AutomationBaseline Shopify Theme: A Comprehensive 2024 Review
Last updated: January 03 2025
Want your online store to truly stand out? The Baseline Shopify theme might be just what you’re looking for. With bold typography, a sleek modern aesthetic, and flexible customization options, this theme can give your online store a visually striking experience.
Whether you’re in fashion, music, or any creative industry, Baseline’s unique design and versatile presets are the key to leaving a lasting impression on your customers.
So let’s get started to explore the Baseline Shopify theme’s key features, benefits, pricing, and who is best for.
| Avada’s Verdict | |
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| Rating: 4.8/5⭐ | |
| Best For Arts & Crafts, Home Decor and Fashion, Storytelling Brands, Quick Starters, Visual Brands. |
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A quick look at the Baseline Shopify Theme
The Baseline Theme Shopify is a typography-focused theme designed for unconventional businesses. Its unique design approach sets it apart from other Shopify themes, making it a standout choice for businesses that dare to be different.
What sets Baseline apart is its ability to showcase content and products in a stylish and straightforward way. With full responsiveness and easy customization, it’s a versatile choice for creating a unique and impactful online store.
Key Features of the Baseline Shopify Theme
Color Swatches: Illuminate Your Products with a Spectrum of Shades
One of the notable aspects of the Baseline Theme is its use of color swatches. This feature lets customers view product variations in different colors, textures, or styles, leading to a more comprehensive shopping experience. It helps reduce customer uncertainty, which can directly influence purchasing decisions and reduce return rates.
Mega Menu: The Powerhouse for Seamless Site Navigation
Baseline Theme’s Mega Menu is a powerful tool for organizing large volumes of information. Instead of endless dropdowns, the Mega Menu displays all your categories and subcategories in a large, two-dimensional dropdown panel. This results in a clean, easy-to-navigate site, improving user experience and boosting SEO efforts.
The theme uses Baseline’s text and navigation sections to display menus, collections, and products to tell your brand story. This results in a clean, easy-to-navigate site, improving user experience and boosting SEO efforts.
Sticky Header: Keeping Essential Navigation At Your Fingertips
In the Baseline Shopify Theme, a sticky header is an essential feature that keeps the header menu visible at all times, even as users scroll. This constant accessibility enhances navigation, allowing customers to quickly find what they need, which can ultimately boost sales.
Homepage Slideshow: The Dynamic Shop Window of Your Virtual Store
This feature allows you to showcase images, promotions, or products dynamically. The Baseline Shopify Theme's slideshow product discovery is designed to capture attention, engage customers, and lead them to your best products and offers.
Visual Storytelling: Weaving a Tapestry of Engagement and Connection
One of the unique attributes of the Shopify Baseline Theme is its strong focus on visual storytelling. With the right imagery and layout, a horizontal gallery template designed to showcase images, you can narrate your brand’s story in a compelling manner.
Product Videos: Bringing Your Products to Life in 360 Degrees
Video content is a powerful tool in e-commerce, offering a 360-degree view of products that replicates the in-store experience, increasing customer trust and driving sales. The Shopify Baseline Theme simplifies the integration of video into your product pages.
Mobile Experience: A Seamless Shopping Adventure Across All Devices
With the majority of users shopping via mobile devices, a seamless mobile experience is crucial. The Shopify Baseline Theme is mobile responsive, providing a flawless shopping experience whether your customers are on a desktop, tablet, or mobile. This adaptability can vastly widen your customer base and improve conversions.
Recommended Products: Easily Explore New Products Within Seconds
With Baseline Theme Shopify, you can effortlessly incorporate a section on your product pages that generates an automatically curated list of recommendations, effectively boosting sales on your online store. This feature accelerates the shopping experienceando enables customers to explore new products and find their desired items with greater efficiency.
Product Description: Provided Detailed Product Information
Baseline’s product description feature allows merchants to provide detailed and engaging information about their products. This feature helps customers make informed purchasing decisions and plays a crucial role in search engine optimization (SEO).
Pricing and Where to purchase Baseline Shopify theme
To purchase the Baseline Shopify theme, you can visit the Shopify Theme Store, which is priced at $360 USD. You can preview the theme to see how it fits your store. Additionally, it includes an unlimited free trial, giving you plenty of time to experiment and customize before paying to publish your store.
Shopify Theme Baseline: User Reviews and Testimonials
The Baseline theme has received 100% positive feedback from users on the Shopify theme store. Many commend its modern, bold design and how well it fits various business needs, from eCommerce startups to long-standing stores. Whether it's a 10-year-old webshop or a new venture, customers find the theme easy to use and adaptable to Shopify’s updates.
Here are the highlights of what customers say about the theme:
- “Great theme. Very easy to customize and has great functions. Great support from the team.” - Serifa.
- “Baseline is a great template to work with and the look is kind of "anti-design" but very designed. Works beautifully, and a lot of own settings to be made. And the support is world class.” - 23PINE.
- “This theme is really great. I love it. Looks unique and effective showcasing products on my store. The company that runs the theme called 'Switch' customer service are nothing short of excellent for any issues, enquiries or features that I was waiting on the website. They're very helpful, and go the extra length to ensure your website is exactly how you want it to work. Can't recommend enough.” - Good Looks.
- “Outstanding theme backed by an exceptional support team. highly recommended.” - Charming Creature.
My Personal Experience
After using the Baseline theme for a few months, I can confidently say it’s been a game-changer for my store. From the moment I saw it, I knew it was the right fit. The bold design immediately stood out, and customizing it to match my brand was incredibly straightforward.
But the real highlight has been the exceptional support from the Switch team. Anytime I ran into a minor issue or had questions, they were quick to help—sometimes within just a few hours!
I’ll be honest, it’s not the cheapest theme out there, but it’s worth every cent. The design is modern, the features are robust, and I haven't found another theme that balances creativity and functionality so well. If you're running an art-related business or want your store to stand out visually, the Baseline Shopify theme is the perfect choice.
So, How Many Styles Does the Baseline theme Shopify Have?
The Baseline theme offers four preset styles, each designed to transform your online store with a distinct aesthetic:
Bold: Grab Customer’s Attention to Best-selling Items
With bright colors and strong fonts, the Shopify Baseline theme's bold style makes a statement. It features prominent product display sections that instantly draw attention to your best-selling items or new releases.
This design works well for high-impact industries where products are designed to stand out - think fashion, sports gear, or any industry that thrives on boldness and vivacity.
Minimal: The Epitome of Elegance for the Luxury Market
The Minimal preset of the Baseline Theme showcases simplicity and elegance, embracing the "less is more" philosophy with a clean, easy-to-navigate layout. It highlights products in a simple, uncluttered way, enhancing their value and sophistication. With a soft color palette and elegant fonts, the preset emphasizes the quality and exclusivity of your products.
This sophisticated and upscale design is ideal for industries like luxury goods, high-end fashion, and artisanal products, where subtlety and elegance make a strong impact.
Editorial: The Ultimate Canvas for Curated Storytelling
The Editorial preset of the Baseline Shopify Theme features a bold, brutalist-inspired design, perfect for stores focusing on curation and aesthetics. It includes useful features like color swatches, a mega menu, a sticky header, and breadcrumbs, which create a smooth and user-friendly navigation experience.
Modern: A Fresh Look for the Tech & Design World
The Modern preset offers a sleek, stylish, and fresh feel by using a cool color scheme, clean lines, and modern typography to create a futuristic ambiance. This style is suitable for tech-savvy or design-forward brands looking to highlight innovative products and services.
How to Customize the Theme Baseline
You can start customizing the Baseline theme right away for free. Here’s a simple guide to help you personalize some key elements on the homepage:
Step 1: Add the Baseline theme to your theme library
- Go to the Baseline theme page on Shopify’s theme store and click "Try Theme."
- Then, navigate to your Shopify admin dashboard, select "Online Store" and "Themes," you’ll see the Baseline theme added to your library.
- Click "Customize" to begin.
Step 2: Customize the Header
First, click “Header section” to add the following information:
- Upload your brand logo
- Set up the main navigation menu
- Customize your brand colors by using the options on the right-side menu
Step 3: Customize Featured Navigation
- Select the “Featured Navigation” section to add it to your page.
- Click the” Select menu” button to select the specific menu you want to feature. If needed, you can create or edit the menu under Online Store > Navigation in your Shopify admin.
- Adjust the font size for mobile and desktop using the Mobile font size scale and Desktop font size scale sliders.
- Adjust Display Settings:
- Display: Choose how to display the text (e.g., as paragraphs or list).
- Paragraph Word Separator: You can customize how words are separated (like using an emdash, none, hyphen,...).
- Superscript: Set up superscript to show additional information like product count or none.
- The text alignment options allow you to choose whether the text is aligned to the left, center, or right.
Step 4: Customize the Collection Carousel
- Select the “Collection carousel” from the available sections list.
- In the left-side menu, under Heading, enter the title of your collection.
- Click “Select collection” to choose the specific collection of products you'd like to feature in this carousel.
- Choose between Standard (default product display) or Text overlay (which adds a text layer on the product image).
- Adjust the Product limit slider to control how many products are displayed within the carousel
Once you’ve adjusted these main elements, you can drag and drop sections to rearrange the layout. Upload your own images and text to make the homepage your own. Don’t stop there! Dive deeper into the other customization options to personalize the theme and reflect your brand’s identity.
With its flexibility and intuitive design, Baseline allows you to create a beautiful and functional site effortlessly.
Who Is Baseline Shopify Theme for?
As a Shopify theme with a unique and clean design that focuses on typography and an unconventional aesthetic, this theme is tailored for certain types of businesses. Here are some instances where the Baseline Theme Shopify would be an ideal choice:
- Arts & Crafts Businesses: Perfect for businesses that emphasize visual storytelling and need a platform to showcase the creative process behind their products.
- Home & Decor and Clothing & Fashion Industries: Ideal for industries where visual appeal is key, as it highlights high-resolution product images stylishly.
- Brand Storytellers: If your brand thrives on storytelling, Baseline’s design supports longer text sections, making it great for sharing rich brand narratives.
- Fast Launchers: With minimal setup steps, it’s perfect for quickly getting your store online, letting you focus on your business.
- Visual Brands: If your brand relies heavily on visuals, Baseline’s design maximizes image impact, creating an immersive shopping experience.
Baseline Shopify Theme Examples: Top 3 Online Stores Using the Baseline Theme
Let’s explore three fantastic examples of businesses that have maximized their potential using this contemporary theme.
Good Black Art
Good Black Art has used the Shopify Baseline Theme to encapsulate their brand’s essence perfectly.The bold, dark colors and strong typography reflect their commitment to promoting black artistry.
The website’s visual storytelling is powerful, making full use of Baseline’s excellent image showcase capabilities. The clean layout and intuitive navigation enhance the overall user experience, allowing visitors to focus on the remarkable artwork.
Happy Accident Printing
Happy Accident Printing’s website, crafted using the Shopify Baseline Theme, is a great example of an online store that thrives on its minimalistic and modern aesthetic.
Their products are front and center, with crisp, high-quality images catching the visitor’s eye. The simplicity of the theme allows the vibrancy of their printed goods to truly shine, creating an appealing contrast that highlights their unique offerings.
Death Row Records Wine
The Shopify Baseline Theme complements Death Row Records Wine’s distinct brand identity splendidly. The use of a dark palette and a minimalist, clean design creates an edgy, contemporary feel. The theme’s focus on visual brand storytelling allows the brand to narrate its unique connection between music and wine, with images and text working harmoniously to engage visitors.
5 Tips To Make The Most Of Impact Shopify Theme
When using the Baseline Shopify theme, you have the chance to make your store not only functional but also visually striking. But how can you take full advantage of everything it has to offer? Here are five simple tips to get you started.
- Bold typography for key messages: Use Baseline's bold fonts to highlight important content that grabs your customers' attention.
- Customize preset styles to match your brand: Adjust colors, fonts, and layouts to align Baseline’s default styles with your brand’s identity.
- Maximize visual Storytelling with High-Quality Images: High-resolution images will enhance the theme’s visual impact, drawing users in and boosting engagement.
- Ensure Mobile Optimization for Seamless Shopping: Make sure your store looks great and functions well on all devices, especially for mobile shoppers.
- Experiment with Custom Layouts: Take advantage of drag-and-drop features to design a layout that feels distinct and personalized to your store’s needs.
Bottom Line
That concludes our review on the Baseline Shopify theme. In short, Baseline Shopify Theme is a tool that, when wielded with understanding and creativity, can turn an ordinary storefront into an extraordinary online experience.
Baseline Shopify Theme: FAQs
