Home > Articles > Disney+ Statistics 2024 | Users, Revenue And Streaming

Disney+ Statistics 2024 | Users, Revenue And Streaming

November 30, 2023
Written and researched by experts at AvadaLearn more about our methodology

By Sam Nguyen

CEO Avada Commerce

Key Takeaways

  • Disney+ has experienced remarkable growth, reaching 164.2 million subscribers in 2023 and expanding its global presence. It is predicted to continue growing, potentially surpassing Netflix in the future.
  • Disney+ appeals to a diverse audience, with users spanning different age groups, locations, and backgrounds.

In this article, let’s dive into the world of Disney statistics, where we’ll explore the remarkable growth of Disney+ and its dedicated Disney user base. 

Disney+ Statistics: Key Points

  • In 2023, Disney+ proudly announced an impressive total of 164.2 million subscribers worldwide, marking a substantial increase from the 118.1 million subscribers it had in 2021.
  • Since it was launched, Disney+ has been installed on more than 200 million devices.
  • Experts predict that by 2026, Disney+ will become the world’s most popular subscription video-on-demand (SVOD) service, surpassing Netflix.
  • During the summer of 2022, Disney+ expanded its availability to 42 countries and 11 regions across Europe, the Middle East, and Africa.
disney users

Disney+ Statistics: Disney Plus Subscribers

In the third quarter of 2023, Disney Plus had 146.7 million subscribers worldwide. That’s 11.1 million fewer users compared to the previous quarter, about a 7.03% decrease in subscribers. This marks the third time the number of users has decreased for this streaming service since it began in November 2019. 

The reason for this decline is that they didn’t have as many Indian Premier League cricket matches available on Disney Plus Hotstar, which is their brand in India.

In 2022, Disney Plus gained 46.1 million customers, and on its very first day of launch, 10 million users joined on November 12th, 2019. Even though Disney Plus lost some subscribers, it still has over 50 million more subscribers worldwide than its closest competitor, HBO Max.

Here’s a chart that tells us how many Disney+ subscribers there are in each three months.

disney users
QuarterUsers (in millions)
Q1 202026.5
Q2 202033.5
Q3 202057.5
Q4 202073.7
Q1 202194.9
Q2 2021103.6
Q3 2021116
Q4 2021118.1
Q1 2022129.8
Q2 2022137.7
Q3 2022152.1
Q4 2022164.2
Q1 2023161.8
Q2 2023157.8
Q3 2023146.7

Disney+ global subscribers over the years (from 2020 to 2025)

disney users

Note: The estimated number of users was figured out using linear regression based on information from Statista for the fourth quarter.

In 2022, Disney Plus had a massive 164.2 million subscribers, a huge increase of 90.5 million compared to the year it launched in 2020. The number of Disney Plus subscribers will keep increasing in the coming years. By 2025, it’s predicted to have 299.66 million subscribers, 45.25 million more than the estimated 2024, a growth of about 17.78%.

Disney+ users in the United States (2023)

In 2022, Disney+ had 42 million people subscribed to it in the United States. This means about 25.57% of people in the country used it. In 2023, it’s expected to have around 122 million viewers in the U.S., which is 12.2 million more, or an increase of about 11.11% compared to 2022.

In 2021, one of Disney+’s shows, Star Wars: The Mandalorian, was the second most popular original series in the U.S. This helped attract millions of new subscribers.

In the United States, Disney provides a bundle deal that allows subscribers to enjoy three streaming services: Disney+, Hulu, and ESPN+.

Disney+ Statistics: Disney+ ARPU

disney users

In the early days of Disney Plus, in the first quarter of 2020, they made around $5.56 from each user. That’s unsurprising because many people were excited to try out the new streaming service. But as time went on, things started to change. By the end of 2020, the ARPU had dropped slightly to $4.52.

In 2022, we see some ups and downs in ARPU statistics. While it started the year at $4.41 in the first quarter, it decreased to $3.91 in the fourth quarter. The second quarter of 2023 saw a slight increase to $4.44. These changes in ARPU show that Disney Plus has been adjusting its pricing or attracting different types of users, and they need to keep an eye on these numbers to ensure their business continues to grow.

Disney+ Statistics: Revenue

disney users

In the first quarter of 2020, Disney+ made $442 million. As more people started using the service, their revenue went up. By the third quarter of 2020, it had reached $796 million, and in the fourth quarter of that year, it was close to a billion dollars, at $999 million.

In the first quarter of 2021, Disney+ earned $1.147 billion, much more than before. This growth continued, with revenues of $1.240 billion and $1.447 billion in the second and third quarters of 2021, respectively. By the end of 2021, their revenue reached $1.459 billion.

Moving into 2022, Disney+ kept making a good amount of money. Their first-quarter revenue in 2022 was $1.717 billion, which stayed relatively high throughout the year. By the third quarter of 2022, it was $1.984 billion. However, it dropped slightly to $1.926 billion in the fourth quarter of 2022.

In the first half of 2023, Disney+ continued to grow, making $1.908 billion in the first quarter and $2.102 billion in the second quarter. These numbers show that Disney+ has been earning more money over time, which is good for their business.

Disney+ Statistics: Subscriber Retention Rate

People who get the Disney+ Bundle tend to stick with it for a long time, with about 78% keeping their subscriptions for over six months. 

This loyalty to Disney+ makes it one of the top streaming services, even doing better than rivals like Netflix, Hulu, and YouTube T.V. But remember, these numbers are only for the Disney+ Bundle.

disney users

Now, if we look at just the regular Disney+ Plan, things are a little different. Around 74% of people who use it without adding Hulu or ESPN+ also keep their subscriptions for over six months.

In the last part of 2022, Disney had the most paying subscribers globally. They had 234.7 million people paying for their services by December 2022. This shows that many folks really like what Disney has to offer.

Disney+ Statistics: Monthly vs. Annual subscription

Of the new customers signing up for Disney+, 20% pay for a whole year simultaneously, which costs $79.99. The rest, which is 80%, go for the monthly plan, which costs $7.99.

Lately, more people have been picking the yearly plan. Here’s a summary of how many people are choosing the Monthly and Annual plans in different months:

DateMonthly PlanAnnual Plan
October 202088%12%
November 202081%19%
December 202080%20%
January 202180%20%
November 202282%18%
January 202380%20%

Disney+ Statistics: SVOD (USA market)

Share in SVOD signups

disney users

In July 2020, Disney Plus had a significant share, with 27% of new signups in the SVOD market. But in the following months, it decreased to 13% in August, September, and October. Then, in November 2020, it increased to 16%; by December 2020, it grew further to 19%.

Things changed in January 2021 when it dropped back to 13%. However, fast forward to December 2022, and Disney Plus had a significant market share again, with 25% of new signups.

Market Share of SVOD Subscriptions

disney users

In the last quarter of 2019, Disney Plus held 15% of the market share, which means 15% of all streaming subscriptions in the U.S. were Disney Plus. This share slightly increased to 16% in the first quarter of 2020, then up to 17% in the second and third quarters of 2020. By the end of 2020, it had grown to 18%.

However, in the fourth quarter of 2022 and the first quarter of 2023, Disney Plus maintained a 15% market share. While there was a period of growth, they’ve stabilized at this level recently. This means that Disney Plus still holds a significant portion of the SVOD market in the U.S., even though there has yet to be much recent change in their share.

Disney+ Statistics: Demographics 

Gender Distribution

Let’s take a look at the distribution of gender who use Disney+. 55% of Disney Plus subscribers in the United States are males, while the remaining 45% are females. 

The chart below illustrates how Disney Plus users are divided by gender.

disney users

Users as per Their Age

Let’s look at the age groups of Disney+ users in the United States.

  • About 45% of them are under 18 years old.
  • The group between 18 and 34 years old makes up 25% of all Disney+ users.
  • People aged 35 to 54 account for 24% of Disney+ subscribers.
  • Only a tiny 8% of Disney+ customers are 55 years or older.

Users based on location 

  • Around 45% of Disney+ users live in suburban areas. These are places that are in between the big cities and the countryside.
  • About 38% of Disney+ users come from big cities and urban areas. These are the bustling places with lots of people and tall buildings.
  • Surprisingly, a not-so-small 20% of Disney+ users live in rural areas, which are places that are more spread out and less crowded.
  • When we put together the folks from urban and suburban areas, they make up 80% of all Disney+ users.
  • Disney+ is popular in various places, with most users in suburban and urban areas and many rural regions.

Here’s the chart showing how Disney+ users are divided based on where they live:

disney users

Racial Demographics

Disney+ is watched mainly by white people in the United States, making up 62% of its users. 

What’s interesting is that Disney+ has more users from non-white backgrounds compared to other streaming services.

To give you a better picture, we’ve created a table that shows the different racial groups of Disney+ users.

Disney+ vs. Competitors (Netflix)

Disney+ is giving Netflix a run for its money. More and more people are starting to use Disney+.

Experts predict that by 2028, Disney+ might have even more users than Netflix. While Netflix is set to add 60 million new subscribers between 2021 and 2027, Disney+ is growing even faster. Disney+ could become the top streaming service in the world.

disney users

To understand this growth, let’s compare how Disney+ and Netflix have been doing since Disney+ started in early 2020. In the beginning, Netflix had many more users, but Disney+ has been catching up. By the last quarter of 2022, Disney+ had 164.2 million users, while Netflix had 230.75 million. It’s interesting to see how Disney+ is gaining ground and may become the new king of streaming.

Other Disney+ Information

Let’s explore some fascinating facts about Disney Plus:

  1. Disney+ offers budget-friendly subscriptions at $7.99 per month or $79.99 per year, making it one of the most affordable global subscription video-on-demand (SVOD) platforms.
  2. In certain parts of Asia, including India, Disney+ operates as Disney+ Hotstar.
  3. Disney+ Hotstar leads the user count among all premium streaming platforms in India, boasting 45 million users as of January 2022.
  4. Disney+ gained immense popularity in 2019, topping the download charts on both Google and Apple app stores.
  5. Disney offers a comprehensive family entertainment solution called the Disney Bundle, which combines Disney+, Hulu, and ESPN.
  6. Disney+ is the go-to platform for accessing Disney Studios’ blockbuster films, generating over $11 billion in global box office revenue.
  7. Thanks to Disney’s acquisitions of Marvel, 20th Century Fox, and Pixar, Disney+ stands as the exclusive streaming service with access to the complete content libraries of Star Wars and the Marvel Franchise.
  8. The Walt Disney Company, the parent company of Disney+, holds a prestigious position as the 5th most admired company in the world according to Fortune’s rankings.
  9. In 2021, Disney+ made a remarkable impact at the Emmy Awards, securing 71 nominations for its diverse content. These nominations accounted for nearly half (48.6%) of all Emmy nods The Walt Disney Company received.
  10.  In 2021, 80% of the top ten streamed films in the USA were available on Disney+. These insights demonstrate Disney+’s significant influence and popularity in streaming entertainment.

Bottom line

In conclusion, Disney+ is rapidly gaining ground in the streaming world, boasting impressive subscriber numbers and a loyal Disney user base. With its affordable pricing, diverse content, and global expansion, it’s on track to become a leading player in the digital entertainment arena for Disney users.

Sam Nguyen is the CEO and founder of Avada Commerce, an e-commerce solution provider headquartered in Singapore. He is an expert on the Shopify e-commerce platform for online stores and retail point-of-sale systems. Sam loves talking about e-commerce and he aims to help over a million online businesses grow and thrive.