Did you know that about 85% of online shoppers are more likely to buy after watching a product video? That’s right—if you’re not adding videos to your Shopify product pages, you’re missing out on a ton of potential sales. What’s more, studies show that a killer product video can boost customer engagement by up to 73%. So, if you’re serious about leveling up your brand and building trust with your customers, it’s time to get those videos rolling.

In this guide, I’ll walk you through how to add videos to your Shopify product pages. Let’s get started!

Why Should We Add Videos on the Shopify Product Page?

Adding videos to your Shopify product page isn’t just a trend – it is a powerful tool showing how much video content can drive customer engagement and sales. Let’s break down why video is an absolute must-have for your store, especially when converting shoppers into buyers.

• Boosts Conversion Rates: According to Brightcover’s 2018 Video Marketing Survey, 76% of consumers and 85% of millennials, defined as people aged 18-34, say they’ve purchased a product or service after watching a video. 
• Preferred Over Text & Images: According to a survey by Wyzowl, 72% of people say they’d rather learn about a product or service through a video than text. It’s no surprise – videos are more engaging and easier to digest.
• Builds Trust & Credibility: Product videos create a more authentic connection. In fact, 58% of consumers believe brands with product videos are more trustworthy. It’s a great way to show transparency and authenticity.
• Improves SEO Rankings: Google loves video content. Sites with embedded videos are 53 times more likely to rank on the first page of Google search results. This means more visibility and organic traffic to your Shopify store.

Preparing Your Video for Upload 

Before you upload your video to your Shopify product page, there are a few things you should check off your list to ensure it’s ready to shine. Here’s a quick checklist to get you set up for success:

• Keep It Short & Sweet: Attention spans are short—aim for 30 seconds to 2 minutes max. Remember, you show your product, not make a mini-movie!
• High-Quality Video: Use a 1080p resolution or higher for crisp, professional-looking visuals. Low-quality videos can make buyers skip the video in a few seconds.
• Good Lighting: Brighten things up! Make sure your product is well-lit so all its details are visible. Natural light or soft box lighting works wonders.
• Clear Audio: If your video has voiceover or music, ensure it’s clear and not too loud. Nobody wants to strain to hear your pitch or feel like they’re in a concert.
• Focus on the Product: Show your product in action—whether it’s how it works, looks, or the benefits. Make sure your product takes center stage!
• Optimized File Size: Keep your video file size in check for faster loading. Shopify recommends using MP4 format for best performance. 
• Branding & Call-to-Action: Don’t forget to add your logo and a strong call-to-action (CTA) at the end. Encourage viewers to buy now, learn more, or check out your site.

How to Add Videos on the Shopify Product Page

When adding videos to your Shopify store, merchants always opt to put them front-and-center in the product gallery. While that’s a great spot, you’re missing out on other potential locations that can help your video shine.

How to Insert Video In Shopify on Any Page

Want to add videos to your Shopify store without touching any code? Good news— you totally can! Whether it’s for blog posts, product launches, or promotional pages, you can easily embed videos without coding.

Here’s how to do it:

Step 1: Copy the Video URL

Firstly, upload your video to a platform like YouTube or Vimeo. Once it’s live, copy the video’s URL.

Step 2: Make Your Video Mobile-Friendly

To ensure your video adapts perfectly on all devices, use a tool like Embed Responsibly to create a responsive embed code for different screen sizes. 

Simply paste your YouTube or Vimeo URL into the tool and choose “Embed” to preview the video when showing it in publish mode. 

Step 3: Copy the Embed Code

Once you’ve got your responsive embed code, copy it so you’re ready for the next step.

Step 4: Log Into Shopify Admin

Go to your Shopify Admin Dashboard > Online Store > Page to access the page you want to add the video.

Step 5: Insert the Video

In the page editor, click on the video camera icon (it’s the button for media). 

Paste in your embed code, click “Insert Video,” and boom – you’re done!

Now your video is ready to roll on your Shopify page—easy, right? Let me know if you need more tips!

How to Insert Video into the Product Description in Shopify

Want to add a video right in your product description? No problem! Here’s how to get it done without breaking a sweat:

Step 1: Copy the Video URL

First up, grab the URL of the video you want to embed. Whether it’s on YouTube or Vimeo, just make sure it’s ready to go.

Step 2: Use Embed Responsively

Now, to make sure your video looks flawless on any device (because nobody likes a funky-looking video), head to Embed Responsively. Just paste your YouTube URL into the tool, hit Embed, and copy the embed code it gives you.

Step 3: Hit Embed Video in Shopify

Next, go to your Shopify product page and click on the Insert Video button in the product description editor.

Step 4: Paste the Embed Code

Paste the embed code into the editor. Then, click Insert Video to drop it right into your description.

Step 5: Save Your Work

Once you’ve got everything looking good, don’t forget to click Save to lock in the changes!

Boom, your video is now part of your product description – easy and effective! Let me know if you need more help!

How to Insert Video into the Product Image Galleries

Want to take your product image gallery to the next level with a video? You can totally do that in Shopify! Here’s how to add videos directly to your product image galleries:

Step 1: Go to Your Product in Shopify

From your Shopify admin dashboard, head to “Products” and choose the product you want to add to the video.

Step 2: Upload a New Image

Upload a new image to the product gallery. This image will serve as the placeholder for your video.

Step 3: Select the Alt Icon

Once the image is uploaded, hover over it and double-click on the image to find the Alt Text option.

For video, the ALT text will depend on where you’re sourcing it from – YouTube and Vimeo are the two platforms that work best for this.

Step 4: Find the Embed Link for Your Video

• For Vimeo: Open your video on Vimeo, and click the “Paper plane” icon (the share button). If you don’t see the icon, it means the video owner has disabled sharing, so you won’t be able to embed it.

• For YouTube: Open the video, click the “Share” button below it, then select the “Embed” tab. Copy the “Embed URL” that’s highlighted in red.

Step 5: Paste the Link in Alt Text

Take the URL you copied and paste it into the Alt text field for the image in Shopify.

Once you’ve done that, you’ll have a video in your product image gallery! It’s a super easy way to add more dynamic content and showcase your product.

>> Want to learn how to add videos to your Shopify homepage? Check out our detailed guide here: How to Add Videos to Shopify Homepage?

Types of Product Videos You Should Add to Shopify Product Pages

Not all videos are created equal—in fact, certain types of videos can really take your Shopify product pages to the next level. Here’s a breakdown of the most effective video types you should add to boost engagement and conversion:

• Product Demos & Tutorials: Show your product in action! Demonstrations and how-to videos help potential customers understand exactly how your product works and how it can solve their problems. Think of it as giving them a sneak peek without them having to leave the page.
• Customer Testimonials & Reviews: Social proof is everything. Let real customers share their experiences, so new shoppers can see how others love your product. Bonus points if you feature diverse voices or highlight unique use cases!
• Behind-the-Scenes & Brand Story Videos: People love to connect with the story behind a brand. Whether it’s how your product is made or the values your brand stands for, showing the human side of your business builds trust and authenticity. 
• Animated Explainer Videos for Complex Products: Got a product that’s a little tricky to explain? Use animations to break it down in a simple, fun, and engaging way. Perfect for tech gadgets, software, or anything that needs a little extra explanation. 

These video types make your product pages more engaging and help build trust and boost conversions. Let’s get those videos working for you!

Tips for Optimizing Videos on Shopify

To make sure your videos perform at their best on Shopify, here are some easy tips to enhance user experience, boost engagement, and keep your site running smoothly:

• Compress videos to reduce loading time without sacrificing quality: Large videos can slow down your page, so compress them to reduce file size without sacrificing quality. Faster loading times mean a better user experience and improved SEO.
• Use video thumbnails to encourage clicks: A catchy thumbnail is like the cover of a book – it draws people in! Choose a still from your video or create a custom thumbnail to grab attention and boost your click-through rates.
• Add captions or subtitles for better accessibility: Not everyone watches videos with sound on, especially on mobile. Adding captions or subtitles ensures everyone can understand your content, no matter where or how they’re watching.
• Include call-to-action prompts within the video: Don’t just show your product – tell viewers what to do next! Whether it’s “Shop Now,” “Learn More,” or “Sign Up”, including calls to action within the video helps guide your audience to the next step.

Some more tools for creating beautiful product videos

If you’re ready to step up your video content game, check out these tools that can help you create professional, eye-catching product videos without needing to be a video expert!

PowToon

PowToon is a fun and easy-to-use tool that lets you create animated videos. With drag-and-drop features, you can make explainer videos, presentations, and product demos. 

• Best for: Creators, small business owners, or anyone wanting to add animation flair to their videos.
• Price: From $15 to $125 per month.

Moovly

Moovly is a powerful online video creation platform allowing you to create high-quality videos without technical skills. With its user-friendly drag-and-drop interface, Moovly lets you quickly design promotional videos, tutorials, or social media content in just a few minutes. 

• Best for: People who want versatile video options and lots of customization.
• Price: Free plan with watermark and Premium plans start at $20/month.

Biteable

Whether you’re a business, marketer, or content creator, Biteable simplifies the video production, allowing you to produce eye-catching videos in just a few clicks. With its intuitive interface, Biteable offers a wide range of ready-made templates, animations, and stock footage, perfect for creating engaging promotional videos, social media posts, or educational content. 

• Best for: Entrepreneurs, marketers, or anyone who needs quick and clean video content.
• Price: Start at $15/month, customized plan for businesses.

Lumen5

Lumen5 uses AI to help you throughout the video creation process. It can automatically generate a storyboard from your text, suggest relevant visuals, and even create music tracks to match your video’s mood. Moreover, this tool can create videos in different aspect ratios suitable for various platforms, including social media, websites, and presentations.

• Best for: Content creators, educators, marketers, or business owners.
• Price: Start at $19/month, customized plan for businesses.

Bottom Line

Adding videos to your Shopify product pages is a total game-changer. Not only do they help showcase your products in a more engaging way, but they also build trust and boost conversions. So why wait? Start adding those videos and watch your sales level up!

Add Video on Shopify Product Page: FAQs

Can you add videos to Shopify products?

Yep, you totally can! Whether it’s YouTube, Vimeo, or your own uploads, adding videos to your product pages is super easy.

How do I autoplay a video on Shopify product page?

Autoplay is a vibe! Just grab the embed code from YouTube or Vimeo, and add the “autoplay” tag to the code. Your video will start playing as soon as the page loads—no play button needed.

How do I embed a video link in Shopify?

Simple! Copy the video URL from YouTube or Vimeo, go to your Shopify page editor, and paste it right into the rich text editor using the video embed option.

How do I add a video slider to Shopify?

You can use apps like “Video Slider” or “Product Video Gallery” from the Shopify App Store. These apps let you display multiple videos in a sleek, scrollable slider, giving your product page that extra flair.