Home > Articles > Keepa vs Jungle Scout: Which Tool Should Amazon Sellers Choose?

Keepa vs Jungle Scout: Which Tool Should Amazon Sellers Choose?

June 18, 2024
Written and researched by experts at AvadaLearn more about our methodology

By Sam Nguyen

CEO Avada Commerce

Amazon sellers have a lot of powerful tools at their disposal, and two of the most popular are Jungle Scout and Keepa. They both offer valuable features, but which one is the right fit for your business?

In this post, I’ll break down what Jungle Scout and Keepa have to offer from my experience using them so you’ll have a better understanding of which tool can best support your online selling strategy.

Key Takeaways

  • Jungle Scout is a comprehensive, all-in-one platform for Amazon sellers. It offers a suite of tools for product research, keyword research, competitor analysis, and business operations.
  • Keepa specializes in price and sales rank tracking. While it does offer some basic product research features, it’s primarily geared towards monitoring and analyzing product price data on Amazon.

Jungle Scout vs Keepa: Table Of Comparison

CriteriaJungle ScoutKeepaWinner
Pricing$29 – $129 per month (bill annually)
7-day money-back guarantee
Free plan available
€19/month or €189/year
Interface & Ease of UseQuickly access to all essential toolsMore complicated for beginnersJungle Scout
Product FinderSophisticated search with keywords, categories, and filtersSearch with specific criteria and filtersJungle Scout
Product TrackerReal-time track of all key metrics: sales, price, rank, avenue.A graph with price updates every 15 minutes. Price drop alerts.Jungle Scout
Special FeaturesStore automation, Sales analytics, Email campaigns, Jungle Scout AcademyKeepa dealsJungle Scout
ExtensionGoogle Chrome extension for evaluating new product opportunitiesGoogle Chrome extension for price trackingJungle Scout
Customer SupportMainly via email & documentation

Priority support only applied to the Brand Owner plan.
Via email and discuss site.Keepa

Keepa vs Jungle Scout: Pros and Cons

Keepa vs Jungle Scout Pros and Cons

When deciding between Keepa and Jungle Scout for your Amazon business, it’s crucial to weigh their pros and cons:



  • In-depth product data
  • Price-drop alerts
  • Detailed charts and graphs
  • Includes data from various Amazon marketplaces worldwide
  • Can be used for free
  • Chrome extension available


  • Complex interface for new users
  • Limited product research features and other business management tools
  • Primarily focuses on data analysis
  • Limited features on the free plan

Jungle Scout


  • Comprehensive features for product research and business management
  • Large database on products and suppliers
  • Inventory management features
  • Keyword research tools
  • Detailed and accurate analytics and reports


  • High price
  • No free plan or free trial
  • Learning curve for new users
  • Limited multi-user support

Keepa vs Jungle Scout: In-depth Comparison


Jungle Scout

Jungle Scout offers 4 pricing plans:

PlanMonthly PriceAnnually Price
Growth Accelerator$49/month$588/year
Brand Owner$129/month$1,548/year


Keepa offers a free plan that is accessible to everyone with basic features. If you want more advanced features, the Keepa premium plan costs €19/month or €189/year.

The Verdict: If you’re just looking at the price, Keepa is the clear winner. But if you’re considering the value you get for your money, I’d say Jungle Scout comes out on top.

Interface & Ease of Use

Jungle Scout

Jungle Scout’s interface is sleek and modern, making it easy on the eyes and intuitive to use. The dashboard is well laid out with clear menus, so you can easily find the information you’re looking for.

Jungle Scout emphasizes visual data representation with appealing charts and graphs, making it easy to grasp key insights and trends at a glance. Plus, it puts various data points together in one place, so you don’t have to jump around between different screens.

Jungle Scout Interface and Ease of Use


Keepa’s interface is more data-centric. It’s packed with raw data and charts, which is great if you like to dive deep into analysis and have many customization options. However, for new users, it might be a bit overwhelming.

Keepa Interface and Ease of Use

The Verdict

In terms of interface and ease of use, Jungle Scout takes the lead.

Product Finder

Jungle Scout

Jungle Scout uses its own smart algorithm and a huge database of over 450 million products to help you find profitable products on Amazon by tapping a few keywords.

You can easily filter your search results by category to narrow things down based on what you’re looking for. 

Plus, it has a large supplier database of global suppliers to source your product, making it super easy to source your product and streamline your selling process on Amazon.

Jungle ScoutProduct Finder


Keepa’s Product Finder lets you search for Amazon products based on specific criteria. You can filter and sort by almost any product characteristic you can think of. The results are then organized by sales rank, so the best-selling products appear at the top.

You can also create lists of products you want to take a detailed look at or explore best sellers, top seller lists, and more product ideas.

Product Finder Keepa

The Verdict: Jungle Scout is the better choice for an efficient and straightforward product discovery experience.

Product Tracker

Jungle Scout

Product Tracker is another great tool of Jungle Scout. It lets you track a group of products over time to see how they’re performing. You get valuable insights into sales, rankings, and revenue, which helps you make smart decisions about whether a product is worth investing in.

What’s really helpful is that you can organize products into groups, like by niche, category, or brand. This keeps everything organized within the platform and eliminates the need for external spreadsheets.

Product Tracker jungle scout


Keepa is famous for its product tracking, especially with its “Keepa graph.” It’s all about keeping an eye on prices and rank with data updates every 15 minutes. The platform will even notify you when prices drop to a certain level, so you never miss a bargain. 

To ensure even more that you’re choosing the right products, I recommend tracking “All time” data from the Keepa graph. This gives you the most accurate picture of how the product’s ranking and price have performed over the year, so you can avoid accidentally picking a product that’s only popular during certain seasons.

 keepa Product Tracker

The Verdict: Keepa has great tools for product tracking, but it lacks the broader data insights provided by Jungle Scout.

Special Features

Jungle Scout

Jungle Scout’s Sales Analytics feature is a real game-changer for understanding your business’s financial health. It gives you a crystal-clear picture of how your business is performing from your revenue, costs, and profits in real time.

Additionally, many business operational features are worth mentioning, such as Review Automation, Advertising Analytics, Listing Builder, Inventory Manager, FBA Reimbursements, and AI Assist.

Special Features Jungle Scout


Keepa also has a signature, “Keepa Deals,” a feature that alerts you that prices have dropped significantly on Amazon, which is perfect for bargain hunters and resellers looking for quick profits.

You can customize these alerts based on what product categories you’re interested in, how much of a price drop you want to see, and even use the historical pricing data that Keepa is famous for.

Special Features Keepa Deals

The Verdict: Jungle Scout offers a wider range of in-depth tools to build your business. Keepa’s features are more focused on price tracking. That said, I personally lean toward Jungle Scout.


Jungle Scout

Jungle Scout's browser extension

Jungle Scout’s browser extension is a real-time-saver for Amazon sellers. It connects right to Amazon, giving you access to all sorts of tools without leaving the website. You can analyze things like average monthly sales, sales rank, and opportunity scores right from Amazon’s search results or product pages. It even lets you dive deep into individual listings to see sales volume, monthly revenue, FBA fees, and net income.


Keepa's browser extension

The Keepa browser extension embeds a detailed price history graph into Amazon product pages. This extension simplifies product research by providing real-time pricing and sales data as users browse Amazon, enhancing convenience and accessibility.

The Verdict: Jungle Scout’s extension offers a broader range of functionalities directly on Amazon.

Customer Support

Jungle Scout

Customer Support Jungle Scout

Jungle Scout offers customer support through email and a handy Help Center. The Help Center is really easy to use and packed with guides, tutorials, and FAQs, so you can usually find answers on your own. If you need more personalized help, you can reach out to their email support.

Jungle Scout is also known for its extensive library of resources. They have blog posts, videos, webinars, case studies, forums, and detailed guides that can help sellers succeed on Amazon. It’s a great way to learn from experts and get valuable insights into the world of Amazon selling.


Customer Support Keepa

Keepa offers customer service through email and has a support site with helpful information. They’re also active on social media, so you can find info and join discussions there. However, keep in mind that they don’t offer direct support through social media channels.

The Verdict: Keepa takes a slight edge in customer support due to its additional phone support option, which provides immediate assistance and a more personalized touch. While both services offer comprehensive Help Centers and email support, the ability to speak directly with a support representative over the phone makes Keepa more accessible and potentially more responsive to urgent user needs.

Keepa vs Jungle Scout: Reddit Reviews

Here’s a brief overview of what Reddit users generally say about both tools:

Jungle Scout

Jungle Scout Reddit Reviews

I’ve been checking out Reddit, and Jungle Scout gets a lot of praise for its powerful product research tools and accurate sales estimates. Redditors who are serious about selling on Amazon really value this kind of information because it helps them find profitable products. They also like how easy Jungle Scout is to use and the fact that it gives you lots of helpful data.

But, some people mention that Jungle Scout can be expensive, especially for those just starting out or who only sell part-time. A few users have said that all the data can be a bit overwhelming if you don’t know how to use it properly.


Keepa gets a lot of love on Reddit for its in-depth price tracking and those famous price history graphs.

Keepa gets a lot of love on Reddit for its in-depth price tracking and those famous price history graphs. Users find this info super helpful when deciding when to buy or sell products on Amazon. They’re especially fond of price drop alerts, which can help you score great deals or quickly adjust your pricing to stay competitive.

However, some people find Keepa’s interface a bit clunky and not as easy to use as other tools. And while the basic features are free, you have to pay if you want access to more detailed analytics, which is a bummer for some Redditors.

Keepa vs Jungle Scout: The Final Verdict

While Keepa excels in price drop alerts and has great customer support, Jungle Scout’s comprehensive features and user-friendly interface make it the more valuable option for serious sellers who want to build their business on Amazon.

Jungle Scout vs Keepa: FAQs

No, Jungle Scout is not owned by Amazon. It is an independent company.

Yes, Jungle Scout is suitable for beginners. It provides a range of user-friendly tools and educational resources that help new sellers understand and navigate the complexities of selling on Amazon effectively.

Yes, Keepa is suitable for both sellers and buyers. It provides valuable price tracking and historical data that can help sellers optimize their pricing strategies and buyers find the best deals on Amazon products.

Yes, you can use both Jungle Scout and Keepa together. Combining the two can provide a more comprehensive set of data and tools, leveraging Jungle Scout’s robust product research and business management features alongside Keepa’s detailed price tracking and alerts. This approach can enhance decision-making for both sourcing and pricing strategies on Amazon.

Yes, there are several alternative tools to Jungle Scout and Keepa that you might consider for different aspects of Amazon selling:

  1. Helium 10 - Offers a suite of tools for keyword research, product research, inventory management, and optimization. It's particularly known for its strong SEO capabilities.
  2. Viral Launch - Provides tools for product discovery, market research, keyword research, and competitive intelligence. It also offers services for managing Amazon advertising.
  3. AMZScout - Similar to Jungle Scout, it offers tools for product research, tracking, and profitability calculations. It's known for its user-friendly interface and detailed analytical insights.

Sam Nguyen is the CEO and founder of Avada Commerce, an e-commerce solution provider headquartered in Singapore. He is an expert on the Shopify e-commerce platform for online stores and retail point-of-sale systems. Sam loves talking about e-commerce and he aims to help over a million online businesses grow and thrive.