How to setup a customer login page for BigCommerce store
For any eCommerce store, a customer login page is a must. When you enable customer accounts, your store will collect all their information about identity, order history, or current order status. It somehow helps the store owners bring out an appropriate marketing strategy; as a result, increasing conversion rates.
Therefore, in this article, we will instruct How to set up a customer login page for BigCommerce store relating to customer account preferences and account creation notifications via emails.
What is a customer login page?
A customer account login page is where a customer can have their store accounts by clicking on “Log in” for entering their existing account or “Register” for making a new account.
Customer account creation allows your customers to manage orders, create wish lists, and even save an address book for a quicker checkout. In an attempt to increase the recognition of your branding, this setup also provides you the easy approach to view individual order data, give store credits, send order messages, and segment your customers into specific groups for discounts and tax purposes whenever having a purchase.
How a login page is necessary
Unlike guest checkouts - a purchase without logging into or creating a store account, customer accounts retain customers’ information they enter during the buying process. Although the guest checkout boosts faster checkouts, reduces abandoned cart notifications, or lower-level engagement with customers, customer accounts prompts your store to elevate revenue gradually.
Let us show you main advantages if you set up this section for your store:
Repeat purchase with ease
Automatic loyalty enrollment
Manage order history
When you need a customer account page
Your site can offer customers to sign up at any time during the accessing process. You don’t force them to create an account because they have their own decisions that you cannot change. Just explain the benefits they get when creating an account consisting of loyalty programs, coupons, or gifts.
We will bring you some conditions to install a customer account page:
Business-to-Business eCommerce website
Recurring purchase offer
Discount offers for individual preferences
It is really necessary to install the “Log in” and “Register” sections on eCommerce sites since those conditions are the need for most businesses.
Here is the typical template of customer login pages in BigCommerce stores.
How to set up a customer login page
Step 1: Log in your store and click “View Store”
When you have a look at your store, you can check if “Login and Register” exists or not on the top corner of the website.
If no, you can enable customer accounts or if yes, you can edit the SignUp form that we will break down meticulously in the next 2 steps.
Step 2: Enable or disable customer accounts in the Settings
When checking the “Login” page on your homepage, it does not appear, maybe because you removed or disable customer accounts in your settings.
Mentioning customer accounts before knowing when you set up a customer page for your store is necessary for anyone who just gets started on an eCommerce website. Customers are redirected to a separate account creation page.
There are 3 customer account options in total to consider when you set up a login page in your store:
Accounts are disabled: Customers won’t see the option to create an account or to log in during checkout, thus, they’ll have to enter their details at checkout manually. If the customer checks the “Save this information for next time” box, then a browser cookie saves the customer’s information for that store only.
Accounts are optional: Customers can choose to create an account, but it’s not compulsory to create an account to check out. If customers have an account and logged in, their address fields are pre-filled when they have an order. Customers have the option to log in through the Already have an account? Log in link above the email entry field. Clicking this link prompts a user to either enter their email address and password, create a new account, or continue to check out as a guest.
Accounts are required: Customers need to create an account or account and be logged in to complete the checkout. This setting is useful if you’re running a wholesale or members-only store. Address fields are pre-filled when the customer places an order. Remember that required accounts don’t remove the option for your customers to create accounts.
To edit customer accounts and other functions in the “Settings”, select “Store Setup”, after that choose “Store Settings” like below we guide you.
On the bar of that section, click the “ Display”, then tick on “Enable Account Creation” in “Display Settings” to activate the function. Finally, save your changes.
“Login” page will be on the corner of the website’s homepage, allowing customers to create new accounts or access to their accounts.
Step 3: Go back your store account, select “Advanced Settings” to edit signup form
If you already have a customer login page on your website that BigCommerce automatically sets up, you may edit Signup form segments by following these steps.
Select “Advanced Settings”, next choose “Account Signup Form”.
In the “Account Signup Fields”, there are some built-in fields that are on both “Login” and “Register” pages.
Click on the symbol “…” correlative with the chosen field to edit the information.
Furthermore, you also can create more fields as you need to get them to appear on the login page by clicking “Create a new field”. There are several sorts of fields to create, remember to read the BigCommerce instructions carefully before and while doing it.
Step 4: Go to “Marketing” in Dashboard, then click on “Transactional emails”
Setting email notifications when customer accounts have any changes. You should enable the options relating to the “account” term such as “Account Settings Edited”, “Password reset”, “Guest Account Created”, or “Account Created”.
Don’t worry that the BigCommerce platform has enabled all of them for you as you started creating your store account. Check and decide which ones you want to edit templates or disable, depending on your operation.
In conclusion, the customer login page plays an essential role in eCommerce stores, helping the owners run the system effectively and smoothly. You have loyal customers, optimize the sales by collecting customer information and other benefits discussed above.
This article clarified all basic questions about the customer login page and necessary steps of How to set up a customer login page for BigCommerce page. We hope that it is helpful enough for you to practice and if you are still not clear, please feel free to leave a comment to get further support from us.
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