How to integrate BigCommerce with a POS system?
If you have ever delved into researching how you can open your first business, then you may have come to the following conclusion: getting an online store is more important than ever for a business’s success.
On the other hand, you loathe the idea of having to manage your inventory.
When you’re launching a new division of your organization, you may be wondering, “How am I supposed to link my two channels?”
Or “How far would this set me back from my competitors? How much more time will this take?”
What if we told you there was a simple solution to all of these problems? There is, and it is an eCommerce shop integration with a point-of-sale device (POS).
Communication is essential to the development of every partnership. This connection between the two business networks requires such integration.
What is a (Point of Sale) POS?
So, what exactly is POS? The term POS refers to the point of sale.
When someone buys a product or service, a point-of-sale (POS) transaction occurs between a merchant and a buyer, with the transaction typically completed using a point-of-sale process.
Visit this page to compare various types of POS schemes.
When you make a purchase at your local restaurant or grocery store, you are engaging in a point-of-sale (POS) or point-of-purchase (POP) transaction.
Merchants usually use a POS framework to conclude a sales transaction. A POS system, by simple definition, is a technology that incorporates POS hardware and POS software to handle transactions and payments.
Cash registers aren’t as advanced as POS systems, and they lack many of the capabilities and functionality of today’s portable point-of-sale systems, such as Square POS.
While a cash register theoretically qualifies as a point of sale solution, we will be concentrating on point-of-sale devices (also known as POS terminals) that provide both software and hardware in our descriptions.
A POS terminal is much like a POS system. However, a POS terminal is the computer equipment that conducts sales transactions and processes credit card payments.
In conjunction with POS applications, a computer terminal is used in most storefront companies to handle regular sales purchases and activities.
Inventory tracking, labor reports, menu customization, pricing changes, personnel management, revenue reporting, retail management, marketing initiates, and so many more are all done with the help of a point of sale device.
If you ask a clerk at a restaurant or a department store what kind of device they use, you’ll quickly find that there are hundreds of different systems available.
Benefit when integrating a POS
When setting conventional cash registers side by side, there are various points of sale merits for your company.
If your company only uses an ECR and a credit card terminal, you’ve already considered moving to a complete Point of Sale (POS) device at some point.
If you’ve been putting off upgrading in the past, there’s no better time than now.
POS applications are more user-friendly and cost-effective than they have ever been.
You’ll see savings from a POS scheme in any aspect of your market, not just at the cash register.
It’s time to ditch the clumsy cash register and switch to a POS to see these ten benefits that will help you expand your market.
1. Enhanced Productivity
Your business will operate more smoothly if the cashiers have the right resources to complement how they perform.
Isn’t it true that a carpenter can’t make a house without a hammer and nails?
So, if you don’t offer the workers the right equipment for the job — a barcode scanner and a POS method — don’t expect them to shorten checkout times.
Cash registers are becoming increasingly outdated as analog hardware disappears from view.
All are digital nowadays, and a touchscreen regulates everything. Using a touchscreen has been second nature to almost all.
Employees will be able to master POS tech quickly thanks to its elegant design, which will reduce training time and make them more effective overall.
3. Grow more Payment Capabilities
The option to accept various payment forms at the point of sale includes EMV chip cards, contactless payments (NFC), and mobile wallet payments like Apple Pay, Android Pay, and Samsung Pay.
You can improve sales and membership sign-ups by allowing the consumers to use a variety of payment methods.
In reality, according to a recent survey, 44% of respondents prefer to pay with debit cards, while 33% prefer to pay with credit cards.
That means cash is gradually losing its throne, and a new queen has emerged: plastic.
4. Increased Precision
All the specifics the sales associates and cashiers need are at their fingertips with a point of sale device and an easy-to-use touchscreen device.
It removes the need to manually enter goods and rates, as in a cash register. With real-time data, point of sale technology increases accuracy in the entire operation.
By eliminating the need to import or insert data into back-office processes, the likelihood of human error is minimized.
5. Inventory Management
Point of sale equipment, unlike a cash register, provides highly developed stock control functions.
POS tools will save you hours of inventory management each week, from monitoring a product’s quantity-on-hand to setting up reorder triggers and a store matrix.
The best thing is that your POS device can even provide you with real-time inventory info, something even the most advanced cash registers cannot offer.
6. Employee Management
Your POS app will reduce the amount of time you spent on scheduling and enforcing plans.
Employees will clock in and out on a POS terminal using today’s POS systems’ time clock features.
POS advantages give you access management mechanisms to reduce shrinkage from employee fraud and to ensure logs of employee identification for clock-ins and access to your system — especially for functions like voids and returns.
Reporting features in point-of-sale systems enable you to keep track of revenue, earnings, and expenditures, including the Cost of Goods Sold (COGS).
POS reports have real-time data in a format that is straightforward and simple. You can read reports from anywhere, even at home or while commuting, with cloud POS reporting.
You’ll never be without the information you need to make data-driven strategic decisions, no matter where you are.
Key Success Metrics (KPIs), including overall consumer revenue, merchandise turnover, and sell-through rate, can all be tracked using your POS system.
This insight into your business’s success will help you identify parts of your company that is doing well and those that could have room for improvement.
8. Optimized Bookkeeping
The accounting process can be simplified with the use of a point of sale system.
POS systems allow you to print reports and, in many cases, import data directly into your accounting program, while traditional cash registers require accountants to search through hundreds of receipts.
9. Informative Receipts
Rather than just a piece of paper with the transaction’s date and price, POS programs send your customers a more detailed receipt.
Product data is used by POS programs to offer a range of additional details, such as item description, value, and savings from a sale or coupon.
10. Instant Service
Do you enjoy standing in long queues? We didn’t think so; neither do we, nor do your clients.
Customers will get disappointed and possibly return the goods they wanted to buy if checkout lines are too long.
A POS solution is faster than a cash register at checking out, especially if the items are scanned with a barcode scanner.
Using POS technologies, you can maximize the checkout experience to attract consumers and ensure that they leave with a positive view of your business.
Which POS can integrate with BigCommerce
POS systems will help you reduce your operating costs while still raising efficiency and boosting your bottom line.
Upgrading from an ECR to a point-of-sale device would yield a fast return on investment (ROI), both regarding money and time spent on everyday operations.
You’re familiar with the terms and are aware of POS device integrations’ advantages to an online retailer.
The truth is that every company is designed differently. Just because a technology works great for one business doesn’t mean it would work well for yours.
Are you unsure what to do? Consider these apps to give you a hand at using POS with BigCommerce.
1. Square Point of Sale
Square Point of Sale is a cloud-based point-of-sale system that deals for iOS and Android smartphones as well as Square’s own hardware.
Customers, orders, inventory, invoicing, and refunds are all managed by the app, providing resources for handling customer care, marketing, staffing, and salaries.
Square accepts payments via debit and credit cards, Google Pay, and Apple Pay using magstripe, chip, and contactless card readers.
2. Retail Express
Retail Express is compliant with iPad or tablet POS, allowing workers to serve customers on the go.
Intelligent product scan, a cross-selling recommendation engine, and discounting regulations are among the other POS features.
Retail Express will be combined into an existing web store, allowing consumers to access all of their online and in-store items, prices, inventory, and customers in one location.
Users may use advanced algorithms to track stock levels and resupply, and marketing and loyalty software to segment consumers, launch customized email campaigns and create customizable loyalty rewards systems.
Anything ShopKeep does aids the growth of small businesses.
ShopKeep by Lightspeed is an intuitive, stable iPad point of sale device with inexpensive apps that empowers retailers to operate smarter companies.
A single, cloud-based network optimizes staffing and inventory while also providing sales reporting and customer records.
ShopKeep is a one-stop-shop for those aspiring small company owners who wish to hit the ground running by providing low-cost, automated payment processing as well as top-of-the-line point-of-sale hardware.
The free, award-winning service ShopKeep provides for its 20,000 customers is just as critical as the industry-leading functionality.
Customers can have peace of mind, knowing ShopKeep is there for them 24 hours a day, seven days a week.
Hike is a feature-rich POS solution, suitable for a wide range of companies.
It doesn’t matter whether it’s in-store, online, or on the move. A single device may be used to sell through all platforms.
Hike fills the gap between the physical and online stores by integrating all of your distribution platforms into a single system.
This assists in inventory management, distribution channels, special offers, and other areas.
Hike is a cloud-based software with offline features. It’s a full-featured POS system with resource management, CRM, a membership platform, real-time analytics, workforce management, and round-the-clock service.
How to connect BigCommerce with a POS?
Now that you understand why you should integrate POS with BigCommerce let’s dive into the how.
Step 1: Examine the POS system.
Evaluating any technology investment is a major priority. However, before making any big decisions about merging your POS scheme with an online shop, you should assess the status of your management operations.
- I’ve set up a point-of-sale framework.
Without further ado, let’s get to work. If your current POS system has an API, it can be combined with an eCommerce platform like BigCommerce, which also has an open API design.
And if your new POS system is eCommerce compatible, you can also weigh your current POS system’s benefits and drawbacks. What do you like, and what can you modify?
If the benefits outweigh the drawbacks, move on to the next level and inquire about your POS provider’s choices for integrating with your eCommerce platform.
Think about it: how does an online shopping cart look? What functions and enhancements are built-in to their online software?
Confirm if you wish to keep using the current POS system; keep in mind that this decision will significantly impact how you perform your online and offline business in the future.
- I have a POS device that does not work for eCommerce.
It’s a pity! Your new POS infrastructure is obsolete, with no eCommerce integration.
Don’t worry! There are plenty of excellent POS alternatives for you. Besides, they’re sure to boost the in-person experience as well.
Consider what fresh modern-day experiences you’d like to have for your clients.
Maybe it’s the convenience of contactless payments. Perhaps it’s a multi-tiered loyalty package.
Create a list of what you must have, what’s nice to have, and things you can operate even without it.
- I’m starting from scratch with a cash register.
You won’t have to think about moving inventory or other software if you are starting from square one. The world of POS systems for eCommerce is your oyster!
Consider how well a POS scheme works through different areas of your company while selecting from every one of the available choices.
When it comes to POS system integrations, this is arguably the most critical consideration.
Learn the ins and outs of each POS system. What is your perspective on inventory? Early alarms of low stock?
Check to see if your POS framework has a Quickbooks feature. That would make handling the back office a lot simpler.
Relationship with customers
Using your POS system to maintain customer relationships can be a massive help to your business.
Make sure you know how to use the following features: Customer accounts and assistance; Online ordering; In-store pick up (or door-to-door delivery), and mobile purchases.
Returns and exchanges.
The customer process does not always end with a sale. In that cast, returns and transfers should be done conveniently by the POS system.
Do you have a client who needs to refund an online order in person, or are they requesting to return an item they bought from the physical shop through the mail?
What is the mechanism behind this procedure? Is it easy for your retail store to deal with these transactions?
In the last few decades, POS hardware has come a long way.
Your supermarket POS machine hardware will look just as sleek as the program itself, from clunky cash registers, barcode scanners, and receipt printers to the newest iPads, iPhones, and Google Androids.
“Hardware isn’t that important,” you might presume. That is wrong, and we are here to tell you so.
Most of your buyers are interacting with your hardware. Consider Square’s POS hardware.
Odds are you’ve used it to do business with a small business, such as a coffee shop.
Customers are required to complete payment transfers using the touchscreen (e.g., adding tips, signatures, etc.).
Furthermore, they may choose to pay with Apple Pay or another contactless card form, possibly requiring the use of a contactless card reader.
Step 2: POS and The Online Store: Asking the Right Questions
You’ve chosen whether to continue with your current POS, turn to a new one, or start from scratch. Here is the point at which the actual analysis starts.
It’s essential to understand how your POS and online shop can fit together.
While each POS device integration is unique, here’s a high-level overview of what to expect.
The information exchanged between the two is as follows:
- Automatic inventory changes anytime you make a deal if it’s online or in person.
- Data moves from your POS inventory to your online shop — and vice versa.
- A variety of payment processing services for online and in-person purchases, providing you with a convenient single contact point for all of your activities.
“You also want your solutions to be in sync so that when you sell something in any of your stores, your system will always have the most updated information and figures.” - Francesca Nicasio, Retail Expert
Data from the two systems are constantly updated in real-time. Detailed info is a big bonus of combining your POS scheme with your online shop.
And yes, some POS programs can combine with a variety of business management software like the eCommerce shop.
We suggest you consider getting a POS scheme that includes accounting tools at the very least to protect your bases (e.g. Quickbooks,).
You may also use software such as an email marketing interface to allow order alerts and other features.
Evaluate if you can make customer management smoother in your POS system.
Finally, you wonder how much eCommerce and POS integration cost in total. Your infrastructure system will decide this matter.
When estimating costs, don’t forget to include your eCommerce website’s average price (monthly or annually), the cost of integrating your POS, and any additional functionality and benefits.
Some eCommerce sites have free proprietary POS device integrations but charge third-party app fees for linking to the POS methods described above, as well as additional transaction fees for all purchases completed.
Step 3: Set up a POS system and an online store.
You’ve chosen a POS scheme, which is fantastic! It’s now time to get things all lined up.
This finishing touch may be a self-service job or one that requires assistance from a customer service agent, depending on the arrangement with your POS device supplier.
Step 4: Make improvements to product descriptions
Product details are often overlooked. Nevertheless, we still emphasize the importance of writing high-quality explanations as a former eCommerce merchandiser.
While some customers can search by SKU, product specifications are vital for understanding the case size or total amount.
Bear in mind that your buyers rely on your product pages to know what you’re offering.
A weak product summary can stymie sales (also, possibilities of returns are higher!)
Step 5: Evaluate, Evaluate, Evaluate
You’re ready for up and going, but the struggle isn’t over yet.
Make sure the store’s processes and integrations are running well by implementing regular checks.
This will help you avoid any troubles and learn directly from your clients about any problems.
Customers anticipate faster than light experiences and the highest degree of consumer satisfaction in 2021
Customers will have an extraordinary shopping experience if you extend your company online and connect it to your brick-and-mortar place.
The key to unlocking this is an eCommerce POS incorporation. Perhaps better, your company can choose from various choices to apply the best fit to your business.