Adding videos to your Shopify homepage is one of the most effective ways to captivate visitors and elevate your store’s appeal. Videos aren’t just eye-catching—they tell a story, highlight your products in action, and build a deeper connection with your audience.

Luckily, Shopify makes it so simple to add videos to your Shopify Homepage. And I’ll show you how to do it in 4 different ways!

Let’s dive into it!

Why Videos Are Important for Your Shopify Store Homepage?

As a Shopify expert, let me tell you—if you’re not using videos on your homepage, you’re missing out on a golden opportunity. 

• Capture Attention Instantly: People have short attention spans. A well-crafted video grabs their attention within seconds and keeps them engaged far longer than static images or text. It’s your chance to make a powerful first impression.
• Showcase Products in Action & Boost Conversions: Videos let your customers see your products more clearly. They help bridge the gap between online browsing and in-person shopping, which helps them make informed decisions.
• Build Trust and Credibility: A homepage video showcasing customer testimonials or your brand story can establish credibility and emotional connection. When potential customers see real people vouching for your products, it boosts their confidence in making a purchase.
• Enhance Your Brand’s Personality: Your homepage video sets the tone for your brand. It’s an opportunity to show who you are, what you stand for, and why your products are unique.

How To Add Video On Shopify Homepage: A Detailed Guide

Method 1: Adding Video to Shopify Homepage Using Shopify’s Built-in Sections

Shopify themes come with built-in sections that make adding videos quick and easy—no coding required.

Step 1. Go to Shopify Admin > Online Store > Themes.

Step 2. Click Customize next to your active theme.

Step 3. In the theme editor, click Add section and look for Video.

Step 4. Now, you can do either of the following:

• Click Select video and choose from the videos that you’ve uploaded to Shopify
• Insert the video URL from YouTube or Vimeo

Step 5. Adjust the video settings to match your preferences, such as autoplay, loop, or muted settings on the right-side menu.

Step 6. Click Save

Method 2: Embedding Video Manually Using HTML

Step 1. Go to Shopify Admin > Online Store > Themes.

Step 2. Click Customize next to your active theme.

Step 3. In the theme editor, click Add section and select Custom Liquid.

Step 4. Insert your code, you can use the following:

<video width="100%" height="500" controls>

  <source src="/%5BInsert%20your%20video%20file%20name%20here%5D" type="video/mp4">

</video>

Step 5. Click Save

Method 3: Adding Video To Homepage Shopify Using Page Builder Apps

For those looking for flexibility and advanced customization without coding, page builder apps are a fantastic option. Here are our suggestions

1. PageFly Landing Page Builder

PageFly Landing Page Builder isn’t just for creating stunning landing pages; it’s also a powerful tool for enhancing your Shopify homepage. With its user-friendly drag-and-drop interface and extensive element library, you can effortlessly add video sections to your homepage.

2. Tapita Page Builder & AI Blog

Tapita Page Builder & AI Blog is another excellent option for adding videos to your Shopify homepage. This app combines a user-friendly page builder with AI-powered features to help you easily embed videos from YouTube or Vimeo, customize their appearance, and seamlessly integrate them into your homepage.

3. Beae Landing Page Builder

If you’re seeking a powerful yet user-friendly page builder to enhance your Shopify homepage with captivating videos, Beae is a fantastic choice. Its intuitive drag-and-drop interface allows you to effortlessly add video sections, customize their layout, and seamlessly integrate them with your existing design.

4. GemPages Landing Page Builder

GemPages Landing Page Builder is a top contender for enhancing your Shopify homepage with dynamic video content. Its intuitive drag-and-drop interface and extensive customization options empower you to seamlessly integrate videos, tailor their appearance, and optimize their placement for maximum impact.

Here’s how to use these apps. I’ll take Pagefly as an example. The steps will basically be the same for other apps:

Step 1. Click Install

Step 2. Go to Pages and create a page. You can choose to Create from template or Create blank page.

Step 3. I’ll choose to start with a template and select Home

Step 4: Choose your template

Step 5. Click Element and scroll down to the Media section. Select the preferred type of media you want to add to your Shopify home page.

Step 6: Drag the video element to anywhere you want in the page

Step 7: Copy and paste the video URL or HTML code and configure the video settings to your liking in the right-side menu.

Step 8: Click Save and Publish

Method 4: Uploading Background Video To Shopify Homepage

For an immersive experience, you can upload a background video to your Shopify homepage, giving it a dynamic and modern look. Also, please note that not all Shopify themes support this feature.

Step 1. From Shopify Admin, go to Content > Files.

Step 2. Click Upload Files and select your video file from your computer.

Step 3. Now, go to Online Store> Themes > Customize your current theme.

Step 4. On your Home Page, click Add section > Video hero

Step 5. Click Select Video and choose the video file you just uploaded.

Step 6. Click Save

Optimizing After Uploading Videos to Shopify Homepage

After adding videos to your Shopify homepage, the next crucial step is optimization. Here are some bonus tips to help you optimize your Shopify homepage:

• Optimize Video Size: Compress Videos for Faster Loading: Slow-loading videos can frustrate visitors and lead to higher bounce rates. Aim for video file sizes under 5MB for faster loading, especially on mobile devices.
• Ensure Mobile Responsiveness: Many of your visitors will view your store on mobile, so your videos need to look and function perfectly across all devices. Test your homepage on various screen sizes to confirm that the video is responsive.
• Use Captivating Thumbnails: Thumbnails act as the first visual hook for your audience, choose one that encourages visitors to watch the video. 
• Add Subtitles and Captions: Include subtitles or captions to make your videos accessible to a broader audience, including those who are hearing-impaired or non-native speakers.
• Optimize for SEO: Use relevant keywords in your video title, description, and alt text to enhance search engine visibility. This can help drive more organic traffic to your store.
• Monitor Performance: Use analytics tools to track video performance, such as views, engagement rates, and conversions. This data can help you make informed decisions about future video content.

Troubleshooting Video Issues on Shopify Homepage

Even with the best setup, video issues can arise, potentially impacting your store’s performance and user experience. Don’t worry—these problems are often easy to fix. Here’s how to troubleshoot common video issues on your Shopify homepage:

1. Video Not Loading or Playing

If your video isn’t loading or playing properly, the issue could be related to file format, size, or internet connection.

Solutions:

• Check File Format: Shopify supports common formats like MP4. Ensure your video file is in a compatible format.
• Compress the File: Large files can take longer to load. You should compress it
• Test on Different Networks: Slow internet can cause buffering. Test your site on different networks to confirm the issue.

Pro Tip: Use videos hosted on platforms like YouTube or Vimeo for faster streaming and reduced hosting load.

2. Poor Video Quality

If your video appears pixelated or blurry, it might not be optimized for high-resolution screens.

Solutions:

• Upload High-Quality Videos: Ensure your video is at least 1080p resolution.
• Check Theme Settings: Some themes may limit video display quality; adjust settings if available.

Pro Tip: Balance quality and file size to avoid slow loading while maintaining clarity.

3. Video Not Displaying on Mobile

A video that works on desktop but fails on mobile could indicate a responsiveness issue.

Solutions:

• Test Responsiveness: Use Shopify’s theme editor to preview your video on mobile devices.
• Modify CSS: Ensure your theme’s CSS includes responsive styling for video elements.
• Use YouTube/Vimeo Embeds: These platforms automatically adjust video size based on the device.

Pro Tip: Always test your site on different screen sizes before publishing changes.

4. Autoplay Not Working

Autoplay can enhance user experience but may not always function as expected.

Solutions:

• Check Browser Policies: Some browsers (like Chrome) block autoplay unless the video is muted.
• Mute the Video: If autoplay isn’t working, try muting the video by default.
• Update Theme Settings: Some themes have autoplay controls; ensure they’re enabled.

5. Slow Loading Times

Videos can significantly impact your homepage’s loading speed, leading to higher bounce rates.

Solutions:

• Compress Video Files: Reduce file size without losing quality.
• Lazy Loading: Enable lazy loading to prioritize loading visible content first, with the video loading as users scroll.
• Use a CDN: Host videos on a Content Delivery Network (CDN) for faster loading.

Pro Tip: Check your site speed using tools like Google PageSpeed Insights to identify performance bottlenecks.

Bottom Line

Now you know 4 ways to add videos to your Shopify homepage. By incorporating videos strategically, you can capture your audience’s attention, boost conversions, and elevate your store’s overall appeal. Now it’s your turn—choose the method that best fits your needs and make your homepage moving!