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How Much Does It Cost To Build A Website On Shopify

July 01, 2024
Written and researched by experts at AvadaLearn more about our methodology

By Sam Nguyen

CEO Avada Commerce

In this post, we’ll unravel the mystery behind the expenses of building a website on Shopify. Explore detailed insights and essential factors determining the Shopify website design pricing, empowering you to make informed decisions for your online venture.

Key Takeaways

  • The cost to build a website on Shopify can vary widely based on several factors, including the plan you choose, whether you use a free or paid theme, the number and type of apps you add, and whether you hire a professional for design and setup.  
  • The cost to create a Shopify website can vary significantly, starting at around $100 for a very simple store and going up to $10,000 or more for a bespoke, high-traffic store.

Why Should You Use Shopify To Build An Ecommerce Website

Why Should You Use Shopify To Build An Ecommerce Website
  • User-Friendly: Shopify’s user-friendly interface allows beginners to design, customize, and manage their online stores effortlessly. Its intuitive drag-and-drop features simplify the process, enabling quick product uploads and website modifications making it accessible for entrepreneurs without extensive technical expertise.
  • Reliable Hosting: Shopify’s reliable hosting infrastructure ensures that your e-commerce website loads quickly and operates seamlessly. With dependable servers and minimal downtime, customers can browse, shop, and complete transactions without frustrating lags or interruptions, providing a smooth online shopping experience.
  • Secure: Shopify prioritizes security, providing robust SSL encryption and secure payment gateways. This commitment to safety safeguards your customers’ sensitive information, including payment details and personal data. 
  • App Ecosystem: Shopify’s extensive ecosystem of over 8,000 apps offers many plugins and tools that enhance your store’s functionality. Whether you need advanced analytics, marketing automation, or inventory management, the Shopify App Store provides seamless integrations. 
  • Built-In SEO & Marketing Tools: Shopify has built-in SEO features, enabling you to optimize your store for search engines. It provides robust marketing tools and 10,000 free emails per month, allowing you to create and manage marketing campaigns, discounts, and promotions effortlessly. These features help attract organic traffic, improve visibility, and engage customers effectively, boosting your online store’s reach and sales potential.
  • 24/7 Customer Support: Shopify offers 24/7 customer support, ensuring you receive timely assistance whenever issues arise.
  • Mobile Optimization: Shopify’s mobile optimization ensures that your e-commerce website is responsive and visually appealing on various devices, especially smartphones and tablets. With a growing number of users accessing online stores via mobile devices, Shopify’s mobile-friendly design enhances user experience, encourages longer browsing, and facilitates seamless transactions.

Shopify Website Design Cost

Here are the essential factors determining Shopify website design pricing, offering valuable insights into creating your online store.

The Basic Infrastructure Costs

Shopify Subscription Plans

Shopify Subscription Plans

Shopify has 5 subscription plans to cater to diverse business needs and goals.

PlansSubscription fees per monthCredit card ratesTransaction fees(for all third-party payment providers)
Monthly billYearly bill(save 25%)OnlineIn-person
Starter$5 USD5% + 30¢5% + 0¢ USD5.0%
Basic$39 USD$29 USD2.9% + 30¢ USD2.7% + 0¢ USD2.0%
Shopify$105 USD$79 USD2.7% + 30¢ USD2.6% + 0¢ USD1.0%
Advanced$399 USD$299 USD2.4% + 30¢ USD2.4% + 0¢ USD0.5%
PlusFrom $2000USDCustomCustom0.15%

Domain Costs

Domain Costs

With every plan, you enjoy unlimited bandwidth, PCI compliance, SSL certificates, fast servers, and more, ensuring your site’s security and functionality. Along with that, Shopify has a free subdomain name @myshopify.com for all stores. You can also choose to buy a custom domain name via Shopify.

However, depending on your domain choice, the price ranges from $10 to $30 per year. Read our Shopify domain pricing article for more information.

Design, Functionality, and Integration Costs

Shopify Themes

Shopify Themes

When determining your Shopify website design pricing, choosing themes is crucial.

Your Shopify theme serves as the visual backbone of your store. You begin by selecting one as the foundation for your e-commerce website and then personalize it by adding your own text and images.

There are two primary options available to you:

  • Free Themes: Shopify offers 12 free templates compatible with Shopify’s Online Store 2.0 drag-and-drop editor. These templates provide a solid starting point for your store’s design.
  • Premium Themes: Alternatively, you can opt for a premium theme, which comes at a cost of $150 to $380 for a one-time payment. The official Shopify theme store offers 163 premium templates, most of which come with multiple styles.

Shopify Apps

Shopify Apps

With approximately 8,000 options available, the Shopify app store offers a wide array of choices. These apps serve various purposes, allowing you to enhance your store’s functionalities or integrate them with popular services like Mailchimp, Xero, and Amazon.

The pricing for Shopify apps varies widely based on the app’s features, developer, and the value it provides to your store. 

  • Some apps are completely free to use.
  • Some apps require a one-time purchase. 
  • Many Shopify apps operate on a monthly subscription model. Prices can range from a few dollars per month for basic apps to hundreds of dollars per month for more advanced or niche apps.
  • Some apps charge based on your usage. For example, an app might charge per transaction, per product, or based on the traffic your store receives.
  • Some apps are free to install and use but offer in-app purchases for additional features or services.

Additional Costs

Marketing and SEO

Marketing and SEO

Marketing your Shopify store varies widely based on your strategies. Social media advertising, email marketing, and pay-per-click (PPC) campaigns involve ad spending. 

  • Social media marketing: Platforms like Facebook and Instagram allow you to set daily or campaign budgets, giving you control over costs. Email marketing services like Mailchimp (up to $350/month) or Klaviyo (up to $30/month) offer tiered pricing based on your subscriber count, with additional costs for advanced features. 
  • SEO: Basic SEO practices can be implemented for free using Shopify’s built-in tools and guides. For more advanced SEO services, hiring an SEO expert or agency might cost anywhere from $500 to $2,000 per month.
  • Content Creation: Creating high-quality content for your blog, product pages, or social media can vary in cost. Freelance writers might charge anywhere from $0.10 to $0.50 per word, while professional agencies charge more.
  • Email Marketing: Shopify offers a robust email marketing tool with 10,000 free monthly emails for all plans. More advanced tools like Klaviyo have a tiered pricing structure based on the number of contacts, starting at around $20 per month.


When building your Shopify website, factoring in shipping costs is crucial, especially if handling order fulfillment yourself. 

The cost of shipping products to your customers can vary based on the weight and dimensions of the products, the shipping destination, and the shipping method chosen.

Shopify offers discounted shipping rates from carriers like UPS, USPS, and DHL Express. The discounts can be quite substantial, with savings up to 88% depending on the plan and carrier.

Merchants on the Shopify plan or higher can also take advantage of additional shipping features like calculated shipping rates at checkout, which provides real-time shipping quotes to your customers.

Ongoing Design and Development

Regarding ongoing design and development costs for your Shopify store, the platform is designed to be user-friendly, catering to non-developers. However, certain situations may necessitate hiring a developer. This could be due to the need for custom functionalities or a preference to have professionals handle the setup.

The cost of involving a Shopify developer depends on your specific requirements. Platforms like Fiverr can be a good starting point if you’re on a tight budget. Here, you’ll find freelancers offering Shopify services at competitive rates, often below $50. It’s crucial, though, to do your due diligence and research before hiring anyone from such platforms to ensure the quality of work.

The Shopify Experts site is a valuable resource for those seeking more established and vetted developers. While this platform may be pricier, it provides access to experienced professionals and agencies capable of handling complex development projects. Prices here can vary significantly, ranging from a few hundred to several thousand dollars, depending on the scope of work and expertise required.

Point of Sale

Point of Sale

If your business operates in both online and physical spaces, such as retail stores, you might encounter additional fees related to the physical retail aspect.

The good news is that Shopify offers the free version – Shopify POS Lite in all its plans, catering to merchants with basic requirements. However, if you require advanced features, you’ll need to subscribe to the monthly Shopify POS Pro at the cost of $89 per location per month.

To Sum It Up

CostPrice per month
Basic infrastructure costs$39 – $2000
Transaction fees$58 (based on a 2.9% fee on $2000 sales/month) – $240 (based on a 2.4% fee on $10,000 sales/month)
Domain name$0 – $30
Shopify themes cost$0 – $380
Shopify apps cost$0 – $299.99
Marketing and SEO cost$0 – $350
Shipping cost$0 – $1500
Ongoing design and development cost$0 – $2000
POS cost$0 – $89
Total$97 – $6889.99

Shopify Website Design: Cost-Saving Tips

Shopify Website Design: Cost-Saving Tips

Designing a Shopify website can be costly, but there are several ways to save money without compromising on the quality and functionality of your site. Here are some cost-saving tips for Shopify website design:

Use Pre-Made Themes

Shopify offers a wide array of pre-made themes, both free and paid. These themes are professionally designed and customizable, allowing you to create a unique look for your store without the hefty price tag of custom design. Choose a piece that closely matches your brand identity and make necessary adjustments to fit your requirements.

DIY Design

Shopify’s drag-and-drop interface is intuitive and doesn’t require extensive technical knowledge. You can design your website by investing your time in learning the basics of the platform. This eliminates the need for hiring a web designer, saving you significant money.

Limit Custom Development

While customization can enhance your store’s uniqueness, it often comes at a high cost. Limit custom development to essential features that are crucial for your business. Utilize Shopify apps from the Shopify App Store to add functionalities like reviews, social media integration, and email marketing without the expense of custom coding.

Optimize Media

High-quality images and videos are essential for showcasing your products, but large media files can slow down your site. Use image and video editing software to optimize your media files, reducing their sizes without compromising quality. There are also Shopify apps available that can automate this process, saving you time and effort.

Focus on Content

Compelling content is critical to attracting and retaining customers. Invest in professional product photography and well-crafted product descriptions. High-quality content enhances your website’s appeal and improves your brand’s credibility, potentially leading to higher sales.

Smart App Selection

Shopify’s App Store offers a wide range of apps that can add functionalities to your store. Carefully choose reputable, well-reviewed apps that fit your specific needs. Many apps offer free plans with basic features, allowing you to upgrade as your business grows. By using these apps, you can avoid the cost of custom development for additional features.

Mobile Optimization

With the increasing use of smartphones for online shopping, it’s crucial to have a mobile-friendly website. Fortunately, most Shopify themes are responsive, automatically adjusting to different screen sizes. However, it’s essential to test your website thoroughly on various devices to ensure a seamless user experience.


Basic Search Engine Optimization (SEO) practices can significantly improve your website’s visibility on search engines. Educate yourself about SEO techniques like keyword research, meta tags, and content optimization. By implementing these strategies, you can attract organic traffic to your site without the ongoing cost of paid advertising.

Outsource Wisely

If there are tasks you’re not skilled at or don’t have time for, consider outsourcing them to freelancers. Platforms like Fiverr and Upwork allow you to find cost-effective professionals for tasks like logo design, content creation, or digital marketing. Compare prices and read reviews to ensure you get quality service within your budget.


Shopify is transparent about its pricing. While there are additional costs for custom themes, premium apps, and domain registration, there are no hidden fees. It’s essential to carefully read the pricing details and understand what is included in your chosen plan.
Yes, Shopify offers a user-friendly interface, allowing you to design your website without coding. Utilizing pre-made themes and built-in customization tools can help you create a professional-looking site without the expense of hiring a designer.
Hiring a Shopify developer can range from a few hundred to several thousand dollars, depending on the complexity of your requirements. Freelancers on platforms like Fiverr offer affordable options, while experienced developers and agencies listed on Shopify Experts may charge higher fees for their services.
Ongoing costs include Shopify’s monthly subscription fees, domain renewal charges (if applicable), app subscriptions for additional features, and potential costs for marketing efforts such as social media advertising or SEO services.
Yes. Basic SEO features are included in Shopify’s platform, allowing you to optimize your website for search engines. However, additional costs might be incurred for advanced SEO strategies and tools. These can include expenses for keyword research tools, professional content creation, and technical SEO services.
Yes, Shopify offers flexibility, allowing you to upgrade or downgrade your plan based on your business requirements. Whether you’re starting small or experiencing growth, you can adjust your plan to accommodate changes in your online store’s needs.

Sam Nguyen is the CEO and founder of Avada Commerce, an e-commerce solution provider headquartered in Singapore. He is an expert on the Shopify e-commerce platform for online stores and retail point-of-sale systems. Sam loves talking about e-commerce and he aims to help over a million online businesses grow and thrive.