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Zoof vs Helium 10: Which Is The Better Choice In 2024?

July 18, 2024
Written and researched by experts at AvadaLearn more about our methodology

By Sam Nguyen

CEO Avada Commerce

Both Zoof and Helium 10 are powerful, all-in-one software suites designed to help Amazon sellers succeed. They both aim to make your life as a seller easier and more profitable. But the question is, which one truly delivers on its promises?

In this ultimate showdown, I’ll dive deep into the details and compare Zoof vs Helium 10 head-to-head. We’ll look at their features, prices, and ease of use to help you figure out which one is the best fit for your business. 

Let’s get started!

Zoof vs Helium 10: Table of Comparison

FeaturesZoofHelium 10Winner
PricingFrom $29/month (monthly billing)From $39/month (monthly billing)Zoof
Interface & Ease of UseClean and user-friendly interfaceComprehensive but can be overwhelming, including a mobile app for both iOS and AndroidZoof
Supported MarketOnly USSupports multiple marketplacesHelium 10
Product ResearchZoof Spotlight, Opportunity Finder, Opportunity Analyzer, Zoof DetectiveXray, BlackboxTie
Keyword ResearchKeyword Finder, Keyword Checker, Keyword Processor, Misspelling CheckerCerebro, Magnet, Xray Keywords, Keyword SalesHelium 10
Listing OptimizationLacks automated listing builderAdvanced AI-enabled listing optimizationHelium 10
Analyze and MonitorBasic analytics and monitoring toolsComprehensive analysis and insights dashboardHelium 10
LearningTraining is only available on the most expensive planComprehensive training and free courses for all plansHelium 10
ExtensionAvailable with basic features. Simple and easy to useAvailable with many tools but harder to useTie
Customer SupportOnly via emailVia email and 24/7 live chatHelium 10

Zoof vs Helium 10: Detailed Comparison

Let’s delve into a detailed comparison to help you choose the right one for your business:


PlanZoofHelium 10
Free accountNot availableAvailable (with limited features and no expiration)
Starter/ Standard$39 (monthly billed)
$20 (annually billed)
$39 (monthly billed)
$29 (annually billed)
Platinum$99 (monthly billed)
$50 (annually billed)
$99 (monthly billed)
$79 (annually billed)
Diamond$199 (monthly billed)
$99 (annually billed)
$279 (monthly billed)
$229 (annually billed)
Free trialNoneNone
Money-back guarantee30 days7 days on the first payment

The Verdict

Helium 10 pricing is higher than Zoof, but it offers better value for your money overall. 

While Zoof has a longer money-back guarantee, I prefer Helium 10’s free plan because it doesn’t require a credit card and doesn’t expire. This makes it a great way for new sellers or those who want to try it out to get a feel for the platform before paying for a subscription.

Across all its paid plans, Helium 10 offers a wider range of features than Zoof. It even includes tools for other marketplaces like Walmart, which is only available on Zoof’s most expensive plan.

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Interface & Ease of Use


Zoof Interface and Ease of Use

Zoof’s interface is clean, minimalist, and a breeze to use. The focus is on the essential tools you need for product research, keyword analysis, and keeping track of how your products are performing.

Even the Chrome extension uses easy-to-understand icons, making it really simple to navigate. If you prefer a less cluttered interface and want to get to the tools you need quickly, Zoof is a great option.

Helium 10

Helium 10

Helium 10‘s interface can feel a bit cluttered compared to Zoof’s, mainly because it’s packed with so many features and data points. For example, the Helium 10 Profit Dashboard is more comprehensive than Zoof’s, offering deeper insights and functionality.

Another major advantage of Helium 10 is its mobile app on both iOS and Android. This is super handy if you need to keep an eye on your business and make adjustments from anywhere.

The Verdict

Even though Helium 10 stands out with its mobile app, Zoof’s interface has lower learning curves for beginners.

Supported Market

RegionZoofHelium 10
North AmericaAmazon USAmazon US, Canada, Mexico, Walmart US
EuropeNot SupportedAmazon UK, Germany, France, Italy, Spain, Netherlands
Middle EastNot SupportedAmazon UAE
AsiaNot SupportedAmazon Japan, India
AustraliaNot SupportedAmazon Australia

From the comparison table, we can see that Zoof focuses only on the Amazon US marketplace. 

Helium 10 offers support for Amazon marketplaces across the globe, including North America, Europe, the Middle East, and Asia. 

Not only that, Helium 10 also supports Walmart US, making it a great choice for multi-channel sellers who want to manage their Amazon and Walmart businesses in one place.

The Verdicts

Helium 10’s supported marketplaces are much wider than Zoof. This makes Helium 10 a much better tool if you’re looking to expand your business internationally.

Product Research


Zoof’s suite of product research tools helps you find profitable products to sell on Amazon quickly and easily. 

  • Zoof Spotlight starts by considering your budget and preferences, then searches through Amazon’s vast product catalog to pinpoint potential winners. 
  • Opportunity Finder dives deeper into specific products and categories, revealing sales estimates, competition levels, and profit margins – helping you find hidden niches or validate your product ideas. 
  • Opportunity Analyzer keeps tabs on important metrics like sales trends, price history, and competitor data so you can make informed decisions. 
  • Zoof Detective uncovers hidden gems and even spies on your competitors to gain an edge.
Product Research Zoof

Helium 10

Helium 10 helps you discover winning products and analyze the market with powerful tools like Black Box and Xray. 

With Black Box, you can filter through thousands of Amazon products based on sales, reviews, and other key metrics, making it easy to find profitable opportunities. 

With Xray, you get valuable insights into market demand and competition right in your browser as you search on Amazon.

Product Research Helium 10

The Verdict

While Zoof has a larger suite of tools, Helium 10’s Black Box and Xray cover the essential functions of product discovery. To me, it’s a tie between the 2 platforms.

Keyword Research


Zoof’s Keyword Finder tool allows you to filter keywords by various metrics like search volume, competition level, and relevancy to your niche, streamlining the search for profitable keywords.

Additionally, it monitors your keyword rankings over time, allowing you to track your progress and identify areas for improvement.

You can also check your product’s current ranking for specific keywords on demand. The tool’s Keyword Processor helps you create a perfect keyword list, and its Misspelling Checker feature ensures you don’t miss out on potential traffic from common variations.

Keyword Research Zoof


Helium 10’s Magnet and Cerebro are powerful keyword research tools that complement each other perfectly. Magnet is your go-to tool for broad keyword exploration. It provides valuable data points like keyword sales, search volume trends, and Magnet IQ Score to assess keyword potential.

Cerebro focuses on competitor analysis. By entering a competitor’s ASIN, you can uncover the keywords they are ranking for and get insights into their keyword strategies.

Keyword Research Helium 10

The Verdict

Zoof provides useful keyword insights, but I found Helium 10’s Magnet and Cerebro to be far more powerful and in-depth. For comprehensive keyword research, Helium 10 is the winner.

Listing Optimization


Zoof’s Listing Analyzer provides a detailed listing quality score with actionable recommendations, focusing on elements like titles, bullet points, descriptions, and backend keywords. Its user-friendly design ensures that sellers can easily understand and implement changes.

Helium 10

Helium 10 offers a more comprehensive analysis, including keyword density, competitor comparisons, and improvement suggestions. While this depth of information can be overwhelming for beginners, experienced users benefit from this feature. 

Listing Optimization helium 10

The Verdict

As an experienced user of both tools, I find that Helium 10 holds the edge in listing optimization due to its comprehensive and advanced suite of features. However, for sellers who prioritize ease of use and real-time suggestions, Zoof is a strong contender.

Analyze and Monitor

Zoof’s features are helpful for basic tracking and management, but Helium 10 offers a more comprehensive experience.

Helium 10’s rank tracker not only shows real-time data but also historical trends and competitor analysis. Its profit dashboard gives users a deeper understanding of my financials and overall profitability.

When it comes to inventory, Helium 10’s advanced features, like reorder alerts and inventory forecasting, help users stay ahead of the curve. Plus, their alert system is far more comprehensive, keeping users informed about rank changes, potential hijackers, new reviews, and inventory levels.

The Verdict

Helium 10 is better at tracking and inventory management.


LearningZoofHelium 10
Comprehensive TrainingLimited online tutorials and guidesExtensive training courses like Freedom Ticket
In-depth CoursesIn-depth CoursesDetailed, step-by-step courses for Amazon FBA
CertificationsNo certification programsCertification programs available

The Verdict

Helium offers extensive training programs and videos, diving deep into various aspects of selling on Amazon.

The regular live webinars and certification programs provide even more opportunities to expand your knowledge and skills. And with a large, active community, you can easily connect with fellow sellers for support and networking.

While Zoof does have some learning content, it’s much more limited in scope compared to Helium 10. Their webinars are helpful, but they lack the depth and breadth of Helium 10’s educational resources.


ExtensionZoofHelium 10
CostFree to download; Included in subscription plansFree with limited features; Full access requires a subscription
Platforms SupportedAmazonAmazon, Walmart
Available ToolsOpportunity Analyzer, Profit Calculator, Keyword Finder, Reverse ASIN, Index Checker, and more (17 tools in total)​Xray (Product Research), ASIN Grabber, Profitability Calculator, Review Insights, Inventory Levels, and more​


Zoof’s extension prioritizes simplicity and user-friendliness, providing essential data like sales estimates, profit margins, and competitor insights directly on Amazon product pages. It also features the unique “Detective” tool for analyzing competitor listings and strategies.

Helium 10

Helium 10 extension offers a more comprehensive suite of data points and tools, including a profitability calculator and trend analysis, making it a valuable asset for in-depth product research. However, it can be overwhelming for beginners due to the sheer amount of information presented.

The Verdict

Helium 10 extension is better than Zoof’s in terms of tools, but it is harder in terms of the learning curve.

Customer Support


Zoof only offers customer support through email during business hours through [email protected]. Users can expect timely responses and helpful solutions within 24 hours.


Helium 10 provides support through various channels, including email and live chat, available 24/7.

It also boasts a comprehensive knowledge base, including articles, tutorials, and FAQs, enabling users to troubleshoot issues on their own. They also have an active community forum where users can exchange ideas and seek help from fellow sellers. 

The verdict

Helium 10 is the winner with its multi-channel approach, extensive resources, and proactive assistance.

Zoof vs Helium 10: Pros and Cons

ZoofHelium 10
ProsClean, easy-to-navigate user interface

Affordable pricing

Powerful product research and keyword finder tools
Having a free account that never expires

A comprehensive suite of tools

Extensive keyword research

Works for multiple Amazon marketplaces worldwide and Walmart US
ConsLimited advanced features

No dedicated Amazon PPC tool

Only available on the Amazon US marketplace

Lacking learning resources
Expensive subscription


The free account comes with limited tools

Zoof Vs Helium 10: Which One Is Suitable For Your Business?

Zoof is best for:

  • Amazon new sellers that want a user-friendly tool to kickstart
  • Budget-conscious sellers
  • Amazon sellers focused on product research
  • Sellers in the US or focus on selling on Amazon US only

Helium 10 is better for:

  • Experienced Amazon sellers who need in-depth data and analysis
  • Sellers in multiple Amazon marketplaces
  • Sellers needing a wide range of tools

The Final Verdict

After using both Zoof and Helium 10 extensively, I can confidently say that Helium 10 is the superior choice for serious Amazon sellers. Its comprehensive suite of tools covers everything from product research and keyword optimization to listing optimization and inventory management.

While Zoof does offer a solid set of tools and a user-friendly interface, it falls short in terms of advanced features and customer support.

Bottom Line

I hope this in-depth comparison of Zoof and Helium 10 has shed light on the strengths and weaknesses of each platform, making it easier for you to choose the right tool for your Amazon selling journey.

To make the most informed decision, I highly recommend taking advantage of both platforms’ money-back guarantees to test out their features firsthand and determine which one best aligns with your specific needs and preferences.


Helium 10 offers more advanced and comprehensive keyword research tools compared to Zoof. It provides various tools like Cerebro and Magnet, highly regarded in the Amazon seller community.

Helium 10 is often recommended for Amazon sellers due to its extensive range of features and educational resources. However, Zoof can be a good alternative for those looking for a more straightforward, budget-friendly option.

Yes, Amazon sellers can use Zoof vs Helium 10 together. Many sellers use multiple tools to leverage each platform's strengths, optimizing different aspects of their Amazon business.

No. Neither Zoof nor Helium 10 offer free trials in the traditional sense. However, both platforms do provide risk-free options to test their features:

  • Helium 10: Offers a free account with limited access to some tools, which you can use forever. It also offer a 7-day money-back guarantee on your first subscription payment.
  • Zoof: Provides a 30-day money-back guarantee.

Sam Nguyen is the CEO and founder of Avada Commerce, an e-commerce solution provider headquartered in Singapore. He is an expert on the Shopify e-commerce platform for online stores and retail point-of-sale systems. Sam loves talking about e-commerce and he aims to help over a million online businesses grow and thrive.