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Add Instagram Feed to Shopify

Last updated: October 07 2024

Written and researched by experts at Avada Learn more about our methodology

Adding your Instagram feed to your Shopify store is a fantastic way to showcase your brand and connect with customers. While Shopify themes don’t have this feature built-in, it’s still easy to do!

In this article, I’ll walk you through two primary methods for adding an Instagram feed to your Shopify store: using Shopify apps and using code. Let’s get right into it!

2 Ways To Add Instagram Feed to Shopify

Using Shopify Apps

The Shopify App Store offers many Instagram feed apps designed specifically for seamless integration with your store. Some popular options include:  

These apps provide a user-friendly interface for connecting your Instagram account and customizing the appearance of your feed. They often offer features like shoppable posts, hashtag filtering, and automatic updates, enhancing your store’s social engagement and driving sales.

The steps may vary by app; I’ll take Instafeed as an example here:

Step 1: Click Install

Add Instagram Feed to Shopify

Step 2: Give the app permission and click Install

Add Instagram Feed to Shopify

Step 3: Connect to your Instagram account. Follow the app’s instructions to connect your Instagram account.

Add Instagram Feed to Shopify

Step 4: Customize the feed. Choose your desired layout, number of posts, and other display options.

Add Instagram Feed to Shopify

Step 4: Click Add Instafeed to your Homepage

Add Instagram Feed to Shopify

If your app doesn’t display this button, go to Online Store > Themes > Choose your theme and click Customize.

Add Instagram Feed to Shopify

In your Home page, click Add sections > Apps > Instafeed

Add Instagram Feed to Shopify

Your Instafeed will appear as a section; you can change its position and other elements like any other section on your theme. When you’re happy with the customization, click Save.

Add Instagram Feed to Shopify

Using Custom Code

If you’re comfortable with HTML, CSS, and JavaScript or have a developer on your team, you can manually embed your Instagram feed using code. This method offers greater flexibility and control over the feed’s appearance and behavior.

Here are the general steps:

Step 1: Go to Online Store > Themes 

Step 2:  Choose your theme and click the … button, select Edit code

Add Instagram Feed to Shopify

Step 3: Click Add a new template. Remember to give the file a easy to remember name so you can search for it in the section list later.

Add Instagram Feed to Shopify

Step 4: Enter your code to the file and click Save

Add Instagram Feed to Shopify

Step 5: Click the button on the top left of the page, then click Customize theme

Add Instagram Feed to Shopify

Step 6: In the Theme editor, click Add section > Search for the section (custom code file name) that you just created > Select it from the list

Add Instagram Feed to Shopify

Step 7: Adjust other elements if needed, then click Save.

Add Instagram Feed to Shopify

Bottom Line

Now you know how to add your Instagram feed to your Shopify store. Whether you choose to use a Shopify app or implement the feed using code, the benefits are undeniable.

FAQs

Do Shopify themes have built-in Instagram feed sections?

No. Shopify themes don’t have built-in Instagram feed sections. You need to use third-party apps or customize the theme with code.

Which method is better: using a Shopify app or embedding the feed with code?

It depends on your technical skills and customization needs. Apps are easier to set up, but coding offers more flexibility and control.

How do I choose the right Instagram feed app for my store?

Consider your budget, desired features (e.g., shoppable feed, hashtag filtering), and the app’s reviews and ratings.

My Instagram feed isn’t showing up. What should I do?

Double-check your app settings or code implementation. Ensure you’ve connected the correct Instagram account and placed the code snippet in the right location on your theme.

How can I make my Instagram feed more engaging for my customers?

Use high-quality images and videos, write compelling captions, and encourage user-generated content by creating a branded hashtag.

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Sam Nguyen is the CEO and founder of Avada Commerce, an e-commerce solution provider headquartered in Singapore. He is an expert on the Shopify e-commerce platform for online stores and retail point-of-sale systems. Sam loves talking about e-commerce and he aims to help over a million online businesses grow and thrive.