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Boosting Sales: A Guide to Converting Website Traffic into Customers

January 26, 2024
Written and researched by experts at AvadaLearn more about our methodology

By Sam Nguyen

CEO Avada Commerce

Boosting Sales: A Guide to Converting Website Traffic into Customers

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Has any of your website visitors purchased a product that you wanted to sell or filled in details in the form that you uploaded on your website to generate the lead? If yes, then it is website conversion. Website conversion, or converting website visitors into customers, is one of the main goals of website owners. Because it is important for making profits through the website. The global rate of website conversion is around 3.68 %. It means that if your website has a hundred visitors, then only two or three visitors among them will turn into customers.

Converting your website traffic into customers is not an easy task. You need to know your website as a whole, its weaknesses as well as its strengths. You should be aware of what is on your website that can attract your visitors. And the points on your website that can block your website conversion. You can follow these tips to get an overall view of your website and the starting point.

  • Decisions based on data

Getting clear data on your website, like the sources of the traffic, rate of abandonment, average order values, and engagement or click rates, will help you make straight decisions based on the data. It will also aid you in further analysis.

  • Keeping an eye on the competition 

When you know the requirements and needs in the market, it becomes easy for you to provide what a customer wants through your website. But it becomes the easiest for you to increase your website conversion rate if you know what the other competitors provide and what makes your website unique. It will help you to walk that extra mile and hit your target exactly where the need is. 

  • Mapping the steps

If you want your customers to be connected to your products, then you need to map the steps through which your customers will reach as well as grab the products on the website.

  • Setting the goals of your website

To optimize your website, you need to have clear goals in mind for your website. Setting website goals will pave the way by which visitors will take action on your website, and this, in turn, will bring some value to you. These actions include subscriptions, form submissions, etc. 

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5 Tips for turning your website visitors into customers

  1. Website Experience Optimization

Just creating a website for sales is not the sole purpose; your website should be developed in such a way that it attracts and retains visitors. For this purpose, a website’s structure and design play an important role. People decide whether the website is trustworthy or not based on its design. 

Creating an impression on the website visitors is not an easy task. Sometimes, you have to do it within seconds. There should be something interesting for the visitor to stay at your website. Here are a few tips using which you can create a rich website user experience:

  • Track the pattern of interaction that people follow with your website and the areas where you need improvement. 
  • Things like your meta and add description are some of the first things that grab users’ attention even before they land on your website. The users develop some expectations from your website through this, and as soon as they land on your website, they should get what they were expecting. If you don’t deliver your promise, they won’t stay on your website page long.
  • Do not make the process for the users lengthy. Using the in-depth questioning process and long forms can make the customers hesitant to take action to fill them. Instead, make the process short and smooth to get more responses. 
  • Make sure that your website is structured in a way that provides clear directions and leads the users toward their destination for product purchase. 
  1. Develop and increase the trustworthiness of your website

One of the main factors that can boost your website conversion is your website’s trustworthiness. Your website should look genuine to your potential customers and website visitors. There are some ways through which you can build as well as increase the level of trust of visitors and potential customers on your website:

  • Your blogs should be kept up-to-date on a regular basis. This will keep the users away from the confusion of whether you are currently open to business or not. Because updated blogs are like an indirect symbol of your current website situation.
  • You can provide offers like a money-back guarantee to increase the customer’s trust in your website.
  • Give a clear description of your product and provide apt multimedia elements so that the customers can get a proper understanding and see the product that you are offering. 
  • Check the links on your website and make sure that none are broken. You should also make sure that the links take the users to the right place. It will save your website from a bad user experience.
  • Your website should be regularly updated and the shipping information of the products should be clear. The customers should not leave your product as well as the website because of the additional shipping charges.
  • You can also increase your website’s trustworthiness by buying an SSL certificate. A (Secure Sockets Layer) SSL certificate is like an additional security layer that encrypts all the data transmission between a website and the users. It makes sure that the user and website information does not go into the hands of unauthorized parties. It will increase the credibility of your website as users will see the extra effort that you are taking to protect the user data on your website. T-here are various options available in the market from which you can buy a cheap SSL certificate and make a wise choice for your website to enhance trust. 
  1. The type of traffic

Your website conversion also depends on the type of traffic that you are drawing. If you want specific visitors to your website, then you need to make sure that your website’s SEO is up-to-date and that you are using the right keywords. This will increase your website’s organic reach. Promoting your website on the right social media platforms and places can also increase the website’s reach. 

  1. Testimonials

Testimonials could prove to be a key way of product purchase by the customers on your website. Before making a decision to purchase anything from any place, one usually tries to know about the experience that other buyers of the product have with other details of the product. You should try to provide testimonials on your website by using the following ways:

  • Uploading testimonials on a separate page solely dedicated to the product. In this way, the potential customers will land on the website product page and look at the testimonials. This will provide them with more in-depth information and in turn persuade them to make a purchase.
  • Including the testimonials of your customers in video advertisements can also help in increasing sales. 
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  1. Segmentation of the visitors 

If you want to provide a better user experience to your website visitors, then you should try dividing them and creating segments according to factors like location, age, gender, frequency of usage, etc. In this way, you will be able to provide them with personalized products and services accordingly. It will not only build their trust in your website and products but will increase your website turnover through positive reviews and referrals.


There are so many strategies that could help you in getting website conversion but won’t help someone else with their website and vice versa. For various businesses, there are different sets of goals and different customer requirements. You can’t claim that one strategy that helped boost sales for a car website will also help boost sales for a hair oil website.For your particular website business to thrive, you should not only keep data and knowledge of the kind of your customer base and competition but also try to apply and test new ideas from time to time. With small and favorable changes over time, your website will face the benefit of increased customer retention

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Sam Nguyen is the CEO and founder of Avada Commerce, an e-commerce solution provider headquartered in Singapore. He is an expert on the Shopify e-commerce platform for online stores and retail point-of-sale systems. Sam loves talking about e-commerce and he aims to help over a million online businesses grow and thrive.