How to add social media to Shopify | 2024 Ultimate Guide

Last updated: November 01 2024

Written and researched by experts at Avada Learn more about our methodology

Adding your social media links to your Shopify store is a great way to connect with customers and boost your brand.

Most Shopify themes already have built-in social media icons, making it super easy. But if you want more customization, you can also use apps or add some code.

In this guide, we’ll cover all the different ways to integrate your social media with your Shopify store. Whether you’re tech-savvy or prefer a no-code solution, we’ve got you covered.
Now, let’s dive in!

In today’s digital marketplace, adding social media to your Shopify store is not just beneficial—it’s critical for your future business success. Here’s how the addition of social media can elevate your online business:

Widen Your Reach: With platforms like Instagram and Facebook continuously growing, you have the chance to connect with millions through targeted ads.
Increase Brand Awareness: Enhancing your online presence helps attract more visitors to your store, amazingly boosting traffic and visibility by 20-40%.
Create a Seamless Shopping Experience: By integrating “Shop Now” buttons, customers can make purchases directly from your posts, leading to fewer abandoned carts and increased sales.
Engage Your Customers: Interactive content, such as contests and polls on Shopify's social media, keeps your audience engaged and connected with your brand.

Using Shopify Theme Editor

The Shopify Theme Editor is the most user-friendly method for adding social media links or icons to your store. Here are the steps:

Step 1: Log in to your Shopify admin and go to Online Store > Themes. Click the Customize button next to your active theme.

Step 2: Enable Social media icons in the footer section.

Step 3: Click the Theme settings icon on the left side menu then scroll down to find the Social media sections

Step 4: You’ll typically find fields to enter the URLs of your social media profiles (Facebook, Instagram, Twitter, etc.). Paste your profile URLs into the corresponding fields.

Step 5: The icon for each social media will automatically be displayed on your store’s footer section. Click Save to apply your changes.

Using Shopify Apps

If your theme lacks built-in social media integration or you want more advanced features, the Shopify App Store offers many options. You can simply search for “social media icons” or “social media feed.”

The steps to install may vary depending on the app, but here are the basics:

Step 1: Click Install

Step 2: Give the app permission by clicking Install

Step 3: Add the social media icons you want. You can start customizing by choosing the icon type, colors, etc.

Step 4: Follow the app instructions to connect your social media accounts.

Using Custom Code

If you have coding skills or access to a developer, you can manually embed your social media feed using custom code. This method offers the most flexibility and control over the feed’s appearance and behavior.

Step 1: Downloading your social media icons SGVs. There are many online resources where you can download icon packs and high-quality branded images. Sites like Font Awesome and Icons8 also provide free and paid visual assets that you can use in your themes.

Step 2: From your Shopify admin, go to Online Store > Themes.

Step 3: Find the theme you want to edit, and then click Actions > Edit code.

Step 4: To add your social media icons to your store, we’ll first need to upload the image files to your theme. Scroll down and click Assets > Add a new assest.

Step 5: Choose the icons file on your computer and click Upload asset.

Step 6: Now, to add a code, click the theme.liquid file

Step 7: Browse through the theme code and find the best spot where you want your icons to appear. Add the code

Here’s an example of a Twitter button, but you can easily adapt it for Facebook, Pinterest, or other social media; remember to replace the image source and link destination with your own.

{{ 'my-twitter-button.png' | asset_url | img_tag | link_to: 'https://twitter.com/your-twitter-account', 'Follow us on Twitter' }}

Alternate button code with HTML: <a href="https://twitter.comyour-twitter-account"><img src="my-twitterbutton.jpg" alt="Follow us on Twitter"/></a>

Step 8: Once you’ve added the code, hit the Save button in the top right corner.

Here’s a roundup of the five best apps to add social media buttons to your Shopify store:

The Dakaas Social Media Icons app allows Shopify merchants to easily add customizable social media icons to their stores, helping increase visibility and engagement across multiple social platforms. It is ideal for businesses looking to enhance their social presence by directing customers to their social media profiles with professional, branded icons.

Rating: 4.9/5⭐ (260 reviews)

Pricing:

Free
Premium: $2.99/month (7-day free trial)

Main Features:

Add social media account links with customizable icons
50+ supported platforms, including Instagram and WhatsApp
Flexible design options with live preview
Custom CSS styles for advanced customization

Zotabox Social Sharing Buttons offers customizable social sharing buttons for over 20 platforms. This app allows Shopify store owners to increase engagement and improve social interactions with responsive button designs. It’s perfectly great for those seeking flexibility in button styles and placement without coding.

Rating: 4.8/5⭐ (599 reviews)

Pricing:

Free: Unlimited
Starter: $6.49/month
Express: $14.99/month
Platinum: $39.99/month

Main Features:

Customizable buttons for 20+ social media platforms
Flexible button styling (color, position, size)
Mobile-specific features for seamless integration
Asynchronous loading ensures no impact on page speed
Easy installation with no coding required

Elfsight Social Share Buttons app simplifies one-click content sharing across 40+ platforms, helping Shopify merchants increase visibility and engagement. It’s suited for businesses focused on boosting content sharing and SEO.

Rating: 4.6/5⭐ (12 reviews)

Pricing:

$3.99/month (7-day free trial)

Main Features:

Embed 40+ social platforms like Facebook, Twitter, and WhatsApp
Customizable layouts (inline and floating)
Audience tracking and analytics for user insights
Easy one-click sharing to boost content visibility

Keep & Share Your Cart allows customers to save and share their shopping carts on platforms like WhatsApp and Facebook, effectively reducing cart abandonment and boosting conversion rates. This app is ideal for those seeking to enhance cart recovery and foster social engagement.

Rating: 5.0/5⭐ (7 reviews)

Pricing:

$4.99/month (30-day free trial)

Main Features:

Save and share carts via email or social media
Resume shopping from any device
Promotes social engagement by sharing shopping carts
Reduces cart abandonment with easy cart access

Floatify: Social & CTA Buttons enables Shopify merchants to add customizable call-to-action (CTA) and social buttons to their stores. It includes features like WhatsApp live chat, helping businesses improve engagement and drive conversions through personalized interaction.

Rating: 4.9/5⭐ (117 reviews)

Pricing:

Free
Premium: $4.99/month

Main Features:

Customizable CTA and social buttons (color, size, position)
WhatsApp live chat for direct customer communication
Mobile and desktop optimization for better user experience
Quick setup with no coding required, live in 1 minute

The five recommended Shopify Social MediaShare Button apps above will help you know how to add socials to Shopify. Choose your favorite option to smoothly add social media buttons to your online store.

Bottom Line

Whether you choose to add social media to your Shopify store using the theme editor, Shopify apps, or custom code, the benefits of showcasing your social media content are undeniable. So, take the plunge, connect your Shopify store with your social media channels, and watch your online presence thrive!

FAQs

Focus on the platforms where your target audience is most active. Popular choices include Facebook, Instagram, Twitter, Pinterest, and TikTok.

Using the Shopify Theme Editor is usually the simplest option, especially for adding basic social media links or icons.

Some Shopify themes allow for customization of icon size, color, or shape. Refer to your theme's documentation or support for specific instructions.

It depends on your implementation. You might need to refresh the feed data periodically or use a solution that automatically updates the feed in real-time.

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Sam

Sam Nguyen is the CEO and founder of Avada Commerce, an e-commerce solution provider headquartered in Singapore. He is an expert on the Shopify e-commerce platform for online stores and retail point-of-sale systems. Sam loves talking about e-commerce and he aims to help over a million online businesses grow and thrive.