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How to Create a Memorable Brand in the Digital Shopping Era

February 06, 2024
Written and researched by experts at AvadaLearn more about our methodology

By Sam Nguyen

CEO Avada Commerce

In today’s digital era, creating a memorable brand is a wish of every business leader and it’s a challenge, especially after the advancement in emerging technologies like Artificial intelligence (AI). It’s not about selling the product, it’s a complete package, telling a story that connects you with your audience and builds a strong connection for a long time relationship.

I aim to provide you with strategies/steps to create a memorable brand in the digital shopping era. Understanding your audience choice and aligning your brand with the latest trends in the online horizon works equally on conditions whether you just started a small business or running a giant enterprise these strategies/steps work effectively.

create a memorable brand

Understanding Your Audience Is Key

The foundation of any successful branding strategy depends upon the understanding of your audience. It’s not just about demographics like age or location, but also tackling the requirements and demands of your potential customers.

Dmitriy Shelepin, CEO, and Head of SEO at Miromind says You must know about the likes, dislikes, hobbies, values, and lifestyle choices for a better understanding of your audience. By considering these aspects you can meet the specific needs and desires of your audience and ultimately your brand becomes memorable for the masses.

A Unique Brand Name Grabs Attention

A unique brand name of your business plays an important role in grabbing the attention of your audience. The second important strategy is to select a name that is easy to remember. Similarly, if you are selecting a brand name that is according to your products it is very helpful in catching the attention of your customers.

According to Darren Graham, Company Director of 408 Media Group Brand name can be a game-changer because it is the point of contact between your brand and your audience so it is a very important strategy to choose a unique name while working on a memorable brand.

Design a Logo That Tells Your Story

In the third step, the design of a logo is the visual appearance of your brand. It should not only contain the idea of your business but also provide the whole brand essence in a single image. 

Adam, CEO of Rivmedia advises Designing a logo becomes a challenge because you have to choose the best color with the most suitable font which attracts the audience and tells your story in the form of an image.

The image should be simple but powerful enough to convey your brand’s story. So, when you are going to become a market champ this is a prerequisite to design a logo that tells the whole story.

Create a Consistent Brand Voice

Another dilemma with brands is the lack of consistency which ultimately makes your brand less popular among the competitors. This voice should be clear and reflect all your communications with equal frequency on your website, social media posts, and in customer services.

Is your brand voice professional and authoritative, or casual and friendly?  Whatever it is, it should reflect the character and principles of your brand. A consistent voice plays an important role in making a memorable brand.

Quality Content Sets You Apart

When anyone talks about a memorable brand it is obvious that content quality matters. In today’s digital realm, the quality of content decides the flight of your brand. Your content should not only be informative but also engaging, relevant, and valuable to your audience.

Blogs, videos, podcasts, infographics – use various formats to keep your audience interested. Cover topics that align with your brand’s expertise and your audience’s interests. Quality content helps establish your brand as a thought leader in your industry, driving organic traffic, and improving search engine rankings.

Engage with Your Audience Regularly

Another effective strategy is to engage with your audience by building the trust of your concerned customers. Many businesses are of the view that posting on social media is an engagement with the customers but this is not correct. 

It’s about making two-way conversations, responding to comments, asking for feedback, running polls, and participating in various platforms. All these aspects are considered as an engagement with your audience. 

Regularly engaging with your audience not only increases your brand’s visibility but is also responsible for building trust and loyalty which ultimately help you in becoming a memorable brand.

Embrace the Power of Social Media

In the wake of emerging technologies, the power of social media cannot be neglected. Social media is a powerful platform that not only boosts businesses but also makes you a memorable brand in a short time.

Nowadays it is easy to represent your products using Instagram, update and check trends using Twitter, and connect with the corporate world using LinkedIn. Running Ads using Facebook and contacting with massive audience by utilizing these social media platforms are very beneficial.

Joseph Harisson, CEO of IT Companies Network emphasizes that a proactive strategy is to use two-factor authentication with all your social media accounts because after the advancement in technology now security of your business is at risk, and without holistic approaches, you are not able to survive a single day in the online world.

Customer Service Makes Your Brand Memorable

In addition to the above, Exceptional customer services are also important. Because your audience is in contact with your customer services for their queries if the response is quick it will help in retaining the customer to your brand.

Nowadays, brands are integrating Artificial Intelligence (AI) into their customer services by introducing the Chatbots which not only answer the customer’s query but also suggest products by analyzing the search of customers which gives an excellent personalized experience to the audience. 

Andrei, CEO of DontPayFull tells us that businesses with excellent customer service are always memorable among the competitors and it leaves a positive thought that your brand cares about the customers and gives them the confidence to recommend it to others. 

Proliferation of E-commerce Platforms:

The rise of e-commerce platforms has been a game-changer for businesses, providing a virtual marketplace that transcends geographical boundaries. Digital marketing now revolves around optimizing online storefronts, leveraging user-friendly interfaces, and ensuring seamless transactions to enhance the overall customer experience.

Targeted Advertising and Personalization:

Digital shopping platforms gather vast amounts of data, enabling marketers to create highly targeted advertising campaigns. Personalization has become a cornerstone of digital marketing strategies, with businesses tailoring content and promotions based on user preferences, browsing history, and purchase behavior. This not only increases engagement but also enhances the likelihood of conversions.

SEO and Search Engine Dominance:

Search Engine Optimization (SEO) has become indispensable in the digital shopping era. Businesses strive to optimize their online presence to secure top positions in search engine results, ensuring visibility to potential customers. Digital marketing efforts are now intricately tied to keyword strategies, relevant content creation, and website optimization to improve search rankings.

 Social Media as a Marketing Platform:

The ubiquity of social media in the digital shopping era has given rise to a new dimension in digital marketing. Brands leverage platforms like Instagram, Facebook, and Twitter to connect with their audience, showcase products, and drive engagement. Social media marketing has become a powerful tool for building brand awareness, fostering community, and driving traffic to e-commerce websites. 

create a memorable brand

Data-Driven Decision Making:

Digital shopping platforms generate a wealth of data, and businesses now rely on analytics to make informed decisions. From tracking customer journey paths to analyzing purchasing patterns, data-driven insights empower marketers to refine their strategies continually. This iterative approach allows for real-time adjustments, ensuring that marketing efforts stay aligned with consumer expectations.

Mobile Optimization and Accessibility:

With a significant portion of digital shopping occurring on mobile devices, optimizing for mobile has become paramount. Digital marketing strategies now focus on creating responsive designs, user-friendly mobile interfaces, and app-based experiences to cater to the growing number of mobile shoppers.

Enhanced Customer Engagement:

The digital shopping era has brought about a paradigm shift in how businesses interact with their customers. Chatbots, personalized emails, and interactive content are just a few examples of tools employed in digital marketing to enhance customer engagement. Building and maintaining relationships with customers throughout their journey is critical for brand loyalty and repeat business.

Use Customer Feedback to Improve

Customer feedback is important to improve your services and is also helpful in correct and timely decision-making. Feedback received through social media platforms, surveys, or direct communication plays a vital role in updating your business strategies. A single comment is important for your brand.

Then, importantly, use this feedback to refine your products, services, and overall customer experience but also build a valuable relationship among the customers and brand. 

The technology is shifting at a very fast pace. It is very important to stay updated with the latest trends and technologies. For example, those who are integrating AI into their business process are on the right path. Similarly utilizing the online opportunity by running ads, and connecting with the corporate world is also beneficial in learning the latest tips and techniques for your brand.


In conclusion, building a memorable brand in today’s digital shopping era is a challenging journey. You need to follow these strategies vigorously to become a memorable brand and stand out among your competitors. 

I aim to provide you with an overview of all the effective strategies that are mandatory in today’s digital era when things are changing consistently at a very fast pace. Each of the element play an important role in creating a brand identity in the digital shopping era

These strategies/ steps not only allow you to boost your sales and enhance user engagement but are also helpful in making a memorable brand with very minimal effort in a short period.

Sam Nguyen is the CEO and founder of Avada Commerce, an e-commerce solution provider headquartered in Singapore. He is an expert on the Shopify e-commerce platform for online stores and retail point-of-sale systems. Sam loves talking about e-commerce and he aims to help over a million online businesses grow and thrive.