Cross-selling and up-selling your products on your Shopify store is a smart strategy for boosting sales. To effectively showcase these featured products, you must create a “Featured Product” collection within your Shopify admin. In this guide, we will take a detailed look at the Featured Collection, including what it is, how to make it, and how to Add Products to It. We are happy to present an easy and quick way to do this.

What is Shopify’s featured collection?

A Shopify featured collection is a selection of products you showcase on your store’s homepage or other prominent sections. It’s designed to highlight specific items like bestsellers, new arrivals, or products on sale. Drawing attention to these critical products improves the user experience, helping customers quickly find popular or essential items.

Here’s how it works:

• Highlight Key Products: Choose the products in your featured collections. These could be performing well, as well as new releases, or aligned with a promotion or seasonal theme.
• Easy to Customize: Select which products to feature or use Shopify’s automated tools to create collections based on product type or tags. For example, you can make a “Winter Essentials” collection featuring jackets, boots, or scarves.
• Enhances Store Aesthetics: Featuring collections makes your store look well-organized and visually appealing. You can customize how your collections are displayed by choosing different layouts, adjusting product images, and setting display preferences.
• Improves Navigation: By showcasing a focused collection, you make it easier for customers to find what they’re looking for, whether it’s a limited-time sale or a specific category of products, like tech gadgets or holiday gifts.
• Strategic for Promotions: Featured collections are especially useful during promotions, helping you draw attention to discounted items or special deals.

How to make a featured collection on Shopify?

First, create a collection and add some products to it. Then, follow these steps to feature the collection on your store.

Step 1: Access the Shopify Admin Dashboard

• Log in to your Shopify store admin dashboard.
• From the left-hand menu, click on Online Store > Themes to access your current store theme.

Step 2: Customize the Theme

• Once on the Themes page, find the “Customize” button next to your active theme (in this example, the Dawn theme).

Step 3: Add Featured Collection Section

• In the theme editor, navigate to the Homepage section.
• Scroll down the list of sections, or click on the “+ Add icon” to add a new section.
• Choose “Featured Collection” from the available options in the popup menu.

Step 4: Select the Collection to Display

• Scroll to the Collection field and click “Select Collection.”

• In the popup window, search for an existing collection or create a new collection by clicking Create Collection (if the product collection hasn’t been set up yet).

• Select the appropriate collection and click “Add.”

Step 5: Save Changes

• Once satisfied with your changes, click “Save” at the top right corner of the screen.

How to add products to featured collection

Now, it’s time to know the way to add the product to featured products and make them appear at the front end in the Featured products section.

Step 1: Access Your Shopify Admin Dashboard

• Log in to your Shopify admin dashboard.
• In the left-hand sidebar, access to Products to manage your store’s inventory.

Step 2: Select the Product

• From the Products page, you will see a list of all available products in your store.
• Find the product that you wish to add to your collection (in this case, it’s the “short sleeve t-shirt”).
• Click on the product title to open its detailed product page for editing.

Step 3: Edit Product Information

• On the product editing page, you can adjust various settings such as price, description, and inventory.
• Scroll down to the Product Organization section, where you’ll assign the product to a collection.

Step 4: Add Product to a Collection

• In the Collections field under Product Organization, start typing the name of the collection where you want to add the product. For instance, if you want the product to appear in the Homepage Featured Collection, type “Home page.”
• Select the appropriate collection from the dropdown (as shown in the image, the “Home page” collection is being selected).

Step 5: Save the Changes

• After adding the product to the desired collection, click “Save” at the top right corner of the page.
• This will ensure that the product is successfully added to the Featured Collection you’ve set up.

Final thoughts

That wraps up the tutorials on adding products to the Featured Collection on Shopify. As you can see, you can easily add a new product to the featured collection on Shopify. Overall, the Shopify platform is super easy and user-friendly, so you don’t need high-tech knowledge to manage your online store.

We hope this article helps you understand how to add products to your Shopify store’s featured collection. Stay tuned for our advice on how to best suit your preferences in the Shopify business process.