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Building a Website: How to Make a Website from A to Z in 2024

January 26, 2024
Written and researched by experts at AvadaLearn more about our methodology

By Sam Nguyen

CEO Avada Commerce

Did you know that more than 65% of the population actively engages with the Internet? Moreover, this number is on a continuous rise as an increasing number of individuals are taking advantage of the vast opportunities that open up with the proper knowledge of Internet utilization. 

In today’s world, using a phone, notebook, or tablet almost everywhere you go is practically unavoidable. These devices work seamlessly with websites and mobile applications, offering strong support to users. Considering this, just think about the vast missed opportunities for a business with zero digital presence.

Having a website not only enhances your digital visibility but also boosts sales, raises brand awareness, and occasionally eases your workload. It is crucial to have a website, as its absence may lead to a disconnection from your customer base.

Steps to Create a Website

  1. Planning Your Website

Define your website’s purpose and goals – Before starting the building process, it’s crucial to understand what you want your website to accomplish and how it will meet people’s needs. Knowing the end goal of your website is key to getting good results. Building a website without a clear purpose, just for the sake of having one, can lead to failure. It’s essential to have a clear vision before you start building.

Identify your target audience — this important step significantly influences the website-building process as it shapes user-friendliness and fits their specific demands. The website should be meticulously tailored and customized to align with the characteristics of your customers.

Conduct market research – this crucial step gives insights about the target audience and anticipates potential challenges. Comprehensive research holds good quality information about industry standards, enabling the creation of a more tailored and detailed website.

Plan the structure and layout of your website – Before starting the process of shaping the overall look of the website, make sure to define and prioritize the structure and create a layout plan. This essential step provides a comprehensive preview of the anticipated appearance of your future website.

buildling a website

Choosing a Domain Name and Hosting

Domain names are preferred to be memorable and short, including relevant keywords, which can increase visibility in search engines. The name represents the company; it should be chosen carefully and after some research since customers can associate the domain name with the company.

Choose a web hosting provider known for reliability, performance, and customer support. A web hosting provider is a service that stores your website files on servers and makes them accessible on the Internet. Consider factors such as server uptime, security features, and scalability. A dependable hosting service is essential for ensuring your website is accessible and performs optimally.

Once you’ve picked your domain name and chosen a hosting provider, proceed with the registration of your selected domain. Follow the hosting provider’s guidelines to set up your hosting account. This involves setting up server settings, establishing email accounts, and ensuring a smooth integration between your domain and hosting services. This foundational step is crucial for getting your website ready for online presence.

Selecting the Right Website Building Platform

It’s important to be aware of multiple website-building platforms and their services, offers, and plans. Every company has unique needs, and the best website-building platform can be different for every company. You have to find the one that fits your business’s needs and priorities. However, several platforms have the best functions and offers for their users:

  1. Wix – free plan available, 800+ template designs, powerful SEO tools, In-house marketing & e-commerce features, but can’t switch templates once the site is live, need to pay more for the best features.
  2. Squarespace – free plan available, excellent built-in features and UX, Enhanced third-party integrations, no autosave when editing
  3. Shopify – free trial available, best for e-commerce, supports big inventories, strong suite of sales features, huge app store, customizability is limited
  4. GoDaddy – free plan available, best for building a website quickly, switch templates at any time, 5-minute setup, only suitable for basic websites

Analyzing all possible professional platforms for your website, start comparing their features, pros, and cons. By completing this essential step, you will be able to utilize the right tools and create a cost-effective but also highly efficient and effective website.

buildling a website

Designing Your Website

Choose a Responsive and User-Friendly Template 

The first step is to choose a template that is responsive and user-friendly. Look for templates that align with your target group, content, and functional requirements. Using a well-structured template ensures your website adapts seamlessly to different devices and provides an ideal viewing experience for visitors.

Customize the Layout, Colors, and Fonts

With the emergence of AI, there are many time-efficient and effective tools for improving and updating the branding of your business. A tool, such as the free animated logo maker, helps companies to grow without any significant budget. It provides various templates and options, which helps to have options and choose the right one.

After ensuring the brand book is up to date, the next step is to tailor the template to suit your brand and vision. Customize the layout to emphasize key elements, choose colors that reflect your brand identity, and select fonts that enhance readability. This step adds a personalized touch and ensures visual consistency across the website. 

Create a Visually Appealing and Cohesive Design

Visual aesthetics of the website are essential for maintaining user engagement and attracting customers’ eyes while leaving a long-lasting impression. Focus on creating a visually appealing, cohesive design that resonates with your audience. Pay attention to the bigger picture, imagery, and the placement of content.

Incorporate Branding Elements

To increase brand recognition and establish a strong online presence, tactically use logos and brand colors and keep it consistent. Ensure that visitors can easily identify and connect with your brand throughout their browsing experience.

building a website

Adding Content

Create high-quality and engaging content

Prioritize quality and relevance to keep visitors engaged and interested in your offerings. Produce content that is not only informative but also captivating to your audience. There are many tools that assist in improving the content and making it more engaging. Such content can be produced by leveraging tools that are AI-powered. An AI text writer can momentarily improve the content by making it more interactive, interesting, and fitting to your customer base. 

Optimizing content for SEO

Ensure your content is search engine friendly by incorporating relevant keywords and following best practices. Again, an AI text generator can help you by providing relevant keywords and beneficial suggestions to consider. Optimizing content for SEO helps improve your website’s visibility and reach a broader audience.

Add multimedia elements (images, videos, etc.)

Enhance the visual appeal of your content by integrating multimedia elements. Images, videos, and other visuals can communicate information more effectively and contribute to a more engaging user experience. These elements are crucial as they can attract and maintain the customer just by themselves. Therefore, utilizing the AI ad generator will give you professional-looking graphics. 

Implement a content schedule for updates

Create a consistent schedule for updating your content. Regular updates not only keep your audience informed but also contribute to improved search engine rankings. A content schedule ensures a steady flow of fresh and relevant information on your website.

Implementing Functionality

To enhance your website’s functionality, incorporate essential features such as contact forms and efficient search functionality. These elements contribute to a user-friendly experience, enabling easy communication and seamless navigation.

Additionally, integrate social media and other external platforms to ensure your website’s connectivity. This not only expands your online presence but also encourages engagement beyond the boundaries of your website.

Moreover, prioritize mobile responsiveness to guarantee a consistent and optimal user experience across various devices. If your website involves transactions, consider implementing e-commerce functionality with features like shopping carts and secure payment gateways, creating a smooth and reliable online shopping experience for your customers.

buidling a website

Testing Your Website

Before launching your website, it’s necessary to conduct thorough testing for functionality and performance. This evaluation helps identify and address any issues impacting the user experience. 

Testing ensures that all features, from navigation to interactive elements, work seamlessly, providing visitors with a reliable and user-friendly interface. By prioritizing functionality and performance testing, you can obtain a website that meets the expectations of your audience.

In addition to functionality testing, it’s crucial to check cross-browser compatibility and test on different devices and screen sizes, which is vital for reaching a diverse audience. If any issues arise during testing, you can easily debug and fix them to ensure a flawless presentation and functionality upon the website’s launch.

Launching Your Website

Before your website goes live, keep a pre-launch checklist. Review the content, ensure all links are functional, make any necessary design adjustments, and confirm that interactive elements work correctly. This checklist helps catch potential issues and provides a smooth and successful launch.

After the launch:

  1. Announce it on social media and other relevant channels to create awareness.
  2. Create engaging posts highlighting key features and benefits.
  3. Following the launch, monitor website performance, track traffic, and user interactions, and address any emerging issues immediately to maintain a positive user experience.

Maintaining and Updating Your Website

To keep your website active, regularly update its content to provide fresh and relevant information. This attracts visitors and contributes to improved search engine rankings, enhancing your brand’s credibility.

Perform routine maintenance tasks to ensure smooth functionality, check for broken links, and update security measures. Be aware of industry trends and updates to keep your website competitive, implementing changes that align with current standards and user expectations.

building a website

To benefit from these brief steps, it is crucial to carefully evaluate and understand the importance of establishing a strong online presence through a well-designed website. Launching a website involves not only technical aspects but also strategic communication through social media channels, creating awareness and anticipation. In this constantly changing digital era, a well-maintained and updated website is not just a necessity; it is a powerful tool for sustained success and growth.

Sam Nguyen is the CEO and founder of Avada Commerce, an e-commerce solution provider headquartered in Singapore. He is an expert on the Shopify e-commerce platform for online stores and retail point-of-sale systems. Sam loves talking about e-commerce and he aims to help over a million online businesses grow and thrive.