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12 Best WooCommerce Product Variation Plugins For Your Business

Last updated: September 27 2024

Written and researched by experts at Avada Learn more about our methodology

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For e-commerce businesses, store owners always try to improve their customers’ shopping experience to drive more sales. One good strategy is to optimize the product selection process by including product variations within each individual product page. For WooCommerce businesses, this can be achieved by using WooCommerce product variation plugins. In this article, we will take a look at 13 Best WooCommerce Product Variation Plugins For Your Business.

Why is it essential to use WooCommerce Product Variation Plugins?

WooCommerce product variation plugins can aid your business in many ways, namely customer relationship management and customer experience. But let’s take a deeper look at the benefits of using these plugins. With the help of product variation plugins, businesses can:

  • Replace dropdown lists of products with color and image swatches.
  • Separate swatch groups for each product variation.
  • Replace normal WooCommerce product settings with custom labels.
  • Show a smoother visual representation of product attributes.
  • Allow customers to make bulk purchases of product variations.

So, without further ado, let’s go through our 12 Best WooCommerce Product Variation Plugins For Your Business.

12 Best WooCommerce Product Variation Plugins

1. Variation Swatches and Photos

Variation Swatches and Photos

Variation Swatches and Photos is an excellent product variation plugin for WooCommerce businesses. Instead of dropdowns, the plugin includes the image swatches within the product information section. Users can also add other attribute levels in addition to the color swatches and images.

Prominent Features:

  • Optimize the product variation display in your WooCommerce site.
  • Replace dropdown lists of products with color and image swatches.
  • Show a smoother visual representation of your product attributes.
  • Configure swatches on two levels: product size and global attribute size.
  • Easily customize your swatches for a cleaner look.

Price: The Variation Swatches and Photos plugin is affordable for every WooCommerce business coming at $99 a year.

2. WooCommerce Additional Variation Images

WooCommerce Additional Variation Images

Users can only swap the main variation image when a product variation is selected in default settings, not the gallery photos under it. With the WooCommerce Additional Variation Images plugin, users have the option to add more gallery photos per variation of products within WooCommerce. In addition, the plugin can automatically hide the gallery photos of other variations, not just the selected one.

Prominent Features:

  • Add gallery photos to different individual variations.
  • Automatically hide gallery photos of other variations.
  • Easily add different images from the individual variation settings.
  • Customers can see gallery photos of the selected variation.

Price: The WooCommerce Additional Variation Images plugin costs $49 per year with a 30 days refund.

3. Swatchly – Product Variation Swatches For WooCommerce

Swatchly WooCommerce

Swatchly is another great WooCommerce product variation plugin for businesses looking for a way to replace dropdowns with customizable product swatches. Using Swatchly, users can add on additional color, label, and image swatches to showcase your product variations. Moreover, users can configure the preview column and set global settings for each individual product.

Prominent Features:

  • Easily set up the preview column of each product variation.
  • Place global settings for a single product variation.
  • Automatically change variation dropdowns to different product swatches.
  • Customize option names on each individual product page.
  • Customize and override the global swatch setting of each product.

Price: The plugin comes with both free and paid plans. For the paid premium versions, this plugin costs $99 for a single site, $249 for 5 websites, and $399 for unlimited websites.

4. Woosuite WooCommerce Additional Variation Images

Woosuite WooCommerce

The Woosuite WooCommerce Additional Variation Images is one of the most popular product variation plugins on the market. Users can add multiple images or upload videos to clearly demonstrate each product variation. The plugin is also great because it provides a seamless experience for mobile users.

Prominent Features:

  • Easily add videos to showcase product variation more clearly.
  • Allow a seamless experience on both mobile and desktop.
  • Easily customize product variation gallery layouts.
  • Conveniently customize product display with multiple photos.

Price: The plugin has 3 separate plans for different purposes:

  • Basic plan: $48 per year
  • Professional plan: $120 per year
  • All Access plan: $348 per year

5. Bulk Variation Forms

Bulk Variation Forms

Bulk Variation Forms is another fine product variation plugin for WooCommerce businesses. With the custom WooCommerce settings, customers only have the ability to add one variation of only a product at a time. But with the help of Bulk Variation Forms, users can allow customers to add multiple product variations to their cart at the same time. For businesses that specialize in bulk orders, this plugin is perfect for them.

Prominent Features:

  • Easily configure variation attributes for bulk selection of products.
  • Let customers add multiple variations of products at the same time.
  • Customize the form according to the business’s needs.
  • Showcase the option of bulk buying or single buying form.

Price: The plugin is $49 billed annually with a 30-day money-back guarantee.

6. Product Variation Swatches For WooCommerce

Product Variation Swatches for WooCommerce

Product Variation Swatches For WooCommerce is yet another fine WooCommerce plugin for e-commerce stores. The plugin offers a perfect solution for showcasing product variations in a more comprehensive way. Using this plugin, e-commerce stores have the ability to customize swatches for a better demonstration of the products.

Prominent Features:

  • Add or remove variation gallery photos at ease.
  • Add multiple gallery photos for each product variation.
  • Set up swatches for related product variations.
  • Separate swatch groups for each product variation.
  • Customize swatch display and product term labels.

Price: The plugin has 3 different plans depending on your purposes:

  • 1 Site Plan: $35 per year
  • 5 Site Plan: $119 per year
  • 25 Site Plan: $225 per year

7. Products By Attributes & Variations for WooCommerce

Products By Attributes & Variations for WooCommerce

This is one of the best WooCommerce product variations plugins available for purchase. Using Products By Attributes & Variations for WooCommerce, users can display attributes of products on listing pages and showcase variations as simple products, including the option to incorporate custom boxes for products. Apart from that, users also have the ability to add an option to showcase attributes on the Shop page.

Prominent Features:

  • Showcase product variations as separate simple products.
  • Set up attribute selection on the Shop page.
  • Display product quantity box for the products.
  • Show toggle mode option to simplify and compact listings.
  • Exclude certain variations from being displayed as simple products.

Price: The plugin is $49 per year with full support and a 30 days refund.

8. Product Variations Table for WooCommerce

Product Variations Table for WooCommerce

Setting product variations on WooCommerce has never been easier with the help of the Product Variations Table for the WooCommerce plugin. Using this plugin, users can display the store product variations in a table format. By this way, customers can filter or sort the products and product variations much easier.

Prominent Features:

  • Set up data tables to display product variations.
  • Put in specific product attributes and variations in the data tables.
  • Hide default display of product variations on the Product page.
  • Include a real-time filter for easier product search.
  • Allow customers to add multiple product variations to the cart.

Price: This plugin costs $49 per year with a 30 days money-back guarantee.

9. Variation Shared Inventory for WooCommerce

Variation Shared Inventory for WooCommerce

With Variation Shared Inventory for WooCommerce, e-commerce store owners can manage their inventory stock when selling various quantities of the same product. You can group your items in any amount and track the groups in the total inventory stock. Because of that, this plugin is perfect for stores that sell products in bulk.

Prominent Features:

  • Set up specific inventory reduction values for each product variation.
  • Manage and control product variation stock at ease.
  • Automatically update stock values of products and product variations.
  • Easily edit stock and product variations with the stock manager tab.
  • Prevent overselling if customers’ orders exceed the inventory stock.

Price: The plugin is $49 billed annually and also comes with a 30 days refund.

10. Smart Bulk Variations

Smart Bulk Variations

Smart Bulk Variations offer an excellent solution for WooCommerce businesses in showing variable products. With this plugin, users can transform the variable product single page into showcasing variations as single items. In addition, customers can also add variations in bulk or just add single variations to the Cart page.

Prominent Features:

  • Clearly display product variations with different layouts.
  • Customize the display of individual product settings.
  • Show product variations as individual items for easier selection.
  • Allow customers to make bulk purchases of product variations.
  • Showcase product attributions in table format for clearer display.

Price: The plugin costs $49 for 1 year.

11. Variation Switcher in Cart for WooCommerce

Variation Switcher in Cart for WooCommerce

The Variation Switcher in Cart for WooCommerce is another great help for WooCommerce businesses. The plugin allows customers to select different product variations for their items in the Cart section. In this way, your customers can save a lot of time choosing their products and product variations.

Prominent Features:

  • Customize variation switchers specific to products or categories.
  • Customers can locate new variations from the single product page.
  • Customers can remove the product variations at ease.
  • Customers have the ability to change variations within the Cart page.

Price: The plugin only costs $29 per year.

12. Advanced Product Variation

Advanced Product Variation

Advanced Product Variation is one of the most highly recommended WooCommerce product variation plugins. With the help of this plugin, users can showcase the product variations with customizable photo and text swatches. Users can configure swatches both individually and globally.

Prominent Features:

  • Include available options display button.
  • Set up labels for specific products and product variables.
  • Set attributes on an individual or global scale.
  • Easily manage product variations in table format.

Price: The plugin costs $49 per year.

Further Reading

Final Thoughts

It is always convenient for customers to be able to choose different product variations on the same page. With the help of product variation plugins, this process is greatly simplified.

We hope these 12 Best WooCommerce Product Variation Plugins For Your Business can help improve your strategy in optimizing the product display and customer experience.

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Sam Nguyen is the CEO and founder of Avada Commerce, an e-commerce solution provider headquartered in Singapore. He is an expert on the Shopify e-commerce platform for online stores and retail point-of-sale systems. Sam loves talking about e-commerce and he aims to help over a million online businesses grow and thrive.