How to Add Collections to Your Shopify Page: Step-by-Step Guide

Ever wondered how to make your Shopify store look sleek and organized? The secret lies in Collections! Whether you want to showcase your bestsellers or group products by category, adding collections to your Shopify pages is a game-changer. Don’t stress—it’s easier than you think! 

In this guide, we’ll walk you through four super-simple methods to get it done, plus pro tips to make your collections pop. 

Read more:

• How to Create an Automated Collection on Shopify
• How to Create & Manage Manual Collections on Shopify
• How to Add Products to Featured Collection on Shopify
• How to Add Products to Featured Collection on Shopify

What are Shopify Collections?

Shopify collections are product categories that group items in your store for easier browsing. They’re all about improving the shopping experience by letting your customers quickly find what they’re looking for. For example, you can create collections based on:

• Product type (e.g., dresses, headphones, or cleaning supplies)
• Customer demographics (e.g., men’s, women’s, or kids’)
• Season or occasion (e.g., winter wear, gifts for dad, or Halloween costumes)
• Promotions (e.g., items on sale or clearance deals)

Once a collection is set up, Shopify automatically generates a collection page showcasing that group's products. Customers can navigate to these pages via your site’s menu, homepage, or product recommendations.

Types of Shopify Collection

Shopify offers two types of collections to help you organize your products: Automated Collection and Manual Collection. Each has its perks, depending on your needs.

Automated collection

Automated collections pull in products based on specific rules you set, such as:

• Product type
• Tags
• Price
• Vendor
• Stock availability
• Weight
• Compare at price

For instance, you could set up a rule that adds all “blue sneakers” under a specific tag to a collection. As you add new matching products, they’re automatically included—no manual updates required!

Manual collection

Manual collections give you complete control. You handpick each product, making them ideal for smaller, highly curated collections (e.g., a holiday gift guide or limited-edition items).

How to Add a Collection to a Page in Shopify: 4 Methods

Here are four effective methods to add them, whether you’re looking for a quick setup or a more customized approach. 

Method 1: Adding a Collection List 

If you’re looking to highlight multiple collections on one page, a Collection List is your go-to option. It’s like setting up a curated display of all your categories, giving customers an easy way to explore.

Step 1: Go to Products > Collections in your Shopify admin. 

• Click the “Create collection” button in the top-right corner.

Step 2: Add a Title, Description, and an optional Image for your collection.

• The Title will act as the headline for the collection page.
• Use the Description to provide additional context for customers and boost SEO.
• Upload a high-quality Image to make your collection page visually appealing.

Step 3: To optimize your collection's SEO, click Edit Website SEO at the bottom of the page. Customize the title, meta description, and URL slug to enhance visibility and improve rankings in search engine results.

Step 4: Select your collection type:

• Automated: Products are added automatically based on conditions you define (e.g., tags, price range).
• Manual: You handpick the products to include.

Step 5: Save your collection and head to your theme editor to add the collection to a page. 

Under Customize, choose the “Collection List” section and select the collections you created.

Pro Tip: Use meaningful titles and descriptions for better customer navigation and search engine visibility. Once added, preview your page to ensure it looks flawless!

Method 2: Adding a Featured Collection Section 

If you want to make a specific collection stand out on your homepage or any other page, the Featured Collection Section is your best friend. 

• Step 1: Go to Online Store > Themes and click Customize on your active theme.

• Step 2: Once in the theme editor, select the page to add the Featured Collection.

• Step 3: Look for the Featured Collection section in the left-hand sidebar and click “Add Section.”

• Step 4: Select the “Featured Collection” option and choose the collection you want to highlight from the dropdown menu.

• Step 5: Customize the layout, display style, and other settings to make the collection pop. 

• Step 6: Click “Save” and preview your changes. Your Featured Collection will now be front-and-center for customers to check out.

Pro Tip: Keep your Featured Collection updated with fresh items, especially if it’s showcasing a sale or new arrivals. This keeps your store looking current and exciting!

Method 3: Creating a Custom Page Template for a Collection

• Step 1: From your Shopify admin, go to Online Store > Themes, and click the icon “...” of the theme > Edit code on the theme you want to modify.

• Step 2: In the Templates, click on “Add a new template.”

• Step 3: Choose Page as the template type, and give it a name, like page.collection or something that reflects its purpose.

• Step 4: Create a new file for your custom template, such as page.collection.liquid. 

• Step 5: Customize the template to suit your collection display needs. You can pull in specific collections using Shopify’s Liquid code, such as {% assign collection = collections['your-collection-handle'] %}, and loop through products within that collection. If you’re not comfortable with coding, consider hiring a developer or using a pre-made code snippet.

• Step 6: After editing, click “Save.”

• Step 7: Navigate to Online Store > Pages and select either Create a New Page or edit an existing one. In the Template section on the right, choose the custom template you’ve created (e.g., page.collection).

• Step 8: Save the page and preview it to see how your custom collection page looks.

• Pro Tip: Custom templates are powerful for creating tailored experiences, but test them to ensure they look great across devices and screen sizes!

Method 4: Adding Multiple Collections with a Navigation Menu

• Step 1: From your Shopify admin, go to Online Store > Navigation.

• Step 2: Click “Add menu” to create a new navigation menu (or choose an existing menu to edit).

• Step 3: Give your menu a name (e.g., "Shop by Category") and click “Add menu item.”

• Step 4: In the link field, click “Collections,” and then select the collection you want to feature. Repeat this process for each collection you want to add to the menu.

• Step 5: Once you’ve added all your collections, click “Add.”

• Step 6: Once you’ve completed the menu items, select “Save menu.”

• Step 7: Finally, go to your theme customizer by navigating to Online Store > Themes > Customize. Add your newly created navigation menu to your store’s layout, such as in the header or sidebar.

Pro Tip: If you want to ensure customers can easily navigate your collections, keep your menu simple and organized. Too many options can overwhelm visitors, so focus on main categories that make sense for your store!

How to Add Products to Shopify Collections 

Manual Collection

Manual collections are like your own curated playlist. You handpick the products you want to feature—no rules, no restrictions. Perfect if you want full control! Here’s how to do it:

• Step 1: Create your collection (refer to previous steps), and ensure you’ve chosen Manual as your collection type.

• Step 2: Once your collection is set up, click the Products section and click the search bar to find the products you want to add. Or just hit “Browse” to view your entire catalog.

• Step 3: Select your desired products and click “Add product.” You can add as many as you want to your collection!

• Step 4: To organize them, use the Sort dropdown. You can sort by best-selling, alphabetical order, newest, oldest, price, or—if you’re feeling fancy—manually.

• Step 5: Don’t forget to click “Save” when you're happy with the selection. 

Automated Collection

• Step 1: Go to the Products section, click “Create collection,” and select Automated for your collection type.
• Step 2: In the Product section, set the rules for which products will be added to your collection.

• Step 3: You can choose whether products need to meet all or any of your conditions. 
• Step 4: Once you’ve set your conditions, Shopify will automatically add products that match and any future products that fit the bill. Talk about convenience!
• Step 5: Click “Save.”

Tips & Best Practices for Adding a Collection to Shopify Page

Now that you've got the basics down, it’s time to step up your Shopify game! Creating collections is just the start. To really make those collections shine and drive conversions, you need to keep these pro tips in mind. 

• Use Relevant Promotions & CTAs: Highlight relevant deals, like a hero image for sale collections, and include clear CTAs like "Shop Now" or "Buy One, Get One 50% Off" to boost conversions.
• Keep Titles Clear: Use simple, descriptive titles like "Winter Sale" or "Men’s T-Shirts" to make navigation easy for customers.
• Curate Product Displays: Ensure a cohesive look with products that align visually in color, style, or arrangement to create an inviting collection page.
• Create Short-Term Collections: Use seasonal or limited-time collections like “Summer Sale” to create urgency and excitement while keeping your store fresh.
• Add Filters & Sorting Options: Include filters for price, size, or color, and sorting options like best-sellers or newest items to improve customer experience.
• Feature Best-Sellers First: Showcase popular products at the top of the page and add customer reviews to build trust and drive sales.

Final Thoughts

Now that you know how to add and manage collections on Shopify, you’re all set to organize and showcase your products like a pro. Whether you’re creating manual collections or automating the process, make sure to keep things fresh and engaging for your customers.

Shopify Collections: FAQs

How do I add products to a specific page on Shopify?

To add products to a specific page, first create a collection (either manual or automated) and then link it to a page. You can do this by going to the "Online Store" > "Pages" in your Shopify admin, then selecting the page where you want the collection to appear and adding a collection list section.

How do you add a collection page?

To add a collection page in Shopify, go to the "Online Store" > "Pages" section, click "Add page," and then use the content editor to add links or features for the collections. You can also assign a custom template if needed to customize how the collection page will appear on your site.

How do I add a collection to the Shopify menu?

To add a collection to your menu, go to "Online Store" > "Navigation." Choose the menu you want to edit (like your main menu or footer), click "Add menu item," and select your collection from the link options. Once done, click "Save" to finalize it.

How to create a nested collection in Shopify?

To create a nested collection, you need to organize your collections into subcategories. In the "Navigation" section, add a new menu item as a parent category (like "Clothing"), then add nested submenus underneath it (like "Tops," "Bottoms," etc.) for a more organized, hierarchical navigation structure.