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Aurora Shopify Theme Review 2025: Big Vibes for Visual Brands

Last updated: December 05 2024

Written and researched by experts at Avada Learn more about our methodology

Do you want your Shopify store to be a visual delight? After collecting and researching, I realized that the Aurora Shopify theme - a must-have for brands who love storytelling, stunning visuals, and loyal customers. 

Whether you are running a bustling online shop or crafting an attractive product showcase, the Aurora theme’s sleek and user-friendly features could cover! In this article, we will explore the Aurora theme’s features and benefits and why it’s a top choice for merchants who want to create a visually captivating and user-friendly online store.

Avada's Verdict
Pros:
  • Clean and Modern Design
  • Responsive
  • Customizable
  • Product Presentation
  • Quick View
  • SEO-Friendly
  • Support and Updates
Cons:
  • Learning Curve
  • Compatibility
  • Cost
  • Speed
  • Limited Features
Rating: 4.8/5⭐
Best For
Fashion & Apparel, Beauty & Skincare, Home Decor & Furniture, Jewelry, Art & Collectibles






What is the Aurora Theme Shopify?

Aurora is a Shopify theme designed to cater to the needs of both small-scale and high-volume store owners. It perfectly balances elegance and versatility, making it suitable for many online businesses.

What is the Aurora Theme Shopify?

Aurora theme is a very flexible website builder as it distinguishes itself by offering two distinct styles: Pure and Sheer. With an extensive selection of customizable blocks and sections, Aurora empowers you to craft a distinctive and unique style for your online store, ensuring it stands out.

Pricing

The Aurora Shopify theme is priced at $340, making it a premium investment for your online store. While this might seem steep compared to some more budget-friendly options, it’s important to consider the value it brings.

Aurora Shopify theme pricing

Compared to other premium themes offering similar advanced features and design flexibility, Aurora is actually competitively priced, with many similar themes ranging from $280 to $450. This makes Aurora a solid choice for businesses seeking a high-quality, feature-rich theme that delivers exceptional value for the investment.

Aurora Shopify Theme: Key Features & Benefits

Aurora Theme Features

Marketing Features

Now, let’s investigate the key marketing features that helps the theme become a flexible and feature rich choice for users, along with captivate and engage your store’s visitors right from their first interaction.

In-Menu Promos

The Aurora theme offers a traditional mega menu with the flexibility to employ three distinct block types for creating visually stunning in-menu promotions. The three block types include:

  • Clickable images and videos.
  • Featured collections.
  • Collections lists.

These options, available in both Pure and Sheer styles of Aurora theme, allow you to present your products and offerings in a way that captures your audience’s attention and encourages exploration. This functionality is most appropriate for fashion, clothing & accessories stores since it can help deliver the products/ services to clients in the most pleasant, eye-catching manner. 

  • Here’s how it appears in the Sheer style:
Sheer style
  • And here’s how it appears in the Pure style:
Pure style

The unique Gallery feature lets you craft custom galleries and collections, perfect for showing off your best user content from social platforms like Instagram and TikTok. This is a testament to your brand’s popularity and encourages visitors to engage with you more directly.

Image Gallery

Lots of fashion and accessories brands using Theme are using this feature to release custom galleries and collections to connect with users on social platforms, particularly Instagram users.

Sales-driving features

These features help customers make decisions when they’re ready to buy.

Inventory Status

Sales-driving features

Inventory status uses the scarcity approach in marketing. You can show how many items are left on the product pages or convince customers to buy quickly if a product runs out. Fashion retailers can better manage their inventory, ensuring that popular items are always available. This reduces the risk of missed sales opportunities.

Quick view & Quick buy

Overwhelming and analysis paralysis can ruin shopping. Quick View and Quick Buy avoid that. The first feature lets customers see any product from the collection without leaving the current page, while the second allows customers to buy the product quickly by going straight to the cart.

Quick view & Quick buy

Shoppers can quickly preview and purchase clothing & accessories items without leaving the current page. This simplifies the shopping process and reduces friction.

Free shipping bar (with a countdown)

If you want to incentivize customers to add more items to their cart and reach the minimum order value, the free shipping countdown does just that. It lets shoppers easily track how much they have left to spend to qualify for free shipping, increases their average order value, and improves the overall shopping experience.

Free shipping bar

Fashion and clothing brands can attract customers with the countdown to free shipping, encouraging them to add more items to their carts and increase average order values.

Discovery Features

Let’s explore the top three features that enhance customer browsing and make product discovery a breeze:

Search Suggestions

This feature guides customers toward key categories by providing automated product search suggestions. In specific cases, shoppers searching for particular fashion items benefit from search suggestions that help them find what they’re looking for faster. This enhances the overall shopping experience.

Search Suggestions

Aurora enhances traditional product recommendations, allowing you to handpick suggested products or entire collections rather than relying solely on automated suggestions.  This feature helps increase sales by suggesting matching clothing items or accessories that complement the customer’s selection.

Related Products

Smart Filters

Aurora’s detailed product filters allow shoppers to narrow their searches based on product characteristics, such as color, size, brand, and availability, ensuring a quicker and easier product discovery process. By suggesting related clothing items or accessories that complement the customer’s selection, fashion retailers can upsell and cross-sell, resulting in higher sales.

Smart Filters

Merchandise Features

The final part of our roundup introduces three key features to display your goods and focus on your top items. 

Text on Images

The Text on Images feature lets you spotlight select products through a stylish collage with text. Use this for brand narrative or to highlight current promotions.

Text on Images

Fashion brands using the Aurora theme can use text on images to highlight key features, material details, or style inspiration, ensuring customers understand the clothing comprehensively.

Before and After

The Before and After function lets users toggle between two photos to view the change your product can cause. Use this to clearly show the advantages of your product and motivate customers to buy.

Before and After

The before-and-after function is particularly beneficial for fashion items like makeup or clothing that can showcase transformation. 

Split Banners for Slideshows

Slideshows in Aurora are fully customizable. You can use a range of slides, such as single-image or video banners with text and split banners featuring up to two images and text, as shown below. These slideshows are a fantastic substitute for a main image and help to generate a unified welcome for your viewers.

Split Banners for Slideshows

Online fashion merchants can create visually appealing slideshows that showcase different clothing collections or styles, capturing the attention of potential buyers and conveying brand identity effectively.

So, What Do Customers Say About the Aurora Shopify Theme?

So, What Do Customers Say About the Aurora Shopify Theme?

With a 4.7/5 stars rating across 27 reviews, the Aurora Shopify Theme is clearly winning hearts. Here’s what real users have to say about this sleek and feature-packed design:

  • Paxarino - Oct 28, 2024: I’m really impressed with the Aurora theme! The customer service is incredibly fast and helpful. The customization options are top-notch—way better than any other theme I’ve tried. Plus, it looks great and has tons of built-in features to boost conversions. Definitely recommend it if you want a theme that’s both flexible and stylish!”
  • Hemeria - Oct 17, 2024: “Amazing theme, one of the few with nice product page with side scrolling and nice feature like cart recommendation. Very good and fast suppot.”
  • Hey Party - Sep 24, 2024: “I am incredibly happy with this theme! The support team is super quick, attentive, and incredibly helpful. The theme itself keeps evolving in all the right ways, always focused on the needs of an online store that wants to stand out visually while being optimized for conversions. It truly has everything a store owner could wish for. Highly recommended!” 
  •  Omnix Golf USA - Aug 20, 2024: “Had a positive experience with theme support for a technical snafu. Also loving the overall flexibility and capabilities of this theme!”

How Many Preset Options Does the Aurora Theme Have?

  • Pure: The Pure preset offers a clean, minimalist design with a focus on white space and crisp typography. This streamlined aesthetic makes it easy for merchants to create a sophisticated and uncluttered storefront that highlights their products.
Pure
  • Modern: The Modern preset introduces a touch of contemporary flair with bold color accents, dynamic typography, and subtle animations. It allows merchants to create a visually engaging and trendy online store that appeals to a younger audience.
Modern(Aurora Shopify Theme)
  • Sheer: The Sheer preset emphasizes high-resolution imagery and full-width banners, creating an immersive experience for customers. This preset is perfect for brands that want to showcase their products visually stunningly and tell a story through their imagery.
Sheer(Aurora Shopify Theme)
  • Radiant: The Radiant preset incorporates warm colors, soft textures, and playful typography, creating a welcoming and cheerful atmosphere. This preset is ideal for businesses selling handmade or artisanal goods or those looking to create a cozy and inviting online store.
Radiant(Aurora Shopify Theme)

How to Customize the Shopify Aurora Theme

Customizing the Aurora Shopify Theme is like giving your store a personal glow-up—easy, fun, and totally flexible. Follow these steps to make it yours:

Step 1: Give Your Header Some Love

  • Hit up the “Header” section in the theme editor.
  • Upload your logo, edit menu settings, and play with colors and fonts to match your vibe.
  • Add a search bar or social icons 
Give Your Header Some Love

Step 2: Style Your Product Pages

  • Navigate to the “Products” section in the sidebar.
Style Your Product Pages
  • Adjust the product display settings, such as size, price, and layout.
Adjust the product display settings, such as size, price, and layout
  • Ensure every detail is correct, and hit the “Save” button. 
Click Save for proceed

Step 3: Add a Show-Stopping Slideshow

  • Head to the “Slideshow” section to upload your picture.
  • Customize animations, slide height, and speed to attract customers.
  • Pro tip: Don’t hold back—more images = more eye candy for your customers.
Add a Show-Stopping Slideshow

Step 4: Feature Your Best Collections

  • Jump into the “Featured Collection” section to highlight your hottest products.
  • Adjust grids, layouts, and product numbers to create the perfect display.
Feature Your Best Collections
  • Upload your images under the “Image Gallery” section.
  • Add captions, buttons, or whatever fits your store’s aesthetic.
Build Your Image Gallery

Who is the Aurora theme Shopify Best For?

The Aurora theme Shopify is best suited for businesses looking to showcase products in a visually stunning, highly flexible, and modern way. It's particularly effective for:

  1. Fashion & Apparel: Ideal for clothing stores, shoe retailers, and accessory shops for showcasing collections in a way that appeals to fashion-conscious consumers.
  2. Beauty & Skincare: Display beauty products, skincare, and cosmetics to take center stage with high-quality visuals.
  3. Home Decor & Furniture: Show off large, detailed product images highlighting the design elements.
  4. Jewelry: Showcase of small, detailed items emphasizing design and craftsmanship.
  5. Art & Collectibles: Selling artwork, prints, or unique collectibles with high customization and a clean space.

Where to Buy the Aurora Shopify Theme?

You can easily purchase this Shopify theme from the official Shopify Theme Store, which offers a wide selection of themes tailored to different industries and styles. To make your purchase, follow these simple steps:

  • Step 1: Visit the Shopify Theme Store.
  • Step 2: Use the search function to find the theme that suits your needs.
  • Step 3: Follow the straightforward instructions provided to complete your purchase and install the theme.
Where to Buy the Aurora Shopify Theme?

Keep in mind that the prices may vary depending on the theme’s features and complexity. Also, keep an eye out for any ongoing sales or discounts, as they can offer significant savings on premium themes.

Examples of Websites using the Aurora Theme

Marlies Bleeker

Meet Marlies Bleeker, a visionary in the world of digital retail. A master of eCommerce strategy, Marlies is the creative force behind an array of successful online stores, expertly utilizing Shopify’s Aurora theme.

Marlies Bleeker

Specializing in seamless user experience and captivating designs, Marlies’ work embodies the transformative power of digital technology in retail. With a keen eye for detail and a relentless pursuit of innovation, Marlies Bleeker represents the pinnacle of eCommerce proficiency and aesthetic excellence.

That Healthy Co.

That Healthy Co. is a haven for all wellness enthusiasts. Inspired by the colors of the dawn, our website leverages the Aurora theme on Shopify to provide you with a seamless and visually pleasing shopping experience. The Aurora theme reflects our ethos of natural goodness, illuminating our diverse range of health-focused products. 

That Healthy Co.

3 Tips to Get the Most Out of the Aurora Theme

  • High-Quality Visuals: Use high-resolution images and videos in Aurora’s slideshows, product galleries, and collection banners to create a visually stunning storefront that captivates visitors.
  • Storytelling Sections: Leverage Aurora’s editorial-style layouts and storytelling features to showcase your brand’s unique story and connect with customers on a deeper level. Take full advantage of these sections to help you support visual brand storytelling effectively.
  • Promotional Tools: Use Aurora’s built-in promotional tools, such as in-menu promos and flash sales, to highlight discounts and special offers, driving urgency and boosting conversions.

FAQs

Yes! The Aurora theme is super intuitive and easy to use, even if it’s your first time setting up a Shopify store. The drag-and-drop customization makes tweaking layouts a breeze, so you don’t need to be a coding wizard to create something stunning.

Totally! Aurora’s collection filtering and customizable sections are perfect for multi-product stores. Whether you’re running a bookstore, beauty empire, or gadget shop, Aurora keeps your inventory organized and easy for customers to browse.

Yes! The Shopify theme Aurora is fully responsive, meaning your store will look flawless on desktops, tablets, and smartphones. It's all about giving your customers the ultimate shopping experience, no matter the device.

Aurora’s got your back with top-tier customer support. Need help to customize your theme or fix a bug? The support team is quick, responsive, and always ready to assist. It’s like having a tech-savvy friend on speed dial!

Conclusion

The Aurora Shopify Theme isn’t just a pretty face; it’s a powerhouse of visual storytelling and user-friendly design, perfect for brands that want to stand out. If you’re ready to take your brand to the next level, don’t hesitate to give Aurora a try right now!

Sam
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Sam Nguyen is the CEO and founder of Avada Commerce, an e-commerce solution provider headquartered in Singapore. He is an expert on the Shopify e-commerce platform for online stores and retail point-of-sale systems. Sam loves talking about e-commerce and he aims to help over a million online businesses grow and thrive.