what could be better:

Pros

• Low fees. You only pay when you make a sale
• No listing fees
• Seller-friendly advertising
• Ease of use
• Supportive customer service
• Customization options
• Integration with multiple sales channels and platform

Cons

• Lower traffic compared to bigger platforms
• Many buyers may not be familiar with Bonanza
• Limited brand recognition for your booth on Bonanza
• Dependence on ads
• Risk of encountering fraudulent sellers or buyers.

Bonanza Pricing & fees

In general, Bonanza will charge you no fee to open a booth and list your products. If you decide to use Bonanza for long-term purposes, you just need to pay a small amount since it will collect only a small percentage of your final sale price once the product sells.

The pricing plans and Bonanza fees are quite complex for some people, but they are surely much less than those of eBay and Amazon.

Here’s a breakdown of the costs involved in selling on Bonanza:

1. Account Setup: A one-time, non-refundable fee of $14.99 is charged when activating a booth. This covers administrative costs associated with creating your account.

2. No Listing Fees Unlike some marketplaces, Bonanza doesn’t charge a fee to list your products. You can list as many items as you want without worrying about upfront costs.

3. Transaction Fees: A $0.25 transaction fee applies to all sales for sellers without an active membership subscription.

4. Final Value Fees (FVF):

• Minimum FVF: $0.50
• Calculation Basis: The FVF is based on the Final Offer Value (FOV), which includes the sale price plus any shipping charges exceeding $10.

• Fee Structure:
  • For FOV under $1,000: $0.25 + 3.5% of the FOV.
  • For FOV over $1,000: $0.25 + 3.5% of the first $1,000 + 1.5% of the amount over $1,000.
  • For example: If your item sells for $100, the fee would be $3.50. If the sale price is less than $14, you’ll pay the minimum $0.50 fee.

5. Advertising Fees (Optional): You can opt into Bonanza’s advertising program, choosing 9% and 30% commission rates. Higher rates increase item visibility through external advertising channels like Google Shopping.

4. Membership Plans (Optional)
Bonanza also offers paid membership plans for sellers who want additional perks:

• Gold ($40/month): Even lower fees, custom branding, and more.
• Platinum ($120/month): Priority support, advanced analytics, and premium store tools.
• Titanium ($200/month): Best for high-volume sellers with maximum benefits.

5 Main Features for Bonanza Sellers

According to the Bonanza last results/ information, if you decide to start selling online on Bonanza, you can easily experience the 5 following key features:

1. Ease of use

One of the best things about Bonanza is how straightforward it is to use. Setting up your booth (that’s what they call your store) is super simple, even if you’re not tech-savvy. You can list products quickly in literally 3 steps, and the platform offers tools to help you organize and optimize your listings.

It’s perfect for entrepreneurs who want to focus more on their products and less on figuring out complicated systems.

We’ll go into the detailed step-by-step guide to set up a Bonanza booth later.

2. Payment

Flexible Payment Options

Bonanza allows sellers to accept payments through PayPal and Stripe, two of the most widely used and trusted payment processors. This flexibility ensures that you can cater to a broad customer base and provide a safe environment for both you and your buyers, which is essential for building trust and encouraging repeat business.

Automatic Billing for Seller Fees

You’ll receive a monthly email summarizing what you owe Bonanza. You can pay fees using PayPal or any major credit card (Mastercard, Visa, Discover, JCB, or American Express).

Bonanza also makes it easy to review your billing statements. You can simply log into your account, hover over the “Selling” link, and select “Billing statements” from the drop-down menu.

One aspect I appreciate is Bonanza’s automatic billing for seller fees. Once your fees reach a balance of $3.00 or more, Bonanza will automatically charge the credit card you have on file by the 2nd of each month. This system simplifies the fee payment process, allowing you to focus more on growing your business rather than managing payments.

3. Advertising

One of the standout features of selling on Bonanza is its flexible advertising program, which allows you to choose how much you want to invest in promoting your products. Once you choose one advertising program for your business, the platform will surely push traffic to your product paying for clicking on an ad that brings shoppers to your listing.

There are four advertising levels. The higher your opt-in level, the more you have to pay, and the more buyer traffic is driven to your listing.

What’s great about this system is that Bonanza covers the upfront advertising costs. You only pay the selected fee percentage (plus a $0.25 transaction fee) when your item sells. This means you can reach a broader audience without any initial investment.

From my experience, I suggest starting with a lower fee tier and scaling up as your business grows. Plus, since there are no contracts or upfront costs, you can adjust or cancel your advertising level at any time, giving you full control over your marketing expenses.

To get the most out of Bonanza’s advertising, it’s important to optimize your listings. Ensure your product titles and descriptions are clear and include relevant keywords. High-quality images also make a significant difference in attracting potential buyers.

4. Integration

One of Bonanza’s best features is how easily it integrates with other platforms, helping you manage and expand your e-commerce business seamlessly.

For starters, Bonanza integrates with eBay, Amazon, Etsy, and Shopify, allowing you to sync your listings across both platforms. This means you can reach a massive audience while still managing everything through Bonanza.

Additionally, Bonanza offers Google Shopping integration, which helps boost your product visibility and drive more traffic to your listings. It also has partnerships with various third-party shipping, inventory management, and tax management services to help you streamline operations, improve efficiency, and expand your business reach.

5. Customer support

One of the standout features of selling on Bonanza is their exceptional customer support. I’ve found their support team to be responsive and genuinely helpful, which is crucial when navigating the challenges of online selling.

Bonanza offers multiple ways to get assistance:

• Email Support: You can reach out to their support team by emailing [email protected]. In my experience, they typically respond within 24 hours, providing detailed and personalized solutions.
• Live Chat: For more immediate assistance, Bonanza provides a live chat feature available Monday through Friday, from 9 AM to 5 PM PT. This is especially useful for urgent issues or quick questions.
• Help Center: Bonanza’s Help Center is a comprehensive resource filled with articles and FAQs covering a wide range of topics. It’s a great first stop for troubleshooting common issues or learning more about the platform’s features.

What sets Bonanza apart is its commitment to supporting sellers. They understand that your success is their success, and it shows in the quality of their customer service.

7 simple steps to start selling on Bonanza

Getting started on Bonanza is a straightforward process, even if you’re new to e-commerce. From the experiences of other Bonanza marketplace reviews plus my own journey, here’s a step-by-step guide to help you set up your store and start selling on this platform:

• Step 1: Visit Bonanza.com and click Register

• Step 2: Fill in your information to create a Bonanza account

• Step 3: Click the Sell on Bonanza button in the upper left-hand corner of any page, then select the Start Selling Now green button.

• Step 4: Set up your contact email and password, then create a username and a booth title.
• Step 5: Provide your personal details, including your name, address (required), shipping costs and phone number. You can also specify a different “Ships from” address if it’s not the same as your main address.

• Step 6: Link your PayPal account (required) and optionally connect a Stripe account to receive payments from buyers. Decide whether you’d like Bonanza to advertise your items (recommended for better visibility).

• Step 7: Enter your credit card information to cover the $14.99 account setup fee, verify your identity, and complete your booth creation.

Now you’re set up and ready to sell!

4 Tips to be successful in selling with the Bonanza website

After getting started with the Bonanza selling website, it’s high time we suggest some useful tips to get successful in selling on this platform.

1. Sell on other platforms besides Bonanza

It is easy to notice that most negative reviews about Bonanza are made by those having only a sale a month. In fact, isn’t it really good?

It is similar to any other sales channel. If you put all eggs in one basket, which means you use only one marketplace, you basically have only one presence. You will find it hard to be successful. Instead, what about selling on many platforms at the same time, such as ArtYah, Etsy, and eBay.

So, remember to do more proactive marketing and multichannel selling to get success in the eCommerce business in general.

2. Market your own listings

By marketing your own listings, you can totally do yourself as well as Bonanza a favor. Besides organic Bonanza traffic, you also take advantage of other sources by being proactive with your marketing strategies.

Normally, using social media is a great way to drive traffic to your Bonanza listings. To do it, you can easily find a Facebook group filled with users who have the same characteristics and problems that your services are offering to solve. Then, share it there to drive more traffic.

Luckily, Bonanza marketplace has an integrated way to enable users to do just that.

3. Take advantage of coupons, freebies, and mixed item discounts

Customers tend to be attracted by stores that offer discounts and coupons for them. Therefore, don’t forget to make use of this tip when using Bonanza. Surprisingly, this is also another feature that sets Bonanza apart from eBay.

• Coupons are quite similar to discount codes which are given to a buyer so that he can buy products with free shipping or a percentage sale off.
• Freebies are unique items or services that the store decides to give away with each transaction for its buyers via a specific campaign.
• A mixed item discount strategy is when a customer buys more than one item, he will get the lower final price.

4. Make use of the chat feature

Bonanza provides the inbuilt chat feature, which was originally designed to answer customer questions or haggle on a price. Nonetheless, if you use it in a smart way, the chat feature can be a great way to boost your brand engagement and build a good relationship with your customers.

Your customers are likely to rely on and make a purchase from those who are welcome and human-like. So, let’s chat with your buyers no matter what you are selling. Being a fast way to build a relationship between sellers and buyers, chatting also helps make your customers feel that they are investing in the right place.

Conclusion

After reading through this dedicated Bonanza review, now you know Bonanza is totally legit and safe for online sellers. Its seller-friendly features, transparent fee structure, and flexible advertising options make it a great choice for entrepreneurs at any stage.

Hopefully, these Bonanza website reviews can help you in the first stages of selling on this platform. Good luck with your business! Share with us your Bonanza reviews if you or your friends or colleagues have used the platform to sell online.

FAQs

Is Bonanza a scam?

No, Bonanza is not a scam – it’s a legitimate marketplace operating since 2008, though sellers should be cautious of scam attempts reported in December 2024 involving fake account suspension notices.

Is Bonanza legit?

Yes, Bonanza is a legitimate and safe platform with an A+ BBB rating, hosting over 40,000 sellers and 22 million products, with secure payment processing through trusted providers like PayPal and Amazon Pay.

What should I sell on Bonanza?

The top-selling categories on Bonanza in 2025 are women’s fashion, collectibles, home & garden, health & beauty products, pet supplies, seeds, mobile accessories, and handmade items.

Which is better: Bonanza or Shopify?

Shopify is better for building a standalone brand and store, while Bonanza is better as a supplementary marketplace with lower fees (3.5% + $0.25 per sale) and built-in marketing tools.

Who should sell on Bonanza?

Bonanza is ideal for sellers of unique, handmade, or niche products, particularly those targeting customers aged 25-34 (the platform’s largest age group) and sellers looking for lower fees compared to eBay or Amazon.