Blum Shopify Theme Review 2024: Best For Fashion & Beauty

Last updated: December 26 2024

Written and researched by experts at Avada Learn more about our methodology

Selecting the right Shopify theme is essential for fashion and beauty brands aiming to stand out and captivate customers. Among a wide range of theme options, the Blum Shopify Theme is a standout one as it offers a sophisticated, user-friendly layout that enhances product appeal and improves the shopping experience.

If you’re looking to create a visually stunning store that reflects your brand’s unique style, let’s explore what makes the Blum theme the perfect choice for you.

Avada’s Verdict

Pros:

Mobile-first design
Fast loading speed
User-friendly interface
Advanced customization options
Sales-boosting features (e.g., product quick view, sticky add-to-cart)
Strong focus on conversions
Suitable for various industries
High-resolution images and video support
SEO-friendly structure
Cross-selling and upselling features

Cons:

Can be overwhelming for beginners
Limited free trial (only three days)
Might require some coding knowledge for advanced customization

Rating: 4.9/5⭐

Best For

Fashion brands; Beauty & cosmetics stores; Health & wellness businesses; Home décor & furniture stores; Jewelry & accessories retailers; Food & beverage brands; Stores with large catalogs; Tech & gadget stores; Brands prioritizing mobile-first experience.

Blum Shopify Theme Overview

The Blum Shopify Theme stands out for its unique looks and fast loading, making it an ideal choice for vibrant and dynamic brands. It’s designed to catch customers’ attention with attractive text styles and special design elements. Moreover, this theme is mainly for mobile shoppers, ensuring seamless access to your brand on the go. Furthermore, it prioritizes fast website performance, harnessing the latest offered by Shopify.

Blum is also suitable for stores with small to medium-sized catalogs in various categories. If you’re a forward-thinking, bold brand aiming for a market edge, this theme could be ideal. Its quick

Shopify Blum Theme: Pricing

The Blum theme Shopify is currently available on the Shopify theme marketplace at the price of $170 USD. Before making the one-time purchase, you can utilize the Blum Shopify theme free download version first (which allows you to customize the theme freely), then decide to buy it permanently or not.

Shopify Blum Theme Preset

The Blum Shopify Theme offers four different design presets, each created to convey a distinct brand style.

Celia

Celia presents a clean and modern aesthetic with a focus on visual storytelling. Its use of white space, high-quality imagery, and subtle animations creates an engaging and immersive browsing experience. This preset is well-suited for fashion and lifestyle brands seeking to showcase their products in a sophisticated and visually appealing manner.

Solie

Solie exudes a vibrant and playful energy, featuring bold colors, playful typography, and dynamic animations. This preset is ideal for brands targeting a younger audience or those selling products with a fun and energetic vibe. Its focus on visual appeal and interactivity can help create a memorable shopping experience.

Mondo

Mondo embraces a minimalist and sophisticated aesthetic, utilizing a neutral color palette and clean typography. This preset is perfect for brands seeking a refined and elegant online presence, allowing their products to take center stage. Its simplicity and focus on visual clarity can enhance the presentation of high-quality product photography.

Crafts

Crafts showcases a rustic and handcrafted aesthetic, featuring warm tones, natural textures, and a focus on artisanal details. This preset is ideal for businesses selling handmade or vintage goods, creating a sense of authenticity and craftsmanship. Its unique charm and emphasis on product storytelling can resonate with customers seeking unique and personalized items.

Key Features & Benefits

The Blum Shopify Theme is not just visually stunning; it’s also packed with a range of features designed to elevate the shopping experience for dynamic brands.

Color Swatches

For fashion and beauty brands, showcasing a variety of colors is paramount. The color swatch feature in the Blum theme allows customers to easily view and select different color options for products. This visual representation aids in decision-making, enhancing the overall shopping experience.

Stock Counter

The stock counter in Blum notifies customers of limited availability, creating a sense of urgency and potentially prompting quicker purchasing decisions.

Quick Shop

The feature in Blum allows customers to get a sneak peek of product details without navigating to a separate page. This streamlines the browsing process, making it especially valuable for dynamic brands where customers often want a quick overview.

Lookbook

It allows brands to create curated collections or style guides, offering customers inspiration on how to wear or use products. This feature especially benefits fashion and beauty brands looking to engage their audience through curated looks.

Shop the Look

For fashion-forward brands, enabling customers to shop entire looks or outfits in one go can be a game-changer. The “Shop the Look” feature in Blum streamlines this process, providing an immersive shopping experience and potentially increasing average order value.

Slideout Cart

It allows customers to easily view and adjust their cart without leaving the current page. When activated, a discreet cart icon or button is typically placed on the corner of the screen. Upon clicking or tapping this icon, a sleek and visually appealing cart panel smoothly slides out from the side of the screen, revealing the cart’s contents.

Cross-Selling Features

Blum Shopify Theme supports this objective with robust cross-selling features. When a customer views a product or adds it to their cart, the Cross-Selling Feature displays a curated list of related products either below the item description or in a dedicated section on the product page. These recommendations are based on product associations, customer preferences, and purchase history.

User Reviews & Experiences

With up to 98% of positive reviews, it is clear that the Blum theme has done well with providing users whatever features and supports they need. Users also prefer its clean and seamless design, which effectively showcases products and enhances the overall look of online stores.

The theme is also highly regarded for its intuitive features, making it easy for both beginners and experienced users to customize their store layouts. Additionally, the customer service provided by SalesHunterThemes has been commended for its responsiveness and helpfulness.

Why is the Shopify Blum Theme suitable for fashion stores?

Besides the main target audiences that are suited for the Blum Shopify theme introduced above, there is one KEY industry for which the theme will be the best choice: the FASHION field. To understand why the Shopify Blum theme is appropriate for fashion stores, we will do a little investigation below:

Visual Storytelling: Blum's design prioritizes high-quality images and videos, which are essential for showcasing apparel and creating a captivating brand story. I've seen fashion stores using Blum effectively weave lifestyle imagery into their product displays, enticing shoppers and building an emotional connection.
Mobile-Optimized: With more and more people shopping on their phones, Blum's responsive design ensures your store looks stunning and functions flawlessly on any device. This leads to a smoother user experience, potentially boosting conversions and sales.
Good Page Loading Speed: No one likes a slow website! Blum's optimized code and performance features ensure quick loading times, which is crucial for keeping shoppers engaged and improving your search engine rankings.
Product-Focused Features:

Quick View: Allows customers to see product details without leaving the collection page, encouraging impulse purchases.
Image Zoom: Lets shoppers examine those crucial details (fabric texture, stitching, etc.), building confidence in their purchase.
Color Swatches: Visually presenting color options simplifies choices and reduces decision fatigue for shoppers.

Customization Options: Blum offers a good balance of pre-designed layouts and customization settings. You can tailor colors, fonts, and section arrangements to match your brand's unique style without needing extensive coding knowledge.
Sales-Boosting Features: From countdown timers to create urgency to related product recommendations for upselling, Blum includes features designed to drive conversions and increase average order value.
Overall, Blum theme Shopify provides a solid foundation for fashion stores to thrive online. Its combination of visual appeal, performance, and user-friendly features makes it a strong contender for showcasing apparel and building a successful brand.

Shopify Blum Theme Examples: Top 3 Online Stores Using the Blum Theme

Tackaboo

Industry: Baby products

Tackaboo’s website is a testament to the sleek and modern aesthetics achievable with the Blum theme. The theme’s exceptional performance guarantees swift loading times, providing visitors with a seamless and hassle-free browsing experience.

With Blum’s wide-ranging customization features, Tackaboo has meticulously tailored the website to meet its requirements. This has empowered the site to effectively showcase a diverse range of products in an engaging and captivating fashion.

Beach Volleyball Apparel

Industry: Sport apparel

Beach Volleyball Apparel is another standout example of a brand that has embraced the Blum theme to elevate the visual aspect of its online store. The theme’s modern and sleek design perfectly aligns with its brand aesthetic, resulting in a polished and elegant appearance.

EkoArtMarket

Industry: Works of art

Through Blum’s extensive customization options, EkoArtMarket has meticulously curated their site to meet their specific requirements, presenting their products to entice and engage visitors. The result is a visually stunning platform that encourages users to explore and simplifies the purchase process, making it an ideal destination for art enthusiasts and collectors.

How to Add This Blum Theme Shopify to Your Shopify Store

To add the Blum Theme to Your Shopify Store, simply follow these steps:

Step 1: When visiting the Shopify Theme Marketplace, you can use the search bar to type “Blum” to find the theme.
Step 2: Once you have found the Blum theme page, you can click the “Try Theme” button to get the theme to your Shopify admin dashboard.

Step 3: On your Shopify admin > Click Online Store > Choose Themes > Then click the Customize button next to the Blum theme to enter the Theme Editor trial period.

Step 4: After entering the Theme Editor, you can now customize the theme based on your preferences. Once finishing the editing, remember to click the Save button.

Step 5: If you want to own the theme completely, you can click the Buy button. Finish the checkout information to complete the payment of the Blum theme Shopify.

Blum Shopify Theme: FAQs

While Blum is primarily tailored for fashion and beauty businesses, its versatile design elements and customization options can be adapted for various industries seeking a visually engaging online presence.

Blum is impressively mobile responsive, ensuring seamless functionality on various devices. This feature is crucial in today’s mobile-driven landscape, where a significant portion of web traffic originates from mobile devices.

Blum stands out as one of the fastest-loading Shopify themes available. Its swift loading times are crucial for buyer experience and Google ranking, resulting in higher conversion rates and sales growth.

Absolutely. Blum offers extensive customization options, allowing you to transform the theme to align seamlessly with your brand. This ensures that your website is a true reflection of your unique identity.

Integrating the Blum theme into your Shopify store is a straightforward process. Simply visit the Shopify Theme Store, select the paid Blum theme, and click ‘Try theme’ to add it to your store. From there, you can preview and customize the theme to suit your preferences before making a purchase.

The Bottom Line

For fashion and beauty businesses seeking a theme that marries style with speed, Blum Shopify theme is the answer. With its visually captivating design and swift loading times, the Blum Shopify Theme sets the stage for a seamless and engaging online shopping journey. Embrace the theme and watch your ecommerce venture soar to new heights of success.

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Sam

Sam Nguyen is the CEO and founder of Avada Commerce, an e-commerce solution provider headquartered in Singapore. He is an expert on the Shopify e-commerce platform for online stores and retail point-of-sale systems. Sam loves talking about e-commerce and he aims to help over a million online businesses grow and thrive.