How to Add Facebook Pixel to Shopify

Last updated: November 28 2024

Written and researched by experts at Avada Learn more about our methodology

Connecting online shopping platforms with social networks is a brilliant idea to attract more customers and expand your market. And adding Facebook Pixel to Shopify helps you a lot, especially in tracking visitors’ flow. However, not all shop owners know about the Facebook Pixel, why we should add it, and the steps to install it. In fact, it is easy to integrate Facebook Pixel with Shopify, which does not require coding skills.

If you still wonder about the function and benefits of adding the Facebook Pixel to Shopify, this article that I share with you guys will help you understand these things. The post will cover three parts, including the definition of Facebook Pixel, steps to add Facebook Pixel, and tips to maximize your Shopify Facebook Pixel conversion.

What is Facebook Pixel?

The Facebook Pixel (or Meta Pixel) is a small piece of code that you place on your website. When someone clicks on your Facebook ad and visits your website, the pixel tracks their actions—whether they make a purchase, add items to their cart, or simply browse. The pixel allows you to measure the effectiveness of your Facebook ads, create targeted audiences based on user behavior, and optimize your ad campaigns.

As an online merchant, I’ve seen the impact firsthand of this Facebook Pixel integration into my Shopify store. After the integration process, I noticed a significant improvement in my ad targeting. I could reach people who had already shown interest in my products, leading to higher conversion rates.

Why should you integrate Facebook Pixel with Shopify?

I’ve always felt that understanding your customers is key to growing any online store, and Facebook Pixel is one of those tools that really helps with that. In the next part of the article, I’ll explain why integrating Facebook Pixel with Shopify can make a big difference in your marketing efforts and help you connect better with your audience:

Enhanced Ad Targeting: With Facebook Pixel Shopify integration, you can target ads to people who have already interacted with your store, such as viewing products or adding items to their cart. This precise targeting led to a 20% improvement in my ad conversion rate, as I was able to focus on customers most likely to purchase.
Improved Conversion Tracking: Integrating Pixel enables Shopify Facebook conversion tracking, which helps measure the effectiveness of your campaigns by tracking actions like purchases and sign-ups. After adding the Pixel, I could see exactly which ads were driving sales, allowing me to allocate my ad spend more effectively.
Retargeting Made Easy: Once you know how to install Facebook Pixel on Shopify, you can create retargeting ads for customers who didn’t complete a purchase. Retargeting ads using Pixel data brought back about 30% of visitors who abandoned their carts in my store.
Access to Detailed Analytics: By learning how to install Facebook Pixel code on Shopify, you gain insights into customer behavior, such as which products they viewed or purchased. This helped me understand which items were most popular and adjust my inventory and promotions accordingly.
Easy Setup and Integration: Knowing where to add Facebook Pixel code Shopify is simple with Shopify's built-in tools. It took me just a few minutes to set it up, and the automated tracking started working immediately. This convenience made managing ads and tracking performance hassle-free for my business.

⭐Explore more:

How to add Facebook Pixel to Shopify

Before I jump into how to add Facebook Pixel to Shopify, make sure you already have a Facebook fanpage and a Meta business account. This is very important since Shopify will ask you to link and share information from Meta. Ok, so if you have all I just mentioned, let’s get started with the main process of adding Facebook Pixel to your Shopify store.

Step 1: Locate the Facebook & Instagram app

Access the Shopify App Store and find Facebook & Instagram. This app allows you to add Facebook Pixel to Shopify.

Step 2: Install the Facebook & Instagram app

After clicking install, you’ll be navigated to your Shopify Store; the app will ask you to provide some accessibility; click Install to continue.

Step 3: Click the Get Started button

Then, you should open the app and click on Get Started to start linking Facebook Pixel and your Shopify.

Step 4: Choose Connect account option

This app will ask you to use your personal Facebook account to access your business account; choose Connect account.

Step 5: Choose Continue as ...

On the next step, choose Continue as… (your Facebook account name). If you haven’t logged in, it will ask you to sign in to continue.

Step 6: Click Connect on the fanpage you wish to integrate

Next, the app will ask you to connect your Facebook fanpage to the Shopify store. Click Connect on the fanpage you want to connect to.

Then, you’ll have 3 options to share your customer data with the app:

Conservative: Fewer customer data
Enhanced: More customer data
Maximum: All customer data

You should consider it carefully, then click Save to continue.

Step 8: Choose Create New or Connect

Next, Shopify will automatically create a new dataset for you to track customer behavior; you can choose to Create New or Connect to continue. Next, tick on the box to agree with the terms and conditions and Submit for review.

Connect a dataset to track customer behavior

The app will then finalize the channel setup and take a moment to finish. That’s how you can install the Facebook Pixel on Shopify.

👍Related post: How to Delete a Facebook Pixel

Tips to maximize your Facebook Pixel conversion on Shopify

Maximizing conversions with Facebook Pixel on Shopify can feel tricky, especially if you're not quite sure where to start. Based on my previous experiences with this function, here are my 5 tips to maximize your Facebook Pixel conversion on Shopify, along with my real-world experiences:

Use Custom Audiences for Targeted Ads: Leverage the data from your Facebook Pixel Shopify integration to create custom audiences, such as those who visited specific product pages or added items to their cart. By targeting these audiences, I saw a 25% increase in conversions because the ads were shown to people already interested in my products.
Optimize for the Right Conversion Events: Ensure your Pixel tracks essential actions like purchases or sign-ups. When I configured my Pixel for "Purchase" events instead of generic traffic, it drastically improved the quality of leads and boosted my Shopify Facebook conversion tracking accuracy.
Run Dynamic Product Ads: Set up dynamic product ads to show visitors the exact items they viewed but didn’t purchase. After implementing these ads, my Shopify store saw a 40% increase in the number of returning customers who completed their transactions.
Test and Refine Ad Creatives: Use the insights from your Pixel data to test different ad images, headlines, and copy. This helped me identify which ad combinations resonated most with my audience, improving ad performance by nearly 30%.
Combine Pixel Data with Lookalike Audiences: By creating Lookalike Audiences based on Pixel data, I reached new customers with profiles similar to those of my existing buyers. This strategy brought in a 15% increase in conversions as it tapped into a highly relevant audience for my Shopify store.

Final Words

The article helps you understand Facebook Pixel and the benefits of the integration between Facebook Pixel and Shopify. All you need to do for beginners is install your Facebook Pixel. After that, you decide the budget for your Facebook ads. When your site attracts more than 500 events per week, it’s time to optimize your ads, targeting and getting more creative campaigns.

All in all, I hope you will get some interesting pieces of information from this article and that you - shop owners and marketers - will successfully increase the conversion rate and generate a lot of profits.

FAQs

How do I add Pixels from Facebook to Shopify?

Log in to your Shopify admin dashboard.
Navigate to the Sales Channels section.
Add Facebook as a sales channel.
Follow the instructions above to link your Facebook account and set up the necessary permissions.

How do I add Facebook to my Shopify store?

Install the “Facebook & Instagram by Meta” app from the Shopify app store.
Connect your personal account, Meta business account, and Facebook Pixel to Shopify.
Customize your shop layout, collections, products, and offers.
Publish your changes and start selling or advertising on Facebook and Instagram.

How to connect pixels to Shopify 2024?

Facebook leads are valuable! To connect them to your Shopify store:

Ensure your Shopify plan is at least the Basic Shopify plan.
Remove any password protection from your store.
Use tools like the “Facebook & Instagram by Meta” app or Zapier to integrate leads with Shopify.

How do I link my Facebook leads to Shopify?

In Facebook Events Manager, find your pixel and select Install Pixel.
Choose Manually add pixel code to the website.
Copy the base pixel code and paste it into the header section of your website.

How do I manually add pixels to Facebook?

Go to Events Manager and create your pixel.
Click Install Code Manually
Copy the provided base pixel code.

Paste it before the closing </head> tag on your website.

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Sam

Sam Nguyen is the CEO and founder of Avada Commerce, an e-commerce solution provider headquartered in Singapore. He is an expert on the Shopify e-commerce platform for online stores and retail point-of-sale systems. Sam loves talking about e-commerce and he aims to help over a million online businesses grow and thrive.