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7 Interactive Website Builders For Different Business Types

April 26, 2024
Written and researched by experts at AvadaLearn more about our methodology

By Sam Nguyen

CEO Avada Commerce

In this article, we explore a diverse range of 7 interactive website builders tailored for various business types. 

Benefits of Interactive Websites for Businesses

Interactive websites offer businesses numerous advantages, some of which include:

  • Enhanced User Engagement: Interactive features like quizzes, polls, and games captivate visitors, keeping them on the site longer and fostering a deeper connection.
  • Improved User Experience: Interactive elements provide a more enjoyable and memorable experience, enhancing overall satisfaction and encouraging repeat visits.
  • Increased Conversion Rates: Engaged users are more likely to convert into customers. Interactive content can guide visitors through the sales funnel, boosting conversion rates.
  • Competitive Edge: A website that stands out with interactive features can give a business a competitive edge, making it more memorable in a crowded online marketplace.

Top 7 Website Builders To Create Interactive Sites

Now that we understand the substantial benefits of interactive websites for businesses, let’s dive into the world of the top 7 website builders perfect for creating interactive sites. 

For Startups and Small Businesses

If you’re running a startup or a small business, you know how important it is to find a website builder that’s both affordable and packed with features. Here are the 3 best choices you should consider:




Canva is an online graphic design platform that streamlines digital design. This tool offers a simplified experience similar to Photoshop but without the complex learning curve.

Website building and Interactive features

  • Interactive Templates: Canva offers a range of templates specifically designed to be interactive, such as quizzes, interactive presentations, and social media stories. It also allows you to animate text and elements, adding motion to your designs.
  • Drag-and-Drop Editor: Its easy-to-use drag-and-drop editor is ideal for non-designers to create professional-looking graphics and pages.
  • Mobile Responsiveness: Designs created in Canva can be made responsive for mobile devices, ensuring they look great and function well on any screen size.
  • Video and Audio Integration: You can embed videos and audio clips directly into your designs, enhancing the multimedia aspect of presentations, social media posts, and other digital content of your website.


  • Free plan available.
  • Canva Pro: $12.99 per month or $119.99 per year for one user 
  • Canva for Team: $14.99 per month or $149.90 annually for the first five users 

Pros and Cons

Design experience is not required.

Simple interface and design flexibility

Extensive collection of ready-to-use templates.

Ability to add animation, quizzes, interactive presentations, and social media stories to the website

Drag-and-drop functionality
Limited customization options compared to specialized website-building platforms.

SEO limitations

Limited to creating one-page websites




WordPress stands out as a highly versatile website builder, widely acclaimed for its flexibility and extensive customization options, allowing users to create an interactive site.

Website building and Interactive features

  • Drag-and-drop feature: This tool enables easy manipulation of page elements. You can add, delete, or reorder sections according to your preference.
  • Ready-made templates: These are pre-created designs available for immediate use on your website. Available in various styles, they can be tailored to meet your requirements.
  • Personalization features: Adjust various aspects like colors, fonts, and layouts to modify your website’s appearance. This helps in crafting a distinct site that mirrors your brand identity.
  • Integrate interactive Functions: With plugins like Contact Form 7 or WPForms, users can create interactive forms for surveys, contact pages, or feedback.
  • Multimedia support: WordPress supports many multimedia elements, including images, audio, and video, which can be easily integrated into pages and posts.
  • Custom CSS access: For more detailed control over your site’s design, some builders can insert your own CSS code.
  • Custom Post Types and Taxonomies: Users can create custom post types and taxonomies, enhancing the organization and display of different content.
  • Animation and Dynamic Elements: Page builder plugins like Elementor or Divi offer dynamic elements and animations to create more engaging and visually appealing websites.

Pricing: WordPress offers 6 subscription options with a free plan available and 5 paid plans starting at $4/month.

Pros and Cons

No coding skills are required

Plenty of ready-to-use templates

Free plan available

Numerous design options

Easy options for updates and changes make maintenance straightforward

Strong community support
Extra costs for additional features may be required

Plugin reliability




Webflow is a customizable website builder that enables owners to create advanced interactive designs using a straightforward drag-and-drop editor. This platform allows you to design, build, and launch websites easily.

Website building and Interactive features

  • Drag-and-drop features: Webflow offers a sophisticated visual editor that allows designers to create custom websites without writing code.
  • Adaptive design: The platform enables the creation of responsive designs that automatically adjust to look great on any device, from desktops to smartphones.
  • Customizable Templates: Users can start with a template or build a site from scratch. The templates are fully customizable, allowing for unique design adjustments.
  • Dynamic elements and animations: Webflow allows designers to add complex animations and interactions to their websites, like hover effects, scroll animations, and more, without coding.

Pricing: The platform has 5 subscription plans, including a free plan for starters and 4 paid plans from $18/month for advanced users.

Pros and Cons

Many pre-made responsive and customizable templates

Interactive design elements such as display panels, modals, and more

Drag-and-drop interface

Sophisticated animations and interactions
Smaller selection of templates compared to platforms like WordPress

Complex animations and interactions can affect website performance

Some advanced interactions may not work consistently across all browsers

For Growing Medium-sized Businesses

For medium-sized businesses experiencing growth and requiring more sophisticated website solutions, these website builders are an excellent choice to consider.




Wix is a user-friendly, cloud-based website builder that offers a range of customizable templates with engaging interactive elements. It is an appealing choice for growing medium-sized businesses looking for a balance of ease of use and robust functionality.

Website building and Interactive features

  • User-Friendly Interface: Wix’s editor allows users to easily drag and drop elements onto their web pages, making the design process intuitive and straightforward without coding knowledge.
  • App integrations: The Wix App Market offers a wide range of applications and services that can be integrated into Wix websites to extend the functionality.
  • Rich library of templates: Wix offers a vast array of customizable templates suited for various industries and purposes, allowing users to tweak designs to match their specific branding and style preferences.
  • Advanced interactive elements: Wix provides options to add animations, video backgrounds, interactive slideshows, image galleries, and scroll effects to enhance the visual appeal of websites.
  • Analytics and reports: The platform comes with detailed analytics and reporting, enabling users to track website performance and visitor behavior.

Pricing: Wix has 5 subscription plans for personal and business use, starting from $16/month.

Pros and Cons

User-friendly, no coding or web development experience needed.

Affordable pricing

Fast loading times, ideal for creating responsive websites.

Easy drag-and-drop editor

ADI tool for quick website creation

Built-in interactive elements
Cannot change templates once the site is live

Limited functionality on the free plan

Limited customization options compared to other platforms like WordPress




Squarespace is a highly regarded website builder known for its sleek design and user-friendly interface. It is a suitable choice for growing medium-sized businesses seeking an interactive website platform.

Website building and Interactive features

  • Stylish customizable templates: Squarespace is known for its range of professionally designed, sleek, visually appealing templates that cater to various industries.
  • User-Friendly Editor: The platform provides a drag-and-drop interface, making it easy to add, move, and edit elements on your website without needing to code.
  • Animations and Effects: You can add animations and visual effects to enhance your site’s engagement.
  • Image Galleries: Create dynamic image galleries and slideshows to showcase products or portfolios.
  • Integrations: The platform offers various integrations with third-party tools and services, enhancing your website’s capabilities.

Pricing: Squarespace has 4 subscription plans, starting from $16/month (if paid annually).

Pros and Cons

Over 100 stunning customizable templates

Built-in SEO tools

Easy integration with various social media platforms

Various interactive elements
Limited customization flexibility

Limited third-party apps and extensions

Slower loading times, particularly on content-rich sites or those with high-resolution images.

For Ecommerce Businesses

Let’s delve into the top choices of interactive website builders for ecommerce businesses.




Shopify is an industry-leading e-commerce platform widely recognized for its comprehensive and user-friendly features that cater specifically to online businesses. Its interactive website builder is designed to support the unique needs of e-commerce businesses of all sizes.

Website building and Interactive features

  • Variety of Themes: Shopify offers a diverse range of professional themes tailored for different e-commerce businesses. These themes already include interactive features to help your store uniquely stand out.
  • Easy to Use: The platform features a user-friendly drag-and-drop interface, allowing for simple and quick website customization and layout changes.
  • E-commerce Functionality: Shopify offers robust ecommerce tools, including product management, inventory management, digital products, abandoned cart recovery, and a seamless checkout experience.
  • SEO and Marketing Tools: Shopify includes built-in SEO features to help improve your site’s visibility in search engine results. Tools for email marketing, social media integration, and creating discount codes are also available.
  • Customer Engagement: Features like product reviews, live chat, and customer wish lists help in engaging with customers more interactively.
  • Multimedia Integration: You can add interactive elements like videos and 3D models to your page.

Pricing: Shopify offers 5 subscription plans, 4 of which allow you to create a full-function website, the price starts from $39 per month.

Pros and Cons

Easy-to-use interface

Built-in email marketing tool

Over 150 customizable themes with ready-made interactive elements

Comprehensive e-commerce tools

Over 8,500 apps to enhance the store’s design and functionality

24/7 customer support
Higher price compared to other website builders

Theme customization limits

Themes with many interactive elements may come with additional costs




BigCommerce is a powerful e-commerce platform designed for businesses of all sizes, offering a range of features that support the creation of interactive, robust online stores.  

Website building and Interactive features

  • Diverse themes with design flexibility: BigCommerce provides various themes, each customizable to fit various business styles and preferences. Users have the freedom to tailor these themes using HTML, CSS, and JavaScript, offering significant control over the website’s appearance.
  • Mobile-friendly design: All BigCommerce themes make your site mobile-friendly, from the homepage to checkout.
  • Interactive product displays: The platform has tools to create engaging product pages with image galleries, videos, and zoom-in features.
  • Customer engagement tools: BigCommerce allows customers to leave reviews and ask questions directly on product pages. It also offers real-time customer support and engagement through live chat functionalities.
  • Custom forms and surveys: Store owners can easily create interactive forms and surveys to gather customer feedback and insights.

Pricing: BigCommerce has 3 subscription plans, ranging from $29/month.

Pros and Cons

User-friendly for both tech-savvy and non-technical users

Built-in features across all plans

Reporting & analytics cover various business aspects

Various built-in ecommerce features

Many customization options with multiple types of interactive elements
Higher costs

Fewer design templates compared to other platforms

The platform can be complex for beginners

Limited content management features

Limitations in design flexibility compared to fully custom-built solutions.

Tips For Making The Most Out Of Your Interactive Website Builders

Interactive website builders offer a variety of ways to captivate and interact with your audience.

Here’s how to effectively use these tools:

  • Position interactive elements strategically to boost user engagement. For example, placing an interactive quiz or poll created with a quiz maker on the homepage can immediately draw visitors in and encourage interaction.
  • Blend interactive features with informative content to enhance understanding. A good practice is pairing a clickable image gallery with descriptive text, allowing visitors to interactively explore more details about your products or services.
  • Make sure that interactive elements are easily accessible to all users, including mobile devices. This means ensuring large buttons are easy to tap and interactive sections like forms or quizzes quickly load and function smoothly on various screen sizes.
  • Employ visual cues like icons, arrows, or highlighted text to guide visitors through interactive elements on your site. This helps create a flow that naturally leads users from one interactive feature to another.

There are some common pitfalls to avoid: 

  • While interactive elements are beneficial, too many on one page can be overwhelming. Aim for a balance that keeps the site visually appealing and functionally straightforward.
  • With many users accessing websites via mobile devices, ensure that all interactive features are fully optimized for mobile use. This includes testing loading times and interactive responses on various devices.
  • Regularly gather and analyze user feedback about the interactive elements on your site. This feedback is invaluable in understanding user preferences and adjusting for improved engagement.
  • Interactive features should enhance, not complicate, the user journey on your site. Avoid complex navigation structures that can confuse visitors. Instead, opt for a clear, intuitive navigation pathway that enhances the user experience.

Wrapping Up

Each of these seven interactive website builders offers unique features and functionalities tailored to various business needs. With these insights, you’re well-equipped to select the website builder that aligns perfectly with your business vision and audience needs.


An interactive site should have features like clickable content and animations to grab attention. Additionally, it needs interactive forms for user engagement and personalized experiences to cater to individual preferences. These elements work together to make the site informative and engaging.
Yes, Wix can create interactive websites. It offers features like animations, hover effects, and a range of added interactivity apps. These apps integrate seamlessly, enhancing user experience without needing complex coding skills.
A website builder is ideal for interactive websites because it simplifies the process. With user-friendly interfaces and customizable templates, these builders make it easy to create a site. They also come with tools like drag-and-drop editors and responsive design options, suitable even for those without coding experience.
When choosing an interactive website builder, look for features like a drag-and-drop interface and customizable templates. Also, check for integration capabilities and responsive design options. Builders should also offer analytics tools to track and improve user engagement.
WordPress is great for building interactive websites. It supports various plugins and themes, allowing for features like contact forms and sliders. WordPress is also ideal for e-commerce, offering plugins for shopping carts and payment processing. Plus, it provides SEO tools to enhance website visibility.

Sam Nguyen is the CEO and founder of Avada Commerce, an e-commerce solution provider headquartered in Singapore. He is an expert on the Shopify e-commerce platform for online stores and retail point-of-sale systems. Sam loves talking about e-commerce and he aims to help over a million online businesses grow and thrive.