20 Best Shopify Themes & Templates in 2025
Last updated: January 23 2025
Choosing the right Shopify theme templates can feel like navigating a maze, especially if you're new to the platform. Believe me, I've been there! Over the years, I've experimented with countless themes, and I've learned that the perfect theme can truly make or break your online store.
In this post, I'm excited to share my curated collection of the 20 best themes for Shopify, each offering unique features to support your store’s growth.
Let’s get started!
What Are Shopify Themes?
Shopify themes are pre-designed templates that determine the visual appearance and layout of a Shopify store. With many built-in features and theme styles, they help merchants create a unique and professional online store without extensive coding knowledge. You can customize Shopify themes to match your brand.
The Shopify Theme Store is a one-stop shop for Shopify merchants. You can find free themes developed by Shopify for essential needs and paid themes created by third-party partners for more design options, advanced features, and customizations.
Top 20 Best For Shopify Stores
Below, I’ll break down the top Shopify themes into three categories: free, premium, and third-party marketplaces like ThemeForest, to help you choose the best fit for your business.
Best Shopify Themes Free
These popular free Shopify themes are ideal for businesses just starting or seeking minimal investment.
Craft
The Craft theme has been my go-to suggestion for stores that value craftsmanship and artistic products. I was impressed by how effortlessly it combines a rustic, elegant design with modern functionality. The layout feels clean and organized, which makes it easy to showcase products in a way that feels authentic and inviting.
Despite having only one theme style, you can still make your store reflect your brand’s unique personality.
Best for: Home decor, handcrafted accessories, natural and organic products.
Key features:
- Minimalistic design
- SEO-optimization
- Mobile-responsiveness
- Advanced customization options
- High-resolution image and video
- Lookbooks
- Mega Menu
Studio
The Studio Theme has become a top choice for brands seeking an elegant and adaptable design. Right from the start, I noticed how its vibrant layouts and playful typography bring a unique energy to the site.
But I especially love the customizable gallery-style product grids—they let you display your work in a way that feels more like a curated portfolio than a typical eCommerce shop.
Best for: Fashion brands, lifestyle products, art and design stores.
Key features:
- Responsive design
- Advanced product filtering
- Customizable typography and colors
- Built-in SEO
- Product quick view
- High-resolution image
- Social media integration
Trade
The Shopify Trade theme is Shopify’s newly launched free theme designed specifically for B2B merchants. What really impressed me was how well it handles bulk product catalogs—navigation is smooth, and the filtering options are incredibly robust.
The theme also supports advanced pricing displays, which is a huge plus if you offer tiered or wholesale pricing.
Best for: B2B wholesale businesses, office supplies, industrial products.
Key features:
- Mega menu
- Custom ordering and bulk pricing options
- Volume pricing rules
- Wholesale partner sign-up form
- Recommended products
- Advanced product filtering
- Quick, smart search bar
Sense
The Sense Shopify theme caught my attention right away with its fresh and inviting aesthetic. It’s designed to highlight your products in the best light, literally—thanks to its bright and airy layout.
The theme's dynamic product sections allow for detailed descriptions, vibrant imagery, and even customer testimonials, all in one place.
Best for: Beauty, health, skincare, and small catalog stores.
Key features:
- Eye-catching design
- Advanced product filtering
- Customizable layouts
- High-resolution image and video
- Mega menu
- Quick buy
- Cart Notes
- Cross-selling
Dawn
Dawn is one of the most popular Shopify themes for a reason! It offers a clean, minimalist design that works beautifully across a wide range of industries. One thing I particularly liked was the theme’s focus on speed and performance, even for mobile users.
If you want a theme that’s lightweight yet full of potential, Dawn is a great starting point to bring your vision to life.
Best for: Fashion, jewelry stores
Key features:
- Responsive design
- Drag-and-drop editor
- Advanced search and filter
- High-quality image and video
- Quick Buy
- Custom checkout options
- Product galleries and product zoom
- Blogs
- Shipping/delivery information
- Mega menu
Best Shopify Premium Themes
If you’re ready to invest in a more advanced theme with greater flexibility and features, here are the top premium Shopify themes that will give your store a professional edge.
Impulse
Impulse is no stranger to many Shopify merchants. It is one of the most popular choices on the Shopify theme store and deserves to be among the best Shopify themes & templates.
While the price is on the higher side, it’s worth every penny with a wealth of features, stunning design, and excellent support.
One feature that stood out to me most was the built-in promotional sections—they’re perfect for showcasing sales, featured collections, or limited-time offers without disrupting the shopping flow.
Best for: Fashion brands, luxury brands, sports and athletic brands.
Key features:
- Mega menu
- Edge-to-edge hero banners with parallax effects
- Customizable promotion banners
- Product page content sections (image heroes, video heroes, testimonials)
- Collections within collections
- Advanced collection filtering
- Product video
Broadcast
I've worked with a lot of Shopify themes but the Broadcast theme ranks no.1 in my heart as the most feature-rich theme. The theme’s design is also simple yet impactful. When I first used it, I immediately noticed how effortlessly it highlights products while maintaining a sleek and polished look.
If you’re after a theme that makes your products the star while offering a seamless user experience, Broadcast is a winner.
Best for: Luxury brands, fashion, home décor, beauty, and wellness.
Key features:
- One-click add-to-cart
- Over 20 customizable sections
- Advanced product filtering
- Full-screen image galleries
- Image zoom
- Product upsell
- Pre-order
- EU translations (EN, FR, IT, DE, ES)
- Sticky Add to Cart
- Customer testimonials
- Store locator
Prestige
Prestige is the best-selling premium Shopify theme, and people love it for its luxurious and high-end aesthetic!
The theme’s layout is designed to showcase high-end products with style—think full-width images, refined typography, and just the right amount of whitespace to let your products shine.
With 3 stunning customization presets, you can create a store that feels exclusive, sophisticated, and leaves a lasting impression on your customers.
Best for: Luxury fashion, home décor, and high-end lifestyle brands.
Key features:
- Mega menu
- Shop the Look
- Promo pop-ups and product badges
- Product image slideshow and video integration
- Color swatches
- Timeline section to share your brand’s story
- Slide-out cart
- Recently viewed
- Recommended products
- Right-to-left
- Stock counter
Xtra
The Shopify Xtra theme stands out with its modern, sleek design, crafted to make a powerful first impression. Its minimalistic yet striking layout highlights products beautifully, ensuring that site visitors are encouraged to explore and make purchases.
One feature I found particularly useful is the advanced navigation system—it simplifies browsing even if your store has an extensive product range. If you’re looking to create an impactful, high-energy storefront, Xtra delivers on every front.
Best for: Dropshippers, independent artisans, fashion boutiques with large inventories, B2B wholesale businesses.
Key features:
- Slide-out cart
- Countdown timer
- Cross-selling
- Image zoom
- Infinite scroll
- Color swatches
- Quick view pop-ups
Venue
The Venue Shopify theme brings a warm, welcoming vibe that feels like stepping into a charming boutique. It’s ideal for stores that want to combine a laid-back aesthetic with professional functionality.
With 5 unique style presets, Venue makes it easy to create a shop that feels both personal and polished, whether you’re running a coffee shop, a craft store, or anything in between.
Best for: Fashion, home goods, lifestyle, and luxury brands.
Key features:
- Five stylish presets
- Dynamic checkout buttons
- Customizable product templates
- Advanced product sorting and filtering
- Video gallery
- Image with text overlay
- Mega menu
- Quick shop
Be Yours
From the moment I started using Be Yours, I could see how its sophisticated design brings products to life. The theme’s flexible layout options made it easy to craft a unique look that fits my brand perfectly.
What I love most is the seamless product page experience—it combines stunning visuals with detailed descriptions, helping customers make confident buying decisions.
If you’re aiming for a theme that exudes style while keeping navigation smooth and intuitive, Be Yours is a fantastic choice.
Best for: Dropshippers, Beauty or lifestyle businesses
Key Features
- Fully responsive design
- High-resolution images and video
- Interactive galleries and 360-degree views
- Countdown timers
- Blog
- Pre-order
- Recently viewed
Motion
As someone who has used the Shopify Motion theme, I can vouch for how it combines functionality with stunning visual appeal.
What immediately stood out to me was its use of subtle animations that bring the site to life without overwhelming the user. The theme is designed to keep shoppers engaged, with smooth scrolling and dynamic product sections that draw attention to key items.
Best for: Fashion brands, luxury goods, travel agencies
Key features:
- Multiple homepage videos
- Smooth animations
- Quick add to cart
- Truly mobile-first design
- Easy Vimeo and YouTube video integration
- Customizable contact form
- EU translations
- Blogs
Blockshop
From the moment I started exploring Blockshop's design and features, I was impressed by its striking, full-width imagery and clean, grid-based layout.
The theme can not be more perfect for highlighting products, in a way that feels modern yet approachable. The theme also excels in storytelling, with customizable sections that let you share your brand’s journey and values effortlessly.
Best for: Fashion, food, beauty, and health stores.
Key features:
- Slide-out cart
- Back-in-stock alerts
- Recently viewed
- Size chart
- Ingredients or nutritional info
- Dynamic slideshow
- Multiple-column menu
Focal
I recently had the chance to use the Focal theme, and I can tell that this theme is designed for high-volume stores and those that prioritize lifestyle imagery and brand storytelling.
The first thing I noticed was its bold, modern look with a sophisticated edge, which is ideal for showcasing high-end products, making them feel exclusive and luxurious. I especially loved the immersive product pages. With 4 presets to choose from, you can highlight every detail of your products with large, sharp images and detailed descriptions.
Best for: High-volume stores, fashion, home decor, and lifestyle brands.
Key features:
- Modern, grid-style design
- Fully responsive design
- Beautiful slider with customizable settings
- Quick shop
- Auto-completion search
- Retina display
Symmetry
The Symmetry Shopify Theme struck me as incredibly versatile and visually stunning from the moment I started using it. The theme’s airy, elegant design immediately adds a polished, professional feel to any storefront.
One thing I loved was how seamlessly the homepage sections flow, making it easy to highlight key collections, promotions, or brand stories without overwhelming the viewer.
Best for: Fashion and accessories stores; Glasses and sunglasses shops
Key features:
- Powerful filters
- Pre-order
- Quick buy
- Blogs & FAQ page
- Right-to-left
- Stock counter
- Animations
- Shipping/delivery information
- Size chart
- Slideshow
Best Shopify Themes From Third-party Marketplace
Third-party marketplaces like ThemeForest offer unique themes that are not found in Shopify's theme store. Many popular themes have high sales and strong support; let’s check out some of the best:
Ella
Shopify Ella theme is one of the best-sellers on ThemeForest, having over 39K sales. It is built with performance in mind, ensuring quick load times and responsiveness for mobile shoppers.
With a clean, modern design, strong functionality, and 23 child themes, Ella is perfect for merchants looking for a versatile theme that offers high customization options at an affordable price.
Best for: Fashion and accessories, Health and beauty, Home and garden, Electronics and supermarket.
Key features:
- 23+ theme presets
- Upsell bundled (offer discount feature)
- Quick Shop
- Ajax Layered Navigation
- One Click Checkout
- Sticky Add to Cart
- Wishlist
- Ajax Cart popup/ Ajax Sidebar Cart, Quick Edit Cart, Quick Update Cart
Wokiee
The Wokiee Shopify Theme is another versatile, highly-rated theme from Themeforest. It offers both aesthetic appeal and functionality, and I also found it to be super user-friendly.
I was blown away by the sheer number of layout options and pre-designed templates—it felt like I had dozens of themes in one. Whether you’re running a fashion store, tech shop, or home decor boutique, Wokiee adapts effortlessly.
Best for: Small to medium-sized businesses, startups, and merchants across diverse industries.
Key features:
- 86+ customizable homepage layouts
- Mega Menu
- AJAX search for quick product filtering without page reloads
- 3D, VR, and YouTube video embedding
- Real-time notifications
- Quick View
- Instagram Shop
- Dynamic Checkout Buttons
- Pre-order
Kalles
I was impressed by how effortlessly the Kalles Shopify theme balances simplicity with versatility. The theme’s sleek design puts the spotlight on your products, making them look sharp and professional.
What stood out to me was the variety of product page layouts and the built-in quick view feature—it makes browsing and shopping incredibly smooth for customers. If you’re looking for a theme that combines style with functionality, Kalles is a fantastic pick.
Best for: Fashion, electronics, beauty products, and furniture
Key features:
- 50+ prebuilt demos
- Advanced product search, filters, and sorting
- Mega menu
- Popup, smart bar, and slide-in features
- 360-degree product viewer
- Fully responsive and mobile-friendly design
- Advanced Product Upsell
- Mobile Bottom Navigation
Minimog
The Minimog Shopify Theme is a game-changer for anyone serious about boosting conversions. From the moment I installed it, I could see how well it’s optimized for driving sales.
The sleek, modern design immediately catches the eye, while features like countdown timers, sticky add-to-cart buttons, and trust badges help create a sense of urgency and build customer confidence.
The setup process was smooth, and the theme offers plenty of flexibility to align with your brand’s identity. If you’re aiming for a high-performing store with all the tools to convert visitors into buyers, Minimog is a must-have.
Best for: Fashion, electronics, home decor stores.
Key features:
- Holiday presets
- 3D & AR product visualization
- Real-time visitor count
- Unlimited color schemes and typography customization
- Product bundling
- Engaging pop-ups and pre-purchase upsell
- Lucky wheel
- Countdown timer
- Back-in-stock alert
- Facebook chat
Avone
The Avone Multipurpose Shopify Theme is packed with essential features that give it an edge over many paid Shopify themes. I was impressed by its extensive customization options—over 1000 theme settings, and pre-built layouts make it easy to create a unique storefront.
The theme also includes built-in search functions, drag-and-drop editing, and fast loading speeds, making it an attractive choice for merchants looking to streamline their eCommerce setup and optimize the user experience.
Best for: Fashion, electronics, and home décor.
Key features:
- 1,000+ admin options for extensive customization
- Ajax auto-complete search
- Built-in Instagram Shop integration
- Dynamic product labels for promotions
- Advanced variant swatches
- Lazy loading
- Translation ready
How To Choose The Best Theme For Your Shopify Store?
Choosing the right theme is one of the most important decisions you’ll make for your Shopify store. Here’s what I’ve learned from experience:
- Know Your Brand: Start by understanding your brand’s style and personality. Is it bold and modern or classic and elegant? Your theme should reflect that.
- Think About Your Products: Some themes work better for large inventories, while others are designed to highlight a few premium items. Pick one that complements your product range.
- Focus on Functionality: Look for features that matter to your business. Need a mega menu? Product filters? Or maybe a quick view option? Make sure the theme supports your needs.
- Prioritize Mobile Responsiveness: Most of your customers will likely shop from their phones, so a mobile-friendly theme is non-negotiable. Test how it looks and works on smaller screens.
- Customization Options: You’ll want a theme that’s easy to tweak so you can personalize it without needing a developer. Flexible sections and design settings are a huge plus.
- Check Loading Speed: A slow website can hurt your conversions. Choose a theme that’s lightweight and optimized for fast loading.
- Read Reviews and Demos: Before committing, take time to explore demos and read user reviews. This gives you a real sense of how the theme performs in action.
Bottom Line
With these top 20 Best shopify themes & templates, you’re equipped to find the perfect design for your store, no matter the niche. Explore these themes, test out the features, and select one that aligns with your brand vision and goals.
FAQs
Are these best Shopify themes and templates suitable for beginners?
Absolutely! Most Shopify themes are designed with beginners in mind. They come with intuitive drag-and-drop editors, pre-built sections, and easy-to-follow setup instructions. You don’t need any technical skills to get your store up and running.
Can I customize these Shopify themes without coding knowledge?
Yes, you can. Shopify themes are highly customizable, even if you don’t know how to code. You can adjust colors, fonts, layouts, and more using the built-in theme editor. Some themes also offer extensive customization options through simple settings and flexible sections.
Are these themes optimized for mobile users?
Definitely. All Shopify themes are built to be responsive, meaning they’ll look and function great on mobile devices. This ensures a seamless shopping experience for customers using smartphones or tablets.
Do Shopify themes impact my store's loading speed?
Yes, they do. A well-optimized theme can help your store load faster, which improves user experience and can boost your search engine ranking. Make sure to choose a theme that’s lightweight and designed for speed.
How much do premium Shopify themes usually cost?
Premium Shopify themes typically range from $150 to $400 as a one-time purchase. While free themes are a good starting point, investing in a premium theme often gives you more advanced features, better support, and a more polished look.