“About Us” Page in Shopify Stores: How To Add & 7 Successful Examples
Last updated: November 26 2024
Your Shopify "About Us" page is one of the most crucial sections of your online store, giving customers insight into who you are, your journey, and what sets your business apart. A thoughtfully crafted page helps establish trust and builds a strong, memorable connection with your audience. In this guide, we'll walk you through creating an engaging "About Us" page that showcases your brand’s story and keeps customers interested in Shopify.
What is An “About Us” Page in the Shopify Store?
An "About Us" page in a Shopify store is where merchant introduces their business to customers. It explains who they are, what their store is about, and what makes them unique. This page gives customers a better understanding of the business identity and its company values.
Typically, it's used to create customer trust by sharing the brand story behind the business, but its main purpose is clearly defining the store’s authenticity.
Why Merchants Should Add an “About Us” Page in the Shopify Store
Adding an "About Us" page to your Shopify store offers many benefits:
- Builds Trust: Customers feel more confident knowing who they’re buying from, increasing trustworthiness.
- Strengthens Brand: Highlights what makes your store unique and reinforces your company values.
- Boosts SEO: Helps improve search rankings by including relevant keywords, like mission and vision.
- Increases Engagement: Personal stories keep customers interested and encourage purchases through storytelling.
- Supports Customer Loyalty: People are more likely to return when they feel a customer connection with your brand.
How to Add the “About Us” Page in Shopify Store: A Detailed Guide
- Step 1: Go to your Shopify Admin dashboard > Choose Settings > Click Apps and Sales Channel
- Step 2: In the left-hand menu, click "Online Store" under the "Sales Channels" section.
- Step 3: In the Online Store section, click the "Open sales channel" button at the top right.
- Step 4: In the next window, navigate to the left sidebar and click on "Pages" under Online Store. Then, click the "Add page" button on the top right.
- Step 5: In the Title field, enter "About Us" or a similar name for your page. In the Content box, write your "About Us" content (e.g., mission, story, values, etc.).
- Step 6: In the Visibility section, choose when you'd like the page to be made public. By default, the page becomes visible once you click “Save.” If you prefer to keep it hidden from your store, select the Hidden option or use the Set visibility date option to schedule when the page will go live.
- Step 7: Finally, click the "Save" button at the bottom right to make your page live.
What Is Included on an “About Us” page?
An "About Us" page should tell the story of your business and create a connection with your target audience. Here are the key things to include:
- What you sell: Highlight your products and what makes them unique.
- Why you sell it: Share your mission, values, or purpose that drives your business.
- Who you are: Introduce your company, founder, or team to personalize the business.
- Who your customers are: Explain your approach to personalization and customer service.
- What makes you stand out: Mention any special expertise, customer testimonials, or unique services.
- Call to action: Include a newsletter sign-up or social media follow buttons to engage visitors.
These elements will help create a compelling "About Us" page that builds credibility and encourages customer engagement.
7 Best “About Us” Page Examples to Get Inspiration
Your "About Us" page is a key part of your website. It's often one of the most visited pages because customers want to know who they're dealing with before they buy. A well-made "About Us" page can build trust, showcase your brand's personality, and help you sell more. Let's look at seven great examples and see what we can learn from them.
Marie Forleo
Marie Forleo's "About" page is engaging and feels like a personal conversation. She starts by sharing her mission and moves into her story, which helps build trust and authenticity. Additionally, Marie mentions her achievements without boasting; instead, she focuses on how she can help others. Furthermore, media appearances add to her credibility, while her friendly tone, warm language, and photos make the page approachable.
By emphasizing how she can support the reader, she creates a genuine connection that makes her "About" page relatable and impactful.
In my opinion: I think Marie's page works so well because it's not just about her - it's about how she can help you. This is a smart approach that more brands should use. When you're making your own "About Us" page, try to focus on your customers and how you can solve their problems.
So, what you should learn from Marie Forleo’s About Page
- Audience Focus: Emphasize how you can help the reader, creating a relatable and trustworthy impression.
- Personal Story: Share your story to build authenticity and connection.
- Subtle Achievement Highlights: Mention accomplishments without boasting, centering the impact on the audience.
- Credibility Boost: Include media mentions to build trust and authority.
- Warm, Friendly Tone: Use a conversational approach and inviting visuals to make the page feel approachable.
- Audience-Centric Approach: Focus on solving customers' problems, fostering engagement and demonstrating value.
Milk Bar
Milk Bar's "About" page is short and sweet—just like their desserts! Right from the start, they tell you how they began and what they’re all about. Additionally, they introduce their founder, Christina Tosi, which adds a personal touch. The tone is fun and casual, perfectly fitting their brand’s vibe. Plus, they include mouth-watering photos of their treats, making the page inviting and appetizing.
What I love about this page is how it gets straight to the point while still showing off the brand's personality. Not every "About Us" page needs to be long - sometimes, less is more. If your brand has a strong personality, let it shine through in your writing style.
So, what you should learn from Milk Bar’s About Page:
- Keep it Concise: Short, straightforward content can be effective and engaging.
- Share Brand Origins: Briefly explaining how the brand started adds depth and context.
- Include a Personal Touch: Mentioning the founder creates a personal connection with the audience.
- Use Appealing Visuals: Mouth-watering product photos reinforce the brand and draw customers in.
Magic Spoon
Magic Spoon's "Our Story" page is clever and engaging. It begins by explaining the inspiration behind the product—they loved cereal but wanted a healthier option. They then highlight what makes their cereal unique, emphasizing its quality ingredients. Plus, mentioning the founders' background in the food industry adds credibility and builds trust with the audience.
So, what you should learn from Magic Spoon’s About Page:
- Relatability: Share a personal backstory to create a connection with customers.
- Problem-Solution Approach: Start by highlighting the issue (unhealthy cereal options) and introduce your product as the solution.
- Founders’ Background: Mention industry experience or shared values to build trust.
- Nostalgic Appeal with a Modern Twist: Combine childhood memories with a healthier, updated product to appeal to a broad audience.
- Lighthearted Tone: Use humor and approachable language to make the brand feel friendly and authentic.
Bossy Cosmetics
Bossy Cosmetics' "Our Story" page focuses on its mission and values. Founder Aisha’s journey from finance to beauty highlights the brand's purpose and vision. They also add credibility by mentioning features on Oprah's Favorite Things and QVC.
So, what you should learn from Bossy Cosmetic’s About Page:
- Purpose-Driven Mission: Clearly articulate your brand’s purpose and values to resonate with customers.
- Founder’s Journey: Sharing the founder’s story adds a personal and relatable element.
- Credibility through Recognition: Mention notable features, such as Oprah’s Favorite Things or QVC, to build trust.
- Values Integration: Weave core values into your brand story to connect deeply with like-minded customers.
Buck Mason
Buck Mason's "Our Story" page explains their mission to create modern, durable American classics inspired by California’s laidback style. They emphasize ethical production, working with global partners to ensure fair practices. Buck Mason aims to deliver timeless, everyday wardrobe essentials that are made to last.
I like how they use their location as part of their brand identity. If where you're from or based is important to your brand, don't be afraid to make it a big part of your story.
So, what you should learn from Buck Mason’s About Page:
- Highlight a Strong Mission: Share a clear purpose to connect with customers.
- Showcase Brand Origins: Including the brand’s roots adds authenticity and appeal.
- Emphasize Quality and Craftsmanship: Focus on durability and design for long-term customer value.
- Commit to Ethical Production: Highlight partnerships and fair practices to build trust.
- Incorporate Brand Identity: Reflect regional influences or style, like California's laidback spirit, for unique positioning.
YETI
YETI's "Our Story" page shares the brand's founding roots, highlighting a passion for the outdoors and a commitment to quality. The brand has since expanded, focusing on quality gear "Built for the Wild," embracing communities that value resilience and reliability. YETI also underscores its dedication to environmental responsibility, striving to protect wild spaces.
What I find effective about this page is how it connects the brand to a specific lifestyle. If your brand is tied to a particular way of life, your "About Us" page is a great place to showcase that.
So, what you should learn from YETI’s About Page:
- Purpose-Driven Origin: Show how your brand’s story and origins reflect a passion or need that resonates with customers.
- Focus on Quality: Emphasize a commitment to durability and reliability in products.
- Connection to Lifestyle: Relate your brand to a lifestyle or community, such as outdoor enthusiasts.
- Consistency in Brand Values: Ensure every part of your story aligns with your brand’s core values.
MVMT
MVMT's "About Us" page is visually engaging and highlights the brand’s journey from a crowdfunding success to a global lifestyle brand. It effectively conveys MVMT's mission to offer high-quality, stylish accessories at accessible prices, appealing to a modern, minimalist aesthetic. Overall, it’s a strong example of brand storytelling that combines a clear mission with a relatable, aspirational message.
I think MVMT does a good job of balancing its humble beginnings with its current success. Don't be shy about sharing your achievements on your "About Us" page - it can help build trust with potential customers.
5+ Tips For Writing Your “About Us” Page in the Shopify Store
When you're making your own "About Us" page, here's what I think you should do:
- Tell your story - how and why did you start your business?
- Show your personality - write in a way that sounds like you.
- Share your mission and values - what do you believe in?
- Include proof of your success - have you won awards or been featured somewhere?
- Explain why you're special - why should customers choose you?
- Use great photos - of your team, your products, or behind the scenes.
- Keep it short and sweet - give enough info, but don't overdo it.
Remember, your "About Us" page isn't just about you - it's about how you can help your customers. Always tie your story back to what you can do for them.
Ending Words
I hope you find this post helpful in understanding how to create an effective “About Us” page for your Shopify store. By using these ideas and learning from these great examples, you can create an "About Us" page that tells your story, builds trust, and helps you sell more. Don't be afraid to let your personality shine through - that will make your page stand out!
Adding “About Us” Page in the Shopify Store: FAQs
How do I write an about us page on Shopify?
To write an "About Us" page on Shopify, start by logging into your Shopify admin dashboard. Navigate to Online Store > Pages and click the Add page button. Use the editor to add your title and content, focusing on your brand story, mission, and values. You can enhance the page with photos, videos, and testimonials.
Once you're done, save the page and make it visible by adding it to your store’s navigation under Navigation > Main Menu.
How do I write an about us page?
Writing an effective "About Us" page involves sharing your brand's mission, story, and unique values. Start by introducing yourself or your company, explaining the "why" behind your business, and highlighting what makes your products or services special.
Keep your tone authentic and engage your target audience by making the content relatable and compelling. Remember to include a call to action (CTA), such as signing up for your newsletter.
How to edit the About Us page on Shopify?
To edit your "About Us" page on Shopify, go to your Shopify admin and click Online Store > Pages. Find the "About Us" page you want to edit, click on, and make your desired changes using the text editor.
You can adjust the text, add images, update links, and modify the layout. Once done, click Save to apply the changes. You can also update its visibility settings or modify its placement in your store’s navigation if necessary.
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