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Top 10 Success Companies/ Customers using BigCommerce

Last updated: December 01, 2023
This article has been written and researched by our expert Avada through a precise methodology. Learn more about our methodology





It is always so exciting to read success stories. We can learn about the entire process full of struggles and challenges and also learn valuable lessons from them.

Today we will share with you the top 10 success companies using BigCommerce - one of the leading e-commerce shopping carts nowadays.

If you want to know about these successful BigCommerce customers, let’s get started!

List of Success Customers using BigCommerce

In this part, we will talk about the top 10 successful companies using BigCommerce in different industries.

1. Revelry


Revelry belongs to the Apparel&Jewelry industry. Michelle DeLoach started Revelry in 2009 during her senior year of college.

Initially, she designed personalized clothing for sorority chapters in order to dress their members for recruiting. Years later, as Michelle’s clients moved on to the next stage of their life and married, they need bridesmaid gowns.

Revelry now focuses on creating unique, affordable, contemporary, and designer-quality bridesmaid dresses while providing an unrivaled online shopping experience.

Customers may try everything on in the comfort of their own homes thanks to the direct-to-consumer company’s sample box concept.

Before launching her e-commerce store on BigCommerce, she used a static webpage with a link to a Google document. Thanks to BigCommerce, Revelry experienced a 26% increase in average order value, 56% increase in conversion rate, and 785% increase in customers.

As she shared about her BigCommerce success experience, she noted the immediate load time with the framework called Stencil.

In the past, Michelle’s company utilized a third-party fulfillment company to assist with shipping. However, as her business grew, there was a great demand for total control of the process. Thanks to plenty of shipping integrations available in BigCommerce, her business’s shipping process gets seamless and super convenient. Integrations that her business has used are ShipperHQ, InStockNotify, ShippingEasy.

What’s more, is that BigCommerce is constantly updating its features to catch up with state-of-the-art technology. For example, the feature of shoppable posts on Instagram is quickly available on BigCommerce and brings great profits to the company.

2. Bohemian traders

bohemian traders

Emily Berlach, Founder and Creative Director of Boho Traders, saw a customized bohemian jacket online and called the company to purchase it, but it had sold out. With no plans to refill, Emily went out to find another supplier online, only to be informed that their minimum purchase quantity was ten coats.

Then Emily opened a BigCartel store, advertised 9 jackets on her blog which was called The Beetle Shack and it sold out in two hours.

Bohemian Traders is now one of Australia’s most sought after online fashion and clothing firms after three years, two BigCartel site crashes, a failed Volusion migration. Using BigCommerce has helped her business to experience a 166% year over year growth, 309% customer growth and more than 17,000 orders processed.

At first, the company chose BigCommerce because of its scalability. And later on, the thing that helps BigCommerce win over Shopify in Bohemian Traders is actionable analytics for data-driven customer segmentation. The company try to make the best out of its Enterprise plan’s analytics materials so that they can use those insights to target particular customer segments.

Also, the company uses BigCommerce’s out-of-the-box customer groups to reward quality segments. As a tiny business, the firm does not want to get caught up in a pricing war, so they concentrate on the areas where they can provide genuine value to consumers and the firm.

Bohemian Traders also creates a multi-channel environment for customers via Facebook, Instagram, email and the homepage. Plus, the company has a smooth, seamless uploading experience with BigCommerce despite the company’s thousands of SKUs.

3. Awesome GTI

awesome GTI

Awesome GTI belongs to the automotive industry. It was just a pastime when Awesome GTI was formed in 1989. Jim Cotton, the company’s founder, intended to make it easier for people to modify, tune, and maintain their Volkswagens, Audis, and other high-performance automobiles.

However, when the pastime evolved into an online business, the operation became a little more complicated. Awesome GTI noticed that their online business wasn’t as streamlined as it could be when they started with a Magento storefront.

Maintaining their online system became a distraction from actually managing, marketing, and selling items as the number of SKUs grew. They then made the switch to BigCommerce.

Awesome GTI no longer has to worry with hosting or platform administration, allowing them to focus on growing their business.

So far, they’ve experienced a 96% rise in revenue year over year, a 14.93% increase in conversion rate, and a 16.96% rise in average order value year over year.

They switched from Magento to BigCommerce because they were growing into B2B markets and fundamentally altering the way they ran their business, putting a greater emphasis on product marketing and sales rather than system maintenance. The entire migration from Magento to BigCommerce took only a few months, and they remained fully operational throughout the process.

They’ve had 1.3 million sessions and 4 million pageviews since making the transition, and it’s still increasing. Their online store is performing admirably, with a lower bounce rate, longer session duration, and more daily sessions.

BigCommerce’s customer groups are a fantastic tool for increasing work efficiency and saving money. It simplifies the management of all the complicated data generated by discounting.

Furthermore, the organization makes extensive use of detailed analytics such as “most discounted items” and “most abandoned items” to spot patterns, understand consumers’ wants and requirements, and then respond accordingly.

4. Toolsaver


Noel Kegg worked for a hardware business on a tiny Scottish main street for years before opening his own shop in 1965, selling hardware, hand tools, and consumables.

Calum, Noel’s son, joined the company in 1990 and eventually became managing director when Noel retired in 2000. Calum started selling business items on eBay a few years into his new job. Toolstop soon followed with the debut of its wholesale division, which grew at a quicker rate than the original B2C site. To accommodate its increasing B2B clientele, the company launched a new brand, Toolsaver.

Neil Bruce, the company’s ecommerce manager since 2006, envisioned a one-of-a-kind B2B site based on a sophisticated platform. With the belief that he could easily build an entire online store on BigCommerce by himself, Neil explored BigCommerce and successfully built his own website during some downtime during Christmastime, exported Toolstop products onto it, and had a website that could easily begin transacting in a matter of days. Toolsaver had a 400% rise in orders and a 1.966% rise in site visitors from May 2019 to May 2020.

BigCommerce is very user-friendly, easy to navigate inside the admin area, incredibly customizable, and also secure for Toolsaver. Skupal, an in-house solution for managing discounts and promotions, dotdigital Engagement Cloud, and StoreMapper are just a few of the tools and apps they have used to keep the shop running smoothly. BigCommerce also makes it easy for Toolsaver to operate a B2B site since the APIs and custom script capability make it simple to customize.

5. Skullcandy


Skullcandy, like many great companies, sprang from a need to address a problem. Rick Alden, the company’s founder, was riding a chairlift in Park City, Utah. He was listening to music when he received a phone call. Of course, at the time, technology made switching from his music player to his phone difficult. As a result, Rick came to the conclusion that the world needed a better answer.

He’d develop a company that would provide not just a better pair of headphones, but also one that was tailored to the snowboarding lifestyle. Skullcandy became the first audio lifestyle brand at that point, and it hasn’t looked back since.

The brand is still heavily embedded in music and board sports fifteen years later. Its brand genuineness distinguishes it from the competitors. Today’s Skullcandy customer is a young and adventurous audiophile who appreciates music, new experiences and is always on the hunt for the next big thing.

Salesforce Commerce Cloud, Skullcandy’s former e-commerce platform, was both pricey and inflexible. The platforming procedure was difficult and time-consuming at first, but it finally went well.

Skullcandy’s website had a double-digit conversion rate increase in the first month following debut on BigCommerce, and also earned a BigCommerce award for Best New Website Design.

The online company incorporated BigCommerce’s Facebook Shop functionality in the second month after debut to enable native shopping on prominent social networks. Because BigCommerce is a SaaS platform, Skullcandy could save a lot of money on development and overall platform expenditures.

Skullcandy can use BigCommerce’s API to link its product information system to take orders, communicate with credit card companies, compute tax, and integrate all of this data into its ERP system for fulfillment.

Skullcandy has seen a 214% boost in sales, an 82% rise in conversion rate, and a 122% increase in orders after migrating to BigCommerce.

6. Woodland Hills Wine Company


Woodland Hills Wine Company began operations in 1978 as the small, mom-and-pop family-owned business, Northridge Hills Liquor. When the company’s founder, Paul Smith, realized that the California wine industry was starting to flourish, he decided to branch out.

The business was relocated to its current site in Woodland Hills, California, in 1998. Woodland Hills Wine Company, as it was renamed, now had nearly four times the square footage it had before. And the expansion didn’t end there. Woodland Hills Wine Company expanded globally, importing wines from France, Italy, and Germany, among other countries. These are the areas where a bottle of wine can easily sell for $3,000 to $15,000 a bottle, such as Domaine de la Romanée-Conti in Burgundy, France.

Prior to BigCommerce, Woodland Hills Wine Company used the AspDotNetStorefront platform, and before that, Infinity by Intershop. However, the experiences them were very poor until the company had experiences with BigCommerce.

Woodland Hills Wine Company uses BigCommerce APIs for a variety of tasks, including inventory management, product updates, and customer service.

Mailchimp, ShipperHQ, Elfsight, and Google Analytics are just a few of the fantastic tools and integrations available on BigCommerce for customizing the online store that the company has used.

Woodland Hills, just like wine business, must evolve in order to attract the proper buyers and sellers. BigCommerce is definitely an important part of this development, providing enhanced scalability and substantial performance improvements, as well as additional tools and features, to help Woodland Hills Wine Company expand its client base and sales volume.

7. Carewell


Bianca Padilla’s concept for Carewell came from a personal experience. The Co-Founder and CEO grew up in a three-generation family and spent years watching her mother scramble to acquire caregiving supplies for her grandmother, who was bed-bound in her late 80s and early 90s.

Bianca and her husband Jonathan started Carewell to help other families struggling with similar problems and offer them peace while purchasing medical supplies for their loved ones.

What began as an adult diaper subscription business evolved into a high-touch customer care approach as a result. Carewell’s customer-centric concept extended to the Shopify-powered customer experience and onsite experience at the time. Bianca was excited about the prospect of leveraging eCommerce to help Carewell achieve its goals. However, when running her family’s business on Shopify, she quickly ran into a number of roadblocks.

First and foremost, even though the company was on the enterprise level, Shopify’s checkout had limits.

Second challenge was with customers being unable to save their credit card payments. Although Shopify has developed a tool on Shopify Pay where consumers receive a code through text message in order to check out, Carewell’s clients would not be familiar with it because the company’s demographic skews older.

The third issue is the storage of credit card information. Customers transacting on the Shopify site experienced a great deal of hassle during the buying process.

As a result, Carewell switched to BigCommerce. BigCommerce’s ability to check out rapidly utilizing a saved payment is critical to the company’s success, and it has raised conversion rates by 200 percent.

Carewell can also make use of powerful apps from BigCommerce. BigCommerce’s integration with Yotpo is a fantastic way to get client feedback. One of Yotpo’s best features is that it allows the company to reply to consumers and start a conversation with them. Subuno, another app, has also shown to be highly useful in spotting fraud, saving the organization thousands of dollars. Email is the most profitable marketing medium, followed by Google Ads. Carewell began utilizing Klaviyo at the end of 2019 and noticed immediate results: email revenue increased from 9% to 30% of overall revenue.

8. Renogy


Renogy is a solar panel manufacturer that sells to homes, businesses, and recreational vehicles. While completing her Ph.D. at Louisiana State University and working for another solar startup, the firm began as a tiny initiative directed by current CEO Yi Li.

Yi Li set out to make solar products more accessible to the general population after noticing the increased demand for solar panels. Renogy began by selling a small number of solar items through Amazon, eBay, and a few other vendors.

Renogy swiftly expanded into a thriving firm with the backing and support of the Louisiana Business and Technology Center, increasing its product line by specialized in do-it-yourself solar kits for houses or cars.

The company started out using Volusion as its e-commerce platform but quickly found it wasn’t the best fit because it lacked a number of capabilities needed to manage an online business, particularly promotional campaigns. That’s when they decided to switch to BigCommerce, a more comprehensive e-commerce platform.

Renogy appreciates BigCommerce’s user-friendly and practical built-in marketing and promotional capabilities. It also undertook a comprehensive site overhaul on BigCommerce, resulting in a contemporary and user-friendly website with a strong emphasis on rich aesthetics and product photography.

The firm has seen a 40% boost in conversion rate, a 30% rise in income, and a 20% increase in site traffic since debuting on BigCommerce. Renogy’s Marketing Supervisor also stated that BigCommerce had played an important role in their success.

9. Cordova Outdoors

cordova outdoors

Cordova Coolers was founded by Scott Cambell in 2015, and he built the company until it was sold in 2017 to a local businessman. Before selling, he achieved a big milestone by securing an agreement that included his custom-designed Cordova cooler in every MasterCraft boat.

In 2017, after buying Cordova Coolers, Doug McMaster took the entire rotomolded technique for creating hard-sided coolers and added additional sizes and colors to the product range. He also added soft-sided coolers, drinkware, clothes, and specialty goods to our entire product line. Cordova Coolers became Cordova Outdoors at this time to better reflect the breadth of services.

Cordova Outdoors utilized WooCommerce before deciding on BigCommerce as their e-commerce platform. However, they had a lot of poor experiences with WooCommerce, from broken connectors to a failed payment processor.

BigCommerce, on the contrary, is capable of scaling to meet the demands of the online store with a large number of SKUs and new goods added on a daily basis. BigCommerce integrations are quite useful for the business, and they’ve used a variety of applications and integrations, including Printful, MailChimp, Adwool, and ShipStation.

Furthermore, the analytical insights gathered via the use of AMPD (formerly MetricStory) provided the company with a better understanding of the inner workings of online activity, which helped them make better business decisions.

There was a 246% increase in conversions, a 1.189% increase in orders and 1.036% increase in revenue according to the report between April 16th and July 31, 2020 compared to January 1st and April 15th, 2020.

10. Scooter Hut

scooter hut

Scooter Hut began in 2008 as a small business based in Australia, but has now expanded to become a world leader in the freestyle scooter app development industry.

Scooter Hut now has six brick-and-mortar retail outlets around Australia to supplement its worldwide e-commerce footprint and is significantly involved in producing and selling its own products.

Scooter Hut switched to BigCommerce in 2013 to facilitate their global expansion, which now includes sales in more than 87 countries.

In fact, 2017 was Scooter Hut’s best year ever, with a 50% increase over the previous year, adding to the company’s phenomenal success over the previous three years. They had 30% growth in 2015 and 40% growth in 2016.

Scooter Hut used BigCommerce to help it create an integrated approach to international sales, as well as set up and link with a reliable third-party inventory management system. Using BigCommerce to set up shipping and fulfillment operations was a breeze. BigCommerce also provides a high-tech online shopping experience that matches the in-store experience. The company’s data-driven marketing strategy is guided by BigCommerce Insights Analytics.

In addition, Instagram Shopping has been integrated to increase site traffic and income. This is due to the fact that the company caters to a large market of tech-savvy children, and its clientele is aware of current technological developments, therefore it should keep up with them.


Through our article about the top 10 success companies using BigCommerce, we hope that you have learned meaningful and practical lessons so that you can apply them to your specific online business situations and probably choose BigCommerce as your ultimate e-commerce platform.

If you have any questions, feel free to reach out to us in the comments section below. We would love to hear from you.

Thank you so much for your reading. Good luck with your business, and we’ll see you in the next post!

Sam Nguyen is the CEO and founder of Avada Commerce, an e-commerce solution provider headquartered in Singapore. Sam aims to support more than a million online businesses to grow and develop.

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